· PDF fileCirculationandreadership Withahighqualityprintrunof23,500copiesperissue–andrising–MendipTimes,withits

M e d i a P a c kCelebrating life on the Mendips and surrounding areas

Mendip Times

Mendip TimesCelebrating life on the Mendips and surrounding areas Telephone: 01761 463888

email: [email protected]

ContentsWelcome to Mendip Times 3Circulation and readership 4Coverage map 5Distribution points 6Geography and demographics 7Magazine content and contributors 8Magazine owners and editorial principles 9Advertising rates and copy deadlines 10Distribution points 11Contact details 12

WelcomeMendip Times is an independently owned and produced,full colour, A4 monthly glossy magazine, available freefrom over 900 outlets across the wide-ranging andnationally famed Mendip Hills area of Somerset – hometo approximately 180,000 people.

No other magazine focuses so closely on this verydistinct and historic area, renowned for its naturalbeauty, recognised for its largely affluent population andcoveted by advertisers – as much for the spending powerof its residents as the magnet status of the Mendip area,a major UK tourist destination.

Mendip Times Online has free links from our website toall advertisers, as well as from news and features pages.

A leaflet insert service within the magazine is available.The whole magazine is available on the internet atwww.mendiptimes.co.uk attracting thousands of readersworldwide.



Circulation and readershipWith a high quality print run of 23,500 copies per issue – and rising – Mendip Times, with itsmonth long shelf life, was launched in June 2005 and reaches an estimated 100,000 people eachmonth.

Distribution of Mendip Times is through more than 900 outlets spread across the post code areasof BA 2/3/4/5/6/11/16 and BS 14/25/26/27/28/29/39/40/41. Stockists range from superstores tovillage stores and post offices, farm shops, supermarkets, garden centres, pubs, inns,hotels and restaurants, doctors’ surgeries, libraries and tourist information centres.

A socio-demographic analysis, drawn from the Office of National Statistics, places our readershipfairly and squarely in the ABC1 bracket – ACORN® profiling suggests the majority are wealthyachievers or comfortably off.

Readership is supplemented by visitors to the area – regular day trippers from neighbouring townsand counties as well as long stay tourists from much further afield.

We can neither quantify or qualify our visiting readership but existing advertisers are confidentthey reach them, drawing in business-boosting passing and repeat trade through the glossy pagesof Mendip Times magazine, as stocked in hot-spot visitor venues, from cafes, pubs, hotels andrestaurants to key shops and tourist information centres across our area.

* Monthly Aggregate Surveys





Coverage= catchment



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Distribution pointsMendip Times is available from over 900 outlets across the Mendips from superstores to village stores and post offices, farm shops, supermarkets, garden centres, pubs, inns,hotels and restaurants, doctors’ surgeries, libraries and tourist information centres.

Situated in a tourist enclave, Mendip Times magazine covers an area ofapproximately 350 square miles. The Mendip Hills are the backbone of our patch.Swathes of the Mendip Hills are a designated Area of Outstanding Natural Beauty –one of just 41 AONBs in England and Wales, each sharing equal status to NationalParks.With the cathedral city of Wells – England’s smallest city – at its heart, distributionof Mendip Times is based on the local authority area defined byMendip DistrictCouncil. Mendip Times is the only publication to cover this area in its entirety.Distribution also captures affluent commuter belts for Bristol and Bath and keyneighbouring Mendip communities, spread across the adjoining local authority areasof Bath & North East Somerset, North Somerset, South Somerset andSedgemoor, as well as major regional centres like the Royal Bath and WestShowground and Bristol International Airport.Well beyond the 10,400 population city of Wells, landmark towns and areascovered by Mendip Times include:-�� Cheddar – population 5,000 and home to the world famous Cheddar Gorge�� Chew Valley – combined population of all the villages in the affluent ChewValley is 16,000 �� Frome – population 24,500. Home to the annual Frome ArtsFestival, attracting visitors from across the region�� Glastonbury – population 8,700 and, because of its iconic Tor, currentlypreparing to stake a claim towards World Heritage Site status��Midsomer Norton & Radstock – joint population of this mining rich heritagearea is 21,000 �� Shepton Mallet – population 8,900. Home to the Shepton MalletCider Mill, producers of the nationally renowned range of ciders and world-famousBabycham. �� Street – population 11,000. Home to the hugely popular ClarksVillage multi-factory shopping outlet.

Other largely affluent villages and parishes nestling in the Mendip Timesdistribution area include: Blagdon, Churchill, Langford, Congresbury, Wrington,Chew Magna, Dundry, Pensford, Chewton Mendip, Chilcompton, Mells,Cranmore, Ditcheat, Pilton, Baltonsborough, Wedmore, Axbridge, Winscombe,Sandford, Banwell, Long Ashton, Barrow Gurney, Castle Cary, Somerton,Backwell, Paulton, Timsbury, Yatton, Nailsea, Brent Knoll and many more. Also, sitting happily inside the Mendip Times inner circulation area are Priddy,home to the annual Priddy Folk Festival and Wookey Hole, near Wells, home toWookey Hole Caves.Latest statistics* for the Mendip District Council local authority area alone arerepresentative of and largely mirror the wider 180,000 population, 350 squaremile Mendip Times circulation area:

Representative Demographic Segmentation: Mendip District Council areaonly:- Population division:- 51.2% female, 48.8% male; 75% aged between 30 to59. Highly mobile: 73% own one or more vehicles. 42,800 households: 32,100 ofthese owner-occupied. 12,490 couples live with dependent children; 12,390 withoutdependent children. 28,200 people in full-time employment. 10,000 work part-time.Another 9,000 people are self-employed. There are more than 4,000 smallbusinesses based in this single local authority area.Of the major companies within the Mendip Times distribution area, you willfind the household names of Yeo Valley, Clarks Village and Thatchers, plusmajor attractions at Cheddar Caves, Wells Cathedral, Puxton Park and WookeyHole, as well as Glastonbury and the Royal Bath and West Showground.



Geography and demographics



Magazine content and contributorsMendip Times covers the news and views of local people and visitors, exploring local history, delving into local places and reporting onlocal events. Local experts comment monthly on the great outdoors; on walking, gardening, wildlife, health, fitness, food and drink,fishing, antiques, the internet and the general state of the property market in this neck of the woods. Regular contributors are:-

Riding – RachelThompson MBE: Rachel’swork with landowners onthe voluntary dedication ofbridleways led to her beingawarded the MBE in 2013.

Health – Dr PhilHammond: A GP,broadcaster and performer,well-known for his radio andtelevision appearances andhis column in Private Eye.

Food and Drink – JuneMacFarlane: A formertelevision producer. She iscurrently a public relationsconsultant in the food anddrink industry.

Garden Food – JacobWhitson: is a chef and foodwriter who has worked inmany of the West Country’smost prestigious restaurants.

Wild Food – Adrian Boots:A Landscape Ecologist,researcher and farmconservation advisor.

Outdoors – Les DaviesMBE: former senior wardenof the Mendip Hills Area ofOutstanding NationalBeauty.

Gardening – Mary PayneMBE: one of the best-known gardeningbroadcasters in the area.

Cycling – Edmund Lodite:Has been a life-long cyclistwho took up road bikes aftercompeting in triathlons.

Wildlife – Chris SperringMBE: Conservation Officerfor the Hawk and Owl Trust.Writer, broadcaster and oneof the region’s top wildlifeexperts.

Walking – Sue Gearing:author of several books andthe foremost expert onwalking on Mendip.

Caving – Phil Hendy: Amember of Wessex CaveClub and has been cavingfor over 45 years. Stillactive, his main interest istrying to find new caves.

Farming – Mary JamesMBE: Mary has held seniorpositions in the NFU,Farmlink, Young Farmersand with the Royal Bath andWest Agricultural Society.

F

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The magazine owners Outright owners and joint editors of MendipTimes magazine are career journalists SteveEgginton and Mark Adler who contribute a rangeof topical features every month. Steve Egginton lives locally in the Chew Valley.From deputy news editor at the Western Daily

Press, Steve moved to GWR Bristol and later BBC Radio Bristol, as news editor.He became a television news producer at BBC Points West, before becomingstation manager at BBC Radio Gloucestershire and then BBC Radio Oxford. Heswitched back to television, as Head of News, at ITV West. Steve is a formerdirector of the Society of Editors and former chairman of its western branch.Fellow journalist Mark Adler, who lives near Shepton Mallet, began his reportingcareer with the Fleet Street News Agency. After working in London andSouthampton, Mark headed west to Somerset, 30 years ago. Working on theShepton Mallet Journal, the Bath Chronicle and then the Western Daily Press,Mark also moved into television, becoming news intake editor at BBC PointsWest and then planning editor at ITV West.

Editorial principlesEditorial in Mendip Times is independent of advertising. One is never bouncedoff, or compromised, by the other.



Advertising rates

When booking a series discounts of up to 33% are available. All prices shown are ex-vat.Finished hi-res artwork can be received in the following formats: pdf, eps, tiff, jpg, png

Advertisement size Dimensions (width/height) Full price Discounted price

Full page with bleed 216mm x 303mm £719.00 £500.00Full page 190mm x 275mm £719.00 £500.00Half page landscape 190mm x 135mm £369.00 £250.00Half page portrait 93mm x 273mm £369.00 £250.00Quarter page 93mm x 135mm £232.00 £155.00Eighth page 93mm x 65.5mm £150.00 £100.00Sixteenth page 45mm x 65.5mm £75.00 £50.00

2018Month Deadline DeliveryJanuary 8 December 2017 19 December 2017February 12 January 23 JanuaryMarch 9 February 20 FebruaryApril 16 March 27 MarchMay 13 April 24 April June 18 May 29 May July 15 June 26 JuneAugust 13 July 24 JulySeptember 17 August 28 AugustOctober 14 September 25 SeptemberNovember 12 October 23 OctoberDecember 9 November 20 NovemberJanuary 2019 7 December 18 December

Advertising copy deadlines



These rates include free links to all advertisers’websites from the Mendip Times website.

Distribution PointsMendip Times is distributed monthly to over 900 outlets across theMendip area, from superstores to village stores and post offices,farm shops, supermarkets, garden centres, pubs, inns, hotels andrestaurants, doctors’ surgeries, libraries and tourist informationcentres.

For the big picture on all our distribution outlets, covering postcode areas: BA 2/3/4/5/6/11/16 and BS 14/25/26/27/28/29/39/40/41– see our separate, fully comprehensive, Mendip TimesDistribution Points sheet.



Contact detailsMendip Times is based in the Mendips – at Blagdon’s Coombe Lodge, the childhood home oflandowner Sir David Wills, a member of one of the west country’s most prominent families.Contact us at:

Mendip Times, Coombe Lodge, Blagdon, Somerset, BS40 7RGTel: 01761 463888Fax: 01761 463890Email for advertising: [email protected] for news: [email protected] for letters: [email protected]

Find – and see us – on the worldwide webLog on to www.mendiptimes.co.uk to view the whole of our latest edition online – that’seditorial and all our advertisers too – exactly as they appear in the glossy, printed pages of themagazine. Mendip Times celebrated its 12th anniversary last year and is now firmly established as the mostpopular local magazine in the area, both with readers and advertisers.



Documents

· PDF fileCirculationandreadership Withahighqualityprintrunof23,500copiesperissue–andrising–MendipTimes,withits