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Page 1: MEM Assignment 3(Assessment 2)

8/3/2019 MEM Assignment 3(Assessment 2)

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AF – Jan 2012

Creative Arts & IndustriesUnit Number/sand Title

353Music EventManagement

Assignment Title: Research and Planning Portfolio

Functional Skills

EnglishPresentation

ICT

MathsCommunication

Briefing Date: 9/2/12 Submission Dates: 29/3/12

Review Dates: 15/3/12

Final Assessment Date: week 12

Assessor/s: Will Thomas IV: AF

Learners Name

Suggested Read ing:

Curran, M — Getting Gigs : The Musicians’ & Singers’ Survival Guide to Booking Better Paying Jobs (NMD Books, 2004)Mitchell, B — Gigging Musician : How to Get, Keep, and Play the Gig (Backbeat Books, 2001)Popyk, B — The Business Of Getting More Gigs as a Professional Musician (Hal Leonard, 2003)

Spellman, P — The Self- Promoting Musician (Berklee Press, 2000)Hanlon, J (Ed) et al — IMF Handbook : Guide to Professional Band Management (Sanctuary, 1999)Atkins, M – ‘Tour: Smart: Breaking the Band’ (2007) Smart Books

Learning Outcomes

1. Demonstrate understanding of knowledge and skills required in planning a tour2. Demonstrate understanding of how to plan and organise a month long tour with details of the costsinvolved in this endeavor.3. Develop research, managerial and team work skills

This module forms part of MUSPRA unit 353- Music Event Management

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Assignment

The success of event management relies on teamwork, effective planning, research and a good dealof creative thinking. You will also be assessed on your abilities to communicate your ideas effectively,so good presentation skills are also important.You will be set two main tasks set during the term, which will contribute to your event managementportfolio:

Work in groups to plan and organise a 30- date UK tour for a newly signed pop artist. Students mustwork in a managerial capacity to:

• Arrange transport and accommodation• Liaise with booking agent to create route/ venue schedule• Present a catering rider• Present a tech rider complete with stage plan• Create a spreadsheet of expenses including per diems and all crew fees• Identify ways to make profit

Evidence:Business Scenario- Students must create a verbal presentation and documents on the above to besubmitted as a tour support request to tutor acting as record company.

Evaluation-Students must evaluate their groups’ performance in this task identifying areas for improvement.

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Creative Arts & Industries

Tasks / Evidence / Submission Date Grading Criteria NYA WT Achieved

Task 1:Students work in groups tocreate documents on howthey intend to arrange thefollowing:

1. Transport andaccommodation

2. Tour route/ venueschedule

3. Catering rider4. Tech rider completewith stage plan

5. Expenses spreadsheetincluding per diemsand all crew fees

6. Identify ways to makeprofit

Students will then submitthese documents

accompanied with verbalpresentation :

In applying for ‘tour support’ student groups will present toTutor acting as recordcompany who will ‘sign off’ tour requests provided theymatch the criteria set out inthe ‘tour support agreement’

P1. Evidence a broad,theoretical understanding of theevent management process.

M1. 1. Evidence a thorough,theoretical understanding of theevent management process.

D1 . Evidence a comprehensive,theoretical understanding of theevent management process.

P2. Provide evidence of theirexperiences in workingconsistently efficiently andeffectively in a managementcapacity, relevant to theorganisation and staging of areal event, showingunderstanding of the relevantprocesses and intendedoutcomes.

M2. Provide good evidence of their experiences in workingconsistently efficiently andeffectively in a managementcapacity, relevant to theorganisation and staging of areal event, showing clear,detailed understanding of therelevant processes and intendedoutcomes.

D2. Provide excellent evidenceof their experiences in workingconsistently efficiently andeffectively in a management

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Evidence: Video presentation anddocuments:Group presentation to tutor, Details of creative meetings (minutes), excelspreadsheet of costs, hard copies of

riders and tech riders, route schedulescontracts; Verbal presentation of ideasto tutor.

Submission Date: Week 11 (29/3/11)

capacity, relevant to theorganisation and staging of areal event, showing clear,detailed and insightfulunderstanding of the relevantprocesses and intended

outcomes

P3. Evidence a criticalunderstanding of the degree towhich the event has beensuccessful and in defining where

improvements could have beenmade.

M3. Evidence a good criticalunderstanding of the degree towhich the event has beensuccessful and in defining whereimprovements could have beenmade.

D3. Evidence a high level of critical understanding of thedegree to which the event hasbeen successful and in definingwhere improvements couldhave been made.

Task 2

Evaluate your group’sperformance in this task

Include:

• How well have youresearched this task?Give examples.

• How have you usedexisting events toinform your decisionsin this task?

• How well you workedas a team?

What you have learnedas a group?• What you would do

differently next time?

Evidence: video Interview

Submission Date: Week (29/3/12)

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PLTS (Personal Learning & Thinking Skills)Key: IE – Independent Enquirers CT – Creative Thinkers RL – Reflective Learners TW –Team Workers SM – Self-managers EP – Effective Participators

Achieved: □ □ □ Assessor Feedback

Action Plan

Learners Feedback

Assessor Signed Date

Learner Signed Date