Media Pack 2018 - PlaceTech · Sources: ONS, KPMG, Real Tech Ventures, Forbes, IPF £5bn Amount invested since 2011 in proptech £17bn Estimated investment into proptech by 2020 £6.8tn

DATA • CLOUD • SMART CITIES • VISUALISATION • ARTIFICIAL INTELLIGENCE • DRONES • SOFTWARE • WORKPLACE • REMOTE WORKING ENERGY EFFICIENCY • BLOCKCHAIN • INTERNET OF THINGS • AUTOMATED VEHICLES • CONNECTIVITY • SENSORS • CLUSTERS • ROBOTS


Media Pack 2018placetech.net

In partnership with



Welcome

Every industry needs its bible. The transformational impact of proptech, combining technological innovation with the commercial and residential property markets, is predicted to be so great that we will effectively see a new industry emerge as a result.Expensive fee-based advisory models are being threatened by modern automated and data-driven practices.

The race to adapt is on and property people are grasping the idea they face disruption. What the industry lacks is clarity around what to do next.

PlaceTech aims to provide a trusted platform for the proptech conversation to take place, exploring what proptech looks like in practice and how best to make decisions that respond to today’s challenges.

We will raise the profile of proptech and the companies within the industry; support the emerging ecosystem for tech companies and property players actively adopting tech; and reduce the skills and knowledge gap in property by distributing information and encouraging collaboration.

In short, we hope to play a part in ensuring property companies are not left in the dark to work it out for themselves as tech comes into play.

PlaceTech will provide information and reviews on hardware, developments, software, investment opportunities and the state of the current proptech market and landscape.

Alongside product reviews, PlaceTech will publish news, comment, event listings, job vacancies as well as delivering industry conferences and social events, including PlaceTech Prize and European Briefings.

This is a very exciting year for PlaceTech and the proptech industry, and we look forward to watching both grow.

Dino Moutsopoulos Commercial Director

Paul Unger Publisher



The Proptech Industry

The industry’s leading research group the Investment Property Forum says the value of commercial property in the UK was £883bn in 2016 and the residential market was £5.9tn

If proptech captured 1% of this, that would be a £68bn industry in the UK. And that’s not counting the supply chain: £110bn annual construction spend, £5bn annual architecture revenue, planning, surveying, engineering, and so on.

Sources: ONS, KPMG, Real Tech Ventures, Forbes, IPF

£5bn Amount invested since 2011 in

proptech

£17bn Estimated investment into

proptech by 2020

£6.8tn Value of property assets, residential and commercial combined, in 2016

£110bn Annual construction spend in UK

£68bn Size of UK proptech industry if it was

worth just 1% of property assets

£5bn Annual architecture turnover in UK



Sector

Level

Social Media & Referrals

Figures estimated based on reach and readership of placenorthwest.co.uk

Forecast reach and readership within two years

70,000 Unique website visitors

each month

11,000Subscribers

260,000Pages read each month

66%Newsletter click rate



Launch Partnerships

PlaceTech is seeking five non-competing active partners to help deliver the online content whilst supporting the initial launch year of PlaceTech for the period 2018/19. One-off packages are for an initial 12 months of activity starting with the launch campaign and to include:

• A place for a senior individual on the PlaceTech Editorial Board enabling you to be part of the strategic oversight of PlaceTech as we shape the content of this new publication

• Four comment pieces: branded, with embedded links to your website, imagery, video, author’s byline, photo and contact details

• 12 months of advertising on placetech.net

• 12 months of advertising on weekly PlaceTech briefing newsletter

• Sponsorship of the PlaceTech launch events - Manchester and London (February 2018)

• Sponsorship of the quarterly European PlaceTech update events: Manchester (April 2018), Amsterdam (July), London (October), Stockholm (January 2019)

• Sponsorship of inaugural PlaceTech Annual Dinner: an exclusive evening celebrating the best tech development of the year (November 2018)

• Two direct emails per year to the PlaceTech database with tech related content. This could be invitations to your own event, market commentary, promoting your services

• Sponsorship of the PlaceTech inaugural Proptech Research Reports showing needs and trends within tech and property

• Unlimited jobs advertising – for any tech or property-orientated role



• Unlimited event listings – List your own property or tech-orientated business events on placetech.net

• Logo and 100-word company synopsis on our dedicated partners page

• Regular branded mentions on PlaceTech social media - (Twitter and LinkedIn, Pinterest, Facebook, YouTube and Instagram) throughout the 12 months

• Exclusive first refusal for 2019/2020 opportunities

The above 12-month offer carries a market value of £60,000-plus. We are offering this launch partnership for £30,000 for the first year.

LAUNCH PARTNERSHIPS



PlaceTech Trend Talks

Held throughout Europe, these events will help the property and the tech communities come together on a regular basis to discuss latest innovations, best practice and current trends.

Expect a collaborative atmosphere where leading industry professionals from the real estate and property market mix with the world’s leading tech and digital experts.

The inaugural year of PlaceTech Trend Talks will take place in the following cities:

We actively work with our sponsors to identify and attract potential clients to events and help follow up with leads afterwards.

The interactive nature of what we do offers sponsors the chance to network with potential clients in a meaningful way, delivering not only immediate opportunities but building potential for longer term relationships.

Manchester, April 2018

Amsterdam, July 2018

London, October 2018

Stockholm, January 2019



PlaceTech Trend Talks Sponsor - Four Opportunities

Four event sponsorship opportunities exist for each event. Below is an outline of what

you can expect from sponsoring a PlaceTech Trend Talks.

• Online accreditation and branding in association with the event

• Branding and accreditation on promotional editorial on the website and weekly briefing

• Social media support for your sponsorship

• Listing and branding on PlaceTech events calendar

• Five tickets to the event for staff/clients

• Possibility to present to the audience or sit on a panel - not guaranteed and dependant on the discretion of the editorial team

• Branding on all slides and print material at the event

• Mentions from the chair of the event on stage

• Opportunity to have pop-up banners and branding throughout the venue

• Opportunity to have an exhibition stand at the event

• Opportunity to product drop on seats

• Social media support during the day of the event

• Branded inclusion in the event write-up, published on placetech.net

• Receive all the event photography for your own marketing purposes

• Receive the data capture of the delegates that attended the event



PlaceTech Annual Dinner

Manchester, UK | November, 2018

The PlaceTech Annual Dinner is a celebration of the proptech industry, and an opportunity for quality networking for property and tech professionals.

At the dinner, a highly regarded prize will be presented to a business that has shown great promise or created the best innovation over the year.

The awards are judged by a panel of leading industry experts, including the PlaceTech Editorial Board. The PlaceTech Prize offers a platform for any emerging proptech business or product to receive international recognition and increased profile.

PlaceTech Annual Dinner sponsorship packages are sold on a first-come, first-served basis and will be in popular demand; we urge you to book opportunities quickly to avoid disappointment.

No sponsors of this event can be shortlisted.



PlaceTech Annual Dinner Sponsor - Four Opportunities

Cost: £5,000+VAT

• Accreditation on all communication about the PlaceTech Annual Dinner

• Logo, web link and 50-word company synopsis on the event page on placetech.net

• Table of 10 in a prominent position

• Priority booking for further ticket purchases for clients/partners

• Social media coverage and support

• Branding throughout the event on all screens, banners and marketing material

• Mentioned in the event welcome speech

• A premium drinks package

• Opportunity to provide marketing material or promotional items

• Two months of website banner advertising on placetech.net

• Mentions and accreditation on follow-up event editorial and guest communications

• Logo, web link and 50-word synopsis on event page archive

Premium Sponsors - Maximum two opportunities

Cost: £10,000+VAT

These unique opportunities not only afford increased event profile but also offer further promotional branding and marketing via placetech.net

Additional associated benefits for a Premium Sponsor beyond event sponsorship include:

• “In association with” branding on editorial reports, coverage and follow-up to PlaceTech Annual Dinner

• An advertorial (500 words) in the Analysis section of placetech.net

• Opportunity to address the audience (opening or closing remarks)

• Five extra tickets for the event (a table of 10 is already included in the standard package)

• Extended premium drinks package on your table

• Priority booking for further ticket sales

• Post event communication via PlaceTech direct mail to our 11,000 subscribers



Online opportunities

Website + Newsletter Advertising

There are a number of banner advertising opportunities on the PlaceTech website and weekly briefing, sent to 11,000 subscribers. Banners feature across all pages of placetech.net which is free to access and is projected to be viewed by 70,000 users per month.

Content Marketing

Regular Insight Contributor

• Unlimited copy and content on the website

• Every post features an image of the author, contact details, a logo and a link

• Position yourself as a thought leader

• Align with key industry trends

• Deliver regular messages to a targeted audience

• Can include imagery, infographics and video

• Feature in the PlaceTech weekly briefing

Comment Pieces

• One-off, online article featured on our website and weekly briefing

• Align your business to a key industry topic

• Promote a particular message

• Branded piece with author details, photograph and company logo

• Feature in the PlaceTech weekly bulletin

• Can include links, video and imagery

• Archived on placetech.net



Direct Mail Campaign

• Direct email access to our subscribers

• Send your own content, images, videos, links and document downloads

• Email subject line of your choice

• Analytics available to review

Jobs Board

• Job ads have no time limit

• Fully branded

• No word limit

• Regular social media promotion

• Private account set up for recruiters to upload jobs directly


Classified Event Listings

• Listed on our events calendar

• Regular social media promotion


ONLINE OPPORTUNITIES



MIPIM Week Sponsorship

PlaceTech will be covering news coming out of major global property events MIPIM Proptech Europe, MIPIM and MIPIM UK.

Target readers during the weeks of these annual events:

Our MIPIM packages include:

• “In association with” accreditation on all editorial coverage

• Full branding, with links and logos, on all news articles for the duration of the conference, as well as all preview and review pieces

• Online advertising for the week of the event

• 500 word comment piece on Analysis page

• Tickets to the events

• Opportunity for product drops and marketing at the events

• Potential to exhibit

MIPIM March | Cannes

MIPIM Proptech Europe June | Paris

MIPIM UK October | London



Clients

Partners



Costs

Opportunity Package Specifics Cost

Website Advertising Web banner on placetech.net £1,000 per month

Direct Mail Mailshot to PlaceTech’s database with your own email content, images, video, links

£2,000 per email

Comment Piece Online comment piece £900

Regular content marketing Six months Nine months Twelve months

£2,750 £4,000 £5,000

Job Listings One job listing Three job listings

Recruitment agency rates available

£500 £1,000

Event Listing One event listing £100

PlaceTech Trend Talks Event sponsorship £4,000

PlaceTech Annual Dinner Event sponsorship Premium sponsorship

£5,000 £10,000

MIPIM Week Sponsorship Online and offline MIPIM-related profile-raising activity

£5,000 - £15,000

All prices are exclusive of VAT. The following exchange rates will be used as standard: £1 = €1.2 / $1.2

Discounts

To help our clients, we offer generous cross-platform discounts; book any event sponsorship and a sustained online opportunity to benefit from the following discounts:

• Six month booking 10%

• Twelve month booking 20%



Specification, Terms & Conditions

Direct Mail

• Full HTML email 600px wide, produced and ready-to-go with links embedded

• Use ordinary HTML links and avoid image maps

• Client chooses the subject line for the email

Client Artwork and Copy

• All artwork must be supplied to correct size, format and file type

• Artwork files must be no greater than 1MB and must be provided in RGB colour mode

• Artwork and links can be changed during a campaign

• Client must supply web address for links

• All advertising copy to be supplied by the client; PlaceTech will not accept liability for errors or omissions unless directly resulting from an error on our behalf

• Direct mailshots contain solely your content, designed in keeping with PlaceTech style

• Content must be industry-relevant and will be edited into house style

• No more than one e-shot will be issued per week

• Rotating GIF files do not rotate when viewed through later versions of Microsoft Outlook and will freeze on the first image

Payment

• All purchases are billed at the time of agreement

• Payment must be made within 30 days of the date of the invoice issued

• All event tickets must be paid for before the event date

• If you wish to cancel your purchase for whatever reason, you must inform PlaceTech at the earliest opportunity possible. In all cases, a 50% cancellation fee is payable to cover expenses and administration costs

• No refunds will be given for cancellations of marketing activity within 30 days of the agreed publishing date or tickets within 14 days of an event

• Cancellation of advertising and event sponsorship is conditional on a written request to the company within seven days from the date of order. In any event cancellation will be subject to a 50% cancellation fee payable within 30 days of such request. Cancellation later than seven days after the booking and between four and six weeks from the start of the campaign will be subject to a 75% cancellation fee. Cancellation within four weeks of the start of the campaign will be subject to a 100% cancellation fee

• PlaceTech operates an agency introduction fee of 10% of the value of an initial booking of a new client (over £1,000+VAT). It is the agency’s responsibility to highlight to PlaceTech that they operate such a scheme. Once a client has been introduced to PlaceTech and a first transaction concluded, this client is then considered introduced. No further payments will be made subsequent to this introduction

• Discounts cannot be applied retrospectively

• All prices are exclusive of VAT

• The following exchange rates will be used as standard: £1 = €1.2 / $1.2



Contact

To book any of our marketing opportunities or to discuss event sponsorship, contact:

Dino Moutsopoulos Commercial Director

+44 (0) 7803 988 112 [email protected] @dinoatwork

For editorial queries, contact:

Paul Unger Publisher

+44 (0) 7966 535 262 [email protected] @paulunger

For queries about the website, artwork specification and subscriptions, contact:

Kirsty Butcher Production Manager

+44 (0) 7811 987 023 [email protected] @kirstybutcher

For all news-related enquiries, please email: [email protected]

PlaceTech Ltd 232 Royal Exchange Manchester M2 7DD

@PlaceTechNet

PlaceTech

/placetechnet

placetechnet

Documents

Media Pack 2018 - PlaceTech · Sources: ONS, KPMG, Real Tech Ventures, Forbes, IPF £5bn Amount invested since 2011 in proptech £17bn Estimated investment into proptech by 2020 £6.8tn