2021content.maltatoday.com.mt/ui/files/brochure_2020_2021.pdfMediaToday A: Vjal ir-Rihan, San Gwann, Malta SGN 9016 E: [email protected] T: (+356) 21 382 741/2/3 F: (+356) 21

Media Portfolio

2021content is king

MediaTodayA: Vjal ir-Rihan, San Gwann, Malta SGN 9016E: [email protected]: (+356) 21 382 741/2/3F: (+356) 21 381 992

IBAN: MT71VALL22013000000040013525383VAT: MT 1663 2722Company Reg No. : C30987

Dear advertiser,

MediaToday, an independently run media house, has been around for over 20 years. We are leaders in content, with a tradition of online newspapers and television programmes.

MediaToday is a place where truth and credibility come before vested interests and where advertisers are given the best share of audiences and traffic, as well as a varied choice of options. Our sales and marketing executives are always willing to offer the best packages, to suit your needs and target audiences.

Managing DirectorSaviour Balzan

online

3

online

1

4

MEET OUR

READERS65% of MaltaToday readers are connected to 2 or more social networking sites and 94% feel that being informed and up to date is very important to them. Well-connected readers are more likely to spread positive word of mouth about your products brands and services.

MaltaToday readers embrace new technology: 64% own at least 3 devices which they use to connect to the Internet. 3 in 5 regularly access MaltaToday.com.mt using their mobile phones or tablets and 56% claim to love buying new gadgets and appliances. 63% of our readers prefer using the internet than watching TV.

Online shopping is second nature to MaltaToday readers: 62% buy products and services online either regularly or very regularly.

MaltaToday readers love to travel, 45% take at least 2 holidays or short breaks abroad per year and over 1 in 5 go on holiday 3 times or more per year.

60+% of MaltaToday readers earn well above the average household income for Malta and 47% prefer to buy premium goods and services. 68% of our readers work in management, finance, architecture, law, education, administration and engineering.

Tech Savvy

Well connected & information hungry Heavy online spenders

Well-travelled

Affluent

5

43

2

1

MaltaToday Audience Survey

5

39%DESKTOP

Media Portfolio : ONLINE

6%TABLET

55%MOBILE

700,00010 10 mins

175K85% Local and Returning Vistors

MONTHLY USERS

MILLIONMONTHLYPAGE VIEWS AVERAGE TIME SPENT

ON MALTATODAY

LIKES AND FOLLOWS

9 MILLIONMONTHLYVIDEO PLAYS

ADVERTISE ON

Media Portfolio : NEWSPAPERS & SURVEYSmediatoday

6

HOME PAGE

LEADERBOARD728x250, 728x90, 320x100, 320x50

Our home and news pages are our most sought-after spaces... and rightfully so.

With 10 million monthly page views, you will definitely be noticed.

When you book a billboard banner, you get maximum impact with our audience.Not only is it in the Top Fold, but it also

it is also known for its high click-through rates, as it screams your company’s

message, loud and clear.

Inline banners are the place you want your ad to be. Did we mention that

inline banners are placed in all articles on MaltaToday, on all devices too?

Benefit from 100% of MaltaToday’s traffic as your company’s message is displayed across desktop, tablet and

mobile devices.

Why Home and News?

Why the Billboard Banners?

Why Inline Banners?

Why Cross-Device Leaderboards?

HOME NEWS BUSINESS SPORTS LIFESTYLE ARTS COMMENT VIDEO

RECT300x250

MID-PAGE LEADERBOARD728x250, 728x90, 320x50

SUBPAGES



RECT300x250

MID-PAGE LEADERBOARD728x250, 728x90, 320x50

ARTICLE PAGE



RECT300x250

ADVERTISINGDISPLAY

MOBILE

LEADERBOARD320x100, 320x50


RECT300x250

BOTTOM LEADERBOARD320x50

Media Portfolio : NEWSPAPERS & SURVEYSmediatoday

7

Leaderboard Rectangular Banner Inline Banner Bottom Leaderboard

Home €300 €285 €150

News €240 €275 €275

€180 €185

Subpages

ADDITIONAL RICH MEDIA FORMATS

Rates are per week for 10% occupancy. Bookings start on a Monday. Rates quoted are exclusive of VAT. Banners will be placed on the sections you indicate. Banners may be changed at any time during the campaign. Multiple banners can be used in any slot booked.

The following additional Rich Media Ad Formats and advertising opportunities also available (Price on request).

VIDEO ADVERTISING

SMS ADVERTISING

TERMS & CONDITIONS

Pre-roll video will be displayed on all video footage on MaltaToday.

Mobile pre-roll (5 seconds) €130

Article pre-roll €220

Talk to us about our affordable creative servicesBANNER ADVERTISING

728x90 px + 320x100 px

(mobile + desktop) (desktop)

728x90 / 320x100 px

(mobile + desktop)

300x250 px

(mobile)

SPONSORED CONTENT SPONSORED VIDEO SKINS

The marketer’s best kept secret and one of the top ways to engage our audience

We’re diving into video, as 80% of global internet consumption is video content (CISCO)

Unlike any other display advertising, skins are a prominent way to get your company’s message across

Cross DeviceLeaderboard(mobile + tablet

+ desktop)

€350

€350

Rectangular Banner

(mobile + tablet + desktop)

€275€240

€300

300x250 px

Cross DeviceRect Banner


300x250 px

Rectangular Banner


320x50 px

Bottom Leaderboard(mobile)

€275

€150

Max size: 30MB

€150€285

€185€180

maltatoday Media Portfolio : ONLINE


Rates are per week for 10% occupancy. Bookings start on a Monday. Rates quoted are exclusive of VAT. Banners will be placed on the sections you indicate. Banners may be changed at any time during the campaign. Multiple banners can be used in any slot booked. Sponsored Content

Page Re-SkinsVideo Ads


TERMS & CONDITIONS

illum Media Portfolio : ONLINE

BANNER ADVERTISING

LEADERBOARD728 x 90

RECT 300 x 250

C120 x 600


Home €300 €285 €150

News €240 €275 €275

€180 €185

Subpages

728x90 px + 320x50 px

(desktop) (desktop)

300x250 px

(mobile + desktop)

300x250 px

(mobile)

Rectaungular Banner


€175

€170

In-Line Banner


€175

€155

€165

€170 €60

320x50 px

Mobile Banner(mobile)

€155 €155 €50

€55


Home €300 €285 €150

News €240 €275 €275

€180 €185

Subpages


Rates are per week for 10% occupancy. Bookings start on a Monday. Rates quoted are exclusive of VAT. Banners will be placed on the sections you indicate. Banners may be changed at any time during the campaign. Multiple banners can be used in any slot booked.


VIDEO ADVERTISING

SMS ADVERTISING

TERMS & CONDITIONS

Pre-roll video will be displayed on all video footage on MaltaToday.

Mobile pre-roll (5 seconds) €130

Article pre-roll €220

Talk to us about our affordable creative services


BANNER ADVERTISING

728x90 px + 320x50 px

(mobile + desktop) (desktop)

728x250 / 320x50 px

(mobile + desktop)

300x250 px

(mobile)

SPONSORED CONTENT SPONSORED VIDEO SKINS

The marketer’s best kept secret and one of the top ways to engage our audience

We’re diving into video, as 80% of global internet consumption is video content (CISCO)

Unlike any other display advertising, skins are a prominent way to get your company’s message across

Billboard Banner

(mobile + desktop)

Rectangular Banner


728x90 px

Mid-Page Leaderboard


300x250 px

In-Line Banner


Cross-Device Leaderboards

Max size: 30MB


728x250 / 320x50 px

€350

€350 €275€240

€240

€275

€350€240€275

€185€180 €185

€220

€185 €350

OPPORTUNITIESPRE-ROLL (VIDEO ADS)

A great majority of the global internet consumption is video content (CISCO).

Join us as we dive into video.

SPONSORED CONTENT

Sponsored Content is the marketer’s best kept secret and one of the top ways

of engaging our audience directly.

SKINS

MaltaToday and BusinessToday’s Skins are unlike any other display advertising. This is a prominent method to get your company’s

message across.

As one of Malta’s top media houses producing 10+

original videos a week, we offer you the chance to

advertise with Pre-Roll Video Ads which appear before the

start of each video.

It’s no secret that content is king and the days of

unengaging advertorials are behind us. Sponsored Content breaks through the noise and

100% engages our readers.

Sponsored Content gives your brand a voice and a chance to take our reader’s full attention with high quality, informative

and engaging content.

Want to get noticed?

Talk to us about hosting a week-long skin campaign.

Looking to appear on all devices?

Book a cross-device leaderboard campaign with multiple artwork sizes and you will benefit from traffic across desktop, tablet and

mobile devices.

CROSS-DEVICE LEADERBOARDS

Benefit from 100% of MaltaToday and BusinessToday’s traffic with your

company’s message seen across desktop, tablet and mobile devices.



EXCITING


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MaltaToday was first published in 1999 and was fashioned as an alternative to the conservative English-language press. Its irreverent style has been moulded to appeal to a liberal, educated and AB audience.

The newspaper has made a name for itself by setting the national and political agenda. MaltaToday has also campaigned on a number of liberal issues, including the introduction of divorce, political accountability, and the banning of hunting in spring.

Its regular surveys have revealed public perceptions and pinpointed electoral swings. MaltaToday is published on Wednesdays and Sundays and offers readers free magazines which include Gourmet Today and The Architect.

Illum is a Maltese-language Sunday newspaper, first published in November 2006. It offers readers a fresh approach to journalism in Maltese away from the stifling political tone of other newspapers.

The newspaper is completely separate from MaltaToday’s editorial and attracts a growing readership of Maltese readers. It is geared towards their interest in social and political issues. Outstanding Maltese intellectuals also contribute to the newspaper on a weekly basis.

Illum also dedicates a unique coverage of local football and sports with seven jam-packed reports with pictures from local events.

BusinessToday was founded in 1999 as a business and financial newspaper, it returns now with the specific aim of promoting the New Economy in Malta.

Special focus is put on financial and investment initiatives, together with the latest analyses on the economy, including Blockchain, artificial intelligence, gaming and financial services.

BusinessToday aims to be a promoter of Malta as a business destination, offering the best in human resources and legal structures. Through its editorial, it aims to also analyse the latest developments and keep the business community abreast with current developments in the economic and political fields.

Sunday Circulation: 11,000Midweek Circulation: 8,000AB AudienceKnown for setting the agenda

Sunday Circulation: 9,000Dedicated coverage of local sportsLoyal Maltese readers

Sunday Circulation: 9,000Dedicated coverage of business newsLoyal Maltese readers

Distinctly people-oriented, Gourmet targets the everyday cook, the entertainer and the food enthusiast. Its style means that people can easily associate themselves with the knowledge and products it provides and then bring them to life in the kitchen at home.

Each issue is full of original and traditional recipes with branded foods and other ingredients including information on kitchen equipment and furniture.

The Gourmet Today has a high quality finish with regular food & wine features, restaurant reviews and popular chef interviews. This is a collectable magazine with a long shelf-life.

Oh My Malta, a publication in partnership with the Malta Tourism Authority, sees Malta and Gozo as sublime travel destinations. Launched in February 2019, the Oh My Malta magazine is published seasonally, with four issues published per year.

Each issue features an array of events, Malta’s culinary flare, as well as a glimpse into the Islands’ hidden gems and top attractions.

The bespoke publication also shines a light on the thriving property, financial, business and travel sectors too.

Futouristic is ITS’ very own journal on hospitality, travel, tourism and culture, promoting discussion, research and reflection in these respective fields.

The magazine presents the latest trends, as well as practices, in a rapidly-evolving sector, dealing with articles regarding the rich Maltese heritage, fast-growing and developing technologies, management issues and local culture.

Not to mention the emerging trends in the travel, tourism and hospitality industry, which is one of the main pillars of the local, Maltese industry

Media Portfolio : MAGAZINES

RATES

Full Page €560

Half Page €375

Inside Front €690

Inside Back €690

Back Cover €750

Double Page Spread €1250

DOUBLE PAGE SPREAD

DOUBLE PAGE SPREAD FULL PAGE

All sizes Height x Width

All sizes Height x Width

HALF PAGE HORIZONTAL HALF PAGE VERTICAL

HALF PAGE VERTICALHALF PAGE HORIZONTALFULL PAGE

GOURMET TODAY / OH MY MALTA

FUTOURISTIC

Finished : 14 x 21 CM

with Bleed : 15 x 22 CM

w/o Bleed : 13 x 20 CM







Finished : 29.7 x 42 CM

with Bleed : 30.7 x 43 CM

w/o Bleed : 28.7 x 41 CM



w/o Bleed : 28.7 x 20 CM




Finished : 29.7 x 10.5 CM

with Bleed : 30.7 x 11.5 CM

w/o Bleed : 28.7 x 9.5 CM

Finished : 28 x 10.5 CM

with Bleed : 29 x 11.5 CM

w/o Bleed : 27 x 9.5 CM

RATES

Full Page €400

Half Page €225

Inside Front €500

Inside Back €500

Back Cover €600

Double Page Spread (advertorial or advert) €700

Media Portfolio : MAGAZINES

All artworks must include a 5mm bleed

37 C

M

5 Columns (24.5 CM)

FULL PAGE

FRONT PAGE

8 CM

5 Columns (24.5 CM)

BACK PAGE

25 C

M

4 Columns (19.5 CM)

QUARTER PAGE

3 Columns (14.5 CM)

18 C

M

20 C

M

HALF PAGE

5 Columns (24.5 CM)

STANDARD RATES

SPECIAL PLACINGS

PAGE SPONSORS (Minimum of 8 adverts) (5cm x 5 columns strip)

Front page (Colour)

Back page (Colour)

Page 3 (Any size excluding full page)

Opposite Saviour Balzan Opinion

Opposite Raphael Vassallo Opinion

Ear Advert on front page

Classifieds - 1 Ad for 3 weeks (text only)

TV Page

Restaurants Page

Food & Travel Page

TV Page

Front page (Colour)

Back Page (Colour)

Page 2 (10cm x 3 columns colour)

Ear Advert on front page

10% Surcharge

€120.00per week

€8.99

€50.00per week

Sunday Publication (B/W) Sunday Publication (B/W)

Sunday Publication (Colour) Sunday Publication (Colour)

Wednesday Publication (B/W)

Wednesday Publication (Colour)

€5.50 per column/cm






Media Portfolio : NEWSPAPERS

10% Surcharge

€100.00per week

€70.00per week

(€10.99 more than 90 words)

MT: €1572.50 IL: €1295 MT: €765 IL: €630

Wrap around€2000

including printing

Wrap around€2000

including printing

Thursday Publication (B/W)

Thursday Publication (Colour)



Media Portfolio : SURVEYS

The MT Surveys is MediaToday’s reputable polling unit. It has been operating since 2004 and has become renowned for determining electoral swings and perceptions on politics, business, religion and social issues. The MT Survey follows a methodology which allows for a precise indication of trends.

The MT Survey has not only served to bolster MaltaToday’s news analysis, but has also offered services to private clients. These include pinpointing trends with first-time buyers, analysing TV and radio station audience ratings, and identifying e-commerce, product awareness and public perceptions. MT Surveys have an acceptable margin of error depending on the number of respondents. Cost and production of reports is inexpensive, competitive and is valued depending on the number of respondents and questions.

MATTHEW VELLA

DRAFT rules for Malta’s burgeoning strip-club

industry will ban the use of private rooms and set

different rules for employees to allow pole danc-

ers only to be naked on stage.

The Maltese entertainment mecca, Paceville,

underwent a radical change in recent years as

various clubs died out and gave way to more so-

called ‘gentlemen’s clubs’.

Women’s organisations have railed against the

plans to give these clubs a regulated framework,

although business representatives say the rules

will give security to employees of an industry that

critics say borders on prostitution.

Under the new rules, private dancing rooms will

no longer be allowed, which previously meant

that customers could get private danc-

ers but also negotiate prices for sexual

favours – if tolerated on site.

New

spap

er p

ost

SUNDAY • 20 AUGUST 2017 • ISSUE 928 • PUBLISHED EVERY WEDNESDAY AND SUNDAY

SUNDAY • SUNDAY • 20 AUGUST 2017 • ISSUE 928 • PUBLISHED EVERY WEDNESDAY AND SUNDAY

• PUBLISHED EVERY WEDNESDAY AND SUNDAYmaltatodayYOUR FIRST READ AND CLICK OF THE DAY WWW.MALTATODAY.COM.MT

Private rooms abolished, but naked dancers to be allowed

€1.75

SUNDAY • SUNDAY • 20 AUGUST 2017 • ISSUE 928 • PUBLISHED EVERY WEDNESDAY AND SUNDAYtodaytoday

• PUBLISHED EVERY WEDNESDAY AND SUNDAYtoday

• PUBLISHED EVERY WEDNESDAY AND SUNDAY

We collected all temperatures

from 1950 to fi nd out if Malta is

getting hotter

NO UBER?

NO PROBLEM...

The heat is real

PHOTO CHRIS MANGION

UP THE GREASY POLE! St Julian’s feast’s traditional ‘Gostra’ is underway as

contestants vie for victory at the end of a slippery incline PAGE 5STRIP CLUBS

3

from 1950 to fi nd out if Malta is

An app that tells

you when a taxi is

a mere 10 minutes

away from you

could revolutionise the industry

10 1113

‘Instead of going to

police, Delia carried out

his own interrogation’

PN leadership candidate

Adrian Delia is denying

claims he took the law

in his own hands when

Birkirkara FC committee

took goalie Miroslav

Kopric’s car keys then

drove him to Bugibba

garage to confess to

accusations • PAGE 2

GOALIE DRIVEN TO BUGIBBA GARAGE ‘TO CONFESS’

Catch the flag! St Julian’s Belgian tricolor flag was yesterday’s top prize for Gostra participants

Divorce referendum 2011National elections 2008, 2013, 2017Trust rating for politiciansEuropean elections

Predicted

mt survey

audiovisual

3

RATES

€1,3OOPOP-UPS

CURRENT AFFAIRS PROGRAMMESTREAMED ON MALTATODAY AND FACEBOOK | FRIDAY 6:30PMRENO

BUGEJA JISTAQSI 26 EPISODES, WITH 3 POP-UP

ADS THROUGHOUT PROGRAMME, DURATION: 35-40 MINS

PRE-ROLL €22O (5 SECONDS)

INTERMISSION €28O (5 SECONDS)

FACEBOOK PARTNERSHIP IN SNIPPET VIDEOS (Q&A EXCERPT) POSTED TO FACEBOOK

€15O PER POST

SKIN TAKEOVER €8OO PER WEEK

PODCAST SPONSOR - AUDIO RECORDING SENT BY WHATSAPP

€1OO

5-sec 1 pop-up €703 pop-ups €150

POP UP COMMERCIAL

COMMERCIAL BREAKS

15-sec Early Evening €250

2O-sec Early Evening €300

3O-sec Early Evening €350

RATESRATES

5’’ €13O1O’’ €27O15’’ €3952O’’ €43525’’ €485

H1 PRIMETIME BREAKS • A 25% surcharge will be charged for request of first, last or placing of spot in break

• Pop up rate is €185, according to relative time-slot

XTRA ON TVM EVERY THURSDAY 8:50-10:3OPM

GOURMET ON TVM EVERY THURSDAY 6:30PM

3O’’ €5OO4O’’ €77O45’’ €9OO6O’’ €1OOO

In partnership with

Documents

2021content.maltatoday.com.mt/ui/files/brochure_2020_2021.pdfMediaToday A: Vjal ir-Rihan, San Gwann, Malta SGN 9016 E: [email protected] T: (+356) 21 382 741/2/3 F: (+356) 21