07/2009-06/2010Basis: 23,666 reports

about DAX companies/managers in 30 media

MEDIA TENOR

DAX 30

Award

Criterion 2: Diversity of topics

Chemicals and Pharma are weakening in diversity

Basis: 23,666 reports (at least 5 seconds) in 30 media

Number of image factors addressed

DAX 30 Award

Overhang of positive – negative reports

Tour de force: executives as assets for reputation

Criterion 7: Rating of executives

Basis: 23,666 reports (at least 5 seconds) in 30 media

DAX 30 Award

Share of all reports

Energy companies exceed too much

Criterion 11: Key topic Regulations/CSR

Basis: 23,666 reports (at least 5 seconds) in 30 media

Target

DAX 30 Award

Adidas outstrips its competitors

Overall Ranking: average score

Basis: Overall performance in 12 criteria

Points - Overall score

DAX 30 Award

MEDIA TENOR

Economic Think Tanks

Award

Basis: 5,651 reports about 8 economic think tanks

in 39 media07/2009-06/2010

13

Economic Think Tanks Award 2010

Basis: 5,651 reports (at least 5 lines/seconds) from/about 8 german economic institutes

share of positive – negative reports

DIW has to cope with critical reporting

Criterion 2: Rating

14

Economic Think Tanks Award 2010

Share of reports

High share of voice a trademark

Criterion 5: Share of voice

Basis: 5,651 reports (at least 5 lines/seconds) from/about 8 german economic institutes

15

Economic Think Tanks Award 2010

Basis: 5,651 reports (at least 5 lines/seconds) from/about 8 german economic institutes

Share of reports

Innovation too often ignored

Criterion 10: Key topic innovation/R&D

16

Economic Think Tanks Award 2010

Overall score

Basis: 5,651 reports (at least 5 lines/seconds) from/about 8 german economic institutes

Overall score

IWH outstrips its competitors