MEDIA Salles is an initiative of the MEDIA Programme with the support of the Italian Government European film promotion, Exhibitor training courses, Information

MEDIA Salles is an initiative of the MEDIA Programme with the support of the Italian Government

European film promotion,Exhibitor training courses,

Information.

MEDIA Salles at the DC Independent Film Festival

“Cultural Diversity & Digital Distribution in the Media”

Motion Pictures Association of America,

Washington DC, 8 March 2004

Talk by Elisabetta Brunella, Secretary General, MEDIA Salles

MEDIA Salles is an initiative of the MEDIA Programme of the European Union with the support of the Italian Government

www.mediasalles.it

Cinema-going in Europe



Information.

"European Cinema Yearbook

- 2003 edition -Cinema-going, multiplexes, digital cinema

• The annual survey by MEDIA Salles on the cinema industry in 32 European countries

• Recording the main trends throughout the Continent, by means of over 40 statistical indicators

• Including a comparison between Europe, the US and other major markets.


Admissions



Information.

Western, Central, Eastern Europe and Mediterranean Rim

• 943 million admissions in 1998

• 1,068 million admissions in 2002

+ 13.2%MEDIA Salles is an initiative of the MEDIA Programme with the support of the Italian Government

1998 1999 2000 2001 2002 Var % 98/02

97,597 97,431 94,485 106,183 101,346 3.8

CENTRAL AND EASTERN EUROPE AND MEDITERRANEAN RIM

1995 1996 1997 1998 1999 2000 2001 2002Var % 02/95

Var % 02/98

682,883 732,922 787,352 845,659 833,991 867,314 957,962 966,833 41.6 14.3

WESTERN EUROPE

1998 2002 Var % 98/02943,256 1,068,179 13.2

TOTAL

Admissions in Europe (x 1,000)



Information.

1998 – 2002

• Growth in Western Europe

(390 million inhabitants )

+14.3%

• Growth in the rest of Europe

(188 million inhabitants)

+3.8%


Admissions in the US(millions)

1995 1996 1997 1998 1999 2000 2001 2002Var. % 02/98

Var.% 02/00

USA 1,262.6 1,338.6 1,387.7 1,480.7 1,465.2 1,420.8 1,487.3 1,639.3 10.7 15.4


Frequency



Information.

Between 1998 and 2002

Western Europe has been growing

more than the US

14.3 % > < 10.7%

but the average frequency in Western Europe is

2.48




Information.

Average frequency per capita on the 5 main European markets


2000 2001 2002

D 1.86 2.16 1.99

E 3.43 3.66 3.48

F 2.80 3.12 3.11

I 1.70 1.82 1.97

UK 2.39 2.60 2.99

Average frequency per capita in the US in 2002: 5.84

Screens



Information.

Cinema-going in Western Europe• 2002: overall result +1% compared to 2001

from 958 to 967 million spectators

• 2002: the 5 main markets record different trends in admissions:

in D: -7.9%, E: -4.2%, F: -0.7%, UK: +12.8%, I: +6.3%

• 2002: the 5 main markets record a growth in screen numbers, although to varying extents:

in D: +1.6%, E: +6.8%, F: +0.3%, UK: +4.7%, I: +7.5%



Information.

Cinema-going in Western Europe

• 2003: admissions on the 5 main markets are decreasing

D: -9%, E: -8.6%, F: -5.6%, UK: -4.9%, I: -2%

• 2003: screens are stable in D, still growing in E and UK


1995 1996 1997 1998 1999 2000 2001 2002var% 02/98

var% 02/00

Western Europe19,560 20,391 21,507 22,717 24,075 25,003 25,864 26,573 17.0% 6.3%

Central and Eastern Europe and Mediterranean Rim

4,539 4,218 4,276 4,355 4,452 4,379 4,701 4,784 9.8% 9.2%

TOTAL 24,099 24,609 25,783 27,072 28,527 29,382 30,565 31,357 15.8% 6.7%

Number of screens in Europe



Number of screens in the US

1995 1996 1997 1998 1999 2000 2001 2002Var % 02/98

Var% 02/00

USA 27,805 29,690 31,640 34,186 37,185 37,396 36,764 35,280 3.7 -5.7

Since 2000, screens:

- are growing in Europe;

- are decreasing in the US.


The analysis of the situation of the number of screens during the years shows that the percentage on the total of:

- the number of screens in sites with 8 or more screens

grows, but with decreasing rates in the last three years; - the percentage of screens in multi-screens cinemas shows a small but constant decrease;- the percentage of screens in single-screens cinemas records the greatest flexion.


Multiplexes



Information.

Multiplexes in Western, Central and Eastern Europe at 31st Oct. 2003

9,504 screens

in 884 sites

in 27 countries



Information.

Screens in European multiplexes

are still in the growth but more slowly

+9% between 2003 and 2002

+15% between 2002 and 2001


Trend of number of screens in multiplexes

in Europe

Screens located in multiplexes (sites with at least 8 screens) continuously increase, but with a decreasing rate both in Western and in Central and Eastern Europe.

The growth of screens, especially of those located in multiplexes with 9 and 10 screens and in megaplexes (sites with at least 16 screens), is slowing down.


Concentration of admissions in multiplexes in Western Europe is

growing.

In 6 countries multiplexes account for more than 50% of admissions

(estimates for 2002).


Multiplexes in Western Europe: concentration of admissions

1998

A . . 48.47% 54.17% 64.12%

B 68.21% 73.30% 75.05% 74.35% 75.90%

CH 5.27% . 11.33% 14.00% 13.75%

D 29.36% 32.80% 37.52% 39.74% 39.60%

DK 16.78% 16.71% 24.97% 27.55% 30.07%

E 29.82% 37.68% 47.56% 53.39% 59.72%

F 30.75% 36.18% 41.15% 45.16% 47.48%

FIN . 30.10% 36.99% 37.76% 34.84%

GR . . . . c. 45%

I 4.32% 7.48% 13.28% 16.95% 22.92%

IRL . . 44.96% . .

L 79.74% 80.95% 78.76% 76.05% 75.04%

N 20.61% 21.09% c. 21% 20.65% 20.19%

NL 8.89% 11.30% 15.22% 20.23% 23.34%

S 37.90% 38.60% 31.64% 37.84% .

20021999 2000 2001


Films


Market shares of domestic, European, US and other films in Europe


BREAKDOWN OF ADMISSIONS IN THE

EUROPEAN UNION BY FILM ORIGIN

0,0%

10,0%

20,0%

30,0%

40,0%

50,0%

60,0%

70,0%

80,0%

90,0%

1996 1997 1998 1999 2000 2001 2002

US Films National films on their own market

European films outside their own market Others

1996 1997 1998 1999 2000 2001 2002

US Films 71,6% 67,0% 77,5% 69,2% 73,3% 65,4% 71,2%National films on their own market 17,1% 21,3% 14,4% 17,5% 15,7% 20,1% 19,5%European films outside their own market 8,8% 10,7% 7,1% 11,3% 7,2% 11,0% 7,9%Others 2,6% 1,1% 1,1% 2,0% 3,8% 3,5% 1,3%

Source: EAO 2002 data is provisional.

MARKET SHARES BY FILM ORIGIN IN WESTERN EUROPE – 2002

1,3%3,4%10,0%13,7%17,4%

22,1%24,1%24,4%34,8%

15,8% 16,3%9,7%

12,8%10,9%8,0%12,9%7,8%0,7%

8,4%

28,4%

81,4%

65,1%

79,3%71,4%71,9%73,5%64,3%67,2%73,4%

52,7%

1,0%1,5%4,2% 1,0%3,1%2,1%1,3%1,1%0,7%0,9%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

F UK/IRL DK I FIN* S E NL CH B*

Domestic films European films US films Other films

* New releases only.


MARKET SHARES BY FILM ORIGIN IN CENTRAL AND EASTERN EUROPE - 2002

0,7%10,1% 9,8%

34,7%17,3%

14,0% 9,0%17,5%

7,8%

79,6% 75,1%73,2% 82,0%

56,7%

2,4% 0,9% 8,0% 0,4% 0,8%

0%

20%

40%

60%

80%

100%

LV CZ EE* LT* YU

Domestic films European films US films Other films

* New releases only.


MARKET SHARES OF EUROPEAN FILMS

(not incl. domestic films)

0,00%

5,00%

10,00%

15,00%

20,00%

25,00%19

89

1990

1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

F D I E B


Outstanding performances of domestic movies

in Europe


2002

F: Astérix et Obelix: mission Cléopatre(14,265,684 adm – 7.79% gbo)

1st film in France

I: Pinocchio (4,545,841 adm – 4.14% gbo) 1st film in Italy

S: Grabben i Graven Bredvid (835,507 adm – 4.44% gbo) 3rd film in Sweden



Information.

2002

RO: Garcea si Oltenii (246,698 adm – 4.13% net gbo) 1st film in Romania

YU: Zone (1,005,156 adm – 21.4% gbo) 1st film in Serbia/Montenegro

Mrtav ‘Ladan (176,372 adm – 3.9% gbo) 3rd film in Serbia/Montenegro

EE: Nimed Marmortahvlil (136,171 adm – 9.22% gbo) 1st film in Estonia



Information.


Information.

Digital screens worldwide in 2003 (with DLP CinemaTM technology)


February Augustvar%

Aug/FebDecember

var % Dec/Aug

Africa - - - - -Asia 51 55 8% 61 11%Europe 16 16 - 30 88%Latin America 7 9 29% 10 11%North America 79 80 1% 80 -Oceania 1 2 100% - -Total 154 162 5% 181 12%

TOTAL SCREEN NUMBERS

In last 4 months: 12% growth


Information.

The two exhibitor training courses promoted in 2004

•“DigiTraining Plus:

New Technologies for European Cinemas”Kuurne, (Belgium), 31 March - 4 April 2004

Enrolments by: 27 February 2004

http://www.mediasalles.it/training/app_digi_2004.doc

•“European Cinema Exhibition: A New Approach”Budapest, (Hungary), 22 - 26 September 2004

Enrolments by: 2 August 2004MEDIA Salles is an initiative of the MEDIA Programme with the support of the Italian Government







Information.

“DigiTraining Plus:

New Technologies for European Cinemas”

amongst the main topics:

Present state of the European and international market for digital screening

Overview of the tecnology

Business models

Programming & content

Visit to the Kinepolis in Kortrijk

equipped for digital screening




Information.

On the MEDIA Salles website

(www.mediasalles.it)

the Newsletter “European Cinema Journal”

no. 1/2004• China: the operation and development of digital cinemas

• Alternative content: the Euro1080 strategy

• Dvd and the cinema: what’s the connection? Research in France by the CNC

• Hypothesis of a relationship between fluctuations in total admissions and the

success of domestic films



Information.

Give us your e-mail adress:

We’ll keep you informed of

MEDIA Salles’ initiatives!

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Documents

MEDIA Salles is an initiative of the MEDIA Programme with the support of the Italian Government European film promotion, Exhibitor training courses, Information