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Membership Forum
PRESENTORSMaureen Wesley Detroit Chapter
NCCS President
Cheryle Mackie Stuart Chapter NCCS Vice President Membership
Ellen O’Brien Pittsburgh Chapter NCCS Vice President Program
Membership RecruitmentMembership EngagementMembership Recognition
Membership Recruitment
Questions your Chapter may want to ask before you begin:
Why do individuals volunteer?What type of individual does your chapter want to
attract?What type of individual is attracted to your chapter?
Why do individuals volunteer?
There are literally hundreds of reasons:
To donate their skills to help someone To make new friends To be challenged To feel good To have fun
Just to name a few….
ALWAYS REMEMBER
VOLUNTEERING IS A FREE TIME ACTIVITY
What are the benefits of Membership in your chapter?
TWO QUESTIONS THAT ARE INTER-RELATED
What type of individual does your Chapter want to attract?
What type of individual is presently attracted to your Chapter?
Consider as Your Chapter Prepares for Recruitment
There is an interconnection between Membership Development and Publicity and
Marketing
IMAGE ISSUES TO BE CONSIDERED
Consider your Chapters “reputation” in the community and who your competition is
Consider the tone of your collateral materials and website
Consider your demographic make-up
Consider as Your Chapter Prepares for Recruitment
There is an interconnection between Membership Development and
Program
PROGRAM ISSUES TO BE CONSIDERED
Consider the image of your service and the image of your client group
Are your programs and projects designed with the potential to attract the members you most want?
Are your programs meaningful to maximize benefits for members?
TECHNIQUES FOR MEMBERSHIP RECRUITMENT
These are techniques we have heard from YOU—the Chapters
Word of mouthMembership coffees, teas, and dinnersParish bulletinsMembership SundaysParish representativesAnnual Bring a Friend Meeting
IN ADDITION
Collateral materialsFollow up with interested parties
Included in your binder is the Member Interaction Assessment provided by Susan Ellis
Use of fund raisers as a recruitment opportunity
MEMBER ENGAGEMENT
Every Chapter has the challenge of keeping members engaged, taking a new member from
joining to volunteering.
TECHNIQUES TO OPTIMIZE SUCCESS WITH NEW MEMBERS
Provide a clear picture of the activities of your Chapter
Provide guidance to new membersProvide means of evaluation
TECHNIQUES TO COMMUNICATE VOLUNTEER OPPORTUNITIES
Simple individual ask is almost 100% successfulWeekly emails with volunteer opportunitiesVolunteer coordinatorSpecial membership mailing to members who
have not volunteered in 12 monthsConsistent time when members can “drop in” to
work on a Chapter activity that needs extra hands
VOLUNTEERS WANTDefined rolesClear goalsTraining / instruction/ orientationInformation (Skilled volunteers want
information)RecognitionCoachingSufficient resourcesFellowship / Reaction
TECHNIQUES TO PROMOTE AN ENRICHING AND PLEASANT EXPERIENCE
“Friend raising” as a intricate part of membershipProgram evaluation should consider the relevance of
program to members as well as clientsSpeakers from social service agencies can be part of
general meetingMembers need to be provided social and spiritual
activities to encourage fellowshipMake activities collaborative
STRATEGIES TO KEEPMEMBERS ACTIVE
Diagnose the strengths and weaknesses of the engagement of members and make a plan to encourage involvement
Assess the impact of burn out in leadership roles
Me MEMBERSHIP RECOGNITION
Volunteers can never can never be thanked enough!
KEY ELEMENTS
Thank program volunteers and chairpersons publicly and by name
Thank volunteers as intermediate goals are met not just at the end
OPPORTUNITIES TO THANK VOLUNTEERS
General meetingsWebsiteNewsletterSalute long standing members at general
meeting or special events
SPECIAL RECOGNITION AWARDS
Lifetime AchievementVolunteer of the YearAwards for special tasksUnsung hero award