Media Planner 2016

®

Brand Awareness Lead Generation Website Traffic Thought Leadership Social Engagement Market Intelligence/Research

Marketing Solutions®

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Innovative Solutions. Proven Results.

With so many choices and new opportunities, it can be challenging to know where and how to invest your marketing dollars. When you partner with Firehouse, you reach the largest audience of fire service personnel with our unmatched combination of product platforms and market reach.1

Use the strength of Firehouse to promote your brands and products and benefit from the industry's most powerful, integrated media solutions to engage customers at different points in the purchasing process—in a trusted environment with high visibility and responsiveness.

Choose from our print products reaching the highest qualified circulation, award-winning and responsive digital platforms, industry-renowned lead generation and analytics programs, and leading conferences/events to deliver successful results for your marketing objectives.

While market conditions and technology may change, one thing remains the same—in print, online, and in-person, Firehouse is where the fire service has turned for 40 years for life-saving information they need to perform their jobs safely and where marketers turn for optimal results.

PRINTDisplay AdvertisingMarketplace Advertising Classified AdvertisingBellybands/Inserts/RideAlongs40th Anniversary “Vintage” AdsHigher Education Ad PackagesDIGITALRun of Site Banner AdvertisingRun of Channel Banner AdvertisingGeo-Targeted Banner AdvertisingHigh-Impact Advertising (wallpaper, page peel, welcome ad, pop up video)Expanded Banner AdsCustom Email BlastsNewsday eNewsletter SponsorshipsTargeted Channel eNewsletter SponsorshipsBuyer’s Guide Category SponsorshipsIndustry Insights BlogsFeatured Video ProgramsRetargeting ProgramsANALYTICSProprietary Engagement ReportsMarket Intelligence ReportsBrand Satisfaction SurveysEVENTSFirehouse WorldFirehouse ExpoStation Design ConferenceINTEGRATED PLATFORMS

Valor & Community Service Awards SponsorshipsEVT of the Year Awards Program SponsorshipsLegends & Icons Hall of Fame SponsorshipsTargeted Supplement AdvertisingCustom Supplement SponsorshipsTechnical Rescue Ad PackagesHoliday Gift Guide Ad PackagesStation Design Awards Program Featured Job ListingWebcast SponsorshipsAd Readership StudiesLead Profiler ProgramsLead NurturingTRACKtion Lead ProgramsTRACKtion Video

Marketing Objectives

1. Publisher's own data.

Brand Awareness Lead Generation Website Traffic Thought Leadership Social Engagement Market Intelligence/Research

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TRENDS

Marketing Objectives

84% of B2B marketers say “brand awareness” is the most important goal, followed closely by “lead generation” at 83%.1

1. 2015 B2B Marketing Trends – North America: CMI/Marketing Profs

1.Print Distribution: June 2015 BPA statement Firehouse 69,450; June 2015 BPA statement FireRescue 40,996; June 2015 ABC statement: Fire Engineering 30,318. 2. August 2015 Readership Study 3. Total Qualified Circulation: June 2015 BPA Firehouse, 81,106; June 2015 ABC Fire Engineering, 41,545; June 2015 BPA FireRescue, 53,305.

4. June 2015 BPA Firehouse, titles from paragraph 3a to include: Fire Chiefs, Assistant/Deputy Fire Chiefs, Battalion Chiefs, Division Chiefs, District Chiefs, President, Owner, Vice President, Secretary/Treasurer, Fire Marshal, Commissioner, Federal, State, and Local Fire Officials/City Mgrs, Training Officer, Instructor, Captain/Lieutenant/Commander, other Chiefs and other Managers. June 2015 ABC Fire Engineering, titles from paragraph 3a to include: (a) Chiefs, Assistant Chiefs, Fire Marshals, Commissioners and other Municipal Fire Officials, (b) Fire Companies, (d) Other Fire Officials, Federal,

State, and Local, including City Managers. June 2015 BPA FireRescue, titles from paragraph 3a to include: Fire Chiefs/Fire Commissioners, Assistant Chiefs/Deputy Chiefs, Battalion Chiefs/District Chiefs/Shift Commanders, Company Officers/Supervisors, Training Officers/Chiefs/Instructors, and Fire Marshals/Inspectors.5. Title/Rank from paragraph 3a Firehouse June 2015 BPA

81,106

Total Qualified Circulation3

Connecting you to MORE decision-makersLargest Industry Audience = Maximum Engagement

59% Fire Chief, Assistant/Deputy Chief, Battalion Chief, Division Chief, District Chief/other Chiefs

9% President, Owner, Vice President, Secretary/Treasurer, Fire Marshal, Commissioner, Federal, State and Local Fire Officials, City Manager/other Managers

7.1% Captain/Lieutenant/Commander

8.1% Firefighter 1.6%Training Officer, Instructor

0.7% Engineer

11.3% California State Firefighters Association Member

1.6% Other

1.6% EMS Director/Coordinator, Paramedic, EMT

Breakdown by Title/Rank5

delivers 28,454 MORE print copies than its nearest competitor.1

Reach MORE Chiefs & Officers

Firehouse® .............81,106Fire Engineering ..... 41,545FireRescue ............. 53,305

Firehouse® – Highest Qualified Circulation3

Firehouse® .......... 62,238Fire Engineering .....19,442 FireRescue ............. 33,603

Firehouse® – More Chiefs & Officers4

®

Marketers targeting the fire service need look no further than Firehouse®, whose magazine circulation of 81,106 subscribers provides broad coverage, while penetrating deep into the market.

320,369 Potential Audience2

Pass-along readership average of 2.95Firehouse® continues to maintain a decisive edge over the competition in circulation, with not only the highest-qualified circulation, but also one that reaches more chiefs and officers than any other trade publication in the industry.4

t the head of the Firehouse team is Editor-in-Chief

Tim Sendelbach, a nationally recognized leader in the

fire service. A 30-year student and educator of the fire

and emergency services, Sendelbach provides editorial direction for

Firehouse Magazine, Firehouse.com, Firehouse World and Firehouse

Expo, all with the underlying purpose of serving America’s bravest.

Firehouse Magazine and Firehouse.com offer readers top-quality

content that maximizes reader engagement. Firehouse contributors

include up-and-coming leaders who offer a fresh perspective on

new tactics and technologies, as well as nationally recognized and

accomplished fire service leaders who connect with the long-time

readership of this great publication. With a newly developed Editorial

Advisory Board, Firehouse provides editorial leadership unrivaled by

any other fire service publication or website.

Unparalleled Leadership & Content

Editorial Advisory Board

Firehouse ContributorsAllen Baldwin: Fire Chief, Winchester (VA) Fire and Rescue

Marc Bashoor: Fire Chief, Prince George’s County (MD) Fire/EMS

Robert Burke: Hazardous Materials and Fire Protection Consultant

Daniel Byrne: Firefighter/Paramedic and Community Support Officer,

Burton (SC) Fire District

Harry R. Carter: Fire Protection Consultant; Battalion Chief (ret.),

Newark (NJ) Fire Department

Michael Daley: Lieutenant, Monroe Township (NJ) Fire District

Bob Duemmel: Deputy Coordinator for Special Operations, Monroe County, NY

Vincent Dunn: Deputy Chief (ret.), FDNY

David P. Fornell: Assistant Chief, Casstown Community (OH) Fire Department

Barry Furey: Emergency Communications Consultant; Former Director,

Raleigh-Wake (NC) Emergency Communications Center

Richard Gasaway, PhD: Principal Consultant, Gasaway Consulting Group;

Fire Chief (ret.), Roseville (MN) Fire Department

Steven M. Gillespie: Professor, Columbia Southern University

Billy Goldfeder: Deputy Fire Chief, Loveland-Symmes (OH) Fire Department

David Griffin: Captain, Charleston (SC) Fire Department

Jonathan Hall: Firefighter, City of Saint Paul (MN) Fire Department

Paul Hashagen: Firefighter (ret.), FDNY; Fire Chief (ret.), Freeport, NY, Fire Department

Gary Ludwig: Fire Chief, Champaign (IL) Fire Department

Ronald E. Moore: Division Chief (ret.), McKinney (TX) Fire Department

Kevin O’Connor: Assistant to the General President of the IAFF

Steve Prziborowski: Deputy Chief, Santa Clara County (CA) Fire Department

Shane Ray: President, National Fire Sprinkler Association;

Volunteer Firefighter, Dutchess County, NY

Kevin Roche: Founder and Principal, FACETS Consulting; Fire Protection

Engineer and Assistant to the Fire Chief (ret.), Phoenix Fire Department

John Salka Jr.: Battalion Chief (ret.), FDNY

Tom Shand: Consultant, Emergency Vehicle Response

James P. Smith: Deputy Chief (ret.), Philadelphia Fire Department

Timothy R. Szymanski: Public Education & Information Officer,

Las Vegas Fire & Rescue

Curt Varone: Director, Legal and Liability Risk Management Institute

(Fire Service Division); Deputy Assistant Chief (ret.), Providence (RI) Fire Department

Charles Werner: Fire Chief (ret.), Charlottesville VA, Fire Department

Michael Wilbur: CEO, Emergency Vehicle Response; Lieutenant (ret.), FDNY

Janet Wilmoth: Special Projects Director, Wilmoth & Associates

Sarah Apgar: Firefighter/EMT, Halesite (NY) Fire Department

Richard Bowers: Fire Chief, Fairfax County (VA) Fire and Rescue

Brian Fennessy: Fire Chief, San Diego Fire-Rescue Department

Ed Hartin: Fire Chief, Central Whidbey Island (WA) Fire & Rescue

Gavin Horn: Research Program Director, Illinois Fire Service Institute

Brian Schaffer: Assistant Fire Chief, Spokane (WA) Fire Department

John B. Tippett, Jr.: Deputy Chief of Operations, Charleston (SC)

Fire Department

Josh Waldo: Deputy Fire Chief, Boseman (MT) Fire Department

Janet Wilmoth: Special Projects Director, Wilmoth & Associates

Robin Zevotek: Research Engineer, Underwriters Laboratories (UL),

Firefighter Safety Research Institute

My goal is to provide our readers with content that not only keeps them engaged in what’s happening in the fire service but that also challenges them to improve and enhance their performance by employing new techniques, new tools and new technologies. The safety and operational effectiveness of our readers is paramount, and any information we share is focused first and foremost on them.

A

— Editor-in-Chief Tim Sendelbach

View Editor-in-ChiefTim Sendelbach's

challenge to the fire service

Are YouAll In?

Jan. 31–Feb. 4, San Diego CAFDSOA Apparatus SymposiumJan. 18–20, Scottsdale, AZFireRescue EastJan. 20–23, Daytona Beach, FL

Ad Readership Study

FDNY SymposiumNew York, NY

FDICApril 18–23, Indianapolis, IN

Harrisburg Fire ExpoMay 20–22, Harrisburg, PA

NYSFC, June 15–18, Verona, NYMSFA, June 18–24, Ocean City, MD

CVVFAAug. 3–5, Harford, MD

IAFC Aug. 19–20,San Antonio, TX

Ad Readership Study

Oct. 18–22, Nashville, TN Oct. 3–7, New Orleans, LAVintage Ad Opportunity Holiday Gift Guide

Issue Issue Highlights Special Features Product Showcases Bonus Distribution/ Print Deadlines Added Market Value

Fire & Emergency Apparatus InnovationsWildland Firefighting Strategy & TacticsInternational Innovations

Fire-Based EMSFirefighter Training

Emergency CommunicationsIncident Command

Firefighter TrainingFireground AccountabilitySimulators & Classroom Technologies

Hazardous Materials Response Engine & Ladder Company Operations

Volunteer & Rural Firefighting Extrication

Firefighter Health & SafetyBasic Firefighter Training

Officer DevelopmentEmergency Communications

Wildland FirefightingFire Protection/Fire Prevention, Public Education & Safety

40th Anniversary IssueFireground OperationsFireground Safety

Apparatus Innovations First-Due Hazmat Operations

Firefighter Health & FitnessFirefighter Training

Apparatus Components

Thermal Imaging Cameras & SCBA

Fire Department Software

Training Props/Accountability Systems

Scene Lighting & Flashlights

Drafting Supplies/Water Supply

Radios & Dispatch Equipment; Fans & Ventilation Equipment

Fire Station Components & Design

Rescue Tools

Personal Protective Equipment

Apparatus Cabs & Chassis

Hazmat Equipment

SUPPLEMENT: CENTER FOR PUBLIC SAFETY EXCELLENCE (CPSE)

HIGHER EDUCATION

COMBINATION FIRE DEPT. RUN SURVEYTECHNICAL RESCUE

HIGHER EDUCATION

TECHNICAL RESCUE

SUPPLEMENT: APPARATUSNATIONAL RUN SURVEY – Fire Dept. Profiles

NATIONAL RUN SURVEY – Total Calls, Engine & LadderHIGHER EDUCATION

SUPPLEMENT: STATION DESIGNNATIONAL RUN SURVEY – Chiefs, Stations & Specialty Units

NATIONAL RUN SURVEY – Pay Scales & StaffingTECHNICAL RESCUE

VOLUNTEER RUN SURVEYFIREHOUSE VALOR & COMMUNITY SERVICE AWARDS

APPARATUS SHOWCASESTATION DESIGN AWARDSHIGHER EDUCATION

TECHNICAL RESCUE

®

Subject to change

TM

2016 Editorial Calendar®

January

February

March

April

May

June

July

August

September

October

November

December

Editorial calendar subject to change

Insertions: Dec. 2Materials: Dec. 9

Insertions: Jan. 4Materials: Jan. 8

Insertions: Feb. 1Materials: Feb. 8

Insertions: Mar. 2Materials: Mar. 9

Insertions: Apr. 1Materials: Apr. 7

Insertions: May 3Materials: May 10

Insertions: June 1 Materials: June 8

Insertions: July 1Materials: July 11

Insertions: Aug. 3Materials: Aug. 10

Insertions: Sept. 2Materials: Sept. 8

Insertions: Oct. 4Materials: Oct. 11

Insertions: Nov. 1Materials: Nov. 8

®®

Valor Awards

Regular Columns & DepartmentsAs Firehouse Sees ItFor the RecordFire PoliticsFire StudiesSafety & SurvivalClose CallsUniversity of ExtricationResearchEMSFire LawThermal ImagingHot ShotsOn the JobProgress ReportInternational ExchangeHealth & WellnessFire TechnologyLeadership LessonsChief ConcernsFire DispatchThe Fire Service PIOEVOCApparatus ArchitectNew DeliveriesNew ProductsRekindlesTools & TechnologyThe Fire Scene

Webcast TopicsFitness, Health & WellnessFireground OperationsLeadership/Career AdvancementHazmatWildland FirefightingApparatus OperationsTrainingCommunicationsTechnical RescueCommand & ControlInternational ExchangeFire Prevention & Safety

Fitness JanuaryAprilJulySeptemberDecember

Behavioral Health FebruaryMayAugustNovember

NutritionOn Firehouse.com

MarchJuneOctober

New in 2016: Columns on the Cutting Edge

International ExchangeAt Firehouse, our goal is to seek out and provide our readers with the best information available.

To achieve this, we are expanding our scope and reaching out to international fire service leaders to

share tactics, techniques and technologies being employed in departments throughout the world.

Fire Service ResearchThe number of individuals and institutions conducting important fire service research continues to grow.

This new column provides readers an opportunity to learn about some of this critical research that could

directly affect their operational safety and effectiveness, the health and wellbeing of their firefighters as

well as potential advancements in technologies and/or equipment that is in development.

Health & WellnessWhile the fire service has made great strides in reducing the number of LODDs over the last 10 years, we

must keep a strong focus on firefighter health and wellness. Current statistics show that the majority

of LODDs are cardiac-related. These deaths, coupled with the rising number of occupational

cancers and behavioral health-related issues facing firefighters, are of critical importance. To keep

firefighters strong, both mentally and physically, Firehouse contributors will tackle health and wellness

from all angles including fitness, behavioral health and nutrition.

Planned months for Health & Wellness coverage include:

Print Supplements January: Center for Public Safety Excellence (CPSE)June: Apparatus August: Station Design

Valor & Community Service Awards OctoberSponsorship opportunities are available for the Valor & Community Service Awards (previously known as the Heroism & Community Service Awards), the largest program of its kind honoring firefighters from across the nation for exemplary action above and beyond the call of duty.

SUPPLEMENT®

STATION DESIGN

Inside: A3: Winning with the Community

A8: 15 Questions to Ask an Architect

A12: Training in the Station

A16: Gender & the Fire Station

A20: Lessons Learned

Print Sponsorship and Value-Added Opportunities

SUPPLEMENT®

• Specs • Vehicle Size

• Financing

• Tankers/Tenders

INSIDE:

52 l Firehouse l October 2015

TECHNICAL RESCUE

By Ruel Douvillier

TTech Rescue Training Building a training program around NFPA 1006: Standard for Technical

Rescuer Professional Qualifications.

Training is critical

when it comes to your

team being ready for

complex technical

rescue situations.

Photo by Rob Reardon

RUEL DOUVILLIER spent 20 years in the U.S. Army, serving as a medic, infantryman

and paratrooper. He served five years as a paramedic with New Orleans, LA, Emergency

Medical Services and 14 years with the New Orleans Fire Department, most of that time

with heavy technical rescue squads. Douvillier has also served with private ambulance

services and volunteer and combination fire departments and has extensive experience

as an instructor. He is presently the Task Force Leader of the Louisiana Task Force One,

the state and regional USAR team, and the operations manager for SAR Specialists, an

emergency response training company.

You can tell quite a lot about an orga-

nization by the requirements they vol-

untarily set, and a team that is forced to

meet standards that it collectively feels

are unattainable or undesirable may resort

to falsification to attain those standards.

The last thing we need in our profession

is more bureaucracy, yet I have always

felt that meeting the standards of an out-

side agency is the best way of validating a

training program.

NFPA 1006, in my opinion, is the best

way of setting realistic, attainable train-

ing goals for any technical rescue team

that wishes to be taken seriously. Many

reputable agencies, such as the Interna-

tional Fire Service Accreditation Con-

gress (IFSAC), Proboard, FEMA and the

State Urban Search & Rescue Alliance

(SUSAR) use NFPA 1006 to certify train-

ing programs that will be taught under

their banners. One can hardly ignore such

a well-respected document.

Breaking down the Standard

The Standard is well built, easily under-

standable and navigable. Chapters 1

through 4 are explanatory, showing the

scope and purpose of the document, giv-

here is no mandatory standard for technical rescuers in the

United States. We have NFPA 1006: Standard for Technical

Rescuer Professional Qualifications; however, this is a

“wanna meet”—not a “gotta meet” goal. Don’t mistake me; I

am not advocating a mandatory set of standards in this field.

FIR_52-57_1015 Technical Rescue.indd 52

9/11/15 1:17 PM

June 2015/$6.00

Proudly Serving America’s Bravest

VALOR & Community

Service Awards

PAUL SNODGRASS, a Firehouse® contributing editor, is a former fire chief with 20 years of fire service experience.

He is the Laboratory Coordinator at Eastern Kentucky University in Richmond, KY. Snodgrass holds a bachelor’s degree

in political science from Augsburg College in Minneapolis, MN, and a master’s degree from the University of Phoenix.

He has been writing about, designing and teaching traditional and online courses since 2005. He can be contacted at

e.educational@gmail.com.

By Paul SnodgrassHIGHER EDUCATION

54 l Firehouse l July 2015

Social Intelligence

Within the week, Grant’s crew responded

to a single-family residential structure fire.

On arrival, a bystander took Grant aside and

told him that he was sure that no one was

home because the residents should all be

at work. Grant was considering his tactical

options when the new firefighter shared his

observations: “I notice there’s a car in the

driveway on the backside of the house, and

the garage doors are open,” he said.

At first, Grant didn’t accept the informa-

tion because of the source. He shot back,

“There isn’t anyone home.”

Grant immediately ordered a primary

search and notified dispatch to send another

alarm. During the search, firefighters found

a terrified mother and her daughter inside

the structure. Quick action and hard work

by suppression crews saved the mother and

daughter. They made a full recovery, and

the fire was extinguished with no damage

to exposures.

Win the Fire Service

A scientific approach to improving interpersonal communication

Social intelligence is the ability to get along with peers, subordinates, supervisors, regardless of

the stressors or rank structure within an organization. Photo by Jarod Trow

hen Paul Grant was a newly minted captain at a suburban

Denver fire department, a new firefighter reported to work with a

seemingly good attitude, but standoffish behavior. Grant initially

figured the rookie might consider himself a fire genius, possessing

all the answers. He soon found out how wrong he was.

e.educational@gmail.com

paulsnodgrass

Connect with Paul

FIR_54-59_0715 Higheredv2.indd 54

6/15/15 1:57 PM

®®

Valor Awards40th Anniversary IssueJoin Firehouse as we celebrate 40 years of “Proudly Serving America’s Bravest” with unique anniversary content each month (print, digital, social media), culminating with a one-of-a-kind Collector’s Edition issue in October and Vintage Ad opportunity. Half-page or larger advertisers in the October Firehouse Expo Show issue will have an opportunity to run a vintage ad of equivalent size to celebrate the history of their company—with ours.

Technical Rescue March, May, September, DecemberSpecial section marketing opportunity within Firehouse to include promotion in print and in the Technical Rescue eNewsletter.

Higher Education February, April, July, NovemberQuarterly section dedicated to higher education. Special packages available for qualified institutions providing fire service educational curriculums.

Holiday Gift Guide November Print & Email PromotionPosition products as holiday must-haves in the Holiday Gift Guide featured in the November issue, Cyber Monday eBlast and social media promotion.

Ad Readership Study February, SeptemberAdvertisers can measure the effectiveness of their ad campaigns against the competition with this exclusive research that includes ad recall scores and verbatim comments. All half-page or larger advertisers will be included at no charge.

Ad Sizes1 page (full bleed) ....... 7-7/8" x 11"2/3 (full 2 columns) ...... 4-5/8" x 10"1/2 (horizontal) .............. 7" x 4-7/8"1/2 (island) ..............4-5/8" x 7-1/2"1/2 (vertical) ................ 3-1/2" x 10"1/3 (vertical) ................ 2-1/4" x 10"1/3 (horizontal) .............. 7" x 3-1/8"1/3 (square).............4-5/8" x 4-7/8"1/4 (vertical) ............3-1/2" x 4-7/8"Marketplace ............3-1/2" x 4-5/8" Spread ........................15.75" x 11"

Supplement size:1 page (full bleed) ....... 7-5/8" x 11"

Premium Positions4-Color only

Back cover ..................................................................................... 15% premium

Second cover spread...................................................................... 10% premium

Inside back cover ........................................................................... 10% premium

Other requested positions ..................................................................5% premium

MarketplaceFour-color advertising at a cost-effective rate.

Generate sales leads and build brand awareness.

1x ........................................................................................................... $1,160

3x ............................................................................................................$1,050

6x ............................................................................................................... $990

12x ..............................................................................................................$935

*For black/white rates, deduct $1,100 full page/$600 fractional page

Submission Of Ad Material

Sending files is easy.

Go to WeTransfer.comSimply upload and add your file (up to 2GB)Enter the email address you are sending toEnter your email addressType in a messageClick Transfer and you're done

You will receive a confirmation email that the file was successfully sent

For print ad material send to:LuAnn@Firehouse.com

For digital ad material send to:Treeves@Southcomm.com

For questions about print materials, contact: LuAnn Hausz(800) 547-7377 ext. 1616For questions about digital materials, contact: Thea Reeves(800) 547-7377 ext. 1611

Mechanical RequirementsPrinted: Offset

Trim size: 7-3/4" x 10-3/4"

Live matter: 7" x 10"

Binding method: perfect bound

Colors available: 4-color process

Screen: Black 120; 2/C 120; 4-color 133

BleedFull Pages & Covers .........................................7-7/8" x 11"

(Keep live matter 1/2" from top, bottom and sides)

Classified Display (per column inch)

1 issue ......................................................... $305 per issue

3 or more issues .......................................... $285 per issue

6 or more issues .......................................... $265 per issue

12 or more issues ........................................ $255 per issue

Color .......................................... $50.00 per additional color

Classified1 issue ............................................................$3.50 per word

3 or more issues ..........................................$3.30 per word

6 or more issues ..........................................$3.00 per word

12 or more issues ........................................$2.90 per word

2016 Advertising Rates

September 2015/$6.00

WILDLAND FIREFIGHTINGThe Case for Interagency Cooperationp.40

Proudly Serving America’s Bravest

FIRE SERVICE STATISTICSNational

Run SurveyPay Scales & Staffing

p.54

FIRE PREVENTION4 Keys to a Successful

Fire Prevention Program

p.46

October 2015/$6.00

Proudly Serving America’s Bravest

VOLUNTEER & RURAL FIREFIGHTING

in the Rural Environmentp.42

FIREGROUND SAFETY

The Normalization Of Deviance Conceptp.48

TECHNICAL RESCUEAn NFPA 1006-Based Training Programp.52

FIRE SERVICE STATISTICSVolunteer Run Survey

p.58

FIR_1a_1015epub October.indd 1 9/10/15 5:35 PM

Holiday Gift GuideNovember issue, plus Cyber Monday eBlast and social mediaFour-color advertising at a cost-effective rate.

Generate sales leads and build brand awareness.

Net Advertising Rates1/4 page + slot in the Cyber Monday eBlast ................................................... $2,305

1/2 page + slot in the Cyber Monday eBlast ................................................... $2,940

Full page + slot in the Cyber Monday eBlast ................................................... $4,245

94 l Firehouse l November 2013

Check out our other designs!

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The MONOPOLY name and logo, the distinctive design of the game board, the four

corner squares, the MR. MONOPOLY name and character, as well as each of the distinctive

elements of the board and playing pieces are trademarks of Hasbro for its property

trading game and game equipment. ©1935, 2009 Hasbro. All rights reserved. ®/TM

denotes U.S. trademarks.

MONOPOLY®: Firefighters 2nd Alarm Edition

Holiday Gift Guide

Indicate 155 on Reader Service Card Indicate 156 on Reader Service Card

Indicate 157 on Reader Service Card

4-Color Net Rates

Ad Size 1x 3x 6x 9x 12x

Full Page 7,640 7,300 6,970 6,835 6,475

2/3 Page 6,645 6,135 5,880 5,430 5,170

1/2 Page Island 5,985 5,475 5,375 5,170 4,970

1/2 Page 5,840 5,350 5,240 5,050 4,855

1/3 Page 4,720 4,260 4,010 3,875 3,705

1/4 Page Vert. 4,570 3,950 3,800 3,605 3,365

2 pg. Spread 13,645 13,615 12,780 12,005 11,260

Outbound Marketing3

Powerful Website Marketing SolutionsFirehouse.com• New design rated Excellent/Very Good by 88% of visitors1

• Over 500,000 unique monthly visitors2

• Over 2 million monthly page views2

• Average session duration up 60%2

• 50% of traffic is mobile2

• 83% visit at least weekly • 55% visit 4–7 times per week • 30% visit daily1

Responsive Design Benefits• Optimized website usability across all devices and screens• Entirely “in-view” banner ads• Targeted, content-specific banner ad placement• Dynamic page loads

• Increased engagement

1. June 2015 Firehouse website survey2. Google Analytics (March-May 2015)

eNewsletter Distribution

Newsday (Daily) .........................................101,011

Jobs Central (Weekly) ..................................25,382

Channel-specific .............................. Varies by topic

Sponsored eBlasts .............................102,869

3. Publisher’s own data

Facebook.com/Firehousecom ................................ 366,000+Facebook.com/firehouse.products.innovations ...... 13,000+

Twitter @FirehouseNews......................36,000+LinkedIn Firehouse.com Group ..............7,600+NEW! Instagram Firehouse Magazine

Social Media3

3. Publisher’s own data

Best Website Redesign

Page Peel

Web Banner AdsRun of Site Banners Impressions Monthly RateLeaderboard........................................ 100,000 .................. $2,245

(970 x 90, 728 x 90, and 300 x 50)

Med.Rectangle Banner (300 x 250) ...... 100,000 .................. $2,245

Half Page (300 x 600) .......................... 100,000 .................. $2,585

Website Marketing970 x 90 Leaderboard

300 x 600 Half Page

970 x 90 Leaderboard

Online Home of Fire Service Decision-Makers

300 x 250 Medium Rectangle Banner

Super Medium Rectangle 600 x 250

Super Half Page 600 x 600

Super Leaderboard 970 x 415

1658 x 1058Wallpaper

550 x 480Welcome

Ads dynamically load throughout

page scroll

Be Seen In Focused Channels

• Leadership• Training & Tactics• Apparatus• Rescue• Safety & Health• Technology & Communications• Prevention & Investigation• Careers & Education• Stations

Run of Channel Banners Impressions Monthly Rate Leaderboard ........................................ 100,000 .................. $2,920

(970 x 90, 728 x 90, and 300 x 50)

Med. Rectangle Banner (300 x 250) ..... 100,000 .................. $2,920

Half Page (300 x 600) .......................... 100,000 .................. $3,360

Geo-Targeted ROS Banners Impressions Monthly RateLeaderboard .......................................... 30,000 .................... $925

(970 x 90, 728 x 90, and 300 x 50)

Med. Rectangle Banner (300 x 250) ........30,000 ................... $925

High-Impact AdsWelcome Ad .......................................................................$90 cpm

Page Peel ..........................................................................$90 cpm

Wallpaper Ad ...........................................................$3,380 per day

Pop Up Video ............................................................Call for pricing

Expanded Ads – Ask sales rep for pricing

Super Leaderboard ......................... 970 x 90 expands to 970 x 415

Super Medium Rectangle ............. 300 x 250 expands to 600 x 250

Super Half Page ............................ 300 x 600 expands to 600 x 600

Pop Up Video

Firehouse Digital Marketing Solutions

E-mail Blasts

Jobs Central

Newsday Daily eNewsletter

Webcasts

Featured Media

eProduct Showcase

Sponsorship Rate WebcastsSponsor a Firehouse Webcast .......................... $10,210Custom Webcast ...................................... $10,000 & up

Email BlastsExclusive Custom Blast ...................................... $7,020Slot in eProduct Showcase Blast ..................$1,090/slot

eNewslettersDaily eNewsletter Exclusive Sponsor .........$1,930/week(600 x 100 & 300 x 250)Weekly Jobs eNewsletter Sponsor ............$570/mailing(300 x 250)

Monthly Targeted Channel rateChannel eNewsletter Reach1 per edition(600 x 100 & 300 x 250 ) Leadership ................................... 17,944 ............... $1,900 Training & Tactics ....................... 100,121 ............... $5,270Apparatus ..................................... 17,201 ............... $2,450Safety & Health ............................. 55,214 ............... $2,860Technology & Communications ..... 17,024 ............... $1,900Prevention & Investigation ............ 16,259 ............... $1,900Careers & Education ..................... 15,180 ............... $1,900Stations ........................................ 30,821 ............... $2,450

Sponsorship RateLead Profiler ProgramTurn clicks into actionable leads utilizing Firehouse’s exclusive integrated database and Lead Profiler Program. Ask your rep for more details................... $615 setup fee per e-mail effort.

Lead NurturingAutomate follow-up communication to qualified leads interested in your product ......................... Call for pricing

Tech Rescue Monthly eNewsletterAsk your sales rep about Tech Rescue print/digital advertising packages.Monthly eNewsletter ......................................$1,115/slot

Industry Insights BlogTwo homepage blogs per month, Newsday exposure.1 sponsorship available per month.............$2,700 month

Featured Job Listing .................................$745/month

VideoFeatured Video Package .............................. $2,870/week(includes 6 months archived on Firehouse video channel)TRACKtion Video ....................................... Call for pricing

Online Buyer's Guide Category SponsorshipExclusive ad positions within the categoryIncludes Leaderboard Ad (970 x 90, 728 x 90, 300 x 50), 300 x 250 Banner Ad, 300 x 600 Banner Ad.

Category Monthly RateApparatus ...........................................................$1,650

Apparatus Components ......................................$1,035

Arrival, Size-Up, On-Scene Equip. .......................$2,620

At The Station ........................................................$800

Collectibles, Memorials, Plaques, Photography .....$300

Dispatch/Response/Communications ....................$300

Outfitting Your Firefighter ...................................$1,030

Rescue & Special Ops .........................................$1,095

Training & Education ..............................................$680Channel eNewsletter

Online Buyer's Guide

1. Publisher’s own data

View to see how video can be an impressive marketing tool

Firehouse Analytics gives you a competitive advantage by transforming data into meaningful information and actionable market knowledge.

TRACKtion LeadsCombine direct marketing with social media and primary research to generate highly qualified leads that convert into sales.• Use multiple marketing products to drive a

unified message and generate leads• Acquire contact information, demographics,

research data and more• Leverage social media

TRACKtionVideoTurn a video into a sales lead through a targeted email to our database.We can report on each viewing session to include who watched and for how long,plus number of interactions with calls-to-action. You end up with a report of potential customers.

Lead Nurturing Build relationships with interested prospects.Further qualify a buyer who has expressed interest in your product with a scheduled follow-up eBlast that is designed to bring the interested party further down the sales funnel and a step closer to actual purchase. We can customize a program to suit your needs.

Lead Profiler Turn clicks into contacts.Firehouse Analytics will identify and provide you with demographics of who is responding to your marketing campaign utilizing our cutting-edge integrated database. Let us help you identify your best prospects.

DATA DRIVEN. RESULTS FOCUSED.

®

ANALYTICS

1. CMO.com

Performance-Driven PortfolioWhen you partner with Firehouse, you reach the largest network of fire service professionals with marketing intelligence that only Firehouse can deliver:

• Campaign analytics• Proven lead generation programs• Higher quality leads• Increased conversion rates• Brand engagement measurement• Shortened sales cycle• Increased sales

Unprecedented platforms and reach deliver leads like you’ve never seen before. Identify the people most likely to purchase your products and services!

Engagement ReportIdentify strengths and weaknesses in your marketing strategy.Measure the exposure and engagement your brand receives from information consumed on our digital platforms, including news, articles, press releases, blog posts, videos, webcasts, white papers and more.

Visitors to a website who are retargeted with display ads are 70% more likely to convert to a sale on that website.1

New for 2016RetargetingReach prospective buyers throughout their online experience.Now you can advertise to your website visitors as they browse other sites on the Internet and they will continue to see your ad.• Packages start at $1,375 per month• Minimum 3-month commitment

Market Intelligence ReportAn exclusive 360 degree view of your brand.A new business intelligence report that will reveal competitive strengths and weaknesses in products and marketing programs.

Data can be classified in four general areas of evaluation• Brand Satisfaction• Brand Awareness• Brand Support• Return on Investment

Measurements for these critical benchmarks will be based on primary research and actual performance by your company using Firehouse communication vehicles.

1. CMO.com

TM

Conference Sessions Jan. 31–Feb. 4 Exhibit Hall Feb. 2–3

Firehouse World is the leading fire service conference and tradeshow on the West Coast and has a proven track record of providing cutting-edge education and

training and featuring the latest technology available to the fire service.

#FHWorld16

TRAINING WITHOUT

BARRIERS OR BORDERS

11% Chiefs

15% Captain, Lieutenant, Commander

10% EMS - Committee member, Coordinator,

Administrator, Supervisor, Director

6% Engineer/Mechanic

27% Firefighter

3% Instructor/Trainer

1% Paramedic

14% Other

13% Student

Show Attendees1

San Diego Convention Center San Diego, CA

New for 2016• More than 80 conference sessions and moderated panels, featuring U.S. and international instructors• Staff rides—field studies conducted on the grounds of two critical events in Southern California• 250+ exhibitors and a Demo Day featuring the latest tools and technologies• Firehouse Fitness Showcase and Circuit Workouts• Special Burn Survivors Benefit Program

Firehouse World brings together all levels of the fire service, including current and future leaders.

1. Publisher's own data.

To learn how your company can maximize your visibility at either show, contact Group Show Manager Brian Cassell at Brian.Cassell@Firehouse.com

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Conference Sessions Oct. 18–22 Exhibit Hall Oct. 20–22

Firehouse Expo is making a change in location to bring our leading national education and training to a currently underserved market. With Firehouse Expo, exhibitors will have an opportunity to create and strengthen relationships, not just in Tennessee and the Southeast region, but also with those loyal Firehouse Expo attendees who have already expressed their excitement with the new venue. After meeting with more than 25 Tennessee fire service associations, the Firehouse team has seen that the level of commitment and interest is clear, and we are looking forward to working with all of them to meet the needs of their memberships and our attendees at Expo.

While Nashville is known as Music City and famous for its music scene, the city is easily reached by air and car and offers a wide variety of networking and social options for exhibitors, attendees

and their families. Music City Center is a new, state-of-the-art convention center and the perfect location for our exhibitors to feature their newest products just in time for next year’s fire department budgets.

Discounts available for Firehouse advertisers and FEMSA/FAMA members #FHExpo16

I am elated that Firehouse has chosen Music City as its location for Firehouse Expo in 2016. The State Fire Marshal’s Office and the Tennessee fire service are proud to host such an elite conference and exposition. Nashville is an exciting city to visit and will provide an outstanding atmosphere for a successful conference next year.

–Gary West, State Fire Marshal

®

North American Sales Representatives Greg Toritto

Group Publisher, Firehouse (800) 547-7377 ext. 2010(773) 263-0401 (Mobile)

Greg@Firehouse.com

Rich Gluth, FF/A-EMTUpper Midwest, West

(800) 547-7377 ext. 6221Rich@Firehouse.com

Dan McKinneyNortheast, Southeast

(800) 547-7377 ext. 1738Dan@Firehouse.com

Jack Gardner Northeast, Midwest

(800) 547-7377 ext. 3494Jack@Firehouse.com

Marcela Cretaro West, Gulf Coast, Canada, Classifieds, Marketplace

(800) 547-7377 ext. 6396(262) 473-9217 (Mobile)Marcela@Firehouse.com

Firehouse Public Safety Partners

YOUR FIREHOUSE SALES TEAM