MEGA BLOKS® TEENAGE MUTANT NINJA TURTLES™ MOVIE LAUNCH CONTEST

(the “Contest”) OFFICIAL RULES AND REGULATIONS (“Rules”)

NO PURCHASE NECESSARY. CONTEST RUNS FROM MAY 23, 2016 TO MAY 27, 2016. MUST BE 13 YEARS OF AGE OR OLDER. FIVE (5) MEGA BLOKS TEENAGE MUTANT NINJA TURTLES DAILY PRIZE PACK WINNERS AND ONE (1) MEGA BLOKS TEENAGE MUTANT NINJA TURTLES GRAND PRIZE PACK WINNER TO BE SELECTED BY A PANEL OF JUDGES (ARV OF DAILY PRIZE PACKS BETWEEN US$20 AND US$70/PRIZE PACK AND ARV OF GRAND PRIZE PACK US$205). SEE BELOW FOR HOW TO ENTER AND ALL OTHER CONTEST DETAILS. 1. WHO CAN ENTER The Contest is open to all legal residents of Canada and the United States who are 13 years of age or older at the time of entry, with the exception of residents of Puerto Rico and other U.S. territories and possessions outside the continental United States, and who have a Facebook account (www.facebook.com). To create a Facebook account, simply go to www.facebook.com and complete the sign-up process; there is no cost associated with joining Facebook. Contest is void in Puerto Rico and U.S. territories and possessions outside of the continental United States and where restricted or prohibited by law or where subject to registration requirements. This Contest shall only be construed and evaluated according to the laws applicable thereto in Canada and the United States. Employees, representatives and agents of MEGA Brands Inc. (“MEGA Brands”), Viacom Media Networks, a division of Viacom International Inc. (“VMN”) and their respective affiliates and subsidiaries and their respective immediate family members (parent, child, sibling and spouse) and persons living in the same households of each (whether related or not) are not eligible to participate in the Contest. 2. HOW TO ENTER The Contest will run starting on Monday, May 23, 2016 at 11:00 a.m. (ET) and close on Friday, May 27, 2016 at 11:59 p.m. (ET) (the “Promotion Period”). Five (5) Daily Prize Packs (one per day) and one (1) Grand Prize Pack to be awarded throughout the Promotion Period. Daily Prize Pack To enter for a chance to win the Daily Prize on any given calendar day during the Promotion Period, simply go to http://www.facebook.com/megabloks on the day in question, click on the link to the Mega Bloks Teenage Mutant Ninja Turtles Movie Launch Contest and follow the on-screen entry instructions to complete the required

action for that day. Once you complete the daily action, you will automatically be entered into the Contest for that day’s prize. Grand Prize Pack To be eligible to win the Grand Prize Pack, you must have completed the daily action for each of the five (5) calendar days during the Promotion Period. Regardless of the number of times you complete the daily action on any given day during the Promotion Period, you are limited to a maximum of one (1) entry per day. Entries will be cleared on a daily basis throughout the Promotion Period; as such, to be eligible to win the prize on any given day during the Promotion Period, you must enter on the day in question. All entries must be original. ALL ENTRIES ARE SUBJECT TO REVIEW BY MEGA BRANDS ONCE POSTED ON THE CONTEST PAGE. MEGA BRANDS RESERVES THE RIGHT TO REVIEW AND DELETE ANY DUPLICATE ENTRY OR ANY ENTRY THAT IT CONSIDERS TO BE INAPPROPRIATE OR INELIGIBLE FOR ANY REASON, IN ITS SOLE DISCRETION. IN PARTICULAR, MEGA BRANDS WILL DELETE ANY ENTRY SUBMITTED BY ANY PERSON UNDER THE AGE OF 13 OR ANY PERSON WHO PROVIDES INFORMATION THAT LEADS MEGA BRANDS, IN ITS SOLE DISCRETION, TO BELIEVE THAT THE ENTRANT IS UNDER THE AGE OF 13. ANY ENTRY THAT IS DELETED FROM THE CONTEST PAGE WILL NOT GIVE RISE TO AN ENTRY FOR THE CONTEST. Any attempt to obtain more than the permitted number of entries per person for the Contest by using different or multiple identities, log-ins, any automated entry system, or any other method is prohibited and will result in disqualification. In the event of a dispute, all entries will be deemed to have been submitted by the owner of the Facebook account used in connection with the entry. By entering this Contest, you consent to the use of your name, likeness and Contest entry by MEGA Brands for promotional purposes without compensation, worldwide and in perpetuity and in any form of media, including the Internet. 3. PRIZES Daily Prize Packs FIVE (5) DAILY MEGA BLOKS TEENAGE MUTANT NINJA TURTLES CONSTRUCTION SET PRIZES, consisting of:

(a) DAY 1 (May 23, 2016): Battle Wagon (ARV US$50); (b) DAY 2 (May 24, 2016): Moto Attack Assortment (ARV US$30); (c) DAY 3 (May 25, 2016): Jungle Takedown (ARV US$35);

(d) DAY 4 (May 26, 2016): Kraag CRYO Chamber (ARV US$20); and (e) DAY 5 (May 27, 2016): Lair Hideout (ARV US$70).

Grand Prize Pack ONE (1) GRAND PRIZE PACK consisting of one (1) of each of the MEGA BLOKS TEENAGE MUTANT NINJA TURTLES construction sets awarded on Days 1 to 5 of the Contest (Grand Prize Pack ARV US$205). No entrant is eligible to receive more than one prize pack. Prizes must be accepted as awarded and may not be transferred; no cash or other substitutions allowed by winners. All prizes are subject to availability and MEGA Brands reserves the right to substitute a prize (or any element thereof) for a prize of equal or greater value. MEGA Brands makes no representation that a prize awarded hereunder can be sold or traded at the stated value. 4. WINNER SELECTION On each day during the Promotion Period, an impartial panel of three (3) judges consisting of MEGA Brands employees selected for the purposes of the Contest (the "Judges") will review all the eligible entries received for the day in question and will select the Daily Prize Pack winner from amongst these entries. On the final day of the Promotion Period, the Judges will select the Grand Prize Pack winner from amongst all eligible entries received throughout the entire Promotion Period. The judging will be conducted on an anonymous basis (i.e. Judges will not know the identity of the person having submitted the entry). The criteria that will be used by the Judges to determine the Daily Prize Pack Winners are: creativity, humour, originality and innovation. Equal weight will be assigned to each judging factor. This Contest is a game of skill. The odds of winning a prize will depend upon the total number and calibre of eligible entries received. If you are selected as a winner at any time during the Promotion Period, you will no longer be eligible to win another prize in the Contest.

5. WINNER NOTIFICATION, ACCEPTANCE AND DELIVERY OF PRIZES Each Contest Winner (together, the “Selected Entrants”) will be notified via e-mail (to the e-mail address provided in his/her Contest entry form) on the date on which he/she is selected as a potential winner. Each Selected Entrant will have up to seven (7) business days following such notification to contact MEGA Brands in order to complete the winner verification process. BY ENTERING THIS CONTEST, YOU EXPRESSLY AGREE TO ALLOW MEGA BRANDS TO USE THE E-MAIL ADDRESS YOU HAVE PROVIDED IN YOUR CONTEST ENTRY FORM TO CONTACT YOU SHOULD YOU BE A SELECTED ENTRANT. Prizes will be mailed to each Selected Entrant, to the address provided by e-mail, within 30 business days of the winner selection and verification process. MEGA Brands will not be responsible for any prizes returned as undeliverable and will not replace any prizes that are lost or stolen. MEGA Brands reserves the right to award any prize not claimed or returned as undeliverable to an alternate entrant to be selected by the Judges from remaining eligible entries. If a Selected Entrant is not eligible or otherwise fails to comply with these Rules, he or she will be disqualified. All entries are subject to verification prior to awarding a prize. Prior to receiving his or her prize, each Selected Entrant (or his or her parent or legal guardian, in the event that he or she has not as yet reached the age of majority in the jurisdiction in which he or she resides) will be required to sign: (a) a declaration of compliance with the Rules; and (b) a release form confirming acceptance of his or her prize as awarded and releasing MEGA Brands, its affiliates and subsidiaries, and its and their directors, officers, employees, representatives and agents from any liability relating to this Contest and/or his or her prize, failing which such person will be deemed to have forfeited his or her prize. In addition, in order to win, if a Selected Entrant is a Canadian resident, he or she must correctly answer, unaided, an arithmetical, time-limited, skill-testing question (which will be administered by e-mail). Federal, provincial/state and local taxes or any other assessments and any costs or expenses relating to the acceptance and/or use of a prize are the sole responsibility of the winner. For a list of winners (available after June 30, 2016), send a self-addressed stamped envelope to “Mega Bloks Teenage Mutant Ninja Turtles Movie Launch Contest”, MEGA Brands Inc. (attention: Paula del Castilho), 4505 Hickmore, Montreal, Quebec, Canada H4T 1K4. 6. PRIVACY MEGA Brands and its promotional partners will only use the personal information contained in your entry for the purpose of administering the Contest and awarding the prizes (unless you have indicated that you want to receive e-mails about MEGA Brands’

toys and products from MEGA Brands and/or its promotional partners, in which case we will use your personal information for that too). If you win a prize, MEGA Brands can also use your name, likeness and Contest entry for promotional purposes. We will keep your personal information in accordance with our privacy policy. To consult our privacy policy, please visit http://www.megabrands.com/en/site/privacypolicy.php. 7. LAWS AND REGULATIONS All federal, state/provincial and municipal laws and regulations apply. Any Contest entries not complying with any applicable federal, state/provincial and municipal laws or regulations will be considered to be null and void. For residents of Quebec only: In the Province of Quebec (Canada), any litigation respecting the conduct or organization of a publicity contest may be submitted to the Régie des alcools, des courses et des jeux for a ruling. Similarly, any litigation arising in the Province of Quebec (Canada) respecting the awarding of a prize may be submitted to the Régie only for the purpose of helping the parties reach a settlement. 8. GENERAL MEGA Brands is not responsible for printing or typographical errors in any Contest-related materials; for lost, stolen, late, misdirected, damaged, incomplete, illegible, or postage-due mail, or for transactions that are lost or fail to enter the processing system, are processed, reported, or transmitted late, or are lost for any reason including computer, telephone, paper, or any other malfunction including human error. If, for any reason, the Contest cannot run as planned or the prizes cannot be awarded, including by reason of infection by computer virus or bugs, tampering, unauthorized intervention, fraud, technical or other failures or difficulties, or the occurrence of any force majeure event, subject to applicable law, MEGA Brands, at its sole discretion, reserves the right to cancel, terminate, suspend or modify this Contest, in whole or in part, at anytime without prior notice to you. If the Contest is cancelled for any reason before completion of the Promotion Period, all valid entries received up to the point of termination will be included in a random drawing to award the prizes. Submitted materials (including your Contest entry) become the sole property of MEGA Brands. By entering this Contest, you agree to be bound by these Rules and waive any right to claim ambiguity in the Contest or the Rules. If you do not comply with these Rules, you are subject to disqualification. You further agree to be bound by any and all decisions of MEGA Brands relating to the Contest, which you agree shall be final and binding upon you in all respects.

ANY ATTEMPT TO DELIBERATELY DAMAGE THE ENTRY SITE OR UNDERMINE THE LEGITIMATE OPERATION OF THIS CONTEST IS A VIOLATION OF CRIMINAL AND CIVIL LAWS. SHOULD SUCH AN ATTEMPT BE MADE, MEGA BRANDS RESERVES THE RIGHT TO SEEK REMEDIES AND CLAIM DAMAGES (INCLUDING ATTORNEYS’ FEES) FROM YOU TO THE FULLEST EXTENT PERMITTED BY LAW. 9. LIMITATIONS OF LIABILITY BY ENTERING, YOU ACKNOWLEDGE AND AGREE THAT MEGA BRANDS, VMN, FACEBOOK, OFFERPOP CORPORATION, THEIR RESPECTIVE AFFILIATES AND SUBSIDIARIES, AND THEIR RESPECTIVE DIRECTORS, OFFICERS, EMPLOYEES, REPRESENTATIVES AND AGENTS (COLLECTIVELY, THE “CONTEST INDEMNIFIED PARTIES”) SHALL NOT BE RESPONSIBLE FOR, AND YOU SHALL RELEASE AND HOLD THEM HARMLESS FROM, ANY AND ALL INJURY, ACCIDENT, DELAY, INCONVENIENCE, CLAIM, DAMAGE (INCLUDING COMPENSATORY, DIRECT, INCIDENTAL, CONSEQUENTIAL OR OTHER DAMAGE), COST, EXPENSE AND/OR LIABILITY WHATSOEVER WITH RESPECT TO OR IN ANY WAY ARISING FROM OR IN CONNECTION WITH, IN WHOLE OR IN PART, DIRECTLY OR INDIRECTLY, FROM ACCEPTANCE, POSSESSION, MISUSE OR USE OF ANY PRIZE OR PARTICIPATION IN THIS CONTEST OR IN ANY CONTEST-RELATED ACTIVITY, EVEN IF CAUSED BY THE NEGLIGENCE OF ANY OF THE CONTEST INDEMNIFIED PARTIES (COLLECTIVELY, THE “LOSSES”). NONE OF THE CONTEST INDEMNIFIED PARTIES ARE RESPONSIBLE FOR ANY LOSSES IN CONNECTION WITH (i) INCORRECT OR INACCURATE INFORMATION FOR ANY REASON, INCLUDING IF CAUSED BY WEB SITE USERS OR BY ANY OF THE EQUIPMENT OR PROGRAMMING ASSOCIATED WITH OR UTILIZED IN THE CONTEST OR BY ANY TECHNICAL OR HUMAN ERROR WHICH MAY OCCUR IN THE PROCESSING OF SUBMISSIONS IN THE CONTEST, (ii) PROBLEMS OR TECHNICAL MALFUNCTION OF ANY TELEPHONE NETWORK OR COMMUNICATIONS LINE, COMPUTER ON-LINE-SYSTEMS, SERVERS OR PROVIDERS, COMPUTER EQUIPMENT, SOFTWARE, DATA TRANSMISSION, E-MAIL SYSTEM, OR ANY TECHNICAL PROBLEMS OR TRAFFIC CONGESTION, (iii) ERROR, OMISSION, INTERRUPTION, DELETION, DEFECT, DELAY IN OPERATION OR TRANSMISSION, THEFT OR DESTRUCTION OR UNAUTHORIZED ACCESS TO, OR ALTERATION OF, ENTRIES OR (iv) DAMAGES TO YOU OR TO ANY OTHER PERSON, INCLUDING DAMAGES TO YOUR OR THEIR COMPUTER SYSTEM, RELATED TO OR RESULTING FROM ENTERING, PARTICIPATING OR DOWNLOADING MATERIALS IN CONNECTION WITH THE CONTEST.

10. FORCE MAJEURE The failure of MEGA Brands to comply with any provision of these Rules due to an act of God, hurricane, war, fire, riot, earthquake, terrorism, act of public enemies, actions of governmental authorities, labour disruption or other force majeure event will not be considered a breach of these Rules. 11. TRADEMARKS AND COPYRIGHT Copying or unauthorized use of any copyrighted material or trademarks without the express written consent of its owner is strictly prohibited. Sponsor: MEGA Brands Inc., 4505 Hickmore, Montreal, Quebec, Canada, H4T 1K4. This Contest is in no way sponsored, endorsed, administered by or associated with VMN, Facebook or Offerpop Corporation. Any references to any of MEGA Brands’ products, services, or offerings in connection with this Contest by trade name, trademark, or otherwise do not constitute or imply endorsement, sponsorship or recommendation thereof by Offerpop Corporation. By participating in this Contest, you agree that you are providing your information to MEGA Brands and not to Facebook. © 2016, MEGA Brands Inc. All Rights Reserved. Mega Bloks is a registered trademark of Mega Brands Inc. © 2016 Viacom International Inc. All Rights Reserved. Teenage Mutant Ninja Turtles and all related titles, logos and characters are trademarks of Viacom Overseas Holdings C.V. Nickelodeon is a trademark of Viacom International Inc.