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Marketing Proposal
Brandon FergusonMatthew MasonSarah PopeCarolina ThomasAlina Tkachova
Presentation Overview
• Background• Proposal• Methodology• Deliverables• Timeline and Budget• Break-Even Analysis• Why Five Star?
Background
System Overview
Memorial Hermann Healthcare System• 11 Hospitals • 7 Cancer Treatment Centers • 3 Heart and Vascular Institutes • 27 Sports Medicine and Rehab
Centers
Texas Medical Center• Largest Medical Center in the World• Memorial Hermann – Texas Medical
Center
SWOT Analysis
Proposal
Our Proposal
• Transform existing and future patients into advocates
• Enhance patient experience
• Research best practices and industry trends
• Develop program in the same vein as “Art of Heart” campaign
Methodology
Objective 1: “Hospital Smarts”
Customer Touchpoint Survey
• Patient experience research at each stage of visit
• Customer experience follow-up
• Recommendations
Objective 1: “Hospital Smarts”
Employee Survey
• Focus Groups
• Surveys
Objective 2: Industry Analysis
• Competing healthcare systems
• Technologies
• Programs
• Best practices
Objective 3: Data Analysis
• MH competitive advantages analysis
• Action plans
Deliverables
Our Deliverables
• Detailed report of patient interpretation
• Action Plan with strategic initiatives
Timeline and Budget
Timeline and Budget
Work Time Hours Rate Total
Step 1 - Strategy
Objective 1: Hospital “Smarts” 6 Weeks 500 $100 $50,000
Objective 2: Industry Intelligence
2 Weeks 100 $100 $10,000
Step 2 – Data Analysis
Objective 3: Report and Action Plan
4 Weeks 400 $100 $40,000
12 Weeks 1,000 $100 $100,000
Timeline and BudgetApril 2010 May 2010
July 2010June 2010
Break-Even Analysis
Our Break-Even Analysis
Inpatient Information
• $115 per day
• 870 days to recover project expense
• 134 patients with Avg. LOS of 6.4 days
Why Five Star?
Questions?