MELJUN CORTES Analytics Skills for Careers

7/27/2019 MELJUN CORTES Analytics Skills for Careers

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2013 IBM Corporation

How Analytics Skills Translate into Careers

March, 2013

Dennis ButteraAnalytics Curriculum SME

IBM Canada Software Lab


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All perspectivesPast (historical, aggregated)

Present (real-time)Future (predictive)

At the pointof impact

All decisionsMajor and minor

Strategic and tacticalRoutine and exceptionsManual and automated

All informationAll information

Transaction dataApplication data

Machine dataSocial dataEnterprise content

All peopleAll departments

Experts and non-expertsExecutives and employees

Partners and customers

ANALYTIC-DRIVEN ORGANIZATIONS are distinguished by theirability to leverage

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Advanced client segmentation

Leveraging customer sentiment analysis

Reducing customer churn

Optimizing the supply chain

Deploying predictive maintenance capabilities

Transform threat & fraud identification processes

Operations

Enabling continuous planning and forecasting

Automating financial and management reporting Improving visibility, insight and control

Finance

Making risk-aware decisions

Managing financial and operational risks

Reducing the cost of compliance

Risk

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Examples

and focusing on high-value initiatives in core BUSINESS AREAS

1 Customers


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Significant Shifts Are Giving Rise to New Opportunities

Scorecarding &

Dashboarding

Predictive

Modeling

Sentiment

Analysis

Reporting &

Visualization

Business Rules

& Optimization

SocialAnalytics

Forecasting &Simulation

Real-timeDecisions

Capabilities

Reporting, Analysis, & Predictions

Scorecarding & Dashboarding

Modeling

Planning, Budgeting & Forecasting

Resource Optimization

Predictive Analytics Statistical AnalysisData & Text Mining

Business Rules & Optimization

Forecasting & SimulationReal-time DecisionsCapabilities

Operational Analytics

Capabilities

FinancialReporting

PerformanceManagement

Planning, Budgeting& Forecasting

ProfitabilityModeling

DisclosureManagement

FinancialConsolidation

Scorecarding &

Dashboarding

Predictive Analytics

Incentive CompensationManagement

Financial Analytics

Customer Analytics

Capa

Scenario

Modeling

Workflow

Reporting &

Visualization

Business Rules& Optimization

Real-timeDecisions

Planning

Collaborating

Data Management

Risk Analytics


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Business Analytics Portfolio (Capabilities)

INDUSTRY

SOLUTIONS

FUNCTIONAL

SOL

UTIONS

CORE

CAPABILITIES

SOFTWARE

CATEGORIES


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Industry Consistently Mentions Four Key Skills They Look to Hire

The Business Analyst

Applies business intelligence, predictiveanalytics, and other techniques to turninformation into business insight

Source: IBM Tech Trends report 2012

The Data Scientist

Combines the skills needed to collect,store, manage, and understand patternsand trends in data

The Cyber Security Professional

Requires a broad portfolio of security

skills and systems thinking applied tobusiness priorities

The Next Generation Software Engineer

Employs the skills and methodologies

needed to keep pace with the rapidlyevolving software engineering discipline

Analytics and Big Data

60% of enterprises face a shortage

of business analytics skills today

40% of enterprises report a skills

shortage in ability to manage information

39% of organizations adding IT staff plan

to hire information security professionals

65% of enterprises face a shortageof mobile development skills today

Information Security Software Engineering & Mobile Dev


7/16 2013 IBM Corporation

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Significant Shifts Are Driving Skill Needs

Approach to skills development:

Proactively develop IT skills to meet anticipated future business needs

Top analytics skill target is operational or financial risk management and

analysis

Skills to mine big data with expertise in probability, statistics and

mathematical modeling

Analytics and adoption skills:

Data modeling (prototypes, scenarios, simulations)

Graphical dashboards

Actionable insights to frontline employees Social analytics/ Text analytics/ Social analytics/ Web Analytics

Database management

Probability, statistics, mathematical modeling

Data mining



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Business Analytics Skills Span Five Major Areas That CrossIndustry and Role-based Silos



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Sample Analytics ProgramsBusiness Analytics,Predictive Analytics

Information Architecture Deep Computing Analytics

Business School (DePaul,Fordham, Ghent, Yale) Computer Science or IT Mgmt(Boston U, U Lyon, Peking U) Engineering, Math or ComputerScience (NCSU)

Knowledge Discovery

Decisions in Market Mgmt

Customer Relationship Mgmt

Analytic Tools for Business

Data Mining & Analysis

Business Intelligence

Image Analysis & Visualization

Precision Marketing

Predictive Analytics

Internet and Interactive Mktg

Data Querying & Reporting

Advanced Data Analytics

Inventory Management

Supply Chain Optimization

Channel Performance

Policy, Security, Privacy

Information Structures

Quantitative Methods

Database Design

Information Systems Analysis &Design

IT Strategy & ManagementData governance & Security

IT Security Policies and Procedures

Dating Mining for BI

Design & Implement DataWarehouse

Analysis & Information Mgmt

Enterprise ArchitectureEnterprise Information Design

Analytics and Info Mgmt

Database Administration

Analytic Tools & Techniques

Data Querying & Reporting

Data Cleaning

Statistical Programming

Data Mining

Geospatial Data Analytics

Data Visualization

Multiple Linear Regression

Logistics Regression

Forecasting

Linear Programming

Advanced Modeling

Statistical Methods for ProcessImprovement

Data Privacy & Security

Advanced Data & Text Mining

Financial Analytics

Risk Analytics



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Types of Work Across Categories

Category Types of Work List of Example Projects (non-exhaustive)

Basic Analytics Reports Dashboards Scorecards OLAP (On-Line Analytical

Processing) Functional Solutions

EDM Reports SOA (Service Oriented Architecture) Reporting Direct Reporting CXO (Chief Xcross Officer) Dashboard

Claims/Sales Performance Governance, Risk & Compliance Solutions (e.g.,

OpenPages)

AdvancedAnalytics

Data Mining & PredictiveAnalytics

Optimization Simulation Content Analytics Big Data

CIM Customer/Marketing Analytics (CKS) Claims Analytics Fraud, Severity, Subrogation,

Litigation, etc. Process Simulation Claims, UW, Billing, etc. Distribution/Agency Optimization Risk/Pricing/UW Analytics Text Mining/Analytics Big Data Solutions

Enterprise DataManagement

Enterprise Data Assets(DW/DM/ODS)

Analytic Cubes

Master Data Management Enterprise Content

Management

CIM (Customer Information Management) ECIF(Enterprise Customer Information File)

CIM Distributor MDM (B2B / Business 2 Business)

EDM including ETL (Extract Transform Load), DW(Data Warehouse), DM (Data Management), andOLAP Cubes

Information Lifecycle Management Content Management Claims/Policy

Program/ ProjectManagement

Program Management Project Management

EDM Program Management Project Management tasks associated with all listed

types of work


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Data Scientists are inquisitive: exploring, asking questions, doingwhat if analysis, questioning existing assumptions and processes

Discipline incorporates skills across Statistics Data visualization Computer programming Data mining Database engineering Machine learning

Common titlesData ScientistDecision ScientistAnalytics Specialist

Predictive ModelerData Visualization SpecialistMachine Learning EngineerComputational Scientist

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Master of Science inAnalytics

Data Science Certificate


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Data Stewards manage data across the enterprise, ensuring highlevels of data quality, integrity, availability, security, and privacy

Discipline incorporates skills across: Data architecture Data privacy & security Data quality Master Data Management Project management Compliance with business rules, laws and

regulations

Common titles:Data CuratorData StewardData Governance Specialist

Data Architect - GovernanceData Privacy ManagerCompliance Manager - Data ManagementMaster Data Management Architect

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Master of InformationManagement

MS in InformationManagement


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Data Architects create enduring data models providing users timelyand reliable access to data and analytics.

Discipline incorporates skills across Enterprise IT architecture Database engineering Data governance Data warehousing Information integration Data science Analytics

Common titlesData ArchitectData Warehouse ArchitectBusiness Intelligence Architect

Data EngineerInformation ArchitectInformation StrategistDirector/VP Data Management

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Masters in Information

Technology & Management

MS in Computer Information

Systems (DatabaseManagement & BusinessIntelligence)


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Visual Analysts promote the effective use of interactive visualinterfaces for complex and data-rich processes and systems

Discipline incorporates skills across Visual information systems Human cognition Statistical modeling Analytical reasoning Data management Information privacy

Common titlesVisualization DeveloperVisualization EngineerVisualization Data (Information) Specialist

Visual DesignerDirector, Visual AnalysisVisual Analytics Researcher

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Msc in Visual AnalyticsCertificate in VisualAnalytics


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Big Data Developers combine skills in software engineering,statistics, machine learning, and complex systems architecture

Discipline incorporates skills across Computer science Computational analytics Machine learning Database engineering Systems engineering and architecture

Common titlesNoSQL* software engineer (architect)Machine Learning software engineer(architect)

Algorithms engineer (designer)BI (analytics) developer (architect)

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MS in Computer Science


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Business Analysts combine analytics, communication skills and astrategic mindset to transform data into a competitive asset

Discipline incorporates skills across Data driven business strategy Industry specific experience Critical and analytical methods Analytics-driven decision making Communicate analytical findings Understanding of legal and ethical

implications of data analysis

Common titlesBusiness AnalystData AnalystMarket Analyst

Financial AnalystSupply Chain AnalystBusiness PlanningBusiness Strategist

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Msc in Business AnalyticsMS in Business AnalyticsMS in Marketing Analytics

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MELJUN CORTES Analytics Skills for Careers