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Created by Ashley Floyd
October 2, 2018
Mental Illness Awareness Week Social Media Campaign Guide
(October 7-13, 2018)
2018 Theme: "CureStigma"
Why this cause is important: One in 5 Americans
is affected by mental health conditions. Stigma is
toxic to their mental health because it creates an
environment of shame, fear and silence that
prevents many people from seeking help and
treatment. The perception of mental illness won’t
change unless we act to change it.
Campaign manifesto: There’s a virus spreading
across America. It harms the 1 in 5 Americans
affected by mental health conditions. It shames
them into silence. It prevents them from seeking
help. And in some cases, it takes lives. What virus
are we talking about? It’s stigma. Stigma against
people with mental health conditions. But there’s
good news. Stigma is 100% curable. Compassion,
empathy and understanding are the antidote. Your
voice can spread the cure. Join NAMI, the National
Alliance on Mental Illness. Together we can
#CureStigma
This document has instructions and pictures for how to access digital images and content for posts on social
media, as well as statistics and other information to share. Each website is listed and has keywords that can be
googled to access the sites more easily.
“CureStigma” Site
NAMI Awareness Messaging (for Social Media Posts)
Awareness Resources Site (for Graphics)
Mental Illness Awareness Week Site
NAMI By the Numbers Site (with Statistics)
NAMI Southern Nevada Site
NAMI Main SitePhone: (702) 219-1675 (not a crisis line)
Email Address: [email protected]
FOLLOW NAMI SOUTHERN NEVADA
@NAMISNV #CureStigma #MIAW
Created by Ashley Floyd
October 2, 2018 #CureStigma
Site: http://curestigma.org
NAMI Awareness Messaging (for Social Media Posts)
Site: https://www.nami.org/Get-Involved/Awareness-Events/Awareness-Messaging
Google: “NAMI CureStigma Social Media”
Created by Ashley Floyd
October 2, 2018
Created by Ashley Floyd
October 2, 2018
Awareness Resources (for Graphics)
Site: https://www.nami.org/Get-Involved/Awareness-Events/Awareness-Resources
Google: “NAMI CureStigma Graphics”
Created by Ashley Floyd
October 2, 2018
Mental Illness Awareness Week (MIAW) Information
Site: https://www.nami.org/Get-Involved/Awareness-Events/Mental-Illness-Awareness-Week
Google: “NAMI MIAW”
Created by Ashley Floyd
October 2, 2018
NAMI By the Numbers (Statistics)
Site: https://www.nami.org/Learn-More/Mental-Health-By-the-Numbers
Google: “NAMI Numbers”
Created by Ashley Floyd
October 2, 2018
NAMI Southern Nevada Website
Site: https://namisouthernnevada.org/
National Alliance on Mental Illness (NAMI) Website
Site: https://www.nami.org/
