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Membership Engagement through events
“Our journey in 2014”
Mission: To drive the success of our profession, and promote veterinary science for the benefit of animals, our members and the community.
AVA Staff Meeting – August 2014 Kandy Musgrave – National Events Manager
Mission - Events
• Maximise the number of people attending our events– Deliver the best value to our
members– Attract, recruit and retain non-
members
AVA Strategic plan – member engagement
Key focus areas: speaking out, members and strong organisation.
Membership engagement:“prioritises the needs of members, ensuring they
understand AVA’s role and they value they receive as a member.
We also want to provide new and effective ways for members to engage with the association and each
other”.
Where have we been in 2014?• 20 – 2 days+ events• 30 + webinars• Plus workshops and branch
meetings• Reached over 3,200 veterinary
professionals
Major Conferences
2,790Paid
delegates
What was new?• Updated event scheduling policy
– improved spread in the AVA events calendar– Sponsors what to know what is on well in advance
What was new?
• Online registration– E-touches - 16 events in 2014; 11 in 2013 –
savings for ASAVA and Bain Fallon - $28,000– iMIS training – smaller events – branch meetings –
coming soon
• Financial/Board outcomes report – 2 days plus+– Consistent and accurate reporting– Due once monthly accounts are finalised
Listening to sponsor feedback
• Still too many events• Can’t support them all• Need to know minimum 12
months in advance so we call allocate budget and resources
Gaps
• Accurate Data Collection – Financial outcomes – Who are our paid delegates – member vs non
member; conversion rates– Frequency– Who is not coming to events and why etc etc
• Automation – etouches, iMIS• Strategic Events Plan
Objectives: Develop a 3 year strategic Gaps: 3 year strategic events plan
Need to look at conferencing across the whole of the AVA – where do we want to be
Deliver best value to members Attract, recruit and retain non-members Provide targeted CPD for all our members
Strategic events planWe need to work together and get more strategic
– End January 2015 all groups to submit all event requests for 2016 – month and location.
– Pricing research project – sponsorship, trade and registration fees
– Competitor analysis
Thank you for a great year
New AVA family member: Jax Connolly