MEDIAKIT2015/16

MAGAZINE & READER INFORMATION

Sex Male 97%

Age 25-34 years 25% 35-44 years 37% 45-54 years 20%

Income Under $59,999 16% $60K to $79,999 13% $80K to $99,999 18% Over $100,000 44%

BlueWater readers have the income and the motivation to purchase your products!

The average number of days fished per year: 11 to 20 days: 16% 21 to 30 days: 22%

BlueWater enjoys an average readership of 42,000 per issue.

BlueWater is published as a hard-copy magazine as well as a digital magazine seven times per year. It is widely distributed in newsagencies across Australia and New Zealand. BlueWater is also enjoyed by loyal subscribers throughout the world. They include the “Who’s Who” of distinguished anglers, captains and influential leaders of the sport.

CORE DEMOGRAPHICS– FROM LAST READER SURVEY

BLUEWATER READERS ARE FREQUENT USERS OF PRODUCT

DISTRIBUTION

“For information on fishing the waters of the Pacific, no other publication in the world is as good as BlueWater. Here at the IGFA we receive angling periodicals from every corner of the globe and BlueWater ranks right at the top for a high quality, fact-based and informative publication where you are guaranteed to learn something with every issue.”

Rob KramerPresident IGFA

BlueWater Boats & Sportsfishing magazine provides you with unrivalled access to tens of thousands of passionate offshore anglers and boaters. BlueWater readers fish hard and spend big, their high fishing frequency driving demand, while their high average income allows them to indulge their dreams. This focussed aggregation of thousands of enthusiasts presents you with a unique opportunity to sell your product.

BlueWater is without peer. The magazine is internationally recognised as the world’s leading publication devoted to gamefishing and offshore fishing boats. With stunning photography blended with exciting features from the world’s leaders of the sport, BlueWater delivers knowledge and inspiration that makes a real difference to the success and enjoyment of beginners and experts alike.

With an advertising campaign in BlueWater, you will cost-effectively tap into this active, lucrative and focussed target market.

85% OF READERS OWN A BOAT

38% OF READERS

SURVEYEDPLANNED TO BUY

A NEW BOATSOON

24% of readers earn over $150,000 pa

44% of readers earn over $100,000 pa

85% of readers own a boat

66% of readers fish from an outboard-powered boat under 8 mtrs

34% of readers fish from an inboard-powered boat over 8 mtrs

50% of readers spend more than $5000 pa on fishing tackle

74% of readers rate lure trolling as their main fishing method

38% of readers plan to upgrade their equipment within 12 months

67% of readers compete in gamefishing tournaments

DISTRIBUTION & reader statistics

QLD 24%

VIC/TAS 15%

NZ 8%

WA9%

NSW 32%

SA/NT6%

INTERNATIONAL 6% and growing

fast with new digital edition

44% OF READERS EARN OVER $100,000 PA

OVER

4660 FACEBOOK

FOLLOWERS

BlueWater is also available as a digital magazine which is rapidly expanding BlueWater’s reach around Australia and around the globe. This popular edition can be downloaded and kept for repeated referral by subscribers worldwide. Best of all, our interactive digital magazine allows readers to click directly through to your website to access more information and link to you at the touch of a button.

BlueWater is also very active online. Our website (www.bluewatermag.com.au) is continuously updated with current news and articles, plus major features from past issues which can be accessed by anyone, anytime.

BlueWater also has a thriving Facebook page which invites readers to interact with BlueWater staff and learn about special new products (visit: www.facebook.com/BlueWatermagazine).

Exposure for your business and products on these social media and online platforms can be built in to your advertising campaign with BlueWater. Please contact our team for more information.

BLUEWATER ONLINE

42,000 AVERAGE

READERSHIP

ADVERTISING OPTIONS– Tailored to fit

BlueWater gives you a comprehensive choice of advertising options. We have sizes and positions to cater for all products, campaigns and budgets. Whether you’re advertising a $2 million dollar boat, a holiday charter or a $20 spool of fishing line, we can create and position your ad to get you the best response and value for your investment.

Running your advertisement in the PRIMARY section of BlueWater will position it in the premium pages, where it will get the most attention and generate the greatest response. Your advertisement will usually be positioned on a right-hand page in the early pages of the magazine.

If your budget doesn’t allow premium placement, a less expensive alternative is BlueWater’s DIRECTORY advertising section. This special advertising section is run at the back of the magazine among the popular ‘new product reviews’ and ‘tournament reports’.

BlueWater’s DIRECTORY section is highly subsidised, offering substantially discounted rates that enable any business or product access to the focussed marketplace of BlueWater readers. In the DIRECTORY section your ad is positioned in a category that ensures your product or service is found quickly and easily.

Remember that every issue of BlueWater is on sale for 2 months – twice as long as many other magazines – and that in the digital version your advertisement will have live links through to your website.

Considering that most BlueWater readers hang on to every issue, referring to them over and over again, your BlueWater advertisement can offer you dividends for a long time to come, many times greater than your initial investment.

50% OF SURVEYED READERS

SPEND MORE THAN $5000 ON FISHING TACKLE PER YEAR.

Whether you’re advertising boats, tackle, accessories, charters, services or anything else a BlueWater fisherman needs, we can give you cost-effective advertising that accurately targets the specific audience your business requires!

Very special package options are sometimes available, so please check with our friendly and helpful team today.

Package rates can also include advertising in our other specialist fishing magazine: Barra Bass & Bream.

PRIMARY SECTION – PREMIUM POSITION

DIRECTORY SECTION

CHARTER LISTING

SIZE Single Ad 3x Ads 7x Ads

Double Page Spread $4995 $4395 $3995

Outside Back Cover $3395 $3195 $2995

Inside Back Cover $2995 $2795 $2595

Full Page $2795 $2495 $2395

Half Page $1495 $1395 $1295

Quarter Page $895 $845 $795

SIZE Single Ad 3x Ads 7x Ads

Full Page $1495 $1395 $1295

Half Page $895 $795 $695

Quarter Page $595 $495 $395

Eighth Page $325 $295 $245

2 lines $175 per year

3 lines $275 per year

ADvertising RATES

*All above rates are per insertion and exclude 10% GST (Australian advertisers only)

YOU GET ADDITIONAL PROMOTION

THROUGH LIVE WEB ADDRESS LINKS IN THE DIGITAL

EDITION

ADVERTISING specificationsPRIMARY SECTIONDOUBLE PAGE SPREAD FULL PAGE

Trim Size (W x H): 450 x 297mmBleed Size: add 5mm all sides

Trim (W x H): 225 x 297 mmBleed Size: add 5mm all sides

HALF PAGE HORIZONTAL QUARTER PAGE VERTICAL

Trim (W x H): 205 x 134mmNo Bleed

Trim (W x H): 100 x 134mmNo Bleed

FULL PAGE 198 x 277mmHALF PAGE HORIZONTAL 198 x 135 mmQUARTER PAGE VERTICAL 96 X 135 mmEIGHTH PAGE HORIZONTAL 96 x 65 mm

DIRECTORY (W x H)

DELIVERY

ART SPECS

DIR

ECTO

RY

Type area sits 10mm in from

trim.

Type area sits 10mm in from

trim.

Type area sits 10mm in from

trim. 1/2 1/4

MATERIAL DELIVERY OPTIONS – Email: We accept email files under 20mb. Please note booking number and magazine title in the subject field and email to.... kimbruce@bluewatermag.com.auCourier: Please courier your advertising material on CD/DVD to the delivery address shown.FTP: Files over 20mb can be sent to our FTP site. For details, please contact Ms. Kim Bruce on (07) 5501 5400 or kimbruce@bluewatermag.com.au ADVERTISING TERMS AND CONDITIONS – Go to our website at www.bluewatermag.com.au

AD CREATION – When advertising is to be created by BlueWater, supplied material must include all images, logos and text copy to be used in the advertisement. Images and logos are to be of a suitable resolution for printing (300dpi).SUPPLIED PDF – For supplied print-ready art we require all ads to be high-resolution (300dpi) PDFs in the “FOGRA 39 (ISO 12647-2:2004)” ICC profile, (ISO v2 colour standard). All fonts must be embedded. All colours to be CMYK. Body copy text which is black should be set to 100% black (not 4 colour CMYK black). Supplied art should have printer crop marks and 5mm bleed if required. We cannot guarantee colour reproduction unless a 3DAP colour proof is supplied.

NOTEAdvertising in the Directory section does not have bleed

Additional promotional opportunities and packages are avaliable with our other specialist fishing magazine: Barra, Bass & Bream.

ADVERTISING deadlines

SEND YOUR BUSINESS SOARING TO NEW HEIGHTS

We have an exciting surprise waiting for you... Please contact me and let me help you to develop new customers and profit for your business.

Ms. Kim Bruce(07) 5501 5400 kimbruce@bluewatermag.com.auPO Box 1456, Runaway Bay. QLD 4216

ISSUE BOOKINGS ARTWORK ON SALE 111 12/06/2015 19/06/2015 16/07/2015112 31/07/2015 07/08/2015 03/09/2015113 18/09/2015 25/09/2015 22/10/2015114 13/11/2015 20/11/2015 17/12/2015115 08/01/2016 15/01/2016 11/02/2016116 26/02/2016 04/03/2016 31/03/2016117 15/04/2016 22/04/2016 19/05/2016118 10/06/2016 17/06/2016 14/07/2016119 29/07/2016 05/08/2016 01/09/2016

Tim Simpson, BlueWater Editor and

General Manager