Upload
others
View
1
Download
0
Embed Size (px)
Citation preview
FEBRUARY 2020CDMX
THE CHALLENGESOF SPORTSMÉXICO
"Congratulations! This Summit strengthens the industry and allows usto come up with new ideas"
CEO (ATLÉTICO DE MADRID)
Miguel Ángel Gil
"It's very exciting to be at the Sports Summit. It's a key event for all sports organizations"
Emilio García Silvero
CHIEF LEGAL OFFICER (FIFA)
T H E C H A L L E N G E S O F S P O R T S
MÉXICO
WWW.SPORTSSUMMIT.MX SPORTS_SUMMIT @SPORTSSUMMITMX @SPORTSSUMMITMX SPORTSSUMMITMX
ATTENDEES+2000
COUNTRIES+35
CONFERENCES+27
SPEAKERS+70
VALUE MEDIA COVERAGE
US$ 3.300.081
LEAGUES & COMPETITIONS
+15CLUBS+40
COMPANIES +90
MEDIA OUTLETS
+80
T H E C H A L L E N G E S O F S P O R T S
MÉXICO
WWW.SPORTSSUMMIT.MX SPORTS_SUMMIT @SPORTSSUMMITMX @SPORTSSUMMITMX SPORTSSUMMITMX
SPORT SUMMIT IN NUMBERS
WWW.SPORTSSUMMIT.MX SPORTS_SUMMIT @SPORTSSUMMITMX @SPORTSSUMMITMX SPORTSSUMMITMX
T H E C H A L L E N G E S O F S P O R T S
MÉXICO
AFTER MOVIE 2019
+2000 AttendeesMORE THAN 2000 EXECS FROM THE SPORTS ENTERTAINMENT INDUSTRY (ASSOCIATIONS, CLUBES, FEDERATIONS, NATIONAL AND INTERNATIONAL COMPETITIONS), DIGITAL PLATFORMS, HEADS OF TECHNOLOGY, INNOVATION, FUN EXPERIENCE AND TV & MEDIA EXECS IN GENERAL.
T H E C H A L L E N G E S O F S P O R T S
MÉXICO
WWW.SPORTSSUMMIT.MX
SPORTS_SUMMIT @SPORTSSUMMITMX @SPORTSSUMMITMX SPORTSSUMMITMX
WWW.SPORTSSUMMIT.MX SPORTS_SUMMIT @SPORTSSUMMITMX @SPORTSSUMMITMX SPORTSSUMMITMX
T H E C H A L L E N G E S O F S P O R T S
MÉXICO
+90 COMPANIES
ATLAS FC
T H E C H A L L E N G E S O F S P O R T S
MÉXICO
+40 CLUBS
WWW.SPORTSSUMMIT.MX SPORTS_SUMMIT @SPORTSSUMMITMX @SPORTSSUMMITMX SPORTSSUMMITMX
Comunicación /
T H E C H A L L E N G E S O F S P O R T S
MÉXICO
+40 INSTITUTIONS
WWW.SPORTSSUMMIT.MX SPORTS_SUMMIT @SPORTSSUMMITMX @SPORTSSUMMITMX SPORTSSUMMITMX
E N F O R C E M E N T
T H E C H A L L E N G E S O F S P O R T S
MÉXICO
MARKET FLOOR 15 STANDS - 9 COUNTRIES
WWW.SPORTSSUMMIT.MX SPORTS_SUMMIT @SPORTSSUMMITMX @SPORTSSUMMITMX SPORTSSUMMITMX
WWW.SPORTSSUMMIT.MX SPORTS_SUMMIT @SPORTSSUMMITMX @SPORTSSUMMITMX SPORTSSUMMITMX
CHECK ALL THE SPEAKERS
PRESIDENT (LALIGA)
Javier Tebas
EVP STRATEGY(BUNDESLIGA INTERNATIONAL)
Arne Rees
CEO (ATLÉTICO DE MADRID)
Miguel Ángel Gil
PRESIDENT(SUPERLIGA ARGENTINA)
Mariano Elizondo
PRESIDENT (FOX NETWORKS LATIN AMERICA)
Carlos MartínezPRESIDENT(LIGA MX)
Enrique BonillaCHIEF LEGAL AND INTEGRITY OFFICER
(FIFA)
Emilio García SilveroPRESIDENT
(FEDERACIÓN MEXICANA DE FUTBOL)
Yon De Luisa
PRESIDENT (GRUPO PACHUCA)
Jesús Martínez PatiñoPRESIDENT
(SANTOS LAGUNA)
Alejandro IrarragorriBRAND AND CORPORATE MARKETING DIRECTOR
(SANTANDER)
Enrique Arribas AlcoladoDEPUTY DIRECTOR
TO THE PRESIDENCY (LALIGA)
Carlos del Campo
SPEAKERS
WWW.SPORTSSUMMIT.MX SPORTS_SUMMIT @SPORTSSUMMITMX @SPORTSSUMMITMX SPORTSSUMMITMX
CHECK ALL THE SPEAKERSSPEAKERS
DIRECTOR OF SPORTS CONTENT ALLIANCES(TWITTER SPLATAM)
Luan KnayaEVP
(GRUPO OMNILIFE/CHIVAS)
Amaury Vergara ZatarainGENERAL DIRECTOR
(CLUB CHIVAS)
José Luis Higuera
HEAD OF SPORTS ALLIANCES LATAM
(FACEBOOK)
Leo Cesar
PRESIDENT (DIMAYOR COLOMBIA)
Jorge Enrique Vélez
HEAD OF SPORTS ALLIANCES, AMERICAS
(YOUTUBE)
Jon Cruz
HEAD OF DIGITAL MEDIA & LICENSING (FÓRMULA 1)
Frank Arthofer
LATAM DIRECTOR (RIOT GAMES)
Raúl FernándezVP & GENERAL MANAGER
(NFL MÉXICO)
Arturo Olivé HawleyPRESIDENT
(CLUB PUMAS UNAM)
Rodrigo Ares de Parga
HEAD OF MARKETING LEGAL SERVICES
(UEFA)
Seong Sin Han
ONLINE PRINT TV RADIO
REGISTERED JOURNALISTS
+200
MEDIA OUTLETS
+80MEDIA
IMPACTS IN MEXICO
+215
IMPACTSIN MEDIA
T H E C H A L L E N G E S O F S P O R T S
MÉXICO
WWW.SPORTSSUMMIT.MX SPORTS_SUMMIT @SPORTSSUMMITMX @SPORTSSUMMITMX SPORTSSUMMITMX
AUDIENCEIMPACTS
*THESE FIGURES CALCULATE THE MEDIA IMPACT ONLY IN MEXICO NATIONAL MEDIA OUTLETS
71.892.813 ECONOMICVALUE U$S 3.300.081
IMPACTSIN MEDIAT H E C H A L L E N G E S O F S P O R T S
MÉXICO
WWW.SPORTSSUMMIT.MX SPORTS_SUMMIT @SPORTSSUMMITMX @SPORTSSUMMITMX SPORTSSUMMITMX
WWW.SPORTSSUMMIT.MX SPORTS_SUMMIT @SPORTSSUMMITMX @SPORTSSUMMITMX SPORTSSUMMITMX
FOX SPORTS MEXICO4 - 20 FEBRUARY, 2019
COMMERCIAL VALUE MEXICO:US$ 483,947
CAMPAIGN REPLICATED LOCALLY IN 4 LATIN AMERICAN COUNTRIES
COLOMBIABRAZILARGENTINACHILE
10 SHOWS31 MENTIONS A WEEK
COMMERCIAL VALUE:US$ 303,947
ON-AIR CAMPAIGN
45 IMPACTS A WEEK
COMMERCIAL VALUE:US$ 208,000
VALUE OF PANREGIONAL CAMPAIGN: US$1.9M
MENTIONS CAMPAIGN
1ON-AIR
COMMERCIAL CAMPAIGN
2
SOURCE: FOX SPORTS
T H E C H A L L E N G E S O F S P O R T S
MÉXICO
N E W S
+80 MEDIA OUTLETS
NATIONAL INTERNATIONAL
TELEVISION
RADIO
TELEVISION
T H E C H A L L E N G E S O F S P O R T S
MÉXICO
WWW.SPORTSSUMMIT.MX SPORTS_SUMMIT @SPORTSSUMMITMX @SPORTSSUMMITMX SPORTSSUMMITMX
WWW.SPORTSSUMMIT.MX SPORTS_SUMMIT @SPORTSSUMMITMX @SPORTSSUMMITMX SPORTSSUMMITMX
HASHTAG ECONOMIC VALUEAmount of money the hashtag
is worth in the market
POTENTIAL IMPACTSThe potential number of times
somebody could have seen the hashtag
POTENTIAL REACHThe potential number of unique users
that could have seen the hashtag
TWITTER HASHTAG #SportsSummitMX
US$ 542,906 247,000,868 33,354,799
Retweets
57%Multimedia
tweets
38%Replies
3%Text tweets
2%
SOURCE: TWEET BINDER
SOCIAL MEDIAT H E C H A L L E N G E S O F S P O R T S
MÉXICO
HIGHEST IMPACTContributors that have generated the highest number of impacts in the report
MOST POPULAR CONTRIBUTORSContributors with the highest number of followers within the report
HIGHEST IMPACTUsers in this report ranked by the economic value of the tweets they have sent with the analyzed hashtag
TOP INFLUENCERS Users in this report ranked by their economic value. This shows how much a text tweet from this users is worth today in the market
SOURCE: TWEET BINDERWWW.SPORTSSUMMIT.MX SPORTS_SUMMIT @SPORTSSUMMITMX @SPORTSSUMMITMX SPORTSSUMMITMX
1.140.037Reach
2.979.451Impressions
77.385Video Rep.
86.242Interactions
1.023.640Reach
1.912.513Impressions
106.439Video Rep.
123.769Interactions
INSTAGRAM LINKEDIN
34.188Impressions
16.052Interactions
WWW.SPORTSSUMMIT.MX SPORTS_SUMMIT @SPORTSSUMMITMX @SPORTSSUMMITMX SPORTSSUMMITMX
SOCIAL MEDIAT H E C H A L L E N G E S O F S P O R T S
MÉXICO
MOST POPULAR CONTRIBUTORS
@FoxSportsMX@TVCDeportes@UnivDeportes@AztecaDeportes@losprota
@ElFinanciero_Mx@TD_Deportes
9.819.058538.860330.424
6.793.7001.591.9301.822.1666.258.709
27.154.847ORGANIC REACH 1.340.418 9.735.347
255.594 8.3732.000
543.64677.8774.928
448.000
1.365.611535.84461.253
2.333.123223.178
1.175.6934.040.645
SOCIAL MEDIAT H E C H A L L E N G E S O F S P O R T S
MÉXICO
WWW.SPORTSSUMMIT.MX SPORTS_SUMMIT @SPORTSSUMMITMX @SPORTSSUMMITMX SPORTSSUMMITMX
INTERACTIONS ON THE APP
45 K
DOWNLOADS85%
MEETINGS REQUESTED
650
MESSAGES AMONG
ATTENDEES
10K
T H E C H A L L E N G E S O F S P O R T S
MÉXICO
SPORT SUMMIT APP
T H E C H A L L E N G E S O F S P O R T S
MÉXICO
T H E C H A L L E N G E S O F S P O R T S
MÉXICO
WWW.SPORTSSUMMIT.MX SPORTS_SUMMIT @SPORTSSUMMITMX @SPORTSSUMMITMX SPORTSSUMMITMX
GALLERY
WWW.SPORTSSUMMIT.MX SPORTS_SUMMIT @SPORTSSUMMITMX @SPORTSSUMMITMX SPORTSSUMMITMX
PARTNERS 2019
E N F O R C E M E N T
MAIN PARTNER
GOLDEN PARTNERS
SUPPORTERS MEDIA PARTNERS HOSTED BY
PLATINUM PARTNER
ACADEMIC PARTNER
MEDIA
N E W S
WWW.SPORTSSUMMIT.MX SPORTS_SUMMIT @SPORTSSUMMITMX @SPORTSSUMMITMX SPORTSSUMMITMX
"The Sports Summit has put together the best of the sports environment"
Javier TebasPRESIDENT (LA LIGA)
T H E C H A L L E N G E S O F S P O R T S
MÉXICO
WWW.SPORTSSUMMIT.MX SPORTS_SUMMIT @SPORTSSUMMITMX @SPORTSSUMMITMX SPORTSSUMMITMX
CIUDAD DE MÉXICO, FEBRERO 2020
T H E C H A L L E N G E S O F S P O R T S
MÉXICO
WWW.SPORTSSUMMIT.MXSPORTS_SUMMIT @SPORTSSUMMITMX @SPORTSSUMMITMX SPORTSSUMMITMX