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2016MerchandiseStyle Guide

Printers and manufacturers should use the Pantone Plus Series® of Pantone color books.It is Pantone’s latest color book and replaces the earlier Pantone Matching System®.

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The Houston Livestock Show and Rodeo™ created stylistic guidelines to ensure consistency between the Show and official publications.

If you have any questions,please contact Julie Wood in the Merchandise Department at 832.667.1067.

SHOW STYLES Houston Livestock Show and Rodeo™ follows The Associated Press Style Guide with the trademark symbol used on the first reference, but not on the subsequent

references. On second reference, the Show with a capitalized S also is appropriate. Do not use HLSR as a reference to the Houston Livestock Show and Rodeo.

Houston Livestock Show™ is followed with the trademark symbol on first reference only. Use the Houston Livestock Show when only referencing the livestock shows.

RodeoHouston® is followed with the registered symbol on first reference only. Capitalize the R and H of RodeoHouston with the remaining letters in small capitals. Only use RodeoHouston when referencing the rodeo events and concerts in NRG Stadium.

“Houston Livestock Show and RodeoTM,” “RodeoHouston®,” “Corral Club,” “World’s Championship Bar-B-Que Contest,” and other events and committees of the Houston Livestock Show and Rodeo should be treated as proper names

in written and verbal translations to other languages (i.e., “John Smith” would be referred to as “John Smith” in any language, as would “RodeoHouston.”)

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EOTM SHOW COLORS

WHITECMYK: 0, 0, 0, 0

HEX: #ffffffRGB: 255, 255, 255

LIGHT GRAYCMYK: 0, 0, 0, 20

HEX: #d1d3d4RGB: 209, 211, 212

PMS: 427C

SHOW ORANGECMYK: 2, 6, 99, 0

HEX: #ee7624RGB: 238, 118, 36

PMS: 158C

SHOW BLUECMYK: 90, 50, 18, 1

HEX: #0072a2RGB: 0, 114, 162

PMS: 7690C

SHOW BROWNCMYK: 44 ,73, 80, 58

HEX: #512d1eRGB: 81, 45, 30

PMS: 4625C

Show Colors5

HOUSTON LIVESTOCK SHOW AND RODEOTM SPECS

RULES

PRINTPMS 158CL64 A44 B63C2 M66 Y99 K0

WHITEC0 M0 Y0 K0

BLACKC0 M0 Y0 K100

»The Mark(s) must not be adulterated or combined in any way.

»The ® must be included as part of the Mark(s).

»The colors in the Mark(s) cannot be changed to other colors.

»The inside of the hat and boots on the 3 color logo must be white.

on dark backgrounds

on light backgrounds3 COLOR LOGOused in most instances

3 Color Full Logo ReverseHLSR_3C_Full_Rev

3 Color “Bowlegged H” Logo ReverseHLSR_3C_BowH_Rev

3 Color “Bowlegged H” LogoHLSR_3C_BowH

3 Color Full LogoHLSR_3C_Full

3 COLOR LOGOused in most instances

HOUSTON LIVESTOCK SHOW AND RODEOTM SPECS

PRINTPMS 158CL64 A44 B63C2 M66 Y99 K0

One Color “Bowlegged H” Logo (orange)HLSR_1C_BowH_O

ONE COLOR LOGOorange

RULES »The Mark(s) must not be adulterated or combined in any way.

»The ® must be included as part of the Mark(s).

»The colors in the Mark(s) cannot be changed to other colors.

HOUSTON LIVESTOCK SHOW AND RODEOTM SPECS

PRINTPMS 4625CL23 A16 B17C44 M73 Y80 K58

One Color Full Logo (brown)HLSR_1C_Full_Br

One Color “Bowlegged H” Logo (brown)HLSR_1C_BowH_Br

ONE COLOR LOGObrown

RULES »The Mark(s) must not be adulterated or combined in any way.

»The ® must be included as part of the Mark(s).

»The colors in the Mark(s) cannot be changed to other colors.

HOUSTON LIVESTOCK SHOW AND RODEOTM SPECS

PRINTBLACKC0 M0 Y0 K100

ONE COLOR LOGOblack

One Color Full Logo (black)HLSR_1C_Full_Bl

One Color “Bowlegged H” Logo (black)HLSR_1C_BowH_BlRULES

»The Mark(s) must not be adulterated or combined in any way.

»The ® must be included as part of the Mark(s).

»The colors in the Mark(s) cannot be changed to other colors.

HOUSTON LIVESTOCK SHOW AND RODEOTM SPECS

PRINT

ONE COLOR LOGOwhite (for use on dark backgrounds)

One Color Full Logo (white)HLSR_1C_Full_W

One Color “Bowlegged H” Logo (white)HLSR_1C_BowH_W

WHITEC0 M0 Y0 K0

RULES »The Mark(s) must not be adulterated or combined in any way.

»The ® must be included as part of the Mark(s).

»The colors in the Mark(s) cannot be changed to other colors.

HOUSTON LIVESTOCK SHOW AND RODEOTM SPECS

PRINT

ONE COLOR LOGOsilver

One Color Full Logo (silver)HLSR_1C_Full_Sil

One Color “Bowlegged H” Logo (silver)HLSR_1C_BowH_Sil

PMS 877CL58 A0 B0C48 M39 Y39 K3

RULES »The Mark(s) must not be adulterated or combined in any way.

»The ® must be included as part of the Mark(s).

»The colors in the Mark(s) cannot be changed to other colors.

»877C is the suggested silver. Please match as closely as possible.

HOUSTON LIVESTOCK SHOW AND RODEOTM SPECS

PRINT

ONE COLOR LOGOgold

One Color Full Logo (gold)HLSR_1C_Full_Gold

One Color “Bowlegged H” Logo (gold)HLSR_1C_BowH_Gold

PMS 117CL66 A12 B60C21 M39 Y100 K2

RULES »The Mark(s) must not be adulterated or combined in any way.

»The ® must be included as part of the Mark(s).

»The colors in the Mark(s) cannot be changed to other colors.

»117C is the suggested gold. Please match as closely as possible.

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EOTM RODEO COLORS

BLACKCMYK: 0, 0, 0, 100

HEX: #000000RGB: 0, 0, 0

RODEO BLUECMYK: 100, 85, 14, 3

HEX: #1c438bRGB: 28, 67, 139

PMS: 7687C

RODEO REDCMYK: 4, 91, 91, 0

HEX: #e53e30RGB: 229, 62, 48

PMS: 179C

WHITECMYK: 0, 0, 0, 0

HEX: #ffffffRGB: 255, 255, 255

LIGHT GRAYCMYK: 0, 0, 0, 20

HEX: #d1d3d4RGB: 209, 211, 212

PMS: 427C

RodeoHouston® SPECS

PRINTPMS 7687CL29 A8 B-45C100 M85 Y14 K3

WHITEC0 M0 Y0 K0

PMS 179CL53 A64 B48C4 M91 Y91 K0

3 Color 1 Line LogoRH_3C_1Line

3 Color Stacked LogoRH_3C_Stacked

on dark backgrounds

on light backgrounds3 COLOR LOGOused in most instances

3 Color 1 Line Logo ReverseRH_3C_1Line_Rev

3 Color Stacked Logo ReverseRH_3C_Stacked_Rev

RULES »The Mark(s) must not be adulterated or combined in any way.

»The ® must be included as part of the Mark(s).

»The colors in the Mark(s) cannot be changed to other colors.

RodeoHouston® SPECS

PRINTPMS 7687CL29 A8 B-45C100 M85 Y14 K3

PMS 179CL53 A64 B48C4 M91 Y91 K0

Two Color Bronc LogoRH_2C_Bronc

TWO COLOR LOGOblue and red or white and red

on dark backgrounds

Two Color Bronc LogoRH_2C_Bronc_Rev

WHITEC0 M0 Y0 K0

RULES »The Mark(s) must not be adulterated or combined in any way.

»The ® must be included as part of the Mark(s).

»The colors in the Mark(s) cannot be changed to other colors.

PRINTBLACKC0 M0 Y0 K100

TWO COLOR LOGOblack & white

RodeoHouston® SPECS

Two Color 1 Line Logo (black)RH_2C_1Line_Bl

Two Color Stacked Logo (black)RH_2C_Stacked_Bl

WHITEC0 M0 Y0 K0

on dark backgrounds

Two Color 1 Line Logo Reverse (black)RH_2C_1Line_Bl_Rev

Two Color Stacked Logo Reverse (black)RH_2C_Stacked_Bl_Rev

RULES »The Mark(s) must not be adulterated or combined in any way.

»The ® must be included as part of the Mark(s).

»The colors in the Mark(s) cannot be changed to other colors.

PRINTBLACKC0 M0 Y0 K100

ONE COLOR LOGOblack (1Line & Stacked may only be used on a white background)

RodeoHouston® SPECS

One Color 1 Line Logo (black)RH_1C_1Line_Bl

One Color Stacked Logo (black)RH_1C_Stacked_Bl

One Color Bronc Logo (black)RH_1C_Bronc_BlRULES

»The Mark(s) must not be adulterated or combined in any way.

»The ® must be included as part of the Mark(s).

»The colors in the Mark(s) cannot be changed to other colors.

PRINT

ONE COLOR LOGOwhite (1Line & Stacked may only be used on a black background)

WHITEC0 M0 Y0 K0

One Color 1 Line Logo (white)RH_1C_1Line_W

One Color Stacked Logo (white)RH_1C_Stacked_W

One Color Bronc Logo (white)RH_1C_Bronc_W

RodeoHouston® SPECS

RULES »The Mark(s) must not be adulterated or combined in any way.

»The ® must be included as part of the Mark(s).

»The colors in the Mark(s) cannot be changed to other colors.