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MEMBERSHIP CLAFEBRUARY 2013
WEBINAR
Phyllis Shurn-HannahSHRM Northeast Field Services Director (FSD)
Scott Ferrin, SPHR SHRM Southwest Central Field Services Director (FSD)
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Membership – CLA (State & Chapter)
AGENDA
• November Membership Summit
• Membership Planning for 2013• Membership Drives• Resources and Planning Tools
• Local Members Only (LMO’s)
• Sources for your marketing ideas - SHRM is your partner
• Best Practice Sharing
• Upcoming Calls
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Happy Valentine’s Day
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Membership Goals 2013
2013 Membership Growth Goals
• 3 % increase in Chapter SHRM membership
• Membership Retention Goal - 80%
• Star: 1% - 3.99% Growth
• Superstar: 4+% Growth
All goals are growth based on 12/31/2012 SHRM membership
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Membership Summit
The five key membership life stages:• Awareness
• Recruitment
• Engagement
• Renewal
• Reinstatement
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Membership Summit
Key Points
• Basics
• Membership cycle
• Using Social Media
• Get Everyone Involved
http://www.shrm.org/Communities/VolunteerResources/Pages/MembershipCLA.aspx
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Developing your Strategic Plan
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SWOT Analysis
Strengths
Weaknesses
Opportunities
Threats
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A Chapter Resource - Local Members Only
Local Members Only (LMO)• Members of the Chapter, not SHRM• Joining both increases retention• Chapter Member Discount Code 0115• $15.00 Discount
• SHRM Membership Brochures• SHRM Membership: A Smart Investment• SHRM Member Benefits• And More…See Link Below
http://www.shrm.org/Communities/VolunteerResources/ResourcesforChapters/Pages/CHAPRmarket.aspx
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Membership on the VLRC
WWW.SHRM.ORG/VLRC
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SHRM Resources
http://www.shrm.org/Communities/VolunteerResources/Pages/MembershipCLA.aspx
• Chapter Discount Code 0115• $15.00 Discount
• 2013 Membership Budget• Mailings• Meet-ups• Networking Events
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SHRM Resources
http://www.shrm.org/Communities/VolunteerResources/Pages/MembershipCLA.aspx
EMAIL MARKETINGHow to Write the Perfect Email Subject Line http://unbounce.com/email-marketing/perfect-subject-line/ Infographics: When to send emailshttp://blog.getresponse.com/best-time-to-send-email-infographic.html
SOCIAL MEDIASocial media best practiceshttp://www.clickz.com/clickz/column/2199638/7-social-media-tactics-your-2013-budget-needs-to-succeed-research
COOL STATS21 Internet Marketing Statistics That May Surprise You http://blog.hubspot.com/blog/tabid/6307/bid/33328/21-Internet-Marketing-Stats-That-Will-Blow-Your-Mind.aspx
Direct Marketing Association: 2012 Response Rate Reporthttp://www.dmnews.com/dma-direct-mail-response-rates-beat-digital/article/245780/
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Best Practice Sharing
1. What is/has been your best membership recruitment activity?
2. What is your biggest challenge in growing your membership?
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Next Meetings
2013 Membership CLA Webinars• May 9th – 4 pm ET• August 1st – 2 pm ET• December 11th – 2 pm ET
Look for the link in the SHRM Update!
2013 Membership Marketing Summit at Leadership Conference • November 21-23, 2013• National Harbor Maryland
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Thank you for Volunteering
Membership CLA Champions
Phyllis Shurn-Hannah
Scott D. Ferrin, SPHR
