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John EckbergDirector, Media RelationsCOOK GROUP, INC.
MEDICAL DEVICE PUBLIC RELATIONS
& COMMUNICATIONS Summit
November 3-4, 2016 | WESTIN MINNEAPOLIS | Minneapolis, MN
15+ Speakers Share How They Keep Their Companies in the News for All the Right Reasons
Debbie Donovan Director, Communications and Corporate Identity ENDOGASTRIC SOLUTIONS
Reena Mishra Senior Director of MarketingVISIONCARE
Join discussions that impact your bottom line
DEMONSTRATE VALUE
to ensure your product
and company have a stellar reputation
CREATE MULTICHANNEL COMMUNICATIONS
EFFORTS
to make media kits that have impact
PARTNER WITH HOSPITALS
so they can highlight your products in their facilities to increase the number of
procedures they do
COMMUNICATE DIRECTLY WITH PATIENTS
to educate them on your
products and where they can access them
Increase Company and Brand Awareness Among Your Most Important Audiences
Kathryn Cummings Vice President, Corporate Communications MEDLINE INDUSTRIES, INC.
Sponsors:Marquee Partner :
TO REGISTER, CALL 866-207-6528 OR VISIT WWW.EXLEVENTS.COM/DEVICESPR
Dear Colleague,Based on over 12 years of experience organizing leading marketing and communications events for the life sciences industry and on high demand from your industry peers, we are pleased to bring this educational and networking event to you. Our inaugural Medical Device Public Relations & Communications Summit addresses specific industry needs and covers some of the trending topics we all face such as storytelling, internal communication, how to position newsworthy events and much more.
Designed to bring together the best and brightest minds in the communications space within the device industry, this is the only event focused on your greatest challenges and how to overcome them.
We are thrilled to provide you with unique insights into key topics affecting your success, including:• Crafting a compelling story to better engage customers • Developing effective PR strategies with limited resources • Measuring and evaluating the ROI of digital communications to determine if
they are a fit for your company • Creating best practices for co-marketing with hospitals that carry your
devices• Standing out from competitors, including pharmaceutical products, for all the
right reasons • Repositioning your company in the eyes of your customers to better align
with your desired perspective
Join our expert speakers and other attendees to share best practices at the only event designed exclusively for medical device communicators.
I look forward to seeing you in Minneapolis this November.
Sincerely,
Sarah GoldsmithSenior Production Director ExL Events
WHO SHOULD ATTEND This conference is designed for representatives from medical device companies with responsibilities in the following areas:
• Communications: Corporate, Brand, Internal, External, Integrated, Multichannel
• Public Relations
• Media Relations
• Community/Advocacy Relations
• Public/Government Affairs
• Investor Relations
• Strategic Alliances
• Public Policy
• Content Management and Distribution
• Marketing/Marketing Operations/Marketing Communications
• Commercial Operations
• Brand Management/Product Management/Brand Marketing
This conference is also of interest to:
• Public Relations Firms
• Communications Agencies
• Multimedia Production Firms
• Distribution Channels
VENUE INFORMATION
Westin Minneapolis88 South 6th St.Minneapolis, MN 55402
To make reservations guests can call 888-627-8343 and request the negotiated rate for “ExL’s Medical Device PR Summit.” You may also make reservations online at http://bit.ly/2an6rYP. The group rate is available until October 12, 2016. Please book your room early, as rooms available at this rate are limited.
*ExL Events, Inc. is not affiliated with Exhibition Housing Management (EHM)/Exhibitors Housing Services (EHS) or any third-party booking agencies, housing bureaus, or travel and events companies. In the event that an outside party contacts you for any type of hotel or travel arrangements, please disregard these solicitations and kindly email us at [email protected]. ExL has not authorized these companies to contact you and we do not verify the legitimacy of the services or rates offered. Please book your guest rooms through ExL’s reserved guest room block using the details provided.
SPONSORSHIP AND EXHIBITION OPPORTUNITIES
Do you want to spread the word about your organization’s solutions and services to potential clients who will be attending this event? Take advantage of the opportunity to exhibit, underwrite an educational session, host a networking event or distribute promotional items to attendees. ExL Events will work closely with you to customize a package that will suit all of your needs. To learn more about these opportunities, please contact Jayson Mercado at 212-400-6236 or [email protected].
MEDICAL DEVICE PUBLIC RELATIONS & COMMUNICATIONS
Summit
TO REGISTER, CALL 866-207-6528 OR VISIT WWW.EXLEVENTS.COM/DEVICESPR
8:15 Registration and Morning Coffee
8:45 Chairperson’s Opening RemarksMicki Sievwright, Manager, Global Brand and Reputation, Corporate Communications, ST. JUDE MEDICAL
9:00 Engage with Customers: Storytelling in a B2B Setting• Take a customer-centric approach to tell a story that will resonate
with your audience and provide them with valuable information• Partner with influencers, internal stakeholders, associations and
others to ensure the storyteller is credible and well regarded• Determine which channels are best aligned for storytelling, with a
refreshing focus on social media• Empower influencers to advocate for product and program
preferences that support the practice and optimum patient care
Kathryn Cummings, Vice President, Corporate Communications, MEDLINE INDUSTRIES, INC.
9:45 Develop an Integrated PR Strategy to Ensure a Successful Product Launch
• Develop a PR strategy to build awareness before approval, maximize the impact at approval and continue momentum after approval
• Work with physicians/hospitals during the clinical trials stage to build awareness for your product
• Leverage multiple channels to generate coverage at approval, including traditional, digital, social and paid opportunities
• Extend the story after approval by facilitating local hospital PR efforts
Jonathon Hamilton, Divisional Vice President, Business Public Affairs, ABBOTT
10:30 Networking Break
11:00 CASE STUDY Stay Innovative as a the Market Leader to Maintain Market Share
• Encourage reinvention, innovation and reinvigoration to maintain your place as the market leader
• Discuss how to best position your product in a category that hasn’t had any recent developments
• Demonstrate value to new audiences, such as procurement or financial teams
Samantha Lucas, Global Integrated Communications, ETHICON
11:45 CASE STUDY Develop a Strong Internal Communications Strategy from the Ground Up to Keep Your Organization Aligned
• Understand the importance of support from within the C-suite and learn how to gain internal buy-in if it isn’t readily available
• Align employees to develop a strong corporate identity, especially amidst significant organizational change
• Media train pertinent executives to ensure external-facing messaging is also on point
Evan Miller, Director, Corporate Communications, SMITHS MEDICAL
12:30 Luncheon
1:30 CASE STUDY Successful PR Strategies and Techniques for Emerging Medtech Organizations: One Company’s Story
• Define “newsworthy” from your customers’ perspectives to develop content that will engage and encourage them to take action
• Identify how to build a strong team on a tight budget• Outline strategies to best roll out a national campaign• Learn how VisionCare built a PR campaign with limited resources
that has garnered thousands of placements and millions of impressions
Reena Mishra, Senior Director of Marketing, VISIONCARE
2:15 Press Release is a Verb and Other Marketing Misnomers: How to Bring Your Business Partners Along With You on The Communications Journey
• Educate your business partners on the difference between self-promotion and earned credibility and how to achieve the latter
• Turn tactical requests into opportunities to gain strategic insights and reestablish what success looks like
• Measure your PR campaigns and establish drumbeat of reminders with leadership to show underscore the value of PR
Trish Backes, Senior Communications Manager, Cardiovascular and Rhythm Management, BOSTON SCIENTIFIC
3:00 Networking Break
3:30 Leverage Video Technology to Communicate, Market & Mitigate Risk
• Understand why you need video in your PR strategy• Discuss industry best practices• Review successful video use and case studies
Ethan Bynoe, Business Development Executive, QUALITY RESOURCE GROUP, INC. / UVIAUS
4:15 CASE STUDY How to Support the PR Efforts of Hospitals That Implant Your Devices
• Establish best practices to partner with hospital communicators to clearly explain your product’s benefits, the science behind your therapies and the patient impact so the communicators can position positive outcomes strongly to media contacts
• Develop a multichannel media kit, including templates, animations and fact sheets, for easy and efficient distribution and better positioning with media
• Empower hospitals to position your therapies as supportive of their mission to improve the lives of their patients by providing them additional support as needed
Justin Paquette, Senior Manager, Global Public Relations, ST. JUDE MEDICAL
Kristi Warner, Manager, Global Public Relations, Heart Failure, ST. JUDE MEDICAL
5:00 EVENING RECEPTION sponsored by:
Thursday, November 3, 2016 Main Conference Day One
TO REGISTER, CALL 866-207-6528 OR VISIT WWW.EXLEVENTS.COM/DEVICESPR
TESTIMONIALS FROM RELATED EVENTS:
7:30 Registration and Morning Coffee
8:00 Chairperson’s Recap of Day OneMicki Sievwright, Manager, Global Brand and Reputation, Corporate Communications, ST. JUDE MEDICAL
8:15 CASE STUDY Reposition Your Company to Better Align with Your Corporate Strategy when Expanding into New Areas
• Interpret your company’s strategy and develop a communications plan to share that strategy with customers, the broader industry and general public
• Analyze your brand and company’s reputation and identify how to shift this perception to better align with your strategy
• Evaluate the competition to determine how to best position your brand and your company for success
• Learn how ResMed Corp. communicated its expansion into digital health and remote data monitoring
Alison Graves, Director, Corporate Communications, RESMED CORP.
9:00 Highlight Your Company’s Nonprofit Work to Reinforce Its Positive Image
• Ensure a giving mentality from senior leadership to increase internal buy-in and eliminate undue pushback
• Determine how to best spread the word about your company’s charitable contributions without seeming like you’re solely doing it for the press
• Partner with other key stakeholders to develop charitable programming that’s valuable to those who would benefit from your products and services
Ann Marie Gothard, Vice President, Corporate Media Relations, HENRY SCHEIN
Barbara Shearer, BDS, MDS, Ph.D., Director of Scientific Affairs, COLGATE ORAL PHARMACEUTICALS
9:45 Networking Break
10:15 Demonstrate ROI on Digital Communication Efforts
• Gain internal buy-in by demonstrating how digital generates revenue• Improve ROI by repurposing content across customers and media
when appropriate• Integrate digital communications into more traditional
communication channels
Debbie Donovan, Director, Communications and Corporate Identity, ENDOGASTRIC SOLUTIONS
11:00 CASE STUDY All the Right Moves: A Story of Recovering Growth After Crisis
• Delve into Boston Scientific’s tumultuous acquisition of Guidant, which was driven by a series of crises that damaged the resulting company’s brand in rhythm management and destroyed investor value
• Learn how Boston Scientific’s Rhythm Management division recovered and renewed their brand, their results, and their swagger in the marketplace
Stephen Morse, Vice President, Global Marketing, BOSTON SCIENTIFIC RHYTHM MANAGEMENT
11:45 Luncheon
12:45 CASE STUDY Raise Awareness of the Implications of the Device Tax to Work Toward Change
• Understand who your target audience is — in this case, members of the U.S. Senate
• Translate facts and figures into meaningful and measurable metrics, such as decreased R&D, lost jobs (current or potential new jobs), and slowing progression toward new cures
• Join forces with leaders at organizations that are facing the same challenges and drive them to action
• Discuss the future of the campaign against the device tax, from encouraging continued outreach to senators to mobilizing individuals who are already a part of the campaign
John Eckberg, Director, Media Relations, COOK GROUP INC.
1:30 CASE STUDY Disrupt Referral Pathways: Empower Patients with the Information They Need to Seek Out Different Treatment Options
• Try to motivate doctors to use new treatment options, even if it may mean less reimbursement for them and their practice
• Pinpoint what works and what doesn’t when encouraging patients to self-refer
• Utilize digital and social media to spread the word among patient advocates and patients
Erin Morrison, Senior Marketing Manager, ZYGA
2:15 Close of the Medical Device Public Relations & Communications Summit
Friday, November 4, 2016 Main Conference Day Two
“Excellent conference! Lots of great content, all relevant to the theme of the conference and what I do.” —MarCom Multimedia Manager, LDR SPINE
“Very engaging, relevant to my daily work.” —Consumer Marketing Pain Specialist, MEDTRONIC
“One of the best I’ve been to.” —PR Director, SANOFI PASTEUR
“Great meeting!” —Executive Director, PR, BOEHRINGER INGELHEIM
“Great energy, great info!” —Manager, Corporate Reputation and Social Media, SANOFI US
TO REGISTER, CALL 866-207-6528 OR VISIT WWW.EXLEVENTS.COM/DEVICESPR
TERMS AND CONDITIONS: By registering for an ExL Events, Inc. (“ExL”) event, you agree to the following set of terms and conditions listed below:
REGISTRATION FEE: The fee includes the conference‚ all program materials‚ and designat-ed continental breakfasts‚ lunches and refreshments.
PAYMENT: Make checks payable to ExL Events, Inc. and write C861 on your check. You may also use Visa, MasterCard, Discover or American Express. Payments must be received in full by the conference date. Any discount applied cannot be combined with any other offer and must be paid in full at the time of order. Parties must be employed by the same organi-zation and register simultaneously to realize group discount pricing options.
**Please Note: There will be an administrative charge of $300 to substitute, exchange and/or replace attendance badges with a colleague within five business days of any ExL conference.**
CANCELLATION AND REFUND POLICY: If you cancel your registration for an upcoming ExL event, the following policies apply, derived from the Start Date of the event:• Four weeks or more: A full refund (minus a $295 processing fee) or a voucher to another
ExL event valid for 12 months from the voucher issue date.• Less than four weeks: A voucher to another ExL event valid for 12 months from the
voucher issue date.• Five days or less: A voucher (minus a $395 processing and documentation fee) to another
ExL event valid for 12 months from the voucher issue date.To receive a refund or voucher, please email [email protected] or fax your request to 888-221-6750.
CREDIT VOUCHERS: Credit vouchers are valid for 12 months from date of issue. Credit vouchers are valid toward one (1) ExL event of equal or lesser value. If the full amount of said voucher is not used at time of registration, any remaining balance is not applicable now or in the future. Once a credit voucher has been applied toward a future event, changes cannot be made. In the event of cancellation on the attendees’ behalf, the credit voucher will no longer be valid.
ExL Events, Inc. does not and is not obligated to provide a credit voucher to registered attendee(s) who do not attend the event they registered for unless written notice of intent to cancel is received and confirmed prior to the commencement of the event.
SUBSTITUTION CHARGES: There will be an administrative charge of $300 to substitute, exchange and/or replace attendee badges with a colleague occurring within five business days of the conference.
ExL Events reserves the right to cancel any conference it deems necessary and will not be responsible for airfare‚ hotel or any other expenses incurred by registrants.
ExL Events’ liability is limited to the conference registration fee in the event of a cancella-tion and does not include changes in program date‚ content‚ speakers and/or venue.
*The opinions of ExL’s conference speakers do not necessarily reflect those of the compa-nies they represent, nor ExL Events, Inc.
Please Note: Speakers and agenda are subject to change without notice. In the event of a speaker cancellation, significant effort to find a suitable replacement will be made. The content in ExL slide presentations, including news, data, advertisements and other infor-mation, is provided by ExL’s designated speakers and is designed for informational purpos-es for its attendees. It is NOT INTENDED for purposes of copywriting or redistribution to other outlets without the express written permission of ExL’s designated speaking parties. Neither ExL nor its content providers and/or speakers and attendees shall be liable for any errors, inaccuracies or delays in content, or for any actions taken in reliance thereon. EXL EVENTS, INC. EXPRESSLY DISCLAIMS ALL WARRANTIES, EXPRESSED OR IMPLIED, AS TO THE ACCURACY OF ANY CONTENT PROVIDED, OR AS TO THE FITNESS OF THE INFOR-MATION FOR ANY PURPOSE. Although ExL makes reasonable efforts to obtain reliable content from third parties, ExL does not guarantee the accuracy of, or endorse the views or opinions given by any third-party content provider. ExL presentations may point to other websites that may be of interest to you, however ExL does not endorse or take responsibility for the content on such other sites.
How to Register:
Early Bird Pricing Register by September 16, 2016
$1,895
Registration Fees for Attending ExL’s Medical Device Public Relations & Communications Summit:
EBStandard Pricing
Register after September 16, 2016
$2,095
SPOnsite Pricing
$2,195
OS QUESTIONS? COMMENTS? Do you have a question or comment that you would like to be addressed at this event? Would you like to get involved as a speaker or discussion leader? Please contact Senior Conference Director Sarah Goldsmith at [email protected].
GROUP DISCOUNT PROGRAMOffers may not be combined. Early bird rates do not apply. To find out more on how you can take advantage of these group discounts, please call 866-207-6528.
SAVE 25% PER PERSON WHEN REGISTERING FOUR For every three simultaneous registrations from your company, you will receive a fourth complimentary registration to the program (must register four at one time). This is a savings of 25% per person.
SAVE 15% PER PERSON WHEN REGISTERING THREE Can only send three? You can still save 15% off of every registration.
MEDIA PARTNERS
866-207-6528
www.exlevents.com/DevicesPR
ExL Events Inc. 494 8th Ave, Fourth Floor
New York, NY 10001
888-221-6750
MEDICAL DEVICE PUBLIC RELATIONS
& COMMUNICATIONS SummitIncrease Company and Brand Awareness
Among Your Most Important Audiences
November 3-4, 2016 | WESTIN MINNEAPOLIS | Minneapolis, MNJoin discussions that impact your bottom line
DEMONSTRATE VALUE
CREATE MULTICHANNEL COMMUNICATIONS
EFFORTS
PARTNER WITH HOSPITALS
COMMUNICATE DIRECTLY WITH PATIENTS
Conference Code: C861
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How to Register:
To Register, Contact Erika Banchs [email protected] or 917-258-5147
To Register, Contact Erika Banchs
[email protected] 917-258-5147
866-207-6528
www.exlevents.com/DevicesPR
ExL Events Inc. 494 8th Ave, Fourth Floor
New York, NY 10001
888-221-6750
