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MEMBERSHIP PRESENTATION NYS SHRM LEADERSHIP SUMMIT
APRIL 9, 2016
Dan Higham, SHRM-CP, PHR
Agenda
¨ 2015 NYS SHRM At-Large Task Force ¨ At-Large Analysis ¨ Top 11 Strategies & Breakdown ¨ NYS SHRM Membership Initiatives ¨ Next Steps ¨ Questions
Presentation Agenda
At-Large Task Force
¨ Pam Senecal ¨ Lisa Reedy ¨ Laura Vetere ¨ Jennifer Jacques ¨ Marybeth Giesler ¨ Jennifer Powers ¨ Christine Myers
Our objective was to formulate a viable
strategy to reduce At-Large members throughout
New York State SHRM chapters. That strategy will
be broadcast to all NYS SHRM chapters through the
At-Large Toolkit.
Thank you to the Team! Team Objective
At-Large Analysis
¨ NYS has the highest number of SHRM members
¨ We also have the highest number of At-Large members
¨ Big Area of Focus
At-Large By the Numbers
At-Large Analysis
1. I didn’t know there was a local chapter 2. No one invited me to join 3. Chapter bylaws prohibited me from joining the local chapter 4. I attended a chapter meeting and didn’t feel welcome 5. No one responded to my e-mails/phone calls for membership information 6. The chapter does not meet my needs 7. I don’t have time to attend—too busy 8. The chapter’s meetings are on days/times that are not convenient for me 9. I would participate if the chapter offered more online resources (mail list services, website, chat rooms, etc.)
Why At-Large Members Do Not Join Local Chapters? (PART ONE)
This data was taken from the Membership Core Leadership Area Webpage at http://www.shrm.org/communities/volunteerresources/pages/membershipcla.aspx the “Membership Recruitment & Retention Toolkit”.
At-Large Analysis
10. The program topics were not beneficial to my job
11. My company will not pay for SHRM and chapter dues
12. Dues are too expensive for what the chapter offers
13. Chapter programs do not have very good speakers
14. Board members seem to be “cliquish”
15. Too much selling by “vendors” at meetings
16. The chapter is too large to get to know members personally
17. Chapter doesn’t do a good job in communicating the benefits of joining
Why At-Large Members Do Not Join Local Chapters? (PART TWO)
This data was taken from the Membership Core Leadership Area Webpage at http://www.shrm.org/communities/volunteerresources/pages/membershipcla.aspx the “Membership Recruitment & Retention Toolkit”.
At-Large Analysis
¨ At-large task force generated solutions to consider for each of the reasons At-large do not join local chapters
¨ Solutions were gathered from the SHRM Volunteer Resource Page ¨ Ideas were also gathered from other state councils around the
Northeast ¨ We summarized strategies NYS SHRM chapters already implement ¨ SHRM Marketing offered 10 ideas to boost membership
Total: We put together a list of 47 solutions to consider
Solutions to Consider
Top 11 Strategies
¨ Top 11 strategies selected by a vote from all 15 chapters in NYS.
¨ One size doesn’t fit all, but allows for more focus (foundational)
Top 11 Strategies
See Handout
Top 11 Strategies Breakdown
NYS SHRM Initiatives
These initiatives are considerations meant to supplement chapter membership efforts in 2016.
NYS SHRM Membership Initiatives
Next Steps
¨ Review Top 11 Strategies ¨ Consider using the handout as a checklist ¨ Continue to capture membership data to assess
progress ¨ Utilize resources
Next Steps
Questions
