media4ME – in the UK

Media4ME: Project aims• Neighbourhood level• Intercultural dialogue• Community cohesion• Social media

Why?• Information = opportunity• Combat myths and prejudice• Access to public services

(health, schools)• Prevent harm and violence

Media4ME: UK partners

National Association for Neighbourhood Management

• www.neighbourhoodmanagement.net• @nm_association

Socialreporter• @davidwilcox • http://socialreporter.com/

Suggested roll out: go beyond the spikes to other LAA target areas

Ordsall and LangworthyEcclesEast Salford NDC AreaEast SalfordLittle Hulton and WalkdenSwintonClaremont and WeasteIrlam and Cadishead

Apr 2009

Sep 2009

Apr 2010

Our definition of ‘neighbourhood’

JOBIn Work Support

Train to GainJCP

EducationFE HE

13 Weeks

No Wrong Door - Small army of people with

personal relationships & contact opportunities

ManagementTeam

JointCommissioning

at centre

Coordinate joined up delivery;Inform

commissioning

Campaigns; Ways of working; Joint

activities; Information sharing

Police

i

i

Confidencebuilding

Skills forlife

Skills &Work

IAG

Crime

Benefitadvice

Customer Information

System

Financialadvice

Enterpriseactivity

Parenting

Manage a caseload & guide shoppers through the store

HealthTrainers

CommunityChampions

Teachers

YouthWorkers

CommunityDevelopment

Workers

Working Neighbourhoods TeamsA ‘Department Store’ of joined - up support

Familysupport

iChild-care

Drug &alcohol

Healthsupport/activity

Housingsupport

‘PersonalShoppers’

CommonAssess-ment

Skills and Work; Connexions; Next Step..

Crime/

GPs

HousingOfficers

i‘FrontLiners’

offending

Ethnic Context

Many long-established communities

Very few new arrivals are truly ‘new’

Increase of mixed race

!Integration, citizenship, tolerance!

Less about migration – more about bridging

Ethnic Context

Many long-established communities

Very few new arrivals are truly ‘new’

!Integration, citizenship, tolerance!

Less about migration – more about bridging

Neighbourhood media

Digital – same as the rest of the world

Boundaries blurring in national social media

Proactive projects to break down barriers

Something interesting just starting at neighbourhood level

UK is same as everywhere else

www.pickledpolitics.com

www.harringayonline.com

www.thisiscroydontoday.co.uk

www.maslaha.org

www.communityaction.mk

Stamford Hill London

Neighbourhood media

Digital – same as the rest of the world

Boundaries blurring in national social media

Proactive projects to break down barriers

Something interesting just starting at neighbourhood level

Community development context

Recession, spending cuts, and Coalition

Big Society and frustration with ‘dependency culture’

Asset based community development

…based on network perspective

www.neighborpower.org

www.socialreporter.org

Community development context

Recession, spending cuts, and Coalition

Big Society and frustration with ‘dependency culture’

Asset based community development

…based on network perspective

Choosing the UK’s flagship locations

• Connect public agencies with what is already happening to help agencies increase their social impact - libraries and museums

• Help public agencies learn how to support neighbourhood social media

www.galleryoldham.org.uk

Helping connect civic institutions to existing community action

Media4ME: UK partners

National Association for Neighbourhood Management

• www.neighbourhoodmanagement.net• @nm_association

Socialreporter• @davidwilcox • http://socialreporter.com/