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8/13/2019 Media Selection Rev
1/22
Media Selection
Choosing the best media for the
instructional message
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Objectives of the session
Identify types of commonly used media
Discuss the strengths and weaknesses of
selected media
Identify factors affecting media selection
Select appropriate media for delivery of
instruction
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Teachers
of the 21stCentury
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Students
of the 21stCentury
Todays digital kids think of information and
communications technology (I CT) as something
akin to oxygen. They expect it. Its what they
breathe, and its how they live. They use ICT to
meet, play, date, and learn. Its an integral part
of their social life. Its how they acknowledge
each other and form their personal identi ties.
(Seely-Brown, 2004)
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Traditional Learning 21stCentury Learning
Schooling Lifelong Learning
Knowing
(factual knowledge based learning)Understanding
Broadcast/ Teacher centred /
Transmission model/passive learning
Constructivist / student centred L/
information exchange/ active learning
Single sense stimulation / single media Multi-sensory stimulation / multimedia
Traditional Content /
isolated, artificial context
Contemporary Content/
real world, authentic context
Learning Tech Skills / individual work/Developing 21stCentury Skills /
collaborative work / critical thinking
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Instructional MediaThe Basics
Instructional media carry messages with aninstructional purpose.
The design of the message and the quality ofteacher-learner interactions, not the medium,are what influences learning effectiveness
No one medium is capable of presenting all the
required learning stimuli, so use a multimediaapproach.
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Types of Instructional Media
Audio Audio Visual visual TactileKinaesthetic
Teachers voice
Audio cassettes
Audio CDs
Radio
video
multimedia CDs
DVDs
PowerPoint
Internet
chalkboards
white boards
flannel boards
magnetic boards
objects / models
pictures
charts / diagrams
photographs
text
OH transparencies
slides / silent films
working models
equipment
simulators
interactive software
Classified according to sensorychannels
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Advantages and Disadvantages
of the Media
Audio Audio Visual visual TactileKinaesthetic
AdvantagesInexpensive
Easy to create
Easy to duplicate
Very Accessible
DisadvantagesMay not be interactive
No visual stimulus
AdvantagesVery effective for introducing,
summarizing and reviewing concepts
Can be used as a motivational tool
meets needs of students with different
learning styles
Complex or abstract concepts can beillustrated
Disadvantages
Passive learning may take place if not interactive
AdvantagesIndividualized learning
Motivational
Interactive
Great for children who
need concrete
representationsProvides hands-on,
real life experiences
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Factors Affecting Media Selection
There are many media selection models and
approaches (e.g. Romiszowski)
The basis of media selection models are the
factors affecting media choice. These factors include
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Factors Affecting Media Selection
instructional method
type of learning task (objectives)
subject matter and required student performance
learner characteristics (learning style, skills)
target populationlocation, size
teachers attitudes/preferences, skills etc.
physical attributes of the media (sensory channels)
teaching space, lighting, facilities (physical environment)
practical constraintseconomic (money) andadministrative time , whats available
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When Should I Select ?
listening skills
differentiation of sounds
stimulation of the imagination re-telling
Music or music appreciation
Caution
risk of misinterpretation
difficult for young children
Teachers voice
Audio cassettes
Audio CDs
Radio
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When Should I Select ?
demonstration
problem solving
contrived experiences (realism and
immediacy) To present information
Caution
Excess stimuli can hinder Audio and visual channels should
be mutually supportive. Theyshould not compete.
chalkboards
white boards
flannel boards
magnetic boards
objects / models
pictures
charts / diagramsphotographs
text
OH transparencies
slides / silent films
video
television
multimedia CDs
DVDsPowerPoint
Internet
Next
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71 72
73 74 75 76 77 78 7980
70
Round 75 to
the nearestten.
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71 72
73 74 75 76 77 78 7980
70
75 rounds to 80 because
5 or more rounds to thenext tens digit.
back
8/13/2019 Media Selection Rev
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Compare
Compare 114 and 346
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1 14
Hundreds Tens Ones
3 4 6
Hundreds Tens Ones
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114 336
back
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2. During practice Mark tried ten foul shots. He hit six.
Write fractions that represents the number of shots
Mark hit and the number of shots Mark missed.
Step 1: Illustrate the Problem
HIT6 out of 10
MISSED4 out of 10
6/10
4/10
Step 2: Solve the Problem
back
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Using video in the classroom
back
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When Should I Select ?
To introduce a lesson ortopic
When it is convenient touse the real thing
When manipulatingobjects can better explain
the principle being taught
working models
equipment
simulators
interactive software
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Convergence of technologies
Driving this convergence is the powerful
discovery that all information sound, pictures,
datacan be converted into digital format (ones
and zeroes) and reincarnated intact somewhereelse.
Computer technologies facilitate the
combination of different media.
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And Finally
Media can become effective learning resources
if what is selected is relevant to the task, and
provides experiences which are different
from other available material. (Adapted from Bates, 1984)