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The information contained in this document is privileged and confidential property of TVA Media Group, Inc. No portion may be copied, shared or
otherwise disseminated without the express written consent of TVA.
Strategy Overview
Our Mission
We help companies reach more of their target audience faster and with more impact, leveraging the reach and cost-effectiveness of a blended media campaign
We turn your target audience into paying customers
Television SocialMedia Digital In-Flight PR Print Radio
2
Why TVA Media Group?TVA Media Group is the most successful,
privately-owned, full-service integrated
marketing agency of its kind
An award-winning team supports our 30+ year
track record of success
We have an A+ rating with the Better Business
Bureau; Class 1 credit rating with Dun &
Bradstreet and hundreds of references and
case studies covering 30 categories
Emmy Addy Clio Telly Golden Mike Aegis
3
Our clients range from global, multi-billion dollar corporations... to funded start-ups... to local charitiesJudge us by the company we keep
4
You’re in Good Company at TVA
5
Who Our Media Buyers Work with Today
From Traditional Direct Response to Corporate Brand Response
5
Television
Short Form
Long Form
VOD
Addressable
Programmatic
Digital
Video
Display
Social
Search
Mobile
Print & Alternative
Magazine
Newspapers
FSI
Outdoor
Direct Mail
Package Inserts
Radio
Satellite
Network
Digital
Syndication
Creative
Development
Copy/Scripting
Art Direction/Design
Pre-Pro
Print/Lettershop
Acquisition, Retail or Branding, we’ll select the right DM channels
and move business through the funnel
Our Full Suite of Integrated Services
6
Our facilities and large volume of ongoing production allows us to amortize our costs over many accounts
Production costs much lower than competition utilizing a30,000 sq ft HD Broadcast studio next to Universal Studios, Hollywood with pre-lit sets (kitchen, talk show, news), 60’ x 30’ green screen, SIX ultraHD cameras including the Arri Alexa and RED Dragon S...
TVA also owns a $6 million 8,520 sq ft mansion a few minutes away from the studio with 30 ft tall ceilings, dozens of secured locations and setups
Why TVA Can Provide MORE For LESS
7
Full Service Video Production
8
Stages fully equipped for multi-camera HD production, with pre-lit sets,
a kitchen set, a talk show set, a news set, live broadcast transmission
capabilities, RED and Arri cameras…
Next to Universal Studios, Hollywood
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Cutting edge digital editing bays, audio recording suites...
10
Media Buying
Volume rates based on
$15 million in media buys per week ($780 million annually)
Our buyers will go head-to-head against
any agency in the U.S. and if they don't
outperform by at least
20-40%they will refund their entire commissions
11
Television PlacementsOur DRTV media buying partners are the most successful in the industry
Constant DRTV media presence - over $15 million per week of DRTV “know-how”($780 million annually)
Lower rates and access to more media options
Continuous optimization - Proactive analysis of the media & daily buy management
30+Years of Proven DRTV
Performance
12
$6Billion in Proprietary
DRTV results
20%-40%Better ROI than Our
Competitors
Keys to Strategic Growth
Create Broad
AWARENESSGenerate Immediate
REVENUEOperate
COST-EFFECTIVELY
13
THE CHALLENGEfor Direct to Consumer Marketers
Being Seen and Heard:
in a Competitive Market
with Fragmented Audiences
and Limited Budgets or Capitalization
14
Our Solution
BLENDEDMEDIA
CAMPAIGNS
We optimize the best of paid and earned media for maximum exposure at the lowest possible cost
IN-FLIGHTOut-of-Home
POS
BRANDAWARENESSPositiveReviews Word ofMouth
DRTVInfomercial
TV Spots
DIGITALVIDEO DISTRIBUTION
TALKSHOWS& RadioInterviews
DIGITALSEOPPC
Retargeting
WEBSITELANDINGPAGE
SOCIAL MEDIAEngage &
Pay toPlay
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PRINTNewspaper&
Magazine
NEWS&Features
DR and PR!(the best of both worlds)
It takes a powerful campaign to attract the attention of today’s consumer and get them to buy your product or use your service
A full-scale, orchestrated media assault that blasts your message across 20,000+ multiple media distribution channels for at least six months
The LOWEST RISK / most cost-effective way to get your product or service in front of millions of potential customers
Combining the targetability and trackability of DR with the credibility of PR, using 3rd party media endorsements to minimize risk, increase ROI, and make every advertising dollar work as efficiently as possible
16
Television Social Media Digital In-Flight PR Print Radio
We call it a
Designed to generate massive media exposure,
Immediate sales revenue, brand awareness and ROI!
What’s Included?
DRTV ProductionTelevision Placements / Media Buys Digital Video DistributionPrint RadioIn-Flight Programming
Talk ShowsSocial MediaWebsite Landing Page Website VideosTestimonial VideosProduct Images
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Massive ExposureYour campaign will be seen by millions as you grow your business and build your brand
Total Audience Reach
Television
Newspapers & Magazines
Internet / Digital
Radio
Airlines
110 Million HH
50 Million
30 Million
6 Million
1 Million
MEDIA OUTLET TOTAL ESTIMATED REACH
197 Million
18
Shared Risk
has proven to be so effective in generating
ROI, we will often waive a large percentage of the costs
in exchange for a small commission on direct sales or
leads generated by our campaign
19
The Power of Television Advertising
“TV is still by far the most effective advertising medium.”
- ADWEEK, June 2016 -
According to Deloitte’s fifth edition “State
of the Media Democracy” survey, 86% of Americans stated that it was TV advertising that had the most impact on their purchase decision
Paid TV is the major workhorse of the
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TV is still the biggest megaphone from the tallest mountain. The biggest digital advertisers of them all: Google, Facebook, and Microsoft Spent More Than Two-Thirds of 2016 Ad Dollars on TV
campaign because:
The Power of Direct Response TV
DRTV can achieve in weeks what it would take most to do in a year using just online marketing with the same budget
Three times more respondents said they had been influenced by a TV ad than by a banner or other ad on a website (53% vs. 18%)
21
Ecommerce from online search is $22.5 billion annually. DRTV generates over $200 Billion in sales annually. One in four Americans (28.6%) report that they have purchased a product advertised via an infomercial
Sources: Direct Marketing Association and Electronic Retailing, Nielsen, AdWeek, Harris Interactive
Product Viability
22
The FOUR pillars of direct response:
pro
ble
m/s
olu
tio
n
Stating the problem and introducing the solution must be crystal clear immediately in order to set the foundation for a potential response.
1
de
mo
nst
rati
on
One of the greatest strengths of the response format is its ability to thoroughly explain the problem and then, of course, offer the perfect demonstration (solution). This process delivers informed educated consumers to your website.
2
test
imo
nia
ls
Real people sell to real people. Whether real people or actors, they must deliver on genuine sincerity. The most important trait is capturing their authenticity.
3
off
er
The ultimate success of a response driven commercial is predicated on the offer. The greater the perceived value, the greater the sales conversions. In direct response, the call to action typically answers the key question, “What’s in it for me?”
4
DRTV ProductionTurnkey Production including:
Infomercial or Documercial (28:30 or 5:00) OPTIONAL
DRTV spots (:120, :60, :30)
Digital Videos
Scripting
Casting / On-Camera Talent Shooting on
multiple locations
HD Sound Stage/Sets
Post Production (editing, graphics, voiceover, music...)
23
Television Placements
If we averaged just one order per airing, you’d
have over 25,000 orders just from the
paid TV placementsalone!
Your productions will air over 120 times in every city across the U.S. on pre-approved national and local cable, satellite, and broadcast channels, reaching over 110 million households
120 national airings x 210 Nielsen-ranked markets = 25,200 total local airings!
24
Television Placements TVA leverages our media relationships to provide the greatest exposure and highest ROI
National Network Clusters
give you a national footprint
with coverage in every
major DMA. With over 90+
networks, segmented into
nine demographically targeted
clusters, we will reach more of
your audience faster and at a
much lower CPM.
News Cluster - 8Networks
Lifestyle Cluster -13 Networks
Young Adult Cluster - 8Networks
Spanish Language (optional)
Adult Cluster -15 Networks
Sports Cluster -16 Networks
Kids Cluster -4 Networks
Female Cluster - 12 Networks Male Cluster - 9Networks
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In-Flight Programming
Inflight airings onboard
Major Airlinesto the world’s largest
captiveaudience
Your campaign is
Guaranteed To Airas part of scheduled onboard
programming or on CNN Airport
26
TV & Radio Talk Show Bookings
Gain Earned Media exposure on
popular talk shows (National and/or Top 25 Markets)
Guaranteed minimum of
12 bookings/appearances
27
PrintOur team (former CNN and Associated Press writers) will create 2-3 column color Feature, including photo and URL to your approval…
Distributing to
13,000+Newspapers, Magazines (print & online) + TV & Radio station websites
Reaching an average audience of
65 Million+ readers
GUARANTEEDRESULTS:1,000+ print and online Feature Placements
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Radio GUARANTEEDRESULTS:from 300-400 Feature Placements on
radio stations across thecountry
Our team will create a :30 to :60 secondRadio Spotlight
…and distribute to 6,500+ radio stationsfor use on news and talk shows
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Includes measurable and accountable results, illustrated with reports on Ad Value Equivalency, Reach, SEO, social media, content interaction and engagement metrics
Social MediaOur team will create a social media friendly
story, drafted specifically to resonate with
media, journalists and end users who are
active in social webchannels.
GUARANTEEDRESULTS:3,000+ social media engagements
(clicks, likes, shares…)
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Website Landing PageMore than ever before, potential customers are going online to learn more about your product, especially after seeing a TV commercial, online advertisement or hearing about your product from friends and family
A few key ingredients:
• Short product video
• Authentic testimonials
• Any positive press and/or
endorsements
• Compelling offer
• Strong Call-to-Action (CTA)
Our team will provide content for a first class responsive
(works on all platforms – desktop, tablet, mobile) landing page designed to convert leads into sales
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Website Video
“Having video on the landing page of your site makes it 53% more likely to show up on page 1 of Google."
(Source: Mist Media)
“Viewers are 85% more likely to purchasea product after watching a product video."
(Source: Internet Retailer)
“Landing pages with video have up to 800% more conversions than the same page without a video."
(Source: Orion21)
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Digital Video Distribution
Your video will be delivered to a highly targeted and socially interactive audience across desktops, tablets, and smartphones, enabling us to effectively reach your customer in today’s multi-screen world.
We guarantee over 100,000 real and engaged views
If the online viewer does not watch your entirevideo, it won’t count.
YOUR
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VIDEOHERE
Testimonial Videos
“78% of Americans report that customer testimonials and reviews help them decide whether they should purchase a product"
- Ipsos Open Thinking Exchange (OTX)
Authentic customer testimonials will give your product instant credibility and help gain the trust of a potential customer, ultimately helping close the sale
During your production, our team will capture real people talking about their experience with your product or service. Our team will edit the testimonials into individual short videos for you to use on your website and in other marketing materials
Real People Sell to Real People
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Product Images
Images = Engagement = Sales
During the production of your commercials we will capture high quality images of your product with customer testimonials, action shots, and more… providing you with a shelf full of visual assets you can use for years to come
Our team will capture and deliver these images bringing life to your website, social media platforms, and marketing materials
35
Package Recap
36
Media Placements: 26,462 (minimum) airings and news features within six months
Venues: Your pre-approved list of broadcast, cable, satellite, in-flight, print, and internet and networks (Over 20,000 media outlets)
100% Accountability & Reporting: 24/7 online usage maps and data reports, verifying the guaranteed number of placements and audience impressions
Productions:28:30 Infomercial or Documercial (optional)5 min Infomercial or Documercial (optional)Three national broadcast DRTV spots in ultra HD (:120, :60 and :30 seconds) Digital versions for websites, email marketing, social media, and video streamingTestimonial videos2-3 column Print Feature 30-60 second Radio Feature
Package Recap
37
TELEVISION• 120+ National / 25,200+
localized airings in Nielsen-ranked DMAs nationwide on channels you pre-approve
INFLIGHT• Onboard airings of your TV
spots or on CNN Airport.
TALK SHOW BOOKINGS• 12 national or major market
placements on TV and Radio news and talk shows
PRINT• 1000+ online and physical
Newspaper and Magazine Feature placements reaching 65 million readers
RADIO• 300+ Radio News Release
placements, reaching over 6 million listeners
• 12 interviews on TV and Radio talk shows (National and/or Top 25 Markets)
GUARANTEED MEDIA PLACEMENTS (bare minimums)
Package Recap
38
VIDEO• 100,000 complete video
views to a targeted and engaged online audience
• Digital versions of all productions for websites, email marketing, tradeshows, etc.
• Testimonial Videos
WEBSITE• Content for responsive
website landing page
SOCIAL MEDIA• 3,000+ social media
engagements (clicks, likes, shares, etc.) on 300+ social media destinations
IMAGES• High resolution stills for use
online, brochures and other marketing materials
GUARANTEED DELIVERABLES & MEDIA PLACEMENTS (bare minimums)
Your Schedule to Success2-3 MONTHS FOR PHASES I - I I I6 MONTHS FOR PHASES IV -V
PHASE IStrategy
• Signoff / First Payment
• Client Kick Off Call
• Product Review (“Deep Dive”)
• Research Competition
• Develop Strategic Image
Objectives with Unique Selling
Proposition (USP), clear value
proposition, benefit and
positioning statements
offer/upsell development
• Conduct Creative Strategy Sessions
• Commence Scripting
39
PHASE IIPre-Production
• Finalize Scripts
• Secure Production Crew & Equipment
• Casting
• Location Scouting
• Permits & Releases
• Insurance
• Sets
• Props
• Wardrobe
PHASE IIIProduction
• Second Payment
• Commence Shooting
• Post-Production (editing,
graphics, voiceover, music, etc.)
• Present Finished Products for
Client Approval
• Make any Necessary Edits
• Finalize Media Plan
• Continue Website Landing
Page Content Build Out and
Design
• Prep Earned Media
PHASEIVLaunch /
Distribution
• Third (final) Payment• Launch Landing Page with Video
• Commence distribution of
content to 20,000+ Outlets
• Commence Booking of TV &
Radio Talk Show Interviews
• Launch Digital Video Campaign
• Launch Social Media
PHASEVMonitoring
• Continue Media Buys
• Continue Digital Campaigns
• Continue PR bookings
• Tracking, Monitoring,
Compiling Reports
• Media Analytics,
Attribution
and Optimization
• Seek Additional Utilization
and Distribution
Opportunities
(Repurposing) to
Maximize ROI
Production Costs INDUSTRY AVERAGE RATESSource: Response Magazine July 2017 issue
Props
Editing
Catering
Director
Voiceover
Script consultation/concept*
Script*
Music/audio
Crew/equipment
Location/studio
Art direction/stylist
Props
Editing
Catering
Director
Voiceover
$1,500
$7,000
$1,000
$2,500
$1,000
$7,000
$10,000
$6,000
$40,000
$20,000
$4,500
$3,000
$30,000
$2,500
$8,000
$4,000
Music/audio/mix $2,000 $16,000
Crew/equipment/staff $20,000 $60,000
Location/studio $2,500 $18,000
Talent/agency fee $3,800 $40,000
Art direction/stylist $2,100 $15,000
$15,000
$42,000
$5,000
$22,000
$3,200
$18,000
$45,000
$23,000
$120,000
$75,000
$40,000
$25,000
$105,000
$7,000
$36,000
$8,000
60-SecondDRTV Spot 28:30Infomercial2017 Low-End High-End 2017 Low-End High-End
Script consultation* $3,000 $18,000 Feasibility study* N/A $15,000
Script* $2,500 $28,000 Primary consumer research* $10,000 $50,000
Animation/graphics $2,500 $26,000 Animation/graphics $12,000 $55,000
Mark-up (10-35%) $5,140 $107,870 Mark-up (10-35%) $39,250 $217,700
TOTAL $56,540 $416,070 TOTAL $196,250 $839,700
MEDIAN COST: $236,305 MEDIAN COST:$517,975
40
TVA’s Costs vs Others
A national TV, print, radio, airline, digital and PR media blitz reaching nearly every household in America could easily cost over $3,000,000
We are able to deliver a SIX month MEDIAblitZ!® campaign for a fraction of industry averages
41
ITEM QTY RATE TOTALDRTV PRODUCTION60-second Commercial- (avg. production cost for national broadcast quality spot in HD) 1 $225,050 $225,050
TELEVISION PLACEMENTS / MEDIA BUYTop 210 Nielsen-ranked DMAs / Cities 25,200 airings $92 $2,318,400
PRINT2-3 Column Newspaper Features (equivalent ad value of exposure) 250 articles $720 $180,000
RADIORadio Features (equivalent ad value of exposure) 300 placements $390 $117,000
IN-FLIGHT PROGRAMMINGMajor Airlines 2 $65,000 $130,000
PR / PUBLICISTTo generate TV-Radio Talk Show Interviews
6 month
retainer$7,500 $45,000
PRODUCT IMAGESHigh Resolution stills for website, social media and other marketing materials 10 $250 $2,500
SOCIAL MEDIASocial Media design, branding, engaging content, community growth, Placements reaching 30 million unique viewers
6 months $2,500 $15,000
DIGITAL VIDEO DISTRIBUTIONTo a targeted and engaged online audience 100,000 views $0.20 $20,000
WEBSITEResponsive Website Landing Page (desktop, tablet & mobile) Website Video & Testimonial Videos
15 -10
$5,000$15,000
$5,000$15,000
Average Industry Rates for National Media BlitzYou could pay these amounts or more to obtain all of these services on your own at à la carte rate card pricing*
AverageIndustryRateTotal: $3,072,950*Estimates are based on STAR (Strategic Tracking, Analysis and Research) reports using reliable data such as Nielsen SIGMA Service, Nielsen Media Research, Arbitron, Spot Quotation and Data, Inc. (SQAD), Standard Rate & Data Service (SRDS) and Bacon’s Information, Inc.
42
TVA’s Lowest Risk Campaign
43
➢ If we only averaged one order per city per airing that would result in 25,200 orders and customers (120 national airings x 210 major cities x 1 order per city) just from paid TV alone. If we only generated 5 leadsper airing, with a 5% conversion and lifetime value (LTV) of customers, the campaign would still be profitable for many clients .
➢ The campaign also includes placements on talk shows, airlines, magazines, newspapers, radio, social media, web videos, tradeshow videos, etc.
➢ Just the video alone should pay for the entire campaign over time because a well produced video increases conversions on websites, landing pages, digital marketing ads by at least 20% --- in some cases by 800%. People don’t like to read anymore. They like to click PLAY.
Shared Risk Model
44
Our SHARED RISK business model is the fairest and most generous in the DRTV industry. We don’t know of anyone in DRTV with a better deal unless you give up huge equity in the company... or pay commissions/royalties in perpetuity...including all retail sales... or settle for a licensing deal where you are left with CRUMBS and no control over the marketing of your product. We approach this as equals with a 50/50 split for the costs of the campaign package. We only take a small commission on conversions from a unique landing page assigned to our campaign. The lift / halo effect from our campaign for traffic to your main site, plus retail, international, home shopping deals, buyout offers, licensing deals, etc. is yours to keep 100%. Our competitors would ask for a lot more up front and even more on the backend for a campaign of this caliber.
Even if we waive 1/2 of the upfront costs, you would still be in the captain’s chair and have:
• Complete approval control over scripts, cast, locations, media plans, progress payments, etc.• 100% Ownership of the deliverables.• You will not need to pay us a commission on any retail sales this campaign generates (only online sales from a
dedicated landing page and call center using unique 800 numbers assigned to our campaign). • Other guarantees and a $100,000 challenge
Shared Risk Steps
Let us know you are interested in being considered for our Shared-Risk Program1.
2. Provide product samples and additional information on your product costs & target metrics via our online CPE form
3. We will run a 15 point Consumer Product Evaluation (CPE) of your product to score viability. We will then present you with your score and SHARED RISK options for direct-to-consumer sales, lead generation web traffic and conversions, and retail lift
45
Sample Consumer Product Evaluation (CPE)
Points Possible Points Received Description
200 120 Product is highly demonstrable.
200 185 Wow factor. Product is capable of generating excitement and enthusiasm.
200 170 Product has a unique selling proposition, appears to be unique, revolutionary, amazing, or a breakthrough in technology.
200 200 Product is credible. Product does everything the manufacturer claims it does and as well as they claim.
100 100 Product is high quality in nature (materials, ingredients, etc.)
100 100 Product is easy to understand and use.
500 270 Product is something every household in America could potentially use TODAY.
500 345 Product has a reasonable price point which is lower than the perceived value of the product.
250 250 Credible testimonials are available for the product. (Extra points for celebrity endorsements)
250 195 Product has numerous, obvious benefits to the consumer that they can’t get elsewhere or in any other product.
100 100 Product has a strong name and look recognition factor for branding.
100 100 Product packaging reflects the value of the product (to avoid returns)
500 420 Product fills a need or void. For example, the product:
A. Satisfies a person’s need for happiness and/or belonging
B. Make life easier or more convenient
C. Promises adventure, excitement, or escape
D. Promises that the consumer will be part of the successful or beautiful crowd (the “in” group)
E. Helps the viewer make or save money
F. Offers health, vitality or beauty
G. Solves a serious problem
3200 2525 TOTAL BASE SCORE
Additional Points Added or DeductedDEDUCTION: Product or Company has received negative PR or Reviews
BONUS: Cost of goods is 20% or less of price point
BONUS: Product has continuity (monthly offerings, subscriptions...)
200 BONUS: Similar products have been successful on DRTV
2725 TOTAL VIABILITY SUCCESS SCORE
SUCCESS INDEX
0-640 INFOMERCIAL WILL MOST LIKELY FAIL
640-1280 SUCCESS IS DOUBTFUL
1280-1920 SUCCESS MAY BE POSSIBLE
1920-2800 SUCCESS IS LIKELY
2800+ SUCCESS IS VERY LIKELY
*Scores marked in red are assumptions since TVA has not yet completed Phase I deep dive discovery and strategy development.
Full Blitz Campaign Package vs a Toe in the Water Test
47
Not every campaign goes out of the gate profitable. It often takes a lot of testing, tweaking and optimizing before a campaign reaches full rollout --- and multiple views before purchase.
is our proprietary, trademarked, LOWEST RISK campaign package. In the three decades we’ve been running ad
campaigns, we have yet to see a more cost efficient / lower risk approach to successfully rolling out a product, building national brand awareness and generating a massive amount of sales revenue.
TVA spreads your message through a strategically crafted blended media campaign that includes paid placements on broadcast, cable and satellite networks, in-flight programming; earned media on TV talk shows, radio, newspapers & magazines, and an aggressive digital campaign that puts your message in front of millions of potential customers.All of these channels work synergistically, increasing your chances of success, while greatly minimizing the risk of any one channel not working and derailing your campaign.
Within the six month window of the campaign, we will come up with the formula that generates the highest ROI possible. Instead of coming back to you for more money each and every time we do a new edit, offer, media plan, etc., you pay a flat fee in three progress payments, backed by some
of the strongest guarantees in the industry. Then it is on us to test, tweak and optimize our way to success.
Television Social Media Digital In-Flight PR Print Radio
Jeffery GoddardCEO / Founder / Executive Producer
For over three decades, Jeffery has pioneered the effective utilization of emerging media
technologies for marketing, advertising and PR. He is the creator of MEDIAblitZ!®, a script to
screen campaign strategy that has generated some of the highest grossing advertising and PR
campaigns in history. Jeffery has been the subject of numerous major media interviews including
Newsweek, PBS, Discovery, Direct, TLC, Response, and Electronic Retailer. He is the founder and
CEO of TVA Media Group, TVA Productions, and executive producer of three sponsored TV
newsmagazine (documercial) series: Business World News, Health World News, and Entertainment
World News.
Jeffery was executive producer for the movie Nobel Son starring Alan Rickman, Bill Pullman, Danny
DeVito and Bryan Greenberg. He was also a media consultant for the blockbuster Roland Emmerich
film 2012 and head of advertising for the hit movie Bottle Shock.
Son of the well-known filmmaker/explorer, John Goddard, Jeffery grew up surrounded by film
production. He was a news anchor and TV reporter for KBYU while attending Brigham Young
University and majoring in Communications / Broadcasting. He also received a BA in Japanese and
Intercultural Communications from the University of Hawaii. Jeffery has lived and traveled
throughout Asia since 1979 and is totally fluent in reading, writing, and speaking Japanese, as well
as some Mandarin.
Soon after joining Ogilvy & Mather, Jeffery became their youngest-ever manager as well as chief
liaison with Ogilvy’s partner, Tokyu Agency International. He was instrumental in developing
worldwide ad campaigns for Sony (including Walkman launch), Singapore Airlines, Sunkist, Exxon,
Yoplait, Lee Jeans and Canada Dry winning numerous awards. While in Japan, Jeffery made over 300
TV and radio show appearances including a primetime quiz show similar to “Jeopardy” for six
months running, holding the longest winning streak in the show’s history. He was featured in
Newsweek as one of “Japan’s Gaijin Superstars.”
48
Team TVA
Team TVAJeffery Goddard (cont.)
CEO / Founder / Executive Producer
Jeffery’s best productions to date are his six vivacious children and his marriage with Laura.
He is also a member of the following organizations:
• Academy of Television Arts & Sciences – Production Executives Committee and judge
for the Emmy Awards since 1992)
• Adventurers Club – 3rd generation member / Treasurer / Director
• American Business Awards – judge
• Brigham Young University – Keynote Speaker for Comm Day
• CAMIE Foundation (Character And Morality In Entertainment) – Vice President /
Executive Producer of the annual CAMIE Awards TV show
• HAL Institute of Computer Technology – Keynote Speaker (in Japanese) annually since
1991 for graduating students – Tokyo / Nagoya / Osaka (avg. attendance: 2,000 students
and faculty)
• UCLA (lecturer)
• Young Entrepreneurs Organization (lecturer)
• Conscious Life Expo (Speaker)
• Forbes Advisory Panel (Communications, Entertainment and Media)
49
Team TVABob LevitanSenior VP / Strategic Marketing
50
Bob’s unique and specialized background includes years developing and implementing marketing
strategies resulting in over one billion dollars in sales. His broad, multi-media experience also
includes the creation, writing and execution of over 3000 hours of original talk, information and
entertainment-based programming for broadcast television. He is equally skilled in both traditional
DRTV response tactics and the brand-response marketing techniques that have successfully driven
long-term brand development while meeting or exceeding short and long-term ROI goals. He is an
expert at the extraction and implementation of key analytic data; has the ability to create,
evaluate and implement strategic positioning; develop targeted brand strategies and compelling
USPs; create innovative product offers and insightful scripting for integrated long-form and short-
form direct response television and digital campaigns. He can shepherd campaigns from RFP to roll-
out, ensuring consistency of messaging, ongoing support of the creative vision and the leveraging
of best DRTV practices for maximum ROI.
For five years, Bob was SVP of Direct Marketing at Havas, the world’s largest direct response
agency, combining the disciplines of direct response and brand response advertising to function as a
Strategic Creative Director, overseeing accounts 100mm in media billings. Clients included the
Humane Society of the United States, Citi, Cancer Treatment Centers of America, Netflix, Select
Comfort, Blockbuster, St. Jude Children’s Hospital and DIRECTV. He was put in charge of creating
the agency’s new strategic marketing division, creating complete, integrated strategies for clients
and insuring they were consistently applied from pre-production through roll-out.
For over four years, Bob was with Guthy-Renker, one of the largest and most respected direct
marketing companies in the world, with distribution in 68 countries. He acted as both a
consultant and Senior Advisory Board member to review and evaluate new products and talent.
He developed brand strategies for all areas of new and existing creative and analyzed existing
business methodologies for greater cost efficiencies and stronger ROI.
Team TVALaura Tu GoddardPartner / Executive Producer / CFO
51
Laura has a very diversified background in marketing, finance and information
technology. In addition to overseeing TVA’s financial operations, she also acts as an
executive producer and manages many of the production aspects of the operation
including casting, location scouting and production crews. Utilizing her
trilingual/cultural background and skills, she is an excellent in-house interpreter and
business consultant to our clients who are seeking opportunities in Asia, especially
the growing market in China. Laura served as a Vice President at Countrywide
Financial in 2007. Prior to joining Countrywide, Laura worked for eight years in the IT
arena at both Yahoo and Sprint, with main focus on IT Performance Management. She
also owned a successful import and export business handling luxury automobile parts
and home products. Prior to pursuing her education in the U.S., she was a managing
director at a major pharmaceutical company in China for its import and export
business worldwide.
Laura holds a MBA degree from the University of Missouri and a bachelor’s degree
in English from China. She also has done studies in Mass Communications and
Intercultural Communications. Laura loves to dance and travel. She has explored
33 states since she came to the U.S. in 1997. She is happily married to her
soulmate, life companion and career partner, Jeffery Goddard. Their best
production to date is Abigail, born in Sept. 2008.
Team TVAMark MannschreckSenior Director / Editor
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For over a decade, Mark has directed, shot and/or edited the majority of TVA’s
infomercials, documercials, commercials, trailers, spotlights, newsmagazines,
NewsBreaks™, VNRs, inflight videos, VideoWalls, DVDs, as well as feature films,
television, music videos, and corporate videos.
A short list of commercial clients include Coca Cola, Fender, LegoLand, Leg Avenue,
Devry, CitiCorp, Four Seasons, Westfield, Jamaica Tourism Board, Children’s Miracle
Network, Red Cross, WorldVision, Universal Studios, and LA Times – as well as music
videos for bands such as John Legend, Keyshia Cole, Beyonce, The Backstreet Boys,
Timbaland, Buck O’ Nine, The Foo Fighters, and Ringo Starr….Mark brings a deep
understanding of emerging technologies and new media to the table. His varied
experience brings a freshness to even the most boring of subjects. He began his career
in Television and Film as a film Camera Assistant, Camera Operator, and finally as a
DP/Director for film and video productions.
Mark graduated from the University of Arizona (BFA Film/Television) on a full Regent’s
Scholarship in the 90’s. He was born in Nebraska and raised in Chicagoland. He also
enjoys playing Drums in his LA based band “Plastic Slap” which has headlined such
Hollywood Music Venues as the House of Blues and the Whisky A Go-Go.
Andrew StumExecutive Producer
Andrew grew up in the Washington, DC. Area and graduated suma cum laude with a Business Finance degree from Penn State University. Andrew moved West to the Los Angeles area about 16 years ago to run Raymond Entertainment Direct. As Vice President of Production and Operations, Andrew oversaw countless long-form and short-form projects.
Andrew has acted as Executive Producer on mega-hits such as Ab Rocket, Lateral Thigh Trainer, Wolfgang Puck Pressure Oven, Balsam Hill, and many other award-winning, global campaigns. Most recently, Andrew’s short-form spot for TILE won the ERA Moxie Award for best digital campaign, and he also produced short-form projects for Hollar.com, Zola.com, and AdoreMe.com. A new long-form beauty long-form project will begin testing this fall for an international skin-care client.
With over 50 projects “under his belt,” it is estimated that Andrew’s campaigns have been responsible for worldwide sales of over $2Billion.
A sample of Andrew’s projects: Longer samples of Andrew’s beauty projects:
Andrew Stum Project Reel Andrew Stum Beauty Reel (long-version)
Andrew enjoys anything and everything outdoors; hiking, swimming, the beach; and is an avid SPINNING
enthusiast. Andrew is a “foodie,” and he rescued a special needs pit bull 3 years ago named Jax.
Team TVA
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Team TVACatherine ShrevesWriter / Senior Producer
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Catherine has two decades of experience in both television news and advertising, and a
proven track record of success. She has worn a lot of different hats over the years,
including Producer, Scriptwriter, News Anchor, Investigative Reporter, Health & “Beauty
Breakthroughs” Reporter, TV Host, VP of Marketing & PR, and of course in the beginning,
Intern.
She has scripted and produced 300+ long and short form DRTV commercials, News-style
television “Advertorial” spots, and infomercial campaigns which have translated into huge
sales.
Her unique background of scripting, producing, and conducting interviews for advertising
and news is one of the reasons for our success. Catherine is a big believer in testimonial -
based commercial campaigns, another specialty of TVA. Her commercials and infomercials
present viewers with a level authenticity and credibility not seen in a lot of traditional
types of advertising.
Some of the recent successful infomercial and DRTV commercial campaigns she has scripted
and produced include Rhino Shield (Infomercial & 20+ DRTV commercials), Bathwraps
(Infomercial), PosiGen Solar Solutions (Solar Electric & Solar Hot Water Infomercials & 20+
DRTV commercials), and Safe Step Walk-In Tub (Infomercial & 6 DRTV commercials). The
Safe Step Walk-In Tub national infomercial and commercial campaign has been one of Safe
Step’s most successful television campaigns to date. She just completed a new Safe Step
infomercial and commercial campaign starring celebrity spokesperson Pat Boone. Catherine
scripted an infomercial and 9 different DRTV commercials for Mr. Boone.
Regardless of the size of the project, Catherine puts 1000% into her work and does
whatever it takes to make sure our clients are 1000% satisfied with the final product.
Team TVATerry FinnSenior Writer
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Terry is one of the most successful direct response television writers in the industry
today. He wrote TEN top 10 hit infomercials in the last 24 months. Terry has over 25
years of DRTV experience and over 500 DRTV campaigns to his credit. His extensive
experience and proven ability to consistently writer winners makes him one of the most
sought after writers in the business. Remarkably, campaigns that Terry wrote received
EIGHT nominations for the 2015 ERA Moxie Awards—the premiere award recognizing
excellence in DRTV Marketing.
Terry’s recent writing hits include WORX Aerocart, Shark Sonic Duo–a # 1 show, T-Fal
Opti-Grill, Lifestyle Lift, Ninja Cooking System, OctaSpring Mattress, Shark Steam and
Spray Mop, Hair Club, Ninja Mega Kitchen System, AAG Reverse Mortgage, Bosley Hair
Restoration, Butterball Turkey Fryer, Clear TV, Waterpik, AbDoer Twist, JNL Fusion, and
Atlantis Resorts.
Terry has a comprehensive understanding of DRTV scripting, DRTV strategy, creative
development, product marketing, and product offers. Terry has a proven ability to
write winning campaigns in direct response advertising.
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• Willing to cover / share half of the costs of the package in exchange for a SMALL commission on direct sales
• Production costs much lower than competition with 30k sq ft studio, pre-built sets, 60’ x 30’ green screen, six HD cameras; $5 million 8,520 sq ft home...
• Proven Success Targeting your Customer Demographic• Generate a 20%-40% Better ROI than our Best
Competitors (Never lost a Head to Head Test)• More DRTV Experience and Success• Our Size is Direct Reflection of our Clients’ Success• 30+ years of Proven DRTV Performance & Over $6B of
Proprietary DRTV Results• Constant DRTV Media Presence - Over $15 million per
Week of DRTV “Know-How”• Lower Media Rates and Access to Top Performing
Networks / Dayparts
• Aggressive & Results Driven - Always Looking for Opportunities to Grow Your Business
• Innovative & Cutting-Edge Media Strategies- Fueled by Research, the Most Robust DRTV Database in the Industry, & Buying Power
• 100% Performance-Based Media Buyers - Their Livelihood is Dependent Upon Achieving the Best Results
• Continuous Optimization- Proactive Analysis of the Media & “Daily” Buy Management
• 100% Accountable – Live to Exceed Your Goals• Completely Transparent for a True Strategic Partnership• Bottom Line: We will maximize every single marketing
dollar you allocate to your DRTV campaign - Your Business will “NET” more with us!
Proven Performance & Greater Profitability
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200+ REFERENCES & CASE STUDIES
2000+ endorsements and personal references on
🎬 Portfolio
Case Studies & References
Agency Overview
Key People
Clients
Awards
Celebrities
On-line Studio Tour
Frequently Asked Questions
$100,000 Challenge & Guarantees
How to Get StartedComplete TVA questionnaire (CPE) or online RFP
Submit product sample (if applicable) for Consumer Product Evaluation(CPE)
Schedule online or in-person meeting with TVA team and take VIP studio tour (optional)
TVA will conduct a CPE and Media Needs Analysis, determine viability score,and provide a proposal showing flat rate fee and shared-risk or stockoptions, as applicable.
Sign Client Agreement
Make initial deposit
Schedule client kick off call and shoot dates
Let your begin!
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The information contained in this document is privileged and confidential property of TVA Media Group, Inc. No portion may be copied, shared or otherwise disseminated without the express written consent of TVA.
WE LOOKFORWARDto turning your Vision into Visuals, your Image into Income
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