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Partnership for Luxury Brands at Austin F1 US Grand Prix Race
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2012 Helicopter Welcome Centers
for the U.S. Grand Prix in Austin
Thursday, November 15th – Monday, November 19th
• In November, the ultra high net worth world of Formula 1 Motorsport Racing will descend on Austin for the Inaugural U.S. Grand Prix at the newly constructed Circuit of the Americas (COTA). Over 100,000 spectators and sponsors are expected.
• Only about 1,500 of the ultra high net worth VIPs will be arriving by helicopter to and from the track from five Austin area Heliports operated by Charlie Bravo Charter, the Official Charter Partner of COTA.
• Heliports will be at five dedicated locations, three of which are also prime landing locations for private aircraft. Another is in the downtown area, just blocks from all the luxury hotels. The fifth is located at a prestigious country club/resort/spa on Austin’s west side.
• There will be a welcome center at each of the five Heliports with an opportunity to meet and greet the 1,500 elites.
Audience
Private jet owners and F1 VIPs make up the Core Customer for Luxury Brands –
• Average individual wealth is greater than $50 million
• 88% interested in fast cars and motor sports
• 25% play golf and travel to golf destinations
• 36% interested in yachting
• 25% collect fine art • 45% took a cruise
• 85% purchased wine or spirits
• 90% own multiple homes and own or lease luxury vehicles
• 90% purchased fine jewelry
• 75% purchased fashion/accessories
• 80% stayed in a hotel/resort & spa for business and leisure
Heliport Location 1: Signature Flight Support – Austin
Thursday, November 15: 12:00pm – 8:00pm Friday & Saturday, November 16-17: 8:00am – 8:00pm
Sunday, November 18: 7:00am - 8:00pm Monday, November 19: 8:00am - 8:00pm
Heliport Location 2:
Austin Executive Airport Thursday, November 15: 12:00pm – 8:00pm
Friday & Saturday, November 16-17: 8:00am – 8:00pm Sunday, November 18: 7:00am - 8:00pm Monday, November 19: 8:00am - 8:00pm
Heliport Location 3:
Redbird Skyport - San Marcos Thursday, November 15: 12:00pm – 8:00pm
Friday & Saturday, November 16-17: 8:00am – 8:00pm Sunday, November 18: 7:00am - 8:00pm Monday, November 19: 8:00am-8:00pm
This location will serve the San Antonio passengers (just 25 miles south of the track).
Heliport Location 4: Downtown Embassy Suites
Friday, November 16: 8:00am – 6:00pm Saturday, November 17: 8:00am - 6:00pm
Sunday, November 18: 7:00am-8:00pm
!!!!!!!!!!!!!!Embassy Suites
Heliport Location 5: Barton Creek Driving Range
Friday, November 16: 8:00am – 6:00pm Saturday, November 17: 8:00am - 6:00pm Sunday, November 18: 7:00am - 8:00pm
Helicopter Welcome Centers for the U.S. Grand Prix in Austin
• Heliport locations offer opportunities for corporate hospitality partners in a welcome center and
ride & drive/auto static display. • Luxury brands may showcase a limited number of new products & services that guests may
interact with. High-end gift bags and sampling are also offered. • Packages include preferred booking for helicopter charter to the track, heliport signage, product
or service demonstration area, seating and refreshments, and gift bag inclusion.
Heliport Welcome Hospitality is Open - Thursday, November 15th through Monday, November 19th .
Hours at each location vary. Please see individual slides for location and hospitality hours.
Charlie Bravo Aviation ~ 160 Terminal Drive ~ Georgetown, TX 78628 ~ (512)868-9000
Sponsor fees vary per category and space requirements. Payment due with signed agreement. Partners are responsible for all
additional costs, including construction of company/product branded area, staff, travel, hotel and transportation.
Sponsor Information: Charles Ward [email protected]
(214) 995-5584 Please Visit, www.IdeasUSA.com