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Rock FM
Rock FM Station Information
STATION FORMAT: 97.4 Rock FM is the Radio Station for Preston, Blackpool, Blackburn, Wigan, Southport and the North West. Starting your day off with The Breakfast Show with Hywel & Jamie and continuing the day with more of the music you love, news, sport, information and competitions
TYPICAL LISTENER: Our primary target is the 15-44 year old who works hard and likes to play hard
SOURCE: RAJAR/IPSOS-RSL 6 months ending June ’12; Rock FM’s TSA
Station Information
STATION FORMAT: 97.4 Rock FM is the Radio Station for Preston, Blackpool, Blackburn, Wigan, Southport and the North West. Starting your day off with The Breakfast Show with Graeme & Jude and continuing the day with more of the music you love, news, sport, information and competitions
TYPICAL LISTENER: Our primary target is the 15-44 year old who works hard and likes to play hard
SOURCE: RAJAR/IPSOS-RSL 6 months ending March ’11; Rock FM’s TSA
Rock FMTransmission Area280,000 listeners every week
20
28
50
71
137
225
280
0 50 100 150 200 250 300
***107.9 Dune FM
***The Bee
*102.4 Wish FM
***96.5 Radio Wave
Real Radio (wasCentury)
Smooth FM
97.4 Rock FM
Competitors
000’s
Weekly Reach
AS OF Q2 09
The Bee Preston is not in Rajar yet and Dune hasn’t been since 2009
*Stations marked with an asterisk do not cover the whole of the Total Survey Area***Stations marked with a hash cover a tiny proportion of the Total Survey Area
SOURCE: RAJAR/IPSOS-RSL 6 months ending June ’12; Rock FM’s TSA
Demographics
99
181
0 50 100 150 200
C2DE
ABC1
280
192
0
50
100
150
200
250
300
All Adults 15 - 44
43%
57%
000’s
000’s
Female Male
SOURCE: RAJAR/IPSOS-RSL 6 months ending June ’12; Rock FM’s TSA
86
61
4651
38
0
10
20
30
40
50
60
70
80
90
100
Weekly Reach280,000
Rock FM Audience Profile00
0’s
15 – 44 192,000
SOURCE: RAJAR/IPSOS-RSL 6 months ending June ’12; Rock FM’s TSA
Weekday Programming
Weekdays 6 – 10am
Weekdays 10 – 2pm
Weekdays 2 – 3pm
Weekdays 3 – 7pm
Mon - Fri 7 – 10pm
Mon - Thurs 10 – 1am
16
31
43
77
105
156
0
20
40
60
80
100
120
140
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180
***The Bee *102.4 Wish FM ***96.5 RadioWave
Real (prevCentury)
Smooth FM 97.4 Rock FM
Breakfast Show Demographics
000’
s
*Stations marked with an asterisk do not cover the whole of the Total Survey Area***Stations marked with a hash cover a tiny proportion of the Total Survey Area
SOURCE: RAJAR/IPSOS-RSL 6 months ending June ’12; Rock FM’s TSA
www.rockfm.co.uk
Alternatively, send your message direct to the inbox of the 83,309 Rock FM VIP Email Members
Each week we target these members with either the monthly newsletter, or competitions from Rock FM and our corporate partners
Each of our members also receive a special Birthday Email from Rock FM
Combine your radio campaign with an online campaign at www.rockfm.co.uk and reach an EVEN BIGGER audience!
www.rockfm.co.uk has an amazing 204,536 page views per month
42,980 different people view the Rock FM website every month, and spend an average of 14 minutes 34 seconds online
SOURCE: Rock FM Web stats for July 2012
Rock FM’s contact details
97.4 Rock FM97.4 Rock FMSt Paul’s SquareSt Paul’s Square
PrestonPrestonLancashireLancashire
PR1 1YEPR1 1YETel: 01772 477 700Tel: 01772 477 700
Email: [email protected]: [email protected]: Web: www.rockfm.co.ukwww.rockfm.co.uk
