What would you like to grow?

whatwouldyouliketogrow.com.au

Creating a united organisation through internal communication

PwC What would you like to grow?2

The emerging business environment1Why PwC had to change what it was doing2

The experiment - that could have cost me my job!3

4 Practical tips for making it work

PwC What would you like to grow?3

1970s

PwC What would you like to grow?

What are our people & clients saying now?

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Shift

PwC What would you like to grow?

Using questions to shift our brand

PwC What would you like to grow?

Introducing the grow conversation

PwC What would you like to grow?

Social media on the Intranet

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PwC What would you like to grow?

PwC What would you like to grow?

A groundswell of conversation

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PwC What would you like to grow?

Dealing with the positive…. & the negative

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Collaboration between PwC offices - loved working with

Amar Jassal this year!

Working for PwC has provided me with the unique opportunity

to live and work in another country, how great is that !!!!!

This firm has so many perks – people forget how lucky they are.

I was dragged over the coals for speaking my

mind on here, wonder if you will too.....

I think we have a whinge wall

PwC What would you like to grow?

Internal Engagement & Comms What’s in it? How do I use it?

Brand Pack

How PwC is building relationships and creating value through WWYLTG

Context and rationale to guide conversation about our local brand strategy and the global repositioning

Talking points included in slide notes

In Town Halls, team meetings or 1:1s

Q&As

Can you tell me more?

The what, why, when & how of all things brand Have it in your back pocket but avoid using the material in presentations.

Collateral

Energising tactics

Online “Grow” wall for staff to post their commentsLaunch videoPartner office stickers Gruen Transfer webcast Change stickers (partner offices) Email SignaturesScreen saverDigital signage (foyer & office screens) Sydney foyer walls & Level 10 reception Laptop stickersBranded business cards

Further information, details and usage/download instructions will be provided on where required

Grow Conversation Guide

How can you build relevant & meaningful conversations around growth?

Ideas for the many different types of conversations you can have about growth with clients and with your teams – macro issues, industry agendas, relationships, community, coaching etc

Town Halls, group meetings or 1:1s

Client Conversation Guide Guidance for having a conversation about the brand with clients

To prep for client meetings

Strategic Marketing wiki Videos, presentations, consumer sentiments from ‘Change’, contacts and everything you could ever possible want to know about the brand

Further reading and reference for yourself or to direct others to

PwC What would you like to grow?12

Maintaining Momentum

PwC What would you like to grow?

Results so far (since September)

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Over 15,ooo interactions

1200 posts 1151 comments Over 8000 likes

Connected people across the

business – groups established (book club, blood giving) and membership

grown (GLBT network)

Influenced change in 2

policies (previously

immovable) leave policies

Reduced email traffic – given

people a vehicle to promote their own

cause

Staff Engagement survey April – watch this

space

Given leadership

confidence to use and

promote other social media

platforms

PwC What would you like to grow?14

Aligned to the business strategy1Looks familiar 2

Clear policy in place 34 Have a plan

What made it work?

5 Embrace the uncertain & hold the line

Add closing statement here…

© 2011 PricewaterhouseCoopers. All rights reserved. In this document, “PwC” refers to PricewaterhouseCoopers a partnership formed in Australia, which is a member firm of PricewaterhouseCoopers International Limited, each member firm of which is a separate legal entity.