Media Project

Evalution:‘What have [I] learned from

the audience feedback during

this project?’

Sam Lockwood.

Media coursework

Evaluation 2012/13.

Who

wer

e th

e au

dien

ce?

Before production on our Short

film began in October of last

year we had to decide exactly

who we intended on targeting

our product towards.In other words, who did we

expect our eventual viewing

audience to consist of; girls,

boys, adults, teenagers etc.

Who

wer

e th

e au

dien

ce?

As we decided upon our films genre

as a ‘Horror/psychological thriller’ it

became necessary to research the

most common age and gender of that

genres audience.Standard ratings for films of this

genre were 12A, 15 and 18 the simple

reasoning behind this being that films

of a Thrilling or Horrific nature have

the likelihood of evoking distress or

fright in an audience not yet mature

enough to understand or endure its

content.In regards to age though I noticed in

my research there was an almost

50/50 balance between the number of

male viewers as opposed to females.

Feed

back

.

It was of great convenience that

audience which we were targeting

was of a similar age to that of

ourselves as I think this aloud us to

more naturally anticipate the

viewers reactions towards our

product and cater to preferred

tastes (likes/dislikes) of said

audience with a greater appreciation.It also meant that we could pitch our

film to our peers and effectively use

them as an ideal test audience in

order to gain feedback that would be

the most genuine on how the future

consumers of the film would react.

Clas

s Fee

dbac

k.

In response to the rough draft of our

uncompleted film – which can be seen at this

link: http://www.youtube.com/watch?feature

=player_embedded&v=B44s4rcxqzI

We received mixed feedback upon showing it to

our group of media peers.

Classmate Ernie Limbo:“Really good opening shots. I like how there’s a sense of

ambiguity in the beginning. Shot transition between outdoors

and in doors was really good. I'm not sure whether there are too

many shots in the beginning. There’s a risk of losing the

audience’s attention. I think you should sync the music with the shots in the beginning

for definite but I don’t think you need to do that for the whole of

the short film.Some shots were also a bit dark, but as your filming at night and

its low budget so I guess it’s difficult to have a good quality

footage. But maybe film near streetlights? It might give a good

dark orange look to the whole thing.”

Classmate Tas Mahdy:“Loved the changes you’s made!

I think maybe put sound of the creaky sound of the chair in the

shot where Alec leaves the room!

I think title board will make a big difference, and love the idea of

the cliff hanger!I like the last shot actually, and maybe do some colour-

synchronizing in the next bit?”

Teacher Mr Wroe:“My view is that you should include the rhythmic editing right up

until Alec [Keith] leaves the house.

Titles. Watch a couple of short film case studies and explore their

titles and timings, consider this with rhythmic editing.

Make a study of how you address your themes in the first two

minutes. Use this study to inform future storyboards.”