Media (REality or Illusion)

8/8/2019 Media (REality or Illusion)

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MEDIA: A REALITY OR AN

ILLUSION?

A PROJECT REPORT SUBMITTED TO

AMITY INSTITUTE OF BIOTECHNOLOGY

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“In the real world, nothing happens at the rightplace at the right time. It is the job of media to

correct that”

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9. Recommendation………………………………………….…….21

10.Limitations……………………………………………………….22

11.Appendix (Questionnaire)………………………….................23-27

12.Variables………………………………………………………....28

13.Bibliography……………………………………………………. 29

ACKNOWLEDGEMEN

T It is our honors to state that we are verygrateful to our Institution UNIVERSITY OF

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MANAGEMENT AND TECHNOLOGY for

envisaging such a stupendous project.

We would like to place on record appreciation

and grateful thanks to my internal guideProfessor Dr.Mujahid Mansoori and Sir TyyabFarooq Bhatti, subject in charge Amity

University.

MEDIA: A REALITY OR AN ILLUSION

This project was an opportunity for us tosharpen our market research skills and for

being our guide all through.

And then we thank our group members for

their constant effort, support and contribution.

EXECUTIVE

SUMMARY 6



MEDIA: A REALITY OR AN ILLUSION? This study was undertaken to

gain a deep understanding the need of media (TV journalism) on

recent time. In the current liberalized environment that is

characterized by information and knowledge base, the media,

particularly the satellite television news channels, is a very powerfulmedium that plays a significant role in shaping public opinions and

beliefs, and disseminating correct information and knowledge with a

huge responsibility on their shoulders. IN SPITE OF TV CHANNELS

AND NEWS PAPERS MUSHROOMING IN PAKISTAN, QUALITY AND

CREDENTIAL OF NEWS ARE DETERIORATING IN THE COUNTRY. NEWS

PRODUCERS AND BROADCASTERS ARE MORE INTO MAKING MONEY

THAN DISSEMINATING NEWS. Reports in different TV Channels and

Newspapers were less informative than bias to influence the discussion

scheduled for a date 4 days later. News is losing its importance among

people of Pakistan. In Pakistan, the journalism practice is going tabloid

way. The practitioners are more behind sensationalism and hype

creating stuff than the news that would inform and empower people.

As the trend of journalism practice goes in Pakistan, it’s high time that

some kind of controlling system be set to ensure an ethical and

responsible journalism in the country.It is said that Pakistan viewers

now spend more time watching news than reading news, as TV news

channels in Pakistan have been competing with each other for more

viewership. They have been targeting specific viewers by producing

interactive and sensational types of news programs for vying for public

attention and ultimately to improve their television rating points

(T.R.P.). Time and again, the media has been blamed for 'incorrect'

reporting but very few people understand basic issues related to

release of information in the public domain. In certain cases, media

has to downplay the number of casualties to avoid panic.

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OBJECTIVE

To study the need of media on recent time.

To see whether news on media channels is completely true these

days.

To study that is Media is deviating from the laws, ethics and

principles that it should follow?

To study that media is working more for TRP rather than reality.

To study that is news channels suppressing the newspapers.

To know the preference of the viewer.

To know the service of the news channels.

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To know that the channels who got the broadcasting right for

24x7 is showing the worth news.

To see that brand image of news channels is affecting the TRP of

other news channels.

METHEDOLOGY

Success or failure of any survey depends upon few important steps

which are taken in advance to make survey effective and meaningful.

Following are the major steps which are followed in this survey –

Questionnaire Formation:-It is always convenient for surveyor &

surveyee to ask and answer the questions respectively if questions are

framed, sequenced and asked in proper format

Conclusion:-What kind of news peoples is watching more? How much

reality is covered by news channels? And many more hidden facts

were brought into limelight. Drawing conclusion from findings was the

last major step of this survey.

Research Design : Exploratory study

Source Of Data : Primary Data, secondary data

Research Instrument: Questionnaire

Sample Size : 200

Sampling Technique: Convenience Sampling

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Contact Method : Personal Visit

LITRATURE REVIEW OR

SECONDARY RESEARCH

INTRODUCTION

In the current liberalized environment that is characterized by

information and knowledge base, the media, particularly the satellite

television news channels, is a very powerful medium that plays a

significant role in shaping public opinions and beliefs, and

disseminating correct information and knowledge with a huge

responsibility on their shoulders. Such dissemination of news, views,

and other information has far-reaching affects on societies, businesses,and governments. At the same time, today, the electronic media

attracts the best talent in the country. When talented people work in

such an industry, society expects them to act in a more accountable

manner and provide it with those news stories that will increase their

knowledge, their sources of information, and inspire them to inculcate

a feeling of responsibility toward society. We are a nation of diverse

voices, opinions, religion, values, political beliefs, culture. In addition,

we have many problems as people with fewer privileges, family to

feed, petrol prices, interest rates, jobs, losing our friends in bomb

blasts, fearing for our women, make ends meet, again a long list. The

Mass Media is often referred to as the fourth branch of government

because of the power you wield and the oversight function you

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exercise. It is through them that the public comes to know the

problems that face the country. Thus you educate the public mind and

enable the people to have their own opinions on matters of public

importance.

Your role in society is simple one.

• Give us facts

• Create and sustain revolutions, pleas

• Fight for what is right

• Guide us

• Amplify our problems/ voices so government can hear us

• Eventually you should be ‘Qaum ki awaz’• And become change agent

Lahore: You turned this incident in a bloody TRP war, where people

live was as irrelevant as Barkha’s approach to ethical journalism.

Moral Police: Women were being physically abused and all you could

do was to shoot the video so you can say “First reported here…”. Have

you no soul. What did your video do, advertised and propagated fear…

Hurray a well lived day!

Free Speech: In an op-ed written over a year ago (unfortunately, due

to site changes, it is inaccessible on Islamic Times), the managing

editor of NDTV, had vented against anonymous bogger who espouse

popular opinion which are “often bigoted, blasphemous and

banal.”Now, not that we ran out of examples, it’s just enough to drive

the point across. You have become too shallow, sleaze, sensationalist

and superficial even for your own good, all I can say is people, we

listen to you, so do your job properly. We don’t need you to be pimps

for movies people and Celebes. We don’t need your opinions, just a

rational analysis; we don’t need your pointless debates and dumb

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http://thecapeofgoodhope.blogspot.com/2008/12/indian-speaks.html

http://ofsongsforthesoul.blogspot.com/2009/01/moral-police-ladies-and-gentlemen.html

http://retributions.nationalinterest.in/ndtvs-assault-on-free-speech/

http://lifeofanindianhomemaker.blogspot.com/2009/01/thank-god-for-our-founding-fathers.html


http://thecapeofgoodhope.blogspot.com/2008/12/indian-speaks.html

http://ofsongsforthesoul.blogspot.com/2009/01/moral-police-ladies-and-gentlemen.html

http://retributions.nationalinterest.in/ndtvs-assault-on-free-speech/





follow-up questions. We need to you enable a democracy. Are we

paying for this nonsense?

FOR US the credibility of the media channels has come down to zero

and we have stopped believing in any news they show. One of the

reasons is that even if they show a true story then that also would be

shown in their own way, full of spicy flavors. They will present it in

such a way that it attracts more and more people and in turn to

increase their Television Rating Point (TRP). Hence, the core news

loses its authenticity. We will not hesitate in saying that no news on

these media channels is completely true these days. This includes the

channels in question and not the entire media. Now We sometimes

think that a decade before our very own ’Single Channel was the best

when there were only news and no nonsense. These news channels

are testing our patience and making people mentally ill. This issue

needs to be dealt effectively and genuinely. These TV channels should

be banned till the time they show sensible and true stories and most

importantly in a proper manner. They have completely lost their mind

and are beaming whatever they want. Freedom of expression does not

mean that you can show anything that comes to your mind and that

too on a national platform. Firstly, when the thing that is shown is a

complete fiction, secondly, it triggers an uncalled fear in public and

thirdly, these plays with our emotions and beliefs.

NBA – Can we see a change?

For your information, News Broadcasters Association (NBA), the apex

body of all private news channels, has announced the setting up of a

’News broadcasting standards (disputes redress) authority’ to enforce

its code of ethics and broadcasting standards. The former Chief Justice

of Pakistan, J S Verma, is chairing the authority. It has become

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operational from Thursday (October 2, 2008). The other eight

members have been equally drawn from amongst the eminent persons

and editors categories. The NBA said, “... a censure emanating from a

jury of peers would indisputably affect the credibility of a channel." The

process of censure would not be without its legal ramifications. Theyalso stated, "Channel acting in breach of established guidelines could

hardly defend its motives or suggest that it was acting fairly, if it is

censured by a jury comprising its peers." Our best section in it is the

’viewer feedback’, which states, ’all news channels will on their

website, create provision to receive consumer feedback. Further any

specific viewer complaints will be responded to. In the event any news

channel gets a specific complaint if found to be true it will admit to the

same on air and will respond in fullness and fairness to the viewer. In

the event, a viewer/body perceives prejudice by any specific report

carried by the news channel, it will respond in fullness and without

impartiality to the viewer.”However, these have come into action from

October 2, 2008. Also, we don’t know how effective these would be,

and what are the chances that there will be no corruption in that

department and they will genuinely look into the complaints and take

appropriate actions?

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Will they check each and every report before broadcasting it? If not

then what is the use of taking an action once the news has been

telecast? An action after the damage is done? Well, all these questions

are premature, though important. If NBA has decided to make an

authority then they should also not hesitate in taking an unbiasedaction. Currently, apart from the Cable TV Networks (Regulation) Act,

1995, and the program and advertising code for Doordarshan and All

Pakistan Radio, there are no separate laws governing broadcasters.

Enough is enough. We cannot bear just about anything that is thrust

upon us. We need to unite, raise our voice and take a firm action

against these so called TV channels that are so childish that they have

not yet understood their responsibilities. This is surely not what we call

journalism. Are our aspiring journalists learning this in their mass

communication courses? And above all, are we paying for this

nonsense?

Media has become oblivious to its

responsibilities

These days, it is nothing but a money minting business that ignores its

social responsibilities. However, it's high time now that society

demands a change

A 14-year-old girl gets murdered brutally and what we see on our

television screens is transcripts of her online chats and her personal

messages. A bomb blast leaves a city shattered and what we read in

our newspapers are arguments of political parties blaming each other.

And not to forget, the breaking news that’s on the news channels 24x7

that a bird got stuck on a tree and was rescued by fire-fighters and

that Rakhi Sawant slapped her boyfriend.

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Do I need to give you more examples to prove how the standards of

media are deteriorating today? Indeed, media today has become

oblivious to its responsibilities.

Media is deviating from the laws, ethics and principles that it should

follow. To explain this statement a little more, I take the example of

Arushi murder case, which was a pure case of defamation.

Indeed, media today no longer cares about the responsibility that it

has towards the public, the responsibility of bringing the truth ethically

and objectively without hurting anybody’s sentiments and the

consequence of this is over-hyped news. Today’s media actually

sensationalizes news. Giving out facts and details to the public which

are not true, or even worse, manufacturing them, is what has become

the latest trend. Even if media is in the business of selling, where do

we draw a line? What exactly is the limit?

Sting operations these days are mere attempts to sensationalized

news and gain television rating points (TRPs) rather than highlighting

legitimate public interest issues. They have become a source to fill in

time-slots on 24-hour news channels which constantly need somethingon air. And they hardly follow the principle on which they are supposed

to be conducted, which is to reveal the truth to the public about

various concerning issues. We believe, that instead of being ’with’ and

’for’ the people and serving them, media has distanced itself from the

public. Today’s media looks for big, grand issues to be covered as

news stories instead of stories at the grass root level.

How incorrect is 'incorrect' media

coverage?

Time and again, the media has been blamed for 'incorrect' reporting

but very few people understand basic issues related to release of 16



information in the public domain. In certain cases, media has to

downplay the number of casualties to avoid panic.

DURING AND post 26/11, people constantly held grudges against one

news channel for showing 80 hostages being freed from the Trident,

while another insisted it was 70. ’Mumbai under siege!’ said some TV

screens while others flashed, ’Terror holds Mumbai’. On the receiving

end, it only makes sense to play the victim who is being subjected to

prejudice and incorrect content when it comes to news but to take a

decision that might lead to an unwanted uproar is where the difficulty

lies. Not always can electronic means of information always stick to

the correct digit. The explanation is as simple as the theory behind it.

Hypothetically, a bomb blast in the city kills scores of people but the

news channel has certain bounds, by which it cannot present news in

its raw form. Estimation and an approximation is the least that they

are expected to maintain. The blame game continues this way but not

for an instance do people wonder about whether it’s worth it or not?

“You can’t always give out the actual figures, as at that moment there

are certain responsibilities that the viewers might not understand and I

don’t blame them but in order to maintain that calm, the figures needto be reduced and then slowly revealed as time and the situation

settles with the viewer keeping track of the toll,” said a leading

national news channel executive on request of anonymity. Another fact

that not many people would vouch for nor would many people agree is

the dispensing of altered information, which people misinterpret as

‘incorrect’. The source of the information is not always common, thus a

slight change in each calculation is possible. In certain situations,

human aspects of the job have to be considered to be able to

understand the context that might have an effect on your life. The

police is usually hammered with multiple calls from press associations,

newspapers and TV news channels for first hand information and a

’sound byte’ or a ’quote’ from certain higher officials to add something

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that other media would not have and of course to add credibility to the

news. Not always are the times flexible and almost never does the

competition amongst the channels stop. The police again are the ones

who supply the information to the channels for them to air it on TV and

just like we don’t trust our politicians to bring about any change, asimilar lack of faith exists within the handing over of this knowledge,

which again is tampered with or if we may say ‘incorrect’. What is this

correct information and if it is out there, how do we know we have it

and even when we do, how do we know that this is the only one that

is. A perfect environment with perfect communication and 100 per

cent transparency is too utopian to expect. Not always do we know

what’s best for us, as a matter of fact most of the times we don’t, after

all ignorance sometimes does prove to be bliss.

MANAGEMENT QUESTIONS

1. Why people prefer media channels over newspaper.

2. Why media channels are turning up to the most important

source for information and knowledge.

3. Why investigative journalism involves more than just string

operation.

4. Why TV news channels are consider to be entertainment driver

rather than public service oriented.

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5. Why TV news channels differ in facts & figure on the same issue.

6. Why the TV news channels telecast aired stories with fictitious

titles.

RESEARCH QUESTIONS

1. Is the availability of news channels suppressing newspaper.

2. Is TV news channels members are increasing day by day.

3. Do ‘Breaking news’ are more eyes catching than the regularcontent news.

4. Do attractions or factitious titles attract more viewers.

5. Do you prefer the ‘polls’ conducted by news channels.

RESEARCH DESIGNExploratory research is a type of research conducted because a

problem has not been clearly defined. Exploratory research helps

determine the best research design, data collection method and

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http://en.wikipedia.org/wiki/Research

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selection of subjects. Given its fundamental nature, exploratory

research often concludes that a perceived problem does not actually

exist.

Exploratory research often relies on secondary research such as

reviewing available literature and/or data, or qualitative approachessuch as informal discussions with consumers, employees,

management or competitors, and more formal approaches through in-

depth interviews, focus groups, projective methods, case studies or

pilot studies. There are two types of objective in a marketing research

project.

Exploratory Research

Descriptive research

Exploratory Research 'The objective of exploratory research is to

gather preliminary information that will help define problems and

suggest hypotheses.'

Descriptive Research 'The objective of descriptive research is to

describe things, such as the market potential for a product or the

demographics and attitudes of consumers who buy the product.

The exploratory approach attempts to discover general information

about a topic that is not well understood by the marketer. Forinstance, a marketer has heard news reports about a new Internet

technology that is helping competitors but the marketer is not familiar

with the technology and needs to do research to learn more. When

gaining insight (i.e., discovery) on an issue is the primary goal,

exploratory research is used. Exploratory research follows a format

that is less structured and more flexible than descriptive research.

CONCLUSION

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http://en.wikipedia.org/wiki/Secondary_research

http://en.wikipedia.org/wiki/Descriptive_research

http://en.wikipedia.org/wiki/Secondary_research

http://en.wikipedia.org/wiki/Descriptive_research



We have researched into this topic of REAL and ILLUSIVE view of

media. The broadcasting news channels can affect the real life of

people in so many ways. The violence on news can cause violence in

real life targeting mostly the children’s. It can be influence that disrupt

a child's moral balance and makes a child applicable to aggressive

behavior as their perception of the real world changes from the big

screen. Many wonder why children are entertained by television andthe violence on it

“Journalists are like jackals and no jackal has been known to live on

grass once he had learned about meat -- no matter who killed the

meat for him.”

Although media plays an important role in bringing fact full the sad

thing is the bad clusters formed due to prevailing competitive edge of

the news channels, which almost ruining the philosophical

"JOURNALISM". News channels concentrate only on TRP Ratings. If they

move only towards TRP then there won’t be quality in that. If so it cannot be a media should be an opinion bag. So, they go hunting for

what’s going wrong and leave no stone unturned in sensationalizing

that rather than at least making an attempt to project what is right and

promote moral behavior. People need to live in a world feeling at least

a bit secure rather than live in fear all the while.

The "Breaking News" label is great...if it really is breaking. It is, as to

break the backbone of truth and present everything stupid as news.

The "breaking news" headline is over used. It isn't breaking news if it

happened 6 hours ago, If they use it for too long, then it is

meaningless and time consuming. Viewers exposed to breaking news

were primed to evaluate the coverage differently than those who were

not exposed to breaking news. It carries deflects attention away from

the story itself but it disguises fears about the impact which the

message may have on the general public. It has changed the way

people live and relate to each other

Don't forget Journalism is the ever-running stream of gems who make

data into information ,rather than creating a CHAOS instinct happen as

in DASAVATHARAM=JOURNALISM

THE SUDDEN surge in electronic media has brought innumerablechanges in the way we live, perceive and move on with our decisions.Of late, we have also seen a rapid increase in the number of newschannels. Henceforth, the competition has also become stiff. Thingshave gone so far that various prominent news channels have been alsostriving hard to retain their TRP’s –consequently, this has hamperedthe image of serious journalism substantially. Any competition is a

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good competition until rivals try to outdo each other on the iniquitousground. And if it moves in that way then there can be drasticconsequences. In short, these news channels have become more likeentertainment houses, which not only titillate you, but also left youbrooded over many unanswered questions. Others telecast unscientificprograms regarding future telling by cards and about what the stars

tell. How ever, the channels have been instrumental in exposingcorruptions at different levels in our social, political and economic lifeand bringing public grievances and social injustices to the notice of theauthorities as well as the society at large. They deserve a pat for theirgood work in these aspects. The competition among these newschannels has literally reached the climax, where it seems more like atug of war, where people are using every trick to get hold over therope. Surely, it is quite sad, but true and we do need to think about itbefore it gets bad to worse. The violence on TV can cause violence inreal life targeting mostly the children’s. Through research we have found that the city children watched far

more television than small farmland places, but children rarely watchthe news channels. The violence on television is able to be more

appealing and exciting than the violence that is normally viewed in

everyday life. Some parents see television as an unhealthy intrusion

into a children's learning process, substituting easy pictures for the

discipline of reading and concentrating and transforming the young

viewer into a hypnotized non thinker. It can be influence that disrupt a

child's moral balance and makes a child applicable to aggressive

behavior as their perception of the real world changes from the big

screen. Many wonder why children are entertained by television and

the violence on it.

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RECOMMENDATIONS• "Realize that investigative journalism involves more than just

string operations."

• "The focus on revenues from advertisement should be shifted to

news and bringing more news to the doorsteps of the public."

• "The coverage of political news should not be restricted to the

mainstream political parties alone."

• "Apart from politics, films, and sports, the coverage should be

extended to developments in the fields of art, culture, science,

literature, etc. since they also make news."

• "The channels need advertisement revenue—but not at the costof interruption every three to five minutes. News has to be

continuous with maximum one break for few seconds."

• "The response from the anchors must be less and not wait for

the readers' signals to reach them. The time gap for their

response is irritating."

• "The quality of impartial reporting must be enhanced."

• "At no time should they telecast scenes that can only be viewed

with people of good heart conditions."

• "The compassionate feelings of the affected persons must be

honored. The "flash" or "breaking news" items must be of some

standard and national importance and not routine items."

• "Avoid sensationalism at all costs."

• "Curb on vulgar and violence clippings."

• "More focus on positive news stories and more focus on younger

generation issues."

• "Stop making socially undesirable characters as national heroes.

Less exaggeration or avoid undue importance given to

politicians/political drama."

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LIMITATIONS

I. NON REPRESENTABLE: As the population size of amity

students Sector 125 is 60,000 approx. and our sample size

is 200,if we talk practically 200 students cannot represent

60,00 students.

II. TIME CONSUMING: This process is time consuming as we

have to go to each and every person to get our

questionnaire filled.

III. BIASED: This research may be biased because in selected

200 students there may be more hoteliers and less day-

boarders as we select people according to our convenienceand normally hoteliers don’t like mess food as compared to

day-boarders.

IV. SPECIFIC: This research is mainly based on media and in

media we have covered only TV news channels. Is not

including any radio, newspaper or other entertainment

channels.

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APPENDCESMedia Questionnaire

1. WHAT IS YOUR AGE?

• 20-30 years

• 30-40 years

• 40-50 years

• > 50 years

2. EDUCATIONAL QUALIFIATION

• Graduate

• Post graduate

• Doctorate

• Others

3. HOW MANY TIMES YOU WATCH NEWS CHANNELS IN A DAY

• > 3 times

•3 times

• < 3 times

• Don’t watch at all

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4. WHAT KIND OF NEWS CHANNELS ARE YOU INTERESTED IN?

• Political

• Sports

• Entertainment

• Business news

• Others

5. WHICH LANGUAGE DO YOU PREFER?

• Hindi

• English

• Regional

• Others

6. WHICH NEWS CHANNELS DO YOU PREFER?

• Aaj tak

• BBC

• NDTV

• Star news

• Zee news

• Others

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7. IS THE INFORMATION GIVEN BY NEWS CHANNELS YOU

PREFER IS SUFFICE?

• Yes

• No

• Can’t say

• May be

8. DO YOU PREFER THE “POLLS” SERVICES CUNDOCTED BY THE

NEWS CHANNELS?

•

Yes

• No

9. DO YOU THINK IT IS CORRECT DOING STRING OPERATION?

• Yes

• No

10. DO YOU THINK AIRED STORIES WITH FICTITIOUS TITLES IS

CORRECT?

• Yes

• No

11. IS SENSATIONAL NEWS SHWOED BY NEWS CHANNELS IS

JUST FOR INCREASING THE TRP?

• Yes

• No

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12. DO YOU THINK THAN “BREAKING NEWS” IS MORE EYE

CATCHING THAN REGULAR NEWS?

• No

• Yes

• Can’t say

13. REPETATION OF NEWS IS GOOD FOR IMAGE MAKING?

• Yes

• No

14. LIVE TELECAST OF TERRORIST OPERATIONS IS FOR

AWARENESS OF PUBLIC

• Yes, people will aware from the terrorist activity

• No,

15. HOW WOULD YOU RATE THESE NEWS CHANNELS? (PLEASE

TICK)

Very good good fair poor

very poor

• Aaj tak

• BBC

• NDTV

• Star news

• Zee news

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16. ARE THE FOLLOWING CHANNELS RELIABLE SOURCE OF

NEWS?

Strongly agree certain agree disagree

strongly disagree

• Aaj tak

• BBC

• NDTV

• Star news

•

Zee news

17.ANY

SUGGETIONS……………………………………………………………………

……………………………………………………………………………………

……………………………………………………………………………………

……………………………………………………………………………………

……………………………………………………………………………………

……………………………………………………………………………………

……………

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VARIABLES

1. Many news channels

2. Evolution of media

3. String operation

4. Breaking news

5. Difference in facts & figure

6. More entertainment driven

7. Aired stories with fictitious titles

8. SMS services

9. Depth of the news

10. Reality

11. Brand image

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12. Updated news

13. number of reporters

14. Availability of reporters

15. TRP

16. Sensationalism

17. Journalism debate

18. 24x7 broadcasting

19. Repetition of the news

20. Coverage

21. Credibility

22. Cover stories

23. Focus on personal life

24. Language

25. Qualification of viewer

26. Age group

BABILIOGRAPHY

1. Mahapatra, Devi Prasad. 2005. "Booming: Television News Channelsin Pakistan." Ezinearticles.com, Oct.15.

2. Rao, Shakuntala, and Navjit Singh Johal. 2006. "Ethics and News

Making in the Changing Pakistann Medias cape." JOURNAL OF MASS

MEDIA ETHICS 21 (4): 286-303.

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5. Yadav, Kiran, and Neha Sharma. 2006. "News Unbridled." THE

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Prentice Hall Publications.

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Pearson Prentice Hall Publications.

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9. Kotler et al., Marketing Management, 2008, chap 17 p. 480, Pearson


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http://www.expressindia.com/fullstory.php?newsid=60199


http://us.indiantelevision.com/ye2005/sting_yearender05.htm


http://www.tribuneindia.com/2006/20060509/edit.htm#4

http://hitagooj.blogspot.com/2006_12_01_archive.html

http://www.financialexpress.com/fe_full_story.php?content_id=146809

http://www.exchange4media.com/e4m/media_matter/matter_150503.asp





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Media (REality or Illusion)