Embed Size (px)
Citation preview
M E D I A P A C K 2 0 1 5EDITORIAL POLICY I ADVERTISING RATES I CIRCULATION PROFILE I FEATURE LIST I PRODUCTION DATA
Plumbing, Heating & Air Movement News is widely regarded as being the leading technical publication for industry
professionals and decision makers. The long established publication continues to evolve so that it reflects the key
concerns of its readers and provides an authoritative commentary on the many challenges facing businesses operating in the domestic and light commercial sectors.
It is produced in an attractive and accessible tabloid format and delivers an unrivalled breadth of coverage to ensure that readers are kept abreast of the latest design trends
and technical developments.
Editorial Content
Each issue brings together industry news, advice
and insightful opinion from industry experts. Regular
features provide a comprehensive round-up of
different technologies and specialist areas within
the plumbing and HVAC sectors. Renewable and
alternative energy technologies, for example, are
covered in depth, helping readers to keep on top of
Government led initiatives such as the Green Deal and
ECO. Training is another area of increasing interest
to readers and we devote space each month to news
of the latest qualifications and courses provided by
manufacturers and colleges.
Other popular sections of the publication include a
gadgets and tools section, business guidance, prize
competitions and a lively letters page – all of which
help to make PHAM News essential reading for
the growing number of industry professionals and
decision makers who consider the magazine to be
their most important source of information.
PRODUCT DESIGN SPOTLIGHTA look at the market research and technical development behind a new product.
PROFESSIONAL’S CHOICEWe ask installers about why they favour certain brands and product types.
NEWS REPORTAn insight into some of the current issues and events facing the industry.
MERCHANT & DISTRIbUTOR NEWSWe talk to some of the personalities in the merchant and distributor business and provide a round up of general news.
COMPETITIONSThere’s a chance for readers to win some great prizes.
PRODUCTS IN ACTIONCase study examples of the industry’s products in domestic and light commercial situations.
HEALTH & SAFETYAdvice on health & safety matters and related issues.
RULES & REGSHelping readers gain a better understanding of some of the latest regulations.
POINTS OF VIEWWe interview some of the industry’s most influential players.
TECHNICAL TIPSProviding answers to some frequently asked questions on technical issues.
CASE STUDYA look at the challenges that have been addressed by a particular installation.
WHAT’S NEWA sample of the latest innovations and product development to hit the market.
ENERGY MATTERSProducts and ideas that can make a difference to energy conservation and the environment.
TRAINING UPDATEReview of the latest industry courses and training news.
TRANSPORTGetting up to speed with developments in the commercial vehicle market.
bUSINESS NEWSExpert advice, office equipmentand IT packages forsole-operatorsand small businesses.
GADGETS & TOOLSA review of some of the latest gizmos and tools that may help the installer.
2015 FeaturesFeatures List Regular Features
Underfloor HeatingHeating ControlsTraining & Education
JAN
Showers & EnclosuresEnergy Efficient ProductsStoves & Biomass Systems
APR
Ecobuild PreviewOil HeatingChimneys, Flues & LinersSpecial Needs Bathrooms
FEb
Ventilation & Heat RecoveryCirculating Pumps & System TreatmentTaps & WashroomsLPG Heating
NOV/
DEC
Pipes, Fittings & ValvesWater Heating & CylindersSolar Technology
MAY
Radiators & Towel WarmersHeat PumpsTest & Measuring InstrumentsAir Movement
MAR
Air Conditioning & Heat PumpsTraining & EducationWater TreatmentGas Safety
JUN
Bathroom DesignRenewable Energy TechnologyLight Commercial HeatingJU
L/AU
G
Heating ControlsRadiators & Towel WarmersVans & RackingSE
PT
Gas BoilersTools & WorkwearElectric Heating
OCT
As it enters its 53rd year PHAM News continues with its policy of maintaining a highly requested circulation to named individuals only,
targeting ‘bona-fide’ plumbers, heating installers, ventilation contractors, merchants & distributors, local authorities, buyers and specifiers.
1. Plumbers, Heating Installers/Contractors/Engineers and AirMovement Contractors (including members registered by GAS SAFE REGISTER, CIPHE,
APHC, IDHEE, OFTEC etc) 22,311
2. Heating and Plumbing Merchants, Bathroom, Ventilation and Air Conditioning Distributors and Agents 2,607
3. Local and Central Government Personnel (Specifiers/Buyers) 485
4. Manufacturers/Importers of Heating, Plumbing and Air MovementEquipment (Directors/Technical Personnel) 637
5. Building Services Consultants 585
6. Architects/Surveyors (Private Practices) 259
7. House Builders and Housing Associations (Specifiers) 475
8. Facilities, Premises and Maintenance Managers 564
9. Designers and Estimators 239
10. Educational, Training and Research Establishments (Heads of Department/Technical Research Staff/Lecturers) 350
11. Utilities (Engineers and Buyers within Gas, Electricity, Water and Oil Companies) 239
TOTAL 28,751Installers & Contractors 78%Specifiers 7%Manufacturers 2%Merchants & Distributors 9%Local Authorities & Housing Associations 3%Education & Training 1%
Based on the average net circulation for the period January – December 2014
Circulation Information
Advertising Rates
The PHAM A-Z Directory provides an excellent platform to build and maintain awareness for your company in every issue at an extremely cost effective rate. Take advantage of the discounted series rates to promote your products, services and website to almost 29,000 readers.
Display rates inclusive of full colour
Promote your company’s latest brochure, website, App or CD within a 6cm x 2 columns panel, including an image and 75 words of text for as little as £150 per insertion including full colour and production costs.
Products and Services Directory
Classified and Recruitment Information Centre
5 insertions including colour - £14.75 per single column centimetre (p.s.c.c.)
10 insertions including colour - £12.75 (p.s.c.c.)
£21.00 (p.s.c.c.) – single insertion
£19.00 (p.s.c.c.) - 5 insertions
£17.00 (p.s.c.c.) - 10 insertions
TABLOIDDouble Page Spread
Full PageHalf Page
Quarter Page
1-3£5,055£2,860£1,965£1,350
4-7£4,550£2,575£1,770£1,220
8-10£4,095£2,320£1,590£1,095
SPECIAL POSITIONSFront Cover - 70mm x 274mm
1-3£1,685 - -
A4 EQUIVALENTDouble Page Spread
Full PageHalf Page
Quarter Page
1-3£4,525£2,720£1,675£1,125
4-7£4,070£2,445£1,505£1,015
8-10£3.665£2,200£1,350£915
To guarantee a special or specific position like the Inside Front Cover, Outside Back Cover or Page 3, there will be an additional charge of 10% of the quoted rate.
SPONSORSHIPWithin the publication there are a select
number of sponsorship opportunities, which
are attractive options for companies who
wish to complement a particular marketing
campaign or to gain brand awareness.
These include the Polybag, Letters Page,
Technical Tips, Wordsearch, People on the
Move and What’s New and can be booked
for a minimum of five editions. Please
enquire about rates and availability.
INSERTSWhether your preference is for loose or
bound inserts, we can provide you with a
quotation based on weight and quantity,
either for the full circulation, specific job
titles or geographical areas.
DIRECT MAILThis can be organised through our
independent mailing house and a quotation
provided on the level of fulfilment required.
The price will depend for example, if
you need to mail merge on company
letterheads; require envelopes; insert more
than one item; require inserts to be folded;
want to mail to demographic or geographic
areas of the circulation etc. The mailing
house will provide you with the most cost
efficient method of postage and this will
need to be paid in advance directly to them.
E-SHOTSEmail marketing is an extremely effective
way to support your print and advertising
programme, whether you want to acquire
new customers or maintain a relationship
with existing ones. PHAM News currently
has approximately 27,000 available
email addresses on its database and you
have the option of either providing the
complete html e-shot to our specification
or alternatively, we can assist you with the
layout and content. Following the mailing,
you will be given analytic results including
‘opens’ and ‘click throughs’ and you will
also receive the email addresses of the
clicks for your sales people to follow up.
Rates and specification details are available
on request.
ONLINE AND DIGITALPHAM News will shortly be updating its
online offering with a brand new website,
giving visitors added value and continuing
to provide the same quality of news and
information that the publication has been
delivering for over 50 years. Please
contact the sales team to enquire about
availability and rates for banner advertising,
skyscrapers and the suppliers’ directory.
During 2015 we will also be introducing our
regular newsletter with further sponsorship
opportunities available to advertisers.
Other Advertising Options
Tabloid Double Page SpreadType Area 356x566(including 17mm gutter)Trim Size 389x586Bleed Copy Size 400x600(including 17mm gutter)
Tabloid Full PageType Area 356x274Trim Size 389x292Bleed Copy Size 400x302
Tabloid Half Page - VerticalType Area 356x135Trim Size 389x145Bleed Copy Size 400x155
A4 Double Page SpreadType Area 254x376(including 17mm gutter)
A4 PageType Area 254x178
A4 Half Page - VerticalType Area 254x88
Tabloid Half Page - HorizontalType Area 178x274Trim Size 198x292Bleed Copy Size 203x302
Tabloid Quarter PageType Area 178x135
Tabloid Quarter Page - HorizontalType Area 90x274Trim Size 110x292Bleed Copy Size 115x302
A4 Half Page - HorizontalType Area 127x178
A4 Quarter PageType Area 127x88
A4 Quarter Page - HorizontalType Area 62x178
Front Cover Page - SolusType Area 70x274 Note: Sizes shown are height x width (mm)
Production & Mechanical Data
1 column width = 42mm 2 column width = 88mm
3 column width = 135mm 4 column width = 178mm
PHAM NEWS IS PRODUCED DIGITALLy THEREFORE, ADVERTISEMENT COPy IS TO BE
SUPPLIED AS FOLLOWS:
1. By email to [email protected]
2. On CD or DVD(Apple Mac compatible)
3. Via a web transfer service usingwww.yousendit.com or www.wetransfer.com
PREFERRED FILESHigh resolution PDF with no security or password
protection. All images must be CMyK and high resolution and all fonts must be embedded
and subset (job options available on request).
For advertisements supplied as image files, 600dpi minimum is recommended.
BLEEDFor bleed advertisements please allow 5mm at the top, bottom and fore edge.
PRODUCTION CONTACTHelen Green - Tel: 01889 577222
Email: [email protected]
PUBLICATION DEADLINESPublication Date: First week of month of cover date
Copy date: 3 weeks prior to publicationCancellation: 6 weeks prior to publication
WWW.PHAMNEWS.CO.UK
HEAD OFFICE CHRIS EVANS I SHARON NUTTER
Pinede Publishing Ltd, 16-18 Hawkesyard Hall, Armitage Park, Rugeley, Staffordshire, WS15 1PUTel: 01889 577222Fax: 01889 579177Email: [email protected] Email: [email protected]
NORTHERN OFFICE RUSS JACKSON Pinede Publishing Ltd, 8 Leicester Street, Southport, Lancashire, PR9 0EZTel: 01704 501090Email: [email protected]
EDITORIAL AND SOUTHERN SALES OFFICECHRIS JONES & CAROL HITCHCOCK (EDITORIAL)NATHAN WOOD (SALES)Pinede Publishing Ltd, 1b Station Square, Flitwick, Bedfordshire, MK45 1DPTel: 01525 716143Editorial Email: [email protected] Email: [email protected]
