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Media
pack
“Digital Health
provides insight into
the wider picture.”
“Digital Health
is my ONLY
source of
information.”
Digital Health is the leading online
publication for the healthcare IT sector in
the UK.
We understand the importance of keeping
up to date, so our content is split across 8
‘Hubs’, covering the areas of most interest
and importance in the market. Whether
using their laptop, tablet or smart phone,
our 38k + readers get the very best insight
into IT and Technology within the NHS.
38,000+ registered
users of Digital
Health
“they have their
fingers on the pulse
of NHS IT” We offer a creative set of options for
reaching our audience of healthcare
clinicians and senior IT management.
This includes display advertising across our
website and newsletters, a presence in our
topical special reports and the opportunity
to engage with the audience directly, via
dedicated mailshots, sponsorship and
thought leadership content.
For maximum reach to your key audience,
contact sales ([email protected] /
0207 785 6907).
New
content
daily
4 minutes average time
spent on site by
each visitor
14,000 subscribers to our
thought
leadership
campaigns
320,000 impressions per
month
24,900 subscribers to
our newsletters
Audience Profile As you would expect from an organisation
providing the latest news and debate, as
well as the home for the Health CIO and
CCIO networks, we attract a senior
audience from both the clinical and IT
disciplines.
Our subscribers either influence decisions or
are themselves the decision maker on new
purchases.
Directors
of IT
Influencers
Head of IM&T
CEOs
Chief
Information
Officers
Decision
makers
Chief Clinical
Information
Officers
Chief
Finance
Officers
High impact
positions in a
prime space
The Digital Health
homepage highlights
headline news, top
analysis, events and
research content.
Leaderboard
(728 x 90 pixels)
£825 per week
MPU 1 (300 x 250
pixels)
£875 per
week
MPU 2 (300 x 250
pixels)
£825 per
week
Banner 1
(728 x 90 pixels)
£525 per week
Banner 2
(728 x 90 pixels)
£425 per week
MPU 3 (300 x 250
pixels)
£575 per
week
Home Page Advertising Opportunities
First port of call for all readers
The Digital Health news channel features breaking headlines and news stories from
across the digital health market.
Leaderboard
(728 x 90 pixels)
£825 per week
MPU 1
(300 x 250
pixels)
£875 per week
MPU 2
(300 x 250
pixels)
£825 per week
MPU 3
Banner 1
(728 x 90 pixels)
£525 per week
(300 x 250
pixels)
£575 per week
News Pages Advertising Opportunities
Leaderboard (728 x 90 pixels)
£625 per week
MPU 2 (300 x 250
pixels)
£575 per week
MPU 1 (300 x 250 pixels)
£675 per week
MPU 3 (300 x 250 pixels)
£475 per week
Banner
(728 x 90 pixels)
£425 per week
An exciting new way to directly target your
key audience
The Digital Health hubs bring news, intelligence and comment together by
topic – making them a very effective channel for reaching a targeted audience.
Choose from our 8 hubs; Services, Infrastructure, Interoperability, Clinical
Software, Analytics, Shared Records, Digital Patient & Cyber Security.
Hub Page Advertising Opportunities
Publishing your Case Study/White Paper on Digitalhealth.NET is one of the most
effective ways to inform our audience about how and where you can be of
assistance. They are posted to the relevant Hub and pinned in the top position for
1 week, we also feature in our weekly digest newsletter and promote on the
Homepage.
Case Study/White Paper Publication Package:
- Posted to a Hub of your choice
- 200 word feature article
- Held in Prime position for 1 Week
- Remains on site and fully searchable
- Featured in Homepage promo box & weekly digest newsletter
£1,595 + VAT 3 min
average
view time
Average
90%+
CTR’s
Average
200+
views &
downloads
Case Studies and White Papers
Digital Health’s thought leadership campaign package is the perfect, multi- channel approach to generate maximum exposure and engagement.
This approach is favoured and clearly demonstrates the value of what you offer, by highlighting the key benefits similar organisations have received.
Your thought leadership campaign will consist of:
- A Digital Health branded email distributed to our subscribed 14,000
health IT professionals
- Your thought leadership content published on Digital Health with built
in data/lead capture
- 4 x Weeks Prime messaging/display slots across Digital Health to drive traffic to your content
£6,500 per campaign
Thought Leadership Campaign
Digital Health’s weekly newsletter is published on Thursdays focusing on key
content and hot topics. It provides readers with a snapshot of the week in a
short time so they can keep up to date.
Positions are available so you can reach our audience with benefit specific or
brand focused messaging, contact sales ([email protected] / 0207 785
6907) to discuss your requirements.
Leaderboard (728 x 90 pixels)
£485
MPU 1 & 2
(300 x 250
pixels)
£505 Leaderb x 90 pixel )
per wee
Banner 1 (728 x 90
pixels)
£300
Your Message in the Newsletters
A new year brings a new product to our publishing stable.
We will be writing and publishing a new Advisory Series. This new series will enable readers to gain insight from Digital health independent editorial and industry authors sharing their insight and knowledge with the health sector.
Each series will be on digitalhealth.net within the relevant hub topic and
promoted across our platform. Suppliers can contribute to the advisory series
by sponsoring a topic within the advisory series. Each sponsor can have 500
words or 1100 words with the name of their author and the company logo at
the bottom of the article.
• Communications: February
Getting data to flow across networks in health
through the use of wifi, N3, NHS mail etc, so national comms infrastructure is the key underlying theme.
• Cyber Security:
December 2016 - Current health of security networks (How Healthy is your IT Security.)
March 2017 – Bodies of Evidence (User Education and Awareness.)
June 2017 - Security on the Go (Mobile Security & Risk Management.)
September 2017 - Cyber-attack survival (The New Frontier of Cyber Survival.)
• Analytics: April
Data driven decision making. Managing and utilising data from across the Health sector to drive digital data into enabling change in service delivery and building the business case on improvement through digital enabled change from measuring where you were to where you can be.
• Portals: May
The different portals and varying ways of using them from view only access, edit control and share have been in place, but the benefits of their use is yet to be recognised.
How can you help fill the productivity gap?
• Mobile and modern working: July Using tech to enable new ways of working.
• Transformation: October
Changing the way people work and the way they use technology to improve services and
reduce costs.
Advisory Series
Digital Health runs special reports on specific aspects of healthcare IT throughout the year. After nearly 10 years of delivering an informed outlook across the most important topics of Healthcare technology, we have made
some changes that will ensure Special Reports keep delivering insightful, independent editorial and value for our supporting suppliers.
Coming up in 2017:
Jan
• Shared Care Records
Feb
• Communications
• PACS
March
• Digital Patient
April
• Pathology
May
• Document Management
June
• E-prescribing
July
• RIS
• Obs & Vital Signs
August
• Professional Development
Sept
• Infrastructure as a Service
Oct
• VNA
Nov
• Interoperability
• Software as a Service
Previous sponsors include:
Special Reports
Website advertising costs Homepage News pages Hub pages
Leaderboard
728w x 90 px
£825 per week
£825 per week
£625 per week
MPU 1
300w x 250 px
£875 per week
£875 per week
£675 per week
MPU 2
300w x 250 px £825 per week
£825 per week
£575 per week
MPU 3
300w x 250 px
£575 per week
£575 per week
£475 per week
Banner 1
728w x 90 px
£525 per week
£525 per week
£425 per week
Banner 2
728w x 90 px
£425 per week
n/a n/a
Banner 3
728w x 90 px
£425 per week
n/a n/a
White paper /
case study n/a n/a £1,250
Newsletter advertising costs Digital Health
newsletter
Leaderboard
728w x 90 px £485
MPU 1
300w x 250 px £505
MPU 2
300w x 250 px £505
Banner 1
728w x 90 px £300
Skyscraper
120w x 600 px n/a
Mini Sky
160w x £300 n/a
For maximum impact, we
recommend you use an animated gif
Deadlines
All copy must be received at least two days before campaign launch date.
General specifications
Maximum file size:60kb
Polite download secondary load max file size: 100kb
Expandable: No
Accepted formats: gif and jpg
Animation: Yes, max length 15 seconds.
Email based campaigns
We cannot accept Flash/swf files for use in email campaigns as they will
not display in the majority of email clients.
Animated gif files do not animate in Outlook 2007 onwards. Be aware
that only the first frame will display and design accordingly.
Guidelines and Specifications
Contacts
Advertising Email: [email protected]
Tel: 020 7785 6907
Production Email: [email protected]
Tel: 020 7785 6900
