Meet the rest of our team:

2013 Tourism figures:

In 12 months May 2012/2013 overseas visits up by 1% approx.56m

Expenditure rose by 4%

Quarterly change from a year earlier in visits abroad by UK residents

2013 Tourism figures first quarter 2013:

• Visits abroad by UK residents Q1, 2013 static at 10.3 million • Leisure continues to be the main reason for UK visits abroad, +1% = 5.8m holiday visits • Visits to Europe increased by 2% • Number nights spent abroad down 1.1% compared with Q1 2012 • Expenditure increased by 3.2% to £6.1 billion • Spending in Europe increased by 4%

2013 UK visits to Lithuania: . Up 21% 2nd quarter, . Reaching 19,800 in total . 6th place in overseas tourism rankings, 5th Germany, 1 to 4th places neighbours . Total British visitors in 2012 65,600 / 37,800 in tourism accommodation 2014 Forecast:

•UK visits to EU destinations are expected to increase by 4.0% in 2014 and 4.6% in 2015 • UK figures to Lithuania expected to exceed the growth figures of the rest of the EU. :

STRENGTHS

• Accessible:2hr flight time

Regional airport departures 3 airlines inc. 2 low cost carriers

• Affordable, 4.04 Litas = £1 GBP / not in Euro • Attractive (not a stag/hen weekend break) • Historical, cultural and traditional • The ‘unexplored’ Baltics • Conservative, sustainable tourism development approach • Beach, spa, soft adventure - more than a city break • English widely spoken • Proactive and supportive Embassy • Large number of Lithuanians in the UK

WEAKNESSES

• Only low cost airlines, no national airlines • Less well known • Distance between Vilnius and coast • Misconception of attractiveness • Unknown gastronomy • Unknown history and culture

Q2. Have you visited Lithuania and/or its capital city Vilnius in the past? 1,485 UK

respondents

52% of respondents

perceive Lithuania

as a city break

21% a beach holiday

28% as a Baltic Tour

67% are on

facebook/26%

57% female

50% between 35 and 54 yrs old

25% 25 to 34 yrs

20% 55 yrs+

5% 16 to 24 yrs

51% in management

24% unemployed (retired or non-working spouses)

86% haven't visited the other Baltic States and only

10% had visited Poland

Profile of past visitors to Lithuania from the UK

Achievements so far and forthcoming projects…..

6000 travel agents

1500+ homeworkers

250 tour operators

2 multiples Tui v Thomas Cook

Advantage Travel

Worldchoice

AITO, ABTA, Tourism Society, ITT

10% increase in tour operators programming

Lithuania as a stand alone destination

UK Leisure Travel Trade

Sponsoring the Responsible Tourism Awards 2013, Best Photographic Entry

Most recently the PR team have secured Lithuania a nomination for ‘Best Destination’ at the Responsible Tourism Awards

•Regular press releases &

news

•Seminars and meetings

•Feature / Editorial Ideas

•ANTOR Membership, ANTOR

Meets BGTW & Meets the

Media

•Press Monitoring

•Social Media & Blog

Networking

Food & Travel Media Visit – 8 page feature on Lithuania worth £40,000 AVE and reaching 79,000 readers The Sun Media Visit -Double page, £50,000 reaching 2,2m readers

Negotiations with high profile media publications targeting both the travel trade and consumer titles.

Prizes: •City Breaks •Lithuanian Beer •Martynas CD’s

Aims: •Increased awareness •Driving traffic to the website

World Travel Market 2013 – Media and Trade focus

Tourism Society Workshop and Tour 2014

Online Travel Training Launch Night

Fam and press trip hosting

Good rates/special offers for tour operators and leisure groups

Attend WTM

Participate in the UK events

How can you get involved?

Contact Us! Follow us!

Lithuanian Tourism Office in the UK

Tel: 020 8877 4516 Fax: 020 8874 4219

Email: lithuania@representationplus.co.uk

Website: www.lithuania.travel/uk

‘Lithuanian Tourism Office in the UK’

@visitLithuania