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Scotland’s Leading magazine for the convenience retailing sector
Trusted by retailers & advertisers for 86 years
CIRCULATION • THE SCOTTISH MARKET • FEATURES • RATECARD • CONTACTS • DIGITAL
MEDIA pACK 2015CHOCO LEIBNIZ
NEW
Winning recipe on taste and appearance tests vs. UK top caramel biscuits*
Available now wrapped in 6’s at £1.99 PMP
TV support: Sponsorship of the New TV series ‘Under the Dome’ based on a Stephen King novel in association with Steven Spielberg
NOW£1.99
PMP
*Research carried out independently by JRA, total sample of 385 adults
CHOCO LEIBNIZ RANGE
The secret to increased sales...
‘Under the Dome’ based on a Stephen King novel in association with Steven Spielbergnovel in association with Steven Spielberg
For more information, please contact us: [email protected] or visit our website: www.bahlsen.co.uk
NOWNOW£1.99£1.99
PMPPMP
and ready to make an incremental impact on your sales
and ready to make an incremental and ready to make an incremental and ready to make an incremental and ready to make an incremental and ready to make an incremental and ready to make an incremental and ready to make an incremental and ready to make an incremental and ready to make an incremental
NOW bursting with
Stock up now!Stock up now!Stock up now!
10% growth in value and 7% growthin volume in a decreasing Scottish market!*
*IRI – SIG integrated Snack outlets Scotland – YTD2013 – w/e 20 Jul.13
and ready to make an incremental and ready to make an incremental and ready to make an incremental and ready to make an incremental and ready to make an incremental and ready to make an incremental and ready to make an incremental and ready to make an incremental and ready to make an incremental and ready to make an incremental and ready to make an incremental and ready to make an incremental and ready to make an incremental and ready to make an incremental and ready to make an incremental and ready to make an incremental and ready to make an incremental and ready to make an incremental and ready to make an incremental and ready to make an incremental and ready to make an incremental and ready to make an incremental and ready to make an incremental and ready to make an incremental and ready to make an incremental and ready to make an incremental and ready to make an incremental and ready to make an incremental and ready to make an incremental and ready to make an incremental and ready to make an incremental and ready to make an incremental and ready to make an incremental and ready to make an incremental and ready to make an incremental and ready to make an incremental
scottishgrocer& convenience retailer
September 2013
Bahlsen - SG - Ashley.indd 1 07/10/2013 15:04
July 2004
Outside SG0704 - ian 5/7/04 11:02 AM Page 1
NEW PREMIUM 4.7% SCOTTISH LAGER
ADD AN EDGE TO YOUR LAGER
LINE-UP
October 2014
1 Company Requests - 899
2 Individual Requests - 5586
3 Non-Requested - 1042
4 Non-Controlled Free - 318
5 Single Copy Subscription Sales - 49
• Convenience & Impulse (Independent & Symbol Groups) - 91%
• Multiple Grocery
• Wholesalers
• Forecourts
• Off Licences
• Discounters
Scottish Grocer gives blanket coverage of the convenience and grocer retailing sector reaching:
Total Net Circulation
Scottish Grocer
8,053(July 13 - June 14)
Average NET Circulation
1
2
3
4
86% requested readership within controlled free.
5
86% requested
99.8% of circulation less than 2 years old.
circulationthe real stats
The best circulation in Scotland!
Scottish Grocer is Scotland’s premier grocery retailing magazine. Published for over 86 years, Scottish Grocer has kept Scottish convenience retailers up to date with market trends and product innovation for nearly a century.
Renowned within the industry as a quality title, consistency of independent editorial translates into a magazine which retailers can trust and rely on regardless of market conditions.
The heart of Scottish Grocer is understanding what matters to retailers, the quality of our magazine always being our focus. It is about getting the basics right, no gimmicks, helping retailers to create a successful and profitable store, which is the heart of the community in which they operate.
The Scottish market is so far differentiated from that south of the border, that to target it effectively, it must be targeted separately.
Scotland is subject to different external and internal factors, such as legislative powers, which strongly affect the demographic and consumer buying behaviour. Scotland has different brand preferences and different category penetration.
Scottish Grocer must be part of your marketing plan to achieve and guarantee Scotland wide coverage of the readers that matter to your brand. Our terms of ABC control stipulate that we only distribute to buyers & decision makers, providing a true representation of the market.
Scottish Grocer is a quality title with a quality guaranteed audience.
the Scottish market& Scottish Grocer
scottishgrocer
awards 2015
features2015
JANUARy
•Easter•Bread & Bakery•Healthier Choices •Electronic Cigarettes & vaping•Hot Beverages•Jam & Sweet spreads•Scotland’s Speciality Food
Show•New Year New Fascia•New Year New Shop – shop
fitting •Food to go & Snacking•Year of Food & Drink Scotland
– Quarterly review one •RBS 6 nation’s rugby – big
night in products•Whisky & Burns Night
FEbRUARy MARCH ApRIL MAy JUNE
JULy AUGUST SEpTEMbER OCTObER NOvEMbER DECEMbER
•Breakfast•Milk & Milk Drinks•Tobacco & smoking
accessories•Fairtrade fortnight•Forecourts•Desserts•Oral Care & Chewing gum •Spring Occasions•Beer & Cider – including
craft • Impulse must stocks
•Chocolate•Sugar Confectionery •Snacks & on the go•Dairy Review 2015•Frozen •Juices & juice drinks•Female grooming &
femcare•Petfood•Cash & Carries/Wholesalers•Household Cleaning & paper
products•CCTV•Training•Football: End of season
preview
•Scottish Grocer Awards 2015 review
•Biscuits & cakes•Tea•Energy drinks (including
sports & functional) •Bottled Water•Better for you products•BBQ & summer drinks•Children’s favourites • Ice Cream & frozen desserts •Bagged confectionery•Oils•Spirits focus•Young adult brands•Year of Food & Drink Scotland
– Quarterly review two
•Big Night In •Chocolate•Soft Drinks•Convenience store must
stocks•Sales & Marketing Agencies•Jams & sweet spreads•PMPs•Refrigeration •Electronic cigarettes &
vaping •Wimbledon•Wine•Ethnic and world foods•Chilled snacking
•Fascia guide•Summer food •Summer drinks •Free-from products•Children’s drinks & food•Yogurts & pot desserts•Tobacco & smoking
accessories•Personal care •Paper products•Festivals•Training
•Forecourts •Bread & bakery •Butters & spreads (includes
sweet breakfast spreads)•Cheese•Energy drinks (including
sports & functional)•Petfood•Snacking•Shop fitting•Technology• In store franchise &
concessions •Cider•Licensing•Year of Food & Drink Scotland
– Quarterly review three
•Lunchbox & Back to School•Juices & Juice drinks•Home Baking•Pasta & Rice•Eco & Ethical •Male grooming•Household & laundry•Scottish Food & Drink
Fortnight •CCTV•PROJECT PROFIT 2015 –
SUPPLEMENT (FASCIA AND CATEGORY MANAGEMENT)
•Frozen food•Vodka & Gin Focus•Rugby World Cup – Beer and
Snacks
•Big Night In•Bottled Water•Breakfast•Hot Beverages •Milk & milk drinks•Food to go & snacking•Chocolate•Tobacco & smoking
accessories•Halloween•Cash & carries/wholesalers•Go Green •Training•Scottish Grocer readers top
products (best in category and new launch)
•Energy drinks (includes sports & functional)
•Batteries•Christmas confectionery •Forecourts•Roll Your Own Tobacco •Oils & dressings•Healthier Choices•Technology •PMPs•Christmas gifting •Beer & cider (including craft)•YAB •Year of food & drink Scotland
– Quarterly review four Top convenience products
•Christmas Drinks •Stocking up for Christmas•Cigars•Cheese•Butters & spreads (includes
sweet breakfast spreads)•Confectionery •Biscuits & Cakes•Bread & Bakery•Table sauces, pickles &
condiments •Cash & Carries/Wholesalers•Winter: OTC & medicated
confectionery
•2016 must stocks – growing categories & products in 2016
•Christmas & New Year Drinks
•Annual Scottish brand review – top 25 alcohol & top 40 food and drink
•Look back over the year that was – product launches & category growth in 2015
•Mints & chewing gums•Snacking•Frozen food•Training: New Year personnel
development •WALLPLANNER 2016
Editorial contact: 0141 567 6074 [email protected] l Advertising contact: 0141 567 6026 [email protected]
FULL COLOUR PAGE£2000Type area:270mm deep x 188mm wideBleed:303mm deep x 216mm wideTrim:297mm deep x 210mm wide
Full page
Half page
Quarterpage
FULL COLOUR QUARTER PAGE £795Upright:133mm deep x 92mm wideLandscape:65mm deep x 188mm wide
FULL COLOUR HALF PAGE£1300Upright:Type area:270mm deep x 92mm wideBleed:303mm deep x 105mm wideTrim:297mm deep x 102mm wide
Landscape:Type area: 133mm deep x 188mm wideBleed: 151mm deep x 216mm wideTrim: 148mm deep x 210mm wide
FRONT COVER£2500Type area:230mm deepx 188mm wideBleed:303mm deepx 216mm wideTrim:297mm deepx 210mm wide
Type area
Double page spread
INSIDE FRONT COVER SPREAD OR FULL COLOUR SPREAD£4300Type area:270mm deep x 400mm wideBleed:303mm deep x 426mm wideTrim:297mm deep x 420mm wide
Covers
COVERS: OUTSIDE, INSIDE FRONT & BACK£2300Type area:270mm deepx 188mm wideBleed:303mm deepx 216mm wideTrim:297mm deepx 210mm wide
FULL COLOUR EIGHTH PAGE £450Landscape: 55mm deep x 92mm wide
ADDITIONAL CHARGESAgency Discount 10%
COPY DATESTwo weeks prior to publication
CANCELLATIONTwelve weeks prior to publication
Eighthpage
ratecardthe nitty gritty
30th Jul 2014
31st Jul 2014
22nd Jul 2014
23rd Jul 2014
Banner advert 1 month: 630 px wide x 80 px height £1000
Sidebar skyscraper advert 1 month: 195 px wide x 400 px height £800
clicks awaywww.scottishgrocer.co.uk
* Average 4,500 users a month * Most Twitter followers
1 month website takeover & social media package £2500
scottish grocer awards 2015...the biggest ever
TNL_Logo_2D_Black.eps TNL_Logo_2D_Gold.eps
TNL_Logo_2D_Silver.eps TNL_Logo_2D_Spot.eps
WELLPARK BREWERY
scottishgrocer
awards 2015
Hilton Glasgow
Thursday 12 March 2015
Best Soft Drinks Outlet of the Year
Champion of Beer Award
Chilled Store of the Year
City Store of the Year
Collectables Retailer of the Year
Community Champion Award
Confectionery Retailer of the Year
Dairy Award
Employee of the Year
The Entrepreneur Award
Independent Retailer of the Year
Industry Achievement Award
Licensed Retailer of the Year
National Lottery Retailer of the Year
Post Office Retailer of the Year
Responsible Retailer of the Year
Retail Technology Award
Store Manager of the Year
Sustainable Retailer of the Year
Symbol Store of the Year:
Tobacco Retailer of the Year
Ticket hotline: 0141 567 6041
Peebles Media Group11-12 Claremont Terrace, Glasgow G3 7XR.Tel: 0141 567 6000, Fax: 0141 332 2153, Email: [email protected]
Sales Director & Scottish Grocer AwardsLucie Cooney | 0141 567 6021 [email protected]
Advertising ManagerCatherine Melaney | 0141 567 6026 [email protected]
EditorPatrick Duffy | 0141 567 6074 [email protected]
Assistant EditorJohn McNee | 0141 567 6032 [email protected]
Follow us on twitter
@scottishgrocer
contactswho’s who
production Copy ContactCaroline McGeachie | 0141 567 6063 [email protected]
Circulation & SubscriptionsEve McLaren | 0141 567 6025 [email protected]
