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Memorandum: MARKETING DEPARTMENT
DATE: April 8, 2013
TO: KK Company Stores, Marketing Department
CC:
Distribution Services Acct. Reps, Brad Wall, Robert Ensley, Christine Jones, Mary Neese, Jeff Baker, Christy Collum
FROM: Megan Brock, Director U.S. Retail
RE:
LAW ENFORCEMENT TORCH RUN® FOR SPECIAL OLYMPICS COPS ON DOUGHNUT SHOPS EVENT JUNE 13-15, 2013
We are pleased to announce that Krispy Kreme is once again teaming up with Law Enforcement Torch Run ® (LETR) organizers to help raise funds and awareness for Special Olympics on June 13-15, 2013. Committed local shop managers have participated in the Krispy Kreme Cops on Doughnut Shops program for 13 years, and raised over a million dollars for the athletes who benefit from Special Olympics programs. All of the funds raised stay in the local communities. Cops on Doughnut Shops events are another way for local Krispy Kreme shops to differentiate themselves from other businesses in the community. Keep in mind, no other restaurant in our markets can conduct a Cops on Doughnut Shops event! Additionally, Cops on Doughnut Shops events have drawn incredible media coverage, driven customer count at participating shops, and raised significant funds for the children who benefit from Special Olympics programs. How The Program Works As a building sit host for cops on Doughnut Shops, Krispy Kreme allows area law enforcement officers to take to the roofs of Krispy Kreme locations (where possible) to raise money for the Law Enforcement Torch Run® for Special Olympics. Krispy Kreme shop managers and local LETR organizers are encouraged to plan their events June 13-15 from 6:00 a.m. to 6:00 p.m. While it is preferred that all events take place on the kick-off dates, Krispy Kreme shop managers and LETR organizers are encouraged to work together to find a more suitable date for their Cops on Doughnut Shops events if the kick-off dates are not available. Please note that Krispy Kreme’s national media outreach with Special Olympics and LETR is planned for the week prior to the actual event. What Do You Need to Do? The local law enforcement agency and Special Olympics staff/volunteers are responsible for event coordination and execution, ordering materials, and local media outreach.
Material orders will be processed by the Krispy Kreme Marketing Department. Please contact Eileen Brennan at [email protected] if you need to check on or track the event marketing materials for your store. Once contacted by your local LETR organizers and/or Special Olympics Chapter, your support should consist of attending pre-event meetings when necessary, providing product for media drops, and support throughout the event weekend. If you have already been contacted by local organizers, please follow up with them to begin planning the event. If you have not been contacted, please feel free to reach out to local organizers to get the ball rolling! A LETR Special Olympics contact list has been attached for your convenience. Additionally, an updated Cops on Doughnuts Shops Resources section will be available through the Marketing Center tab located at mykrispykreme.com (after sign-on, choose Marketing Center, Marketing Plans, Event Marketing, then Cops on Doughnut Shops Resources). If you have any questions or need assistance getting this program started in your market, please contact Eileen Brennan at [email protected]. Eileen can also put you in contact with a Krispy Kreme shop manager who has hosted these events in the past. Special Olympics Contact Information Organizers may contact Christy Collum with Law Enforcement Torch Run at (202) 824-0268 or [email protected] for additional assistance. Thank you for your support and hard work to help 2013 another great year for Cops on Doughnut Shops! NOTICE: The information contained in this memorandum is confidential, proprietary, and protected by copyright. Unauthorized use, copying, or distribution is prohibited. ©2013 KKDC. All rights reserved.
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2013 COPS ON DOUGHNUT SHOPS EVENTS PROMOTIONAL MATERIALS ORDER FORM:
All Marketing Materials for June 13, 2013 events MUST be ordered no later than April 29, 2013.
Two counter cards and incentive coupons will be printed and delivered to event organizers no later than May 22, 2013.
KKD will e-mail a printable b/w flier in a PDF file to local organizers no later than Wednesday, May 22 2013. Local printing should be arranged by LETR/SO if you plan to distribute fliers for your event.
KKD will provide banner artwork upon request (please note on order form). Local printing should be arranged by LETR/SO.
For events taking place after June 13, 2013 orders should be turned in no later than 45 days prior to the event.
Please complete the following and fax or e-mail to Eileen Brennan at 336.726.8884 or [email protected].
Law Enforcement Agency: _____________________________________________________________________ Special Olympics Chapter: _____________________________________________________________________ Event Contact Name: __________________________________________________________________________ E-mail: ______________________________________________________________________________________ Phone Number: ______________________________________________________________________________ Date/time of event: ___________________________________________________________________________ Participating Krispy Kreme location(s): attach list if necessary _____________________________________________________________________________________________ _____________________________________________________________________________________________ Event Details: _____________________________________________________________________________________________ _____________________________________________________________________________________________ _____________________________________________________________________________________________ _____________________________________________________________________________________________ _____________________________________________________________________________________________
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Incentives Include: $5 to $20 One free Original Glazed doughnut $20 to $50 One free Original Glazed dozen $50 to $200 One free Original Glazed dozen and Torch Run T-shirt/Hat $200 plus One dozen Original Glazed doughnuts Free each month for 12 months (12 free dozen coupons) and Torch Run T-
shirt/Hat $1000 plus Doughnut party - up to 50 dozen Original Glazed doughnuts (No coupon for this incentive. Please arrange party
with store.) Incentive Exceptions: (must be approved by local Krispy Kreme store) _____________________________________________________________________________________________ _____________________________________________________________________________________________ Incentive Approval: _________________________________ _______________________________ LETR/SO Organizer Krispy Kreme Contact Incentive Coupon Order: _______ Free Original Glazed Coupons (printed in pads of 50) _______ Free Original Glazed Dozen Coupons (printed in pads of 50)
*200 extra recommended to fulfill free dozen for 12 months incentive. Banner Artwork Needed: YES NO (Circle One) Shipping Address: (cannot ship to PO Box) _____________________________________________________________________________________________ _____________________________________________________________________________________________ _____________________________________________________________________________________________
