A Communications Plan for 00th Anniversary

BriefOur brief was to submit a communications plan on 00th anniversary of Mercantile Bank.

Our UnderstandingTheme : A total route plan which can be followed for the communication.

Creative: Generating new ideas for the decided route.

Activation: Which makes the festive memorable and gives a media vive leaving some footnotes to follow up further.

ObjectiveRemind and convey the presence of 00 years to the valued clients and in house employees.

SOPPress ad & Direct mailing to the clients which will be opening phase of the ceremony. This part is so important because this is the part where our audience will be communicated .

Branch Branding will deliver the festive feel and positive message. Dangler, cutout, roman banner, backdrop banner, mascot of 0 placing at all branches etc.

Event night- Stage show, food, souvenir for the seniors and clients.

AV (in house) will be shown to boost up the motivation level of the employees.

Further we can follow up and recall the foot notes.

Press ad & direct mailHalf page press ad to all prime print media will publish on that day.

Conveying the greetings of 00th anniversary a direct mail can be sent to all clients and employees.

These activities will work as a pre vive of the celebration.

Press Ads

Press ad 1

Press ad 2

Press ad 3

Press ad 4

Branch Branding

Decorating the all 59 branches with:DanglerCutout Roman bannerBackdrop bannerMascotATM branding

Dangler

Roman Banner

Backdrops

MascotMascots will be roaming around inside and out side of the branches which will work to catch the eyes. Mascots can deliver sweets to all.

Mascot

T-shirtsEach & Every employee will wear a t-shirt on that day naming I am 00 and always will be on the right pocket side contrasting celebrating excellence 00th anniversary written on the back side.

This t-shirt can give all a sense of unity and it can be kept as a souvenir.

Book pocket logoOn the right arm

Back side

T-shirtFront sideBack side

ATM BrandingA continuous monitor screen display in all ATM of Neumonic with a tag line saying

Celebrating excellence 00th anniversary 00 years with youWe are 00 now

EventsEvent night with the high officials/valued clients/both party.

After consulting and synchronizing with the concerns we will chalk out a plan for the event night. Such as there can be a singer on stage, corporate gift aways, AV, food ,raffle draw, dance drama etc.

StageHall of fame1

Hall of fame 2

Outdoor

Award GivingAward to the most seniors/best employees and make them the symbolic inspiration which will motivate others.

Souvenir/Award Crest/Certificate Souvenir/Award Crest/Certificate will be given to the awarded person.

Activation

Agency RoleThe agency's pivotal role remains to conceptualise and bring about a creative, thought provoking and yet effective plan to promote and manage the whole anniversary through out Bangladesh.