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Membership Training &Roundtable Discussions
October 14, 2014
Key Contacts
Alaina YepezTexas PTA Senior Member Services Coordinator(assistance with bylaws, parliamentary procedure and PTAvenue)[email protected] and 512.320.9819
Pati MolinasTexas PTA Member Services Coordinator(assistance with membership awards/cards/forms/rosters and general questions)[email protected] and 512.320.9808
Jill StrodeRRISD Council of PTAs 4th Vice President - [email protected] and 512.423.4741
Local Unit Membership Goals
• 100% faculty membership (Golden Apple)• Texas STAR Award• A membership increase from last year• A Voice for Every Child
Membership BasicsWhat dues do I charge?Local PTA dues include: $2.25/National dues + $2.25/State dues + Local PTA dues, as specified in your bylaws.
• Anyone may now join any PTA (no age restrictions).• We cannot pay dues, or buy a membership, for anyone.• One membership = one vote.• Faculty/staff, community members, students, businesses and
organizations may join PTA but must pay the same dues, unless your bylaws specify otherwise.
• Membership for businesses and organizations is listed under one name; for example, “Sam Smith, A#1 Cleaners.”
• Texas PTA Honorary Life Members are exempt from paying State dues, but still must pay local and National dues.
Membership BasicsLife Membership
• A Texas PTA Honorary Life Member is exempt from paying the state portion of their dues at one PTA of their choosing per Honorary Life Membership Award received.
• The Local PTA does not have to pay the state portion of dues for Texas Honorary Life Members.
• Texas PTA Honorary Life Members are VOTING members of your local unit.
• Texas PTA Honorary Life Members do not have to be a life member of the unit that honored them with the membership.
• You can find the history of Life Memberships by visiting http://www.txpta.org/resources/, then click on Members, then Awards, then Life Member Rosters. There is a roster for each letter of the alphabet and you can search by the local PTA.
Membership Basics• Mail the Texas PTA Membership Roster and Dues Report and state
and national portions of dues to Texas PTA, when collected.• Texas PTA will submit the national portion of dues to National PTA.• An individual may join more than one PTA by paying the national,
state and local dues for each association.• A minimum of 20 members is required to organize a PTA and
maintain active status. A PTA must be active to participate in PTA Programs (Reflections) and vote at Convention.
• PTA membership rosters may not be released to outside parties.• Members should be recruited and reported year-round. Members
who joined after March 15, 2014 should still be reported to Texas PTA and will be posted to the 2014-2015 membership reporting year.
Membership Reporting DatesYEAR-ROUNDMembership recruiting and reporting is year-round! Members may join your PTA anytime during the year. Members are eligible to participate in the business of your PTA as soon as they join.October 15:Local PTAs that have not paid dues for at least 20 members by October 15 will be designated asinactive.
Dues and a roster for at least 20 members must be postmarked by October 15 to obtain eligibility to vote at the Texas PTA Annual Convention and to participate in the Reflections Program beyond the Local level. The total number of members on this date determines achievement for Fall Membership Awards. Some membership award forms are due on this date.
December 1: PTAs that submit dues for at least twenty members by October 15 are eligible for one credential card for
the president and one credential card for every 50 members or a fraction thereof, based on membership totals as of December 1.
March 15: Local PTAs that have not paid dues by March 15 for the entire membership year will remain designated as
inactive and services will cease. Spring membership awards and achievements are based on the total reported membership postmarked by
March 15. Texas PTA's membership total as of March 15 also determines the number of voting delegates for Texas at the National PTA Convention each Summer.
April 1: Membership names and dues received after April 1 will automatically be posted onto the next year.
Membership Cards• Membership cards are distributed to States from National PTA based
on that State's membership total from the prior year. Texas PTA disburses membership cards to Local PTAs based on each PTA's prior year membership total. An Officer Form must be on file with Texas PTA for a Local PTA to receive cards. Additional membership cards may be requested after dues and a roster are submitted to the state office for 90% of the initial amount distributed.
• A membership card is issued to each individual joining a Local PTA, and should be given to the member immediately upon payment of dues, if cards are available. Members must have their card to access member discounts as well as some sections of the Texas PTA and National PTA websites.
• Members must follow the instructions on the membership card to activate their membership card via PTA.org/profile and access member benefits.
Membership Cards• Membership cards should be completed by the Local PTA
membership chair, as needed, and unused cards may be returned to Texas PTA.
• The membership year now runs from August 1st until July 31st. These dates became effective in 2014, so if someone joined PTA after March 15, 2014, they will remain a member until July 31, 2015.
• Membership cards need to contain the PTA Unit ID Number (four digits in your PTA Fact Sheet), PTA Unit Name, Member Name (one card per member) and Expiration Date (July 31, 2015).
Questions to ask:• Do you know where your membership cards are?• Are you issuing cards to all new members, and on a timely basis?
Texas PTA Membership Theme
• During July 2014, Texas PTA announced an exciting new campaign entitled “back the future.” More than merely growing membership, its purpose is to engage community members and leaders throughout the year. After all, there’s “no commYOUnity without YOU.” Please incorporate this theme in your publications and events. Reference and marketing materials are available at txpta.org/resources.
• By establishing your PTAvenue account, your PTA is linked to JoinPTA.org, which permits anyone to join your PTA from anywhere in the world
Membership Basics - Miscellaneous• RRISD Council membership awards• Accessing Texas PTA and National PTA websites• Join RRISD PTA Membership Facebook Page• Many resources available on Texas PTA website• Branding: Every event sponsored by your PTA
needs to be branded. For example, Reflections
would be the Blackland Prairie Elementary PTA Reflections Program
• Wear your PTA name tags, t-shirts at all events!
PTA Vision:Making every child's potential a reality.
PTA Mission:“To make every child’s potential a reality by engaging and empowering families and communities to advocate for all children.”PTA serves as a:• Powerful voice for all children,• Relevant resource for families and communities, and• Strong advocate for the education and well-being of every child.
How do we recruit members?
Basic Connections• Parents• Faculty• Students• Back to School Campaign• PTA presence year-round
Mid-Level Connections• Grandparents• Community neighbors• Extension beyond campus• Use of Theme• Use of Recruiting
materials• Please be persistent -
multiple requests may be needed to join
Where to Recruit Members at School• Have membership tables at every school event ALL YEAR
LONG (contact event sponsor for permission)• Don’t rely on people to come to the table. Go out and mingle!• Have paper membership forms with you AT ALL TIMES. Don’t
rely only on online forms. Everyone you meet is a potential member.
• Encourage students to go home and ask their parents, grandparents, and older siblings to join.
• Run classroom contests, school wide contests, teacher contests.
• Set up tables in car rider lines.• Use eNews, take home packets, and marquees!• Contact all members from last year who didn’t rejoin.
Recruit Student Members
• No minimum or maximum age limit• No limit as to number of PTAs one could join• Consider lowering dues paid by students• On secondary campuses, PTAs are expected to
actively recruit students (incentives?)• On primary campuses, PTAs should think
through their student recruitment strategy.
Where to Recruit Members Outside of School(Please have membership forms with you at all times!)• Local businesses• Homeowners association meetings and newsletters• Organizations in which you are a community member
(civic groups, houses of worship, country clubs, etc.)• Recent graduates• Grandparents and other extended family members• Neighbors• Friends• Youth athletic events• Neighborhood events (cookouts, parades, Easter egg
hunts, etc.)
Make your Plan
1. Analyze your PTA2. Set Goals3. Explore Strategies4. Develop Plans for Specific Audiences5. Keeping/Retaining Members
#1 Analyze your PTA
• Make a description of your PTA• What is the composition of your membership?• What are the benefits?• What are your resources?• What are some opportunities for
improvement?
#2 Set Goals
• What is your desired outcome of your membership campaign?
• Who are your target audiences?• What image do you want to project?
#3 Explore Strategies• Theme (back the future)• Materials• Social Networking• Websites• Membership Data• Advertising• Accomplishments• Banners• Marque• Year-Round Recruiting• Goals, by Date• Use of Texas PTA website - txpta.org• Use of National PTA website - pta.org
#4 Develop Plans for Specific Audiences
• Target Markets• School faculty and staff• Families• Community• Businesses• Associations
• Students• Past members• Men• Non-English speakers• Young parents• Single parents
#5 Keeping/Retaining Members
• Communication• Directory• Inclusion• Relevance• Surveys• Membership Cards = Benefits
Member Benefits
Texas PTA Discounts:• Dell• Enterprise Rent-A-Car• Great Wolf Lodge• La Quinta Inns & Suites• Nationwide Insurance• Schlitterbahn Waterparks• SeaWorld San Antonio• Six Flags• Texas RangersDetails at www.txpta.org
National PTA Discounts:• AARP• Hertz• MetLife Auto & Home• Schwan’s Cares – a
Fundraising Network• Sharp• Staples• Sylvan LearningDetails at www.pta.org
Roundtable Discussions
• Let’s connect and share ideas! Join RRISD PTA Membership facebook group
• Discussions are grouped by primary and secondary campus PTAs
Wrap Up
• Community Membership• Q&A• Conclusions• Thank you for participating!
