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mEDIA PACK2017
Meet Our
the MOst pOwerful target Market On the planet nOw!
COsMO reaDershIp833 000
web
174 590page views
tOtal
42 554circulation
34 194
unIque browsers
mArrIED37%sInglE55%
womEn78%AgE 18-3450%
blACK60%whItE18%
AvErAgE housEholD InComE
r24 776AvErAgE
PErsonAl InComE
r11 627
lsM6-7
8-10
6-10
35%60%95%
593 260fans
255 893followers
64 653followers
3 849followers
1 882 772ACross All PlAtforms
we are havIng COnversatIOns wIth
an auDIenCe Of
newsletter subscribers
43 338
COMbIneD digital
audience 951 849
MObIle database
52 695
abC Jul-sep 16, Jan-DeC 15 aMps, eM OCt 16, sOCIal MeDIa 9 nOv 16
compelling reason to advertise
with cosmo
Cosmo provides advertisers with bEttEr rEturn on investment on total CirCulation than True Love, GLamour,
Sarie or Women’S HeaLTH.
women who have buying power: Cosmo readers have a hIghEr AvErAgE PErsonAl
monthly InComE than readers oF True Love, Sarie or GLamour.
1 822 722, seCOnD Only tO
that Of true lOve.
connect with the largest digital audience, significantly larger than that of True Love,
GLamour, Sarie and Women’S HeaLTH.
COnneCt wIth the seCOnD-
largest COMbIneD auDIenCe at
1. Millennial playground 2.
3.
4.
5.
January COsMO sexy Man CalenDarFebruary lOve anD kaMa sutramarCh COsMO bODyapril the buDget Issuemay COsMO CareerJune COsMO JeansJuly 3Daugust COsMO awesOMe wOMenseptember sexual healthoCtober COsMO haIr november COsMO suMMerdeCember teCh anD party
EDItorIAl CAlEnDEr
January: Sexy ManFebruary:Marchapril: SuppleMent – the fun fearleSS guide to life
partnership opportunities
prInt ratesMaIn bOOk* full COlOur/InsertIOn
dpsFull page1/2 page1/3 page
r125 800r55 000r41 000r38 000
aDvertOrIal**dpsFull page1/2 page1/3 page
r135 000r68 000r51 000r47 000
• aDvertOrIals InCluDe stanDarD prODuCtIOn anD phOtOgraphIC COsts.• nO aDvertOrIals sMaller than 1/3 page wIll be aCCepteD.
COverinside front cover (dps)inside back coveroutside back cover
r132 000r60 000r66 000
r70 000COMpetItIOn traDex
nOw!COnversatIOn
yOurstart
MIllennIal
fOr Insert DelIverIes, please nOte:deliveries accepted no later than 3pm from mondays to thursdays, and no later than 12 noon on Fridays. inserts must be delivered in boxes on pallets, securely packed and clearly marked with the name of the insert, number of inserts per box, weight per box, number of boxes, and name and issue date of the publication.
Advertising controllershantel peskin
021 464 [email protected]
Insert DelIvery aDDresspaarl media Cape10 Freedom way, montague gardens, milnerton 7441, Cape townattention: andre hayes
021 550 2400
lOOse Inserts
bOunD Inserts
only applicable for full print runs
1 leaf (2 pages) r5202-6 leaves (4-12 pages) r7108-12 leaves (16-24 pages) r850
1 leaf (2 pages) r6202-6 leaves (4-12 pages) r8408-12 leaves (16-24 pages) r900
this includes dust jackets, gatefolds, perforation, glueing, bagging, run-ons, bookmarks and stickers. Creative aspects of these elements are subject to the editor’s approval.
speCIal rates On request
leaderboard 728 x 90 40k r350skyscraper 160 x 600 40k r350Content box 300 x 250 40k r350half-page (home page) 300 x 600 40k r400wallpaper (specs on request) r520roadblock includes 728 x 90, 40k r1 000 300 x 250, 300 x 600section sponsorship dependent on section traffic; please request a quotemobile banner 640 x 160 40k r260
CreatIve sIzes CpM ratessIze (px) sIze
sponsorship of monthly newsletter, which includes a leaderboard (728 x 90) (20k max)
newsletter
rate/subsCrIberr1,50
DIgItalrates
artiCles require a blurb (maximum 20 words), body Copy (this must be on-brand with seCtion page, maximum 500 words) and two to three piCtures (one will be Chosen by the editorial team).
webvertorial r10 000Content marketing r15 000Competitions r12 000 (trade exchange)
eDItOrIal rate/MOnth Clients will reCeive an author Credit as well as one CliCk-through at the end oF the artiCle linking baCk to the Client’s website. only two
Changes allowed – r250 per Change thereaFter.
DefInItIOnsCOntent MarketIng a genuine piece of content marketing would be created around – and feature – the client’s product, but the nature of the content piece is such that it can run as an editorial piece authentically. it should be created the way an editorial story would be created. it should not feel like an advertisement to the consumer. the content should follow the advice and direction of the online editor. it would not be a hard sell but rather an interesting piece featuring the brand or product.
webvertOrIal this is not the equivalent of an above-the-line print ad; it is more along the lines of an online advertorial. it is an article in Cosmo tone that centres around one specific client product or brand message.
an aDDeD Charge Of r120 CpM tO the CpM rate Of the requesteD DIsplay aDvertIsIng unItCpM
COMpetItIOn traDex
r12 000rate/MOnth
terMs anD COnDItIOns fOr CanCellatIOnsbanner adverts: 15 days' written notiCe prior to serving the First impression. iF Client CanCels 15 days aFter the First impression, they are responsible For paying For the First 15 days oF the insertion order served. newsletters/promotional mailers: 30 days' written notiCe. should CanCellation be within 30 days oF the booked insert date, Client will be responsible For the Full Cost. sponsorships: subJeCt to minimum six weeks' written notiCe.
this inCludes seCtion sponsorships, wallpaper banners, site take-overs, roadbloCk adverts, peel-baCk adverts, Floating adverts, speCial riCh media opportunities, web apps and web tools. Creative aspeCts oF these elements are subJeCt to the editor’s approval.
speCIal rates On request
rICh MeDIa
vIDeOs, expanDIng aDs, anIMatIOns etC
Cosmo speCiFiCations
MaterIalspeCIfICatIOns
2017
MaterIal requIreMents
AD TYPE TRIM (mm) TYPE (mm) BLEED (mm)
Full page 275 x 210 258 x 190 285 x 220
DPS 275 x 420 258 x 380 285 x 430
1/2 page vertical 275 x 105 258 x 92 285 x 115
1/2 page horizontal 136 x 210 127 x 190 146 x 220
1/3 page vertical 275 x 70 258 x 59 285 x 80
1/3 page horizontal 94 x 210 86 x 190 104 x 220
1 quickcut: 011 799 78462 websend: 076 423 2187/011 712 57003 written to disk: 21 st John’s street, gardens, Cape town 80014 e-mail: [email protected]
DIgItal MaterIal can be supplied via one of the following:
• PDF postscript files, high-resolution scans, CMYK at 300dpi.• When sending ads with white overprint/knockout, the overprint should be off.• Fonts and high-resolution images must be embedded.• Material is stored for a maximum of three months.• Type smaller than 12 points should not be reversed out on a four- colour background.• San serif type 7 points or smaller and serif type 12 point or smaller must be reproduced in single colour.
Advertisement
Issue On sale ad bOOkIng deadlIne
ad materIal deadlIne
Inserts tO factOry deadlIne
feb 2017 16 Jan 2017 02 dec 2016 09 dec 2016 13 dec 2016
mar 2017 20 feb 2017 20 Jan 2017 27 Jan 2017 01 feb 2017
aPr 2017 20 mar 2017 17 feb 2017 24 feb 2017 01 mar 2017
may 2017 17 aPr 2017 17 mar 2017 24 mar 2017 29 mar 2017
Jun 2017 22 may 2017 13 aPr 2017 21 aPr 2017 26 aPr 2017
Jul 2017 19 Jun 2017 19 may 2017 26 may 2017 31 may 2017
aug 2017 17 Jul 2017 15 Jun 2017 23 Jun 2017 28 Jun 2017
seP 2017 21 aug 2017 21 Jul 2017 28 Jul 2017 02 aug 2017
Oct 2017 18 seP 2017 18 aug 2017 25 aug 2017 30 aug 2017
nOV 2017 16 Oct 2017 15 seP 2017 22 seP 2017 27 seP 2017
dec 2017 20 nOV 2017 13 Oct 2017 20 Oct 2017 25 Oct 2017
Jan 2018 18 dec 2017 10 nOV 2017 17 nOV 2017 22 nOV 2017
feb 2018 15 Jan 2018 01 dec 2017 08 dec 2017 13 dec 2017
AdvertoriAladVertOrIal
bOOkIng deadlIne
adVertOrIal brIefIng deadlIne
14 nOV 2016 14 nOV 2016
12 dec 2016 12 dec 2016
30 Jan 2017 30 Jan 2017
27 feb 2017 27 feb 2017
27 mar 2017 27 mar 2017
26 aPr 2017 26 aPr 2017
29 may 2017 29 may 2017
03 July 2017 03 July 2017
31 July 2017 31 July 2017
28 aug 2017 28 aug 2017
22 seP 2017 22 seP 2017
23 Oct 2017 23 Oct 2017
13 nOV 2017 13 nOV 2017
COsMO
DeaDlInesbOOkIng
grOup sales Manager (COastal)stOrM MasCall
021 464 6226 / 083 450 [email protected]
grOup sales Manager (Jhb)shanee sMart
011 783 5500 / 082 801 [email protected]
COsMOpOlItan sa senIOr key aCCOunt Manager (Jhb)
letItIa lOuw
011 783 5500 / [email protected]
COsMOpOlItan sa key aCCOunt Manager (Jhb)
taMara nIChOlsOn
011 783 5500 / [email protected]
TEAMlET'schAT!
COsMOpOlItan sa key aCCOunt Manager (COastal)
CarMen Clegg
021 464 6267 / 071 499 8338 [email protected]
