Media StudiesMedia Studies 2009 2009

External Achievement External Achievement StandardsStandards

Issues Issues

Topics Topics Supporting materials Supporting materials How to get Merit and Excellence How to get Merit and Excellence

Level 2 Level 2 AS90276 AS90276 Describe the relationship between a media Describe the relationship between a media product and its target audience product and its target audience 3 credits 3 credits Tearaway, TV 3 News…Tearaway, TV 3 News…

ASAS90278  Demonstrate understanding of messages and/or 90278  Demonstrate understanding of messages and/or values, and representations within media textsvalues, and representations within media texts3 credits3 creditsTeenagers, Teenage Girls, Women, Celebrities…Teenagers, Teenage Girls, Women, Celebrities…

AS90279  Demonstrate understanding of a media genreAS90279  Demonstrate understanding of a media genre3 credits3 creditsHollywood Musicals, Romantic Comedies, Westerns, Film Hollywood Musicals, Romantic Comedies, Westerns, Film Noir…Noir…

Level 3Level 3

AS90599  Demonstrate understanding of a AS90599  Demonstrate understanding of a specific media industryspecific media industry

4 credits4 credits

NZ Film Industry, Hollywood…NZ Film Industry, Hollywood…

AS90602  Explain the relationship between a AS90602  Explain the relationship between a media genre and societymedia genre and society

4 credits4 credits

Teenage girls magazines, Hollywood Thrillers…Teenage girls magazines, Hollywood Thrillers…

Supporting material Supporting material

NZQA website- AS, past exams, NZQA website- AS, past exams, examiners report, assessment examiners report, assessment specification specification

Assessment SpecificationsAssessment Specifications

http://www.nzqa.govt.nz/nqfdocs/ncehttp://www.nzqa.govt.nz/nqfdocs/ncea-resource/specifications/2009/level2a-resource/specifications/2009/level2/media-studies.doc/media-studies.doc

Assessment SpecificationsAssessment Specifications

Content/Context detailsContent/Context detailsAll All questions will ask candidates questions will ask candidates to to ‘discuss’‘discuss’ in order to in order to provide opportunities to describe, explain and analyse. provide opportunities to describe, explain and analyse.

For excellence, discussion requires the candidate to go For excellence, discussion requires the candidate to go beyond description and explanation to look at beyond description and explanation to look at wider wider implication(simplication(s). ).

A scaffolded A scaffolded planning pageplanning page will be provided for each will be provided for each standard, to assist candidates in planning their answer(s). standard, to assist candidates in planning their answer(s). Assessors may use responses made on the planning page as Assessors may use responses made on the planning page as evidence.evidence.

Candidates should be aware that assessment is based on the Candidates should be aware that assessment is based on the quality of contentquality of content rather than the length of the response. rather than the length of the response.

Candidates should be using Candidates should be using relevant, specific and detailed relevant, specific and detailed examplesexamples to support their answers. to support their answers.

ASAS 9027690276Describe the relationship between a media product and its Describe the relationship between a media product and its

target audiencetarget audience

Content/Context detailsContent/Context details The examination will take the form of a The examination will take the form of a single single questionquestion, requiring a written , requiring a written response of about 600 response of about 600 wordswords..

In their discussion candidates will be expected to In their discussion candidates will be expected to focus focus on the linkson the links between the specific product and its between the specific product and its target audiencetarget audience

Candidates will choose ONE of two Candidates will choose ONE of two questions.questions.Option One: The focusOption One: The focus will be on will be on the impact of ONE technique used to the impact of ONE technique used to appeal to a specific audience.appeal to a specific audience.Option Two: The focusOption Two: The focus will be on will be on the impact of ONE technique used to the impact of ONE technique used to identify or measure a specific identify or measure a specific audience. audience.

To achieve with excellenceTo achieve with excellence

Candidates must analyse Candidates must analyse at least at least ONE implicationONE implication. .

Implications could include such Implications could include such things such as economic things such as economic considerations, social climate, artistic considerations, social climate, artistic vision/aesthetics, moral/ethical vision/aesthetics, moral/ethical concerns, cultural considerations, concerns, cultural considerations, legislative requirements etc.legislative requirements etc.

AS AS 9027890278Demonstrate understanding of messages and/or values, and Demonstrate understanding of messages and/or values, and

representations within media textsrepresentations within media texts

Content/Context detailsContent/Context details The examination will take the form of a The examination will take the form of a single questionsingle question requiring requiring

a written a written response of about 600 wordsresponse of about 600 words..

The The definition of group/culturedefinition of group/culture is any is any specific identifiable specific identifiable group.group.

The focus will be on how the The focus will be on how the representation of a group/culture can representation of a group/culture can communicate a message/value.communicate a message/value.

Candidates must discuss Candidates must discuss ONE representationONE representation of a of a specific group/culture and specific group/culture and ONE message or valueONE message or value conveyed in media texts.conveyed in media texts.

To achieve with excellenceTo achieve with excellence

Candidates must analyse at least Candidates must analyse at least ONE implicationONE implication of the representationof the representation for the group/culture and/or wider for the group/culture and/or wider society.society.

Candidates must support their Candidates must support their responses with specific evidence responses with specific evidence from at least TWO media texts.from at least TWO media texts.

ASAS9027990279Demonstrate understanding of a media genreDemonstrate understanding of a media genre

Content/Context detailsContent/Context details

The examination will take the form of The examination will take the form of TWO questionsTWO questions..

Candidates must respond to Candidates must respond to BOTH questionsBOTH questions to achieve to achieve the standard. the standard.

Each question requires a Each question requires a short written responseshort written response of of about 400 words.about 400 words.

Candidates must:Candidates must:

Discuss Discuss ONE significant code/conventionONE significant code/convention associated with a genre.associated with a genre.A significant code/convention is one that is used A significant code/convention is one that is used conventionally in a genre e.g. the lone hero in a conventionally in a genre e.g. the lone hero in a Western NOT the hero. Nerds in Teen Movies NOT Western NOT the hero. Nerds in Teen Movies NOT stock characters. Low-key lighting in Horror NOT stock characters. Low-key lighting in Horror NOT lighting. lighting.

Discuss Discuss ONE significant developmentONE significant development in the genre in the genre by making a comparisonby making a comparison between at least TWO between at least TWO media textsmedia texts

Use supporting evidence from at least TWO texts. Use supporting evidence from at least TWO texts. Candidates may choose to discuss the Candidates may choose to discuss the development of a code/convention.development of a code/convention.

To achieve with excellenceTo achieve with excellence

Candidates must:Candidates must:

• Analyse at least ONE Analyse at least ONE implicationimplication of of the code/ convention for the genre the code/ convention for the genre ANDAND analyse at least ONE analyse at least ONE implicationimplication of the development of of the development of

the genrethe genre..

Level 3Level 3

Content/Context detailsContent/Context details All All questions will ask candidates questions will ask candidates to ‘discuss’to ‘discuss’ in order to in order to

provide opportunities to explain, analyse and analyse provide opportunities to explain, analyse and analyse perceptively. perceptively.

‘‘Perceptive analysis’Perceptive analysis’ indicates the indicates the qualityquality of response of response rather than the length and could include such things as: rather than the length and could include such things as: personal conclusions/ insights drawn from their analysis, personal conclusions/ insights drawn from their analysis, ability to evaluate significance and/or relevance and the ability to evaluate significance and/or relevance and the ability to construct and sustain ability to construct and sustain a clear and coherent a clear and coherent argument.argument.

Candidates may choose to agree or disagree in their Candidates may choose to agree or disagree in their response to their chosen statement.response to their chosen statement.

Format of the Assessment Format of the Assessment Space is provided for candidates to Space is provided for candidates to planplan their essay. their essay.

Markers may use responses made on the planning page as Markers may use responses made on the planning page as evidence for assessment.evidence for assessment.

AS NumberAS Number 9059990599Demonstrate understanding of a specific media industry Demonstrate understanding of a specific media industry

Format of the Assessment Format of the Assessment The examination will take the form of a The examination will take the form of a single single

written essaywritten essay Candidates will have a choice of Candidates will have a choice of THREE optionsTHREE options. .

Any of these three options can be answered with Any of these three options can be answered with reference to a media industry as a whole or a reference to a media industry as a whole or a specific media producer.specific media producer.

Content/Context detailsContent/Context details Because of the significant overlap between the terms ‘organisation’ and Because of the significant overlap between the terms ‘organisation’ and

‘control’, for the purpose of this examination, candidates can select ‘control’, for the purpose of this examination, candidates can select features from either or both.features from either or both.

These features could include such things as: commercial considerations, These features could include such things as: commercial considerations, market demands, industry practices, government and industry regulations market demands, industry practices, government and industry regulations and standards, key personnel, technologies, industry structure and and standards, key personnel, technologies, industry structure and ownership.ownership.

AS AS 9060290602Explain the relationship between a media genre andExplain the relationship between a media genre and

societysociety

Content/Context detailsContent/Context details The examination will take the form of a The examination will take the form of a single single

essay.essay.

Candidates will be given FOUR statements, from Candidates will be given FOUR statements, from which they will select ONE to respond to in their which they will select ONE to respond to in their answer. Candidates must support their answer answer. Candidates must support their answer with specific evidence from at least THREE media with specific evidence from at least THREE media texts.texts.

Getting to Excellence Getting to Excellence Describe Describe Explain – how and why Explain – how and why Analyse - Analyse - so whatso what for the genre/ for the genre/

group/product? group/product? - - so whatso what for the society/ for the society/

audience? audience?

IMPLICATIONS!!!IMPLICATIONS!!!

Creative Thinking Tools…Creative Thinking Tools…

PMI PMI Reverse the situation- what would be Reverse the situation- what would be

missing from society if… missing from society if… De Bonos’ hatsDe Bonos’ hats

De Bono De Bono RED HATRED HAT Emotions and feelings Emotions and feelings How do you feel about the relationship between teenage girl magazines and society? How do you feel about the relationship between teenage girl magazines and society?

YELLOW HATYELLOW HAT Good points Good points What are the good things about the relationship between teenage girl magazines and What are the good things about the relationship between teenage girl magazines and

society? society?

BLACK HATBLACK HAT Issues and problems Issues and problems What are some of the issues and problems associated with the relationship between teenage What are some of the issues and problems associated with the relationship between teenage

girl magazines and society? girl magazines and society?

GREEN HATGREEN HAT Creative opportunities Creative opportunities What are some good ideas to improve the relationship between teenage girl magazines and What are some good ideas to improve the relationship between teenage girl magazines and

society? society? What does the future hold for the relationship between teenage girl magazines and society?What does the future hold for the relationship between teenage girl magazines and society?

WHITE HATWHITE HAT Information and resources Information and resources What information or resources do we need to improve?What information or resources do we need to improve?

BLUE HATBLUE HAT Organisation and action Organisation and action What planning and action do we need to take?What planning and action do we need to take?

Exam TechniqueExam Technique

Students need to be taught how to Students need to be taught how to

(and have plenty of opportunity to):(and have plenty of opportunity to):

write a clear, coherent argument for write a clear, coherent argument for

Media Studies Media Studies select the option which best fits their select the option which best fits their

knowledge/ content knowledge/ content Be shown how to approach an exam Be shown how to approach an exam

question in Media Studies (TEC) question in Media Studies (TEC)

TECTECTarget, Expand, Contract Target, Expand, Contract

Target the questionTarget the question/ topic by / topic by highlighting key words highlighting key words

Target the taskTarget the task by decdiign what it is by decdiign what it is you are being asked to do eg review, you are being asked to do eg review, discuss etc and what this actually discuss etc and what this actually meansmeans

ExpandExpand- brain bomb a page - brain bomb a page ContractContract- x out irrelevance, highlight - x out irrelevance, highlight

key points, construct a PMI etc key points, construct a PMI etc

Improving writing quality in Exams Improving writing quality in Exams

Formative Assessment- use a standard cover Formative Assessment- use a standard cover sheetsheet

Focus on one skill at a time eg for first piece of Focus on one skill at a time eg for first piece of writing concentrate on paragraph structure writing concentrate on paragraph structure (S.E.X.Y), for the next comment on their ability to (S.E.X.Y), for the next comment on their ability to present an argument etc present an argument etc

It does not have to be writing based on an It does not have to be writing based on an examination topic- you could get students to examination topic- you could get students to analyse news items each week etc analyse news items each week etc

Peer writing- write a response as a class, the in Peer writing- write a response as a class, the in small groups, then pairs, then the individualsmall groups, then pairs, then the individual

Peer assessment Peer assessment Provide time to write under time limits eg 10 mins Provide time to write under time limits eg 10 mins

to plan, 40 mins to write etc to plan, 40 mins to write etc Other ideas??? Other ideas???

Using exemplars with students Using exemplars with students

Give students past exemplars to Give students past exemplars to work with BUT make sure that they work with BUT make sure that they are clear about any changes to the are clear about any changes to the Assessment Specs for the year ie Assessment Specs for the year ie

Demonstrate understanding of messages and/or values, and Demonstrate understanding of messages and/or values, and representations within media textsrepresentations within media texts- student have to write about how a representation creates a - student have to write about how a representation creates a message/ value message/ value

Demonstrate understanding of a media genreDemonstrate understanding of a media genre

- Students need to compare 2 texts - Students need to compare 2 texts

Get students to mark exemplars in Get students to mark exemplars in groups and report back with reasons groups and report back with reasons for grades given- discuss any for grades given- discuss any difference with the markers decisiondifference with the markers decision

Give students an Achieved and ask Give students an Achieved and ask them how they would make this a them how they would make this a Merit/ an Excellence Merit/ an Excellence

Other ideas??? Other ideas???

Possible links with Internals at Possible links with Internals at Level 2 Level 2

Genre and Narrative Genre and Narrative Audience and Close ReadingAudience and Close Reading Representation and ??? Representation and ???

Possible links with Internals at Possible links with Internals at Level 3Level 3

Industry and Investigation Industry and Investigation Genre and Investigation Genre and Investigation ??? ???