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MEDIA PACK • 2011
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introductionAS THE leading drinks tradepublication, the drinks businessis at the forefront of what ishappening in the drinksindustry. We are determined tomaintain our reputation byreacting to the latestdevelopments and trends, aswell as making a contribution tothe trade with analysis, debateand opinion.
Like the drinksindustry itself, we areconstantly striving toinnovate and bringnew, exciting ideasand services to ourreaders. In 2011 wewill not onlycontinue to increasethe European andinternationalrelevance of oureditorial coverage,
but will also work hard to keepour readers better informed viathe web. Look out for theimminent launch of the new-look thedrinksbusiness.com
the drinks business’ themeddaily e-newsletters continue togrow in importance and cover‘Retail on Mondays’, ‘Nights outon Tuesdays’, ‘News onWednesdays’, ‘Fine Wine onThursdays’ and ‘Finance onFridays’. Our popularnewsletters are now read byover 9,000 members of thedrinks trade world-wide and wehave extended this service withdaily news updates viathedrinksbusiness.com
Our sister publication, TheSpirits Business is the onlyinternational trade title solelydedicated to the spirits business.Due to the fantastic receptionwe have received, The SpiritsBusiness now has nine issuesper annum, including ‘TheVodka Year Book’ and ‘TheWorld Spirit Report’, the mostcomprehensive listing yet of theworld’s most powerful spiritsbrands.
the drinks business and TheSpirits Business will strive in2011 to give our readers evenmore insight into the businessand commercial trends in ourindustry and, with the aid ofour research arm DrinksInsight, give you more researchand data analysis than you willfind in any other trade title.
Add to this our Reports andcontinued attendance at all theinternational fairs and you willsee that the drinks businessteam is dedicated to makingsure you are ahead of the fieldand in touch with what is reallyhappening in the drinksindustry.
Editor
PATRICK SCHMITT
Deputy Editor
GABRIEL SAVAGE
News & Web Editor
ALAN LODGE
Staff Writer
LUCY SHAW
Editorial Assistant
RUPER MILLAR
Art Director
ALAN MACKENZIE-MORRIS
Production Manager
MILE BUDIMIR
Database Manager
TONY LATOS
Director of Sales
JOSEPH ALVAREZ
Marketing Director
DAVID HENNELLY
Assistant Marketing Manager
MARINEL FITZSIMONS
Research & Events
SHEILA CRISP
Subscriptions Sales Manager
LEWIS O’SULLIVAN
Events Sales Executive
ZOLTAN HOJSZA
Head of Spirits
DAISY JONES
Director of Sales
BERT GRANT
Advertising Manager
MARCUS CLARK
Director
CHARLOTTE HEY
Deputy Chairman
DAVID ROSE
Chairman
ANTHONY HAWSER
the drinks business is published by
Union Press Ltd
Units 222-223,
30 Great Guildford Street,
London SE1 0HS
Tel: +44 (0)20 7803 2420
Fax: +44 (0)20 7803 2421
E-mail: [email protected]
www.thedrinksbusiness.com
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THE DRINKS BUSINESS is a
monthly, high-quality b2b
publication that covers business
and management issues.
It has an international business
focus, suited to those involved
in the drinks sector on a day-to-
day basis.
the drinks business profiles
major trends throughout the
alcoholic drinks industry, eg,
finance, the City, sales, marketing
and PR.
the drinks business speaks
directly to buyers and
professionals who influence
buying decisions, as well as
importers and their exporting
partners worldwide.
the drinks business is essential
reading for retailers, importers,
wholesalers and related service
industries, plus on-trade
professionals and City analysts.
the drinks business covers all
international issues and
developments pertinent to
commercial and management
aspects of the drinks industry.
It provides practical features
that keep managers and decision
makers informed, helping them
to advance their companies and
their careers, and construct
winning strategies.
the drinks business contains
in-depth news analysis, business
news and opinion, as well as
detailed country and category
analysis. We report on retail
trends, PR and marketing moves
and spends, with original
and exclusive statistics, company
retrospectives, major personality
and company profiles and much,
much more.
the drinks business plays a vital
part in any drinks media
schedule, with extensive, up-to-
date coverage of this developing
sector.
the drinks business has a
circulation of up to 10,000 key
industry figures: CEOs, MDs,
directors, buyers, marketing and
PR managers and leading
restaurateurs. The core
readership is from Europe;
however, it also includes top
producers and drinks
professionals worldwide.
Up to 10,000 professionals
receive the magazine every
month so we know the magazine
reaches key decision makers and
buyers in the drinks industry.
Further, on average, three
people read each copy of
the drinks business, giving
us a readership total of nearly
30,000 every month*.
Geographically the magazine
has a distribution split between
the UK; key markets in mainland
Europe, such as Germany,
Scandinavia, Benelux, France,
Spain and Italy; the USA; the Far
East; and major exporting nations
such as Australia, South Africa,
New Zealand, Chile and
Argentina.
editorial & circulation
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*the drinks business circulation and readersurvey is updated annually and independently
audited
EXHIBITIONS 2011the drinks businessattends and exhibits at manyof the major internationalexhibitions. Contact us tofind out details of our stand,events or meetingopportunities by emailing:[email protected]
Prowein, Germany, 27-29 MarchVinitaly, Italy, 7-11 AprilLIWF & Distil, UK, 17-19 MayVinexpo, Bordeaux, 19-23 JuneTFWA, Cannes, France, 18-23 September
Services
Retail/off-sales
Wholesale/distributor
Producer/exporter
HORECA/on-trade
Job function breakdown
Chairman/chief exec
Director
Manager
Proprietor
HORECA/0n-trade
Job function breakdown
circulation
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JANUARYThe Green IssueAustralia FocusLiqueurs & MixersPremium BeersExhibition Fever
FEBRUARYItalian RegionsClosures & ContainersArgentinaPremium VodkaUSA WinesRioja
MARCHProwein IssueSherrySouth AfricaProseccoVodka in RetailBrown SpiritsNew Zealand
APRILLIWSF/Distil PreviewSpanish RegionsCentral EuropeChile RegionsCider
MAYLIWF/Distil IssuePower BrandsBonded WarehousingAustraliaDesignScotch Whisky
JUNEVinexpo IssueThe Fine Wine IssuePrestige ChampagneItaly FocusPremium FranceSouth Africa Focus
JULYThe Ethical IssuePortugal & FortifiedWinesTequila & MezcalGinEmerging Brands
AUGUSTThe UK Retail IssueLogistics, Distribution & TechnologyNew ZealandCorks & ClosuresArgentine Brands
SEPTEMBERTax-free Retail IssueChile FocusVodkaMalt WhiskyPremium Australia
OCTOBERChampagne FocusFrance RegionsSouth Africa BrandsPort
NOVEMBERWhite Spirits FocusAward-winning Wines & SpiritsGermanyCaliforniaBeer
DECEMBERLuxury Issue(including Vodka,Whisky, Cognac & Brandy)Mineral WaterRum
FEATURES LIST 2011Throughout the year the drinks business coversbreaking news, in-depth analysis and key features
MARCHChampagne Report
APRILEat. Drink
MAYCalifornia Report
JULYBrands Report
SEPTEMBEREat. Drink
NOVEMBERSpanish Report
DECEMBERTrends Report
CHINAReport 2010
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features list
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competitions and events
the drinks business has an exciting range ofindustry leading competitions and eventsthroughout the year.Please see the details below and feel free to callus for more information.How will you reach your key clients and prospectsin 2011?
Connect with the trade at EVERY LEVEL with thevoice of the drinks industry....
No-one else can give you the same exposure tothe international drinks trade: with such acomprehensive portfolio of events, awards, onlinecommunications and of course the magazinesthemselves, you’ve got the opportunity to:
• engage face to face with our unrivalledaudience of leading drinks industry and alliedservices figures
• spotlight the excellence of your product orservice with our awards
• reinforce your green credentials and supportyour environmental and ethical initiatives
• interface directly with both the consumer andthe trade through our wine and spirits shows
• keep your finger on the pulse of the drinksindustry with our ongoing forums, conferencesand roundtables
• communicate your brand message through ourmulti-media communication packages
• partner with us to align your brand with theleading drinks trade media and events
So, if you want to get your brand the tenderloving care it deserves, look no further – we cantake it to the party, we can present it withawards, we can publicise it and, if you’re reallyindulgent, we can give it its very own supplementmagazine.
For any information on our events or the awards please contact:[email protected] or
[email protected] for full details.
Fine WIne Fair
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