MEDIAKIT VDS 2013

MEDIAKIT 2013www.vEnTAsDEsEgurIDAD.coMspEcIAlIzED MEDIA for ThE lATIn AMErIcAn ElEcTronIc sEcurITy InDusTry

95% Keep the magazine as reference material.

88%have the authority to recommend,specify or purchase productsand/ or services.

82%have at one time or another used the publication to contact a supplier.

promote yourself in latin America's leading electronic security specialized media.

vEnTAs DE sEgurIDAD hasestabilished itself as the most

trustworthy source of information in the latin American market for

electronic security.

your marketing plan cannot afford to miss a captive audience of over 10,800 subscribers made up of:

Administrative managers.

sales and marketing executives.

security systems installation technicians.

Engineers, electricians, electronics and computational engineers.

security systems consultants and experts.

our readers are:

contractors and professionalsinvolved in the design, construction,

installation, sales and services toelectronic security systems.

End-users of security systems for residential, industrial and commercial applications.

Manufacturers, distributorsand dealers of electronic

security equipment.

our highly segmented audience ensures an effective reach for your message.

vEnTAs DE sEgurIDAD Is ThE offIcIAl MAgAzInE of ThEsE

orgAnIzATIons:

”vEnTAs DE sEgurIDAD Is An EffEcTIvE MAgAzInE, sIncE IT EncoMpAssEs All ThE sEgMEnTs of lATIn AMErIcAnElEcTronIc sEcurITy InDusTry DElIvErIng An AcTuAl, currEnT AnD oBJEcTIvE ApproAch”.

felipe Argüello

Total qualified circulation of 10,873 subscribers*

vDs is produced 6 times a year

* Total qualified circulationthrough June 2012.

13,6%venezuela, Ecuador, perú, paraguay, uruguay

13%Brasil, Argentina,Bolivia y chile

5,3%central America and the caribbean

35,9%México

29%colombia

print magazines, websites, podcasts, video & trade show converge in vDs´s advertising proposals, multiplying the effectiveness of your message.

” I rEAlly EnJoy rEADIng ABouT

oThEr coMpAny's EXpErIEncEs or

ABouT huMAn EngInEEr

MAnAgEMEnT AccoMplIsh A

proJEcT. I lEArn A loT froM ThE

sTorIEs AnD ThAT Is A vAluABlE rEsourcE

for ME”:

David Tretoproject and support Area

collins´ seguridad privada Integral

Industry TArgET segments41,7% contractor - security systems

installation

12,7% contractor - systems integration

9,1% security products manufacturer

7,8% Distributor / security systems wholesaler

7,7% Engineering firm / Consultancy / Design

6,9% End- users

5,4% other

4% service / central station monitoring

2% IT security

1,9% security systems consultants

Source: IVC - institute of circulation verification (June 2011)

recommended products

87% video 58% Entry/exit control systems

80% Alarms 55% system integrators

78% Access control 53% ID systems

76% sensors 49% security services

73% wiring and cables 48% vehicle control systems

71% perimeter protection 44% urban security

71% fire detection / others 44% Domotics - residential or commercial

67% wireless Technology 40% special protection

58% Installation - Tools, accesories and suppliers

38% sound and communication equipment

58% Installation and distribution services

... most likely to be sourced by our average reader.

69 percent of our readers visit our advertisers´ websites looking for information about their products.

reach 32,614 total readership*

5 readers or more

27%

2 readers 25%3 readers 24%4 readers 13%1 reader 12%

As per number of readers per single copy issue of ventas de seguridad

* This information is an estimate based on the number of individual copies readover the total number of audited readers, as indicated by respondents.

source for all data: 2011 ventas de seguridad Annual report.

The media most often consumedventas de seguridad´s readers surf the internet, but more often read specialized magazines to keep up to date

specialized magazines specialized websites

43% Always 40% Always

38% often 39% often

16% occasionally 15% occasionally

2% seldom 4% seldom

0% never 2% never

www.ventasdeseguridad.comThe leading spanish language websites on the travel management industry.

newsletters Info-podcasts Editorial content

22% Excellent 18% Excellent 34% Excellent

47% very good 43% very good 48% very good

27% good 32% good 18% good

4% poor 6% poor 1% poor

˝THE MAGAZINE Is A vAluABlE rEsourcE. IT

conTAIns IssuEs ThAT pErTAIns

To our BusInEss AnD gIvEs us

hElpful IDEAs. wE pArTIculArly

EnJoy ThE proDucT sEcTIon;

wE fInD A loT of usEful

InforMATIon THERE˝.

patricio fustillos sales manager

siaproci cía ltda

49% of ventas de seguridad´ssubscribers devote between 30 y 60 minutes to reading their contents.

96% of respondents qualify the content positively:

source for all data: 2011 ventas de seguridad annual report.

with vDs latinoamérica, advertisers keep a continual interaction with their customers and suppliers throughout our diverse display opportunities.

www.indumedia.com

get access to building or remodelling projects on an individual basis, or through an annual subscription.

get information at an affordable price.

More than 4,000 projects available per year.

Building and renovation projects in latin America

Induleads will help you find customers. Thousands of buyers visit our website every month to find qualified suppliers for their purchases. register now and get all the information you need to generate effective sales.

www.induleads.comThe lead generation engine

“Indumedia has been useful to us because the hotel universe in Mexico is so large. Indumedia has made us aware of hotel projects that we may have not

otherwise known"general Manager

Minibar systems México sA de cv

Visitor Qualified buyer

lead generated

The buyer shares needs and demographic daTa

nduleads checks buyer's daTa

The lead be crossed wiTh cusTomer and iT be send

To buyer

how does it work?

www.induguia.comThe suppliers´guide for latinAmerica.

Make effective contacts.

find the best offers in the market.

The printed edition is published and distributed every end of the year.

InDuguIA is distributed in latin America, do not miss this great opportunity to project your company without spending much money.

InDuguIA

Make your marketing dollars work for you:• Section Tab Ads• Display Ads • Highlights w/ logo (both print & web edition)

All advertisers receive:• Unlimited free boldface listings• Quick reference to product listings

coMpAny DIrEcToryAn alphabetical listing of manufacturers, supplier and services/consultants by company name.

proDucT DIrEcToryAn alphabetical listing of product categories containing supplier´s names and phone numbers. your free company listing includes tel/fax numbers, webpage listings at no additional cost.

ADvErTIsIng opTIons

one page advertisement

logo

Banner leaderboard

[ 728x90 ] for 12 months

u$D 1.904

half page advertisement

logo

Banner leaderboard


u$D 1.143

Third page advertisement

[ vertical or horizontal ]

logo

Banner footer


fourth page advertisement

logo

Banner footer


u$D 857

u$D 726

logo on print edition and online

logo on a banner on the website for a year

u$D 300

Expand your brand´s scope and reach bysponsoring specialized industry events.

www.tecnoedificios.com

working areas:- Engineering chiefs and general services supervisors - Maintenance and industrial security Managers- security and acess control managers- Managers in general- Big buildings owners

conference and trade show for an advanced building/facility operation.

november 8 - 9 / 2012

TecnoEdificios addresses profesionals in fields engaged in the operationand management of commercial and industrial facilities.

facilities:• Airports / Shopping malls• Convention centers• Office buildings / Hotels and Tourism complexes• Harbors• Industrial premises

plAzA MAyor convencciones y Exposiciones Medellín - colombia

sponsorship optionsThe following sponsorship packages are only available for companies with a booth space:

• Gold Sponsorship

• Silver Sponsorship

• Bronze Sponsorship

The sponsorships below are available to any company -a staff registration to the Aca-demic program is not included. sponsors will have a 30% discount on the registration fees to the Academic program:

• ADvErTIsIng InsErTIon

• BAnnEr

• Sponsorship – Lunch

• Sponsorship - Cocktail

• Sponsorship - Coffee Station

• Sponsorship - Coffee Breaks

• Conference Notebook

• Speaker

• Badges• Official Congress Bag• Chair Cover• Desktop Displays• Conference Proceeding• Advertising - Official

catalogue

stands valor us$/m2us$ 330

12 MonThs us$ 24.054

vDs EDITorIAl cAlEnDAr 2013

6 MonThs us$ 12.660

2 MonThs us$ 4.442

Issue [Vol.17 Nº 1] [Vol.17 Nº 2] [Vol.17 Nº 3] [Vol.17 Nº 4] [Vol.17Nº 5] [Vol.17 Nº 6]

Close January 11, 2013 February 22, 2013 April 5, 2013 May 31, 2013 July 26, 2013 Sept. 20, 2013

Approaches Alarms CCTV Fire Detection Perimeter Security Access Control Integration

Market and

Technology focus

Instrision Systems Compression

Algorithms CCTV.

(Comparative

report)

Fire Detection

for Commercial

Centers

Perimeter Security

Systems

Access Control in

education centers

Integration

Systems

Industrial and end

user focus

Systems

integration

Public

Transportation

Regulations Sensors Biometrics (market

report)

Integration projects

in Latin America

IT Security Networks Security Encryption Intrusion Detection

Systems

Business

Protection

Conmputer

Forensics

Security in banks

Security Pro of the

month

Merconorte Mexico Brazil Argentina Colombia Central America

and The Caribbean

Regular features Government

Case Study, new

products and

industry news

Case Study, new

products and

industry news

Case Study, new

products and

industry news

Case Study, new

products and

industry news

Case Study, new

products and

industry news

Case Study, new

products and

industry news

Marketing features Litfocus Supplier's Spotlight

Events ISC West

Las Vegas, USA

ISC Brazil

Sao Paulo, Brazil

ExpoSeguridad

México

México DF

Seguriexpo

(Intersec)

Buenos Aires,

Argentina

Asis

México DF

Cumbre ALAS

Miami, USA

ASIS

Chicago, USA

FIBA-CELAES

Miami, USA

CPSE

Shenzhen, China

E+S

Bogota, Colombia

TecnoEdificios

Medellín, Colombia

12 MonThs us$ 24.054

vDs EDITorIAl cAlEnDAr 2013

6 MonThs us$ 12.660

2 MonThs us$ 4.442

ADDED sErvIcEs

ADDED sErvIcEs

ADDED sErvIcEs

plAn 1 ADvErTIsIng opTIons

6 IssuEs

3 IssuEs

1 IssuE

Digital Magazine advertisingcompany lead generation servicesupplier spotlight Article[ 550words + image ]US$ 4.442 profile [included value]only offered once a year in corresponding issue.

Indumedia subscriptionus$ 1.300 / 12 months [ included value ]new product publication[ 1x / month ] + [ 50 words + image ]us$ 1.777 / year [ included value ]Buyers guide logo[ 100 x 60 px / no animation ]us$ 300 / year [ included value ]website sponsorship [ 120 x 90 px]us$ 1.200 / year [ included value ]


Indumedia subscriptionus$ 750 / 6 months [ included value ]new product publication[ 1x / month ] + [ 50 words + image ]us$ 1.777 / year [ included value ]Buyers guide logo[ 100 x 60 px / no animation ]us$ 300 / year [ not included ]website sponsorship [ 120 x 90 px]us$ 1.200 / year [ not included ]


Indumedia subscriptionus$ 750 / 6 months [ not included ]new product publication[ 1x / month ] + [ 50 words + image ]us$ 1.777 / year [ not included ]website sponsorship [ 120 x 90 px]us$ 1.200 / year [ not included ]Buyers guide logo[ 100 x 60 px / no animation ]us$ 300 / year [ not included ]


6 IssuEs

3 IssuEs

1 IssuE

12 MonThs us$ 14.436 ADDED sErvIcEs




Indumedia subscriptionus$ 1.300 / 12 months [ included value ]new product publication[ 1x / month ] + [ 50 words + image ]us$ 1.777 / year [ included value ]Buyers guide logo[ 100 x 60 px / no animation ]us$ 300 / year [ included value ]website sponsorship [ 120 x 90 px]us$ 1.200 / year [ not included ]


Indumedia subscriptionus$ 750 / 6 moths [ included value ]new product publication[ 1x / month ] + [ 50 words + image ]us$ 1.777 / year [ included value ]Buyers guide logo[ 100 x 60 px / no animation ]us$ 300 / year [ included value ]website sponsorship [ 120 x 90 px]us$ 1.200 / year [ not included ]


Buyers guide logo[ 100 x 60 px / no animation ]us$ 300 / year [ included value ]Indumedia subscriptionus$ 750 / 6 moths [ not included ]new product publication[ 1x / month ] + [ 50 words + image ]us$ 1.777 / year [ not included ]website sponsorship [ 120 x 90 px]us$ 1.200 / year [ not included ]


6 IssuEs

3 IssuEs

1 IssuE




Digital Magazine advertisingcompany lead generation serviceIndumedia subscriptionus$ 750 / 6 months [ included value ]new product publication[ 1x / month ] + [ 50 words + image ]us$ 1.777 / year [ included value ]Buyers guide logo[ 100 x 60 px / no animation ]us$ 300 / year [ included value ]supplier spotlight Article[ 550words + image ]US$ 4.442 profile [Not included ]only offered once a year in corresponding issue.

website sponsorship [ 120 x 90 px]us$ 1.200 / year [ not included ]

Digital Magazine advertisingcompany lead generation serviceIndumedia subscriptionus$ 750 / 6 months [ included value ]new product publication[ 1x / month ] + [ 50 words + image ]us$ 1.777 / year [ included value ]Buyers guide logo[ 100 x 60 px / no animation ]us$ 300 / year [ not included ]supplier spotlight Article[ 550words + image ]US$ 4.442 profile [Not included ]only offered once a year in corresponding issue.


Digital Magazine advertisingcompany lead generation serviceIndumedia subscriptionus$ 1.300 / 1 year [ included value ]new product publication[ 1x / month ] + [ 50 words + image ]us$ 1.777 / year [ included value ]Buyers guide logo[ 100 x 60 px / no animation ]us$ 300 / year [ not included ]supplier spotlight Article[ 550words + image ]US$ 4.442 profile [Not included ]only offered once a year in corresponding issue.



6 IssuEs

3 IssuEs

1 IssuE

ADDED sErvIcEs12 MonThs us$ 9.624

ADDED sErvIcEs 6 MonThs us$ 5.064

ADDED sErvIcEs 2 MonThs us$ 1.777

Digital Magazine advertisingcompany lead generation servicenew product publication[ 1x / month ] + [ 50 words + image ]us$ 1.777 / year [ included value ]Buyers guide logo[ 100 x 60 px / no animation ]us$ 300 / year [ included value ]supplier spotlight Article[ 550words + image ]US$ 4.442 profile [Not included ]only offered once a year in corresponding issue.

Indumedia subscriptionus$ 1.300 / 1 year [ included value ]website sponsorship [ 120 x 90 px]us$ 1.200 / year [ not included ]

Digital Magazine advertisingcompany lead generation servicenew product publication[ 1x / month ] + [ 50 words + image ]us$ 1.777 / year [ included value ]Buyers guide logo[ 100 x 60 px / no animation ]us$ 300 / year [ included value ]supplier spotlight Article[ 550words + image ]US$ 4.442 profile [Not included ]only offered once a year in corresponding issue.


Digital Magazine advertisingcompany lead generation servicenew product publication[ 1x / month ] + [ 50 words + image ]us$ 1.777 / year [ included value ]Buyers guide logo[ 100 x 60 px / no animation ]us$ 250 / year [ not included ]supplier spotlight Article[ 550words + image ]US$ 4.442 profile [Not included ]only offered once a year in corresponding issue.


EXTrA sErvIcEs

vAluE +30% vAluE +20% vAluE +10%

vEnTAsDEsEgurIDAD.coM - ADvErTIsIng opTIons

Web Portal Layout:

Newsletter Layout: Mailed every weeks

Web Portal Advertising [Run of Site]Monthly prices

1 month/each

6 months/each

12 months/each

leaderboard [728 x 90 px] $555 $527 $501

Body [300 x 250 px] $333 $316 $301

Banner [468 x 60 px] $250 $237 $226

footer [728 x 90 px] $222 $211 $200

web sponsor [120 x 90 px] $100 $95 $90

web search sponsor $450 $428 $406

show room content with logo + contact information + 12 products + [maximum description 190 characters]

$550 $523 $496

only on ThE wEB

nEwslETTEr ADvErTIsIng

WEBINARS Price

supplier sponsored webinars: supplier provides speaker & content/publisher provides IT platform & audience

$4,000

publisher webinars: publisher provides speaker & content/supplier participates in promotional campaign

$1,500

AdvERtISINg PodcASt Price

[Banner 468 x 60 px + voice introduction ]It contains an interview with experts on current industry topics. It is produced in audio format for online listening or downloading, which lasts between three to six minutes.

$600

EXTrA sErvIcEs

4x / monthUnit Prices

1 month/ 1x

6 months/ 24x

12 months/ 48x

Banner - 1st position[468 x 60 px] $276 $262 $249

Banner - 2nd position [468 x 60 px] $235 $223 $212

Bánner - 3-5th position[468 x 60 px] $141 $134 $127

E-sponsor [120 x 90 px] $117 $111 $106

fIlE spEcIfIcATIonsInTErnET

Format: jpg, png, gif animatedMaximum size: 100KbPlease include “clicktag” and “getURL” code

Mega Banner [550x480 px] Price Display

Exclusive weekly campaign is loaded when you enter the portal, placed above the content with a duration of 5 seconds.

$2.500

Advertising insertMake your company and products stand out ask your account manager about the different options.

adVertisinginsert

MArKETIng opporTunITIEs

supplIErs´spoTlIghT

Buy a page of advertising and receive the adjoining page frEE to spotlight your company and products. or buy a half-page and receive the remainder of the page to describe your products and services. frEE to full-page or half-page advertisers in March/April issue.

Materials required:• Color or B&W photograph / Transparency / image file (tiff, eps, or hi-res jpg)• Up to 500 words of narrative copy (250 words for half-page ad).• A $150 production charge will be assesed for material other than described above.

lITfocus: proDucT AnD lITErATurE showcAsE

your product & literature showcase is frEE when you place your 1/4-page or larger ad in the corresponding issue.

The litfocus section compiles 8.5 x 6.5 cm advertisements that include:

• A 4-color reproduction of your brochure, catalog, product photo, ext.

• Up to 50 words of copy that will catch your sales prospect´s inmediate attention.

spEcIAlITy ADvErTIsIng opporTunITIEs

gATEfolD covErThe gatefold cover opens to reveal a two page spread advertisement.

lAMInATIon / frAMIngAdvertisements can be laminated or framed for presentation at industry shows or for your office.

rEprInT sErvIcEs

we can reprint any news or feature article, product item or even you own ad message for you. from a single sheet to multipage brochures, we´ll customize a reprint to meet your needs.

reprints are an inexpensive way to develop high quality promotion materials. use them for custo-mer prospect mailings, to support show exhibitions, as a distributors / dealer support tool and as handouts.

ABouT DIgITAl ADvErTIsIng

A color proof (printed or in a .JPG file) must accompany your digital ad.

supported applications: QuarkXpress, Photoshop, illustrator, freehand, corelDraw

Do not layout advertisements on display-only applications as word, porwerpoint, Ms publisher, etc. web pages, web images or logos are not suitable for printing.

resolution: 300 dpi saved as TIf o Eps (1200 dpi for logos / text reccomended).

Do not use any compression as lzw, gIf, or Jpg on your graphics.

color: only cMyK mode.

graphics and fonts: Include all linked graphics and fonts (printer and screen) on a separate folder.

Do not send rgB images

All black text must be 100% Black, no color combination.

ABouT pDf

send only high resolution pDfs.

use the adobe Distiller application to generate th pDf from the native file.

The Distiller must have this minimun settings:

compatibility with Acrobat 4.0 (pdf 1.3).

no compression in any object.

no downsample on any image.

Embed all fonts (Be sure to include 100% of each font used).

gEnErAl rATE polIcy

Terms of payment 30 day maximum, $ us dollars.

no cancellations accepted after closing for space reserva-tions. Advertising materials due in miami, usA within 5 days after closing date.

commission of 15% of gross billings allowed to recognized advertising agencies.

on contracts not completed, earned rate will apply.

order accepted subject to change in rates on notice from publisher. Advertisers may cancel or amend schedule at the time that rate revision becomes effective without incurring short rate adjustment provided contract rate has been earned up to date of cancellation.

Max Jaramillopresident

Manuela Jaramillovice president

fabio franco,production Manager

Albeiro cortés,circulation Manager

coloMBIAApartado postal 67-252Medellín, colombiaTel +57 [4] 448 88 64

EuropE23-c-10, Avenue de la libertéf-59290 wasquehal, franceTel: +33 [0] 3 2098 1710

usA2455 sw 27th Avenue,suite 200Miami, fl 33145, usATel: +1 [305] 285 31 33

MEXIcocircuito Museos ponienteno. 29, Dpto 101col. bellavista satélite54054 Tlalnepantla,Edo de MéxicoTel: +52 [55] 4170 8330

lATIn prEss, Inc

usA+1 [305] 285 31 33

MEXIco+52 [55] 5018 11 65

coloMBIA+57 [1] 381 92 15

ArgEnTInA:+54 [11] 5917 5403

Documents

MEDIAKIT VDS 2013