35610 Mound Road Sterling Heights, MI 48310-4725 248.936.2600 www.mercuryfs.com

Companies today are required to do more with less

internal resources and require partners who can do more for them. Mercury provides a

unique combination of Specialty Marketing Services all under one roof, saving you time

and money. We execute the idea and manage all the details, so you can devote your

energy to other core aspects of your business.

Mercury Promotions & Fulfillment, Inc. is a Marketing Services

company dedicated to enhancing and extending the brand experience. Our national

client roster includes product manufacturers, service industries, retailers and

marketing/advertising agencies.

Custom Product Ideas

Eco-Smart & USA-Made Products

Basics, Lifestyle & Iconic Merchandise Selections

Good, Better, Best Pricing Categories

Global Sourcing & International Partners

Merchandise, Literature and POS eProcurement Platforms

Guaranteed Logo & Brand Protection

Multi-Tiered Pricing for Employees, Trade, Consumers

Monetary or Points-Based Budget Approval Process

Credit Card Processing

Real-Time Inventory & Order Tracking

Custom Kit Packing

Specialized Fulfillment & Project Work

Print Management, Collating & Assembly

Warehousing, Storage & Inventory Management

Global Shipping

Online Reporting

Promotion Legal Compliance

Official Rules Development

Client Indemnification

Bonding & Registration

Winner Selection, Notification & Verification

Prize Procurement & Fulfillment

Federal IRS 1099s

Incentive, Loyalty, Reward & Recognition Programs

Single, Integrated Platform Tool Can Run Multiple Corporate

Programs

Points-Based Platform Bills On Redemption, Not Issuance

Thousands Of Merchandise Reward Options On-Demand; No

Inventory Commitments

Fully Integrated Tools, Systems & Services to Optimize Trade

Spending

Co-op Administration, Customer Activation, Marketing Automation

Claim Processing, Approval & Budget Management

Real-Time Reporting Available Online 24/7

From the latest trends in apparel, technology items and

give-a-ways to useful everyday promotional items, we have the

products and solutions you need for any promotional application.

.

Warehousing, Kit Packing and Pick-Pack of product samples, literature,

promotional merchandise, prizes and point of sale materials.

Complete management services for all types of consumer and trade

Promotions including Digital, Social, Direct Mail, In-Store and Events.Motivate Employees, Sales Reps, Distribution Partners,

Retailers or Consumers through a flexible online platform.

Create an online store to Manage, Personalize and Fulfill

branded merchandise or multiple marketing and collateral

materials, on-demand or inventoried from a central platform.

Automate marketing services and provide sales networks with

a web-based portal to manage trade promotion budgets and

spending in real time.

POINT OF DIFFERENCE

SERVICE CAPABILITIES

We Protect Your Brand We realize it’s not the promotional item itself that’s most important. It’s identifying the most

appropriate item(s) to help carry the Brand Equity forward, create traffic builders, generate excitement at an event, maintain

market share, build customer loyalty and leave a lasting impression.

Mercury is a Strategic Resource for merchandise and promotional ideas designed to complement and enhance your brand,

while also saving you time and money.

For specific needs we stand ready to listen, learn, recommend and source ideas – blending quality with brand integrity.

Associating the right promotional product with your brand makes a Lasting Impression, Motivates Action and Drives Purchase –

more effectively than many types of media advertising (Source: “Reach, Recall & Reaction,” 2011 Promotional Products Assoc. Intl.).

Upon An End User Receiving A Promotional Product:

83% can Recall the company/brand advertised (Print–60%, TV–67%, Online–31%)

52% have a Favorable Impression of the Advertiser (Print–33%, TV–28%, Online–12%)

20% Purchase the Advertiser’s product (Print–14%, TV–7%, Online–5%)

15% Respond /Contact the Advertiser – 3 times the response rate of Print/TV/Online

Promotional Products & Apparel

Premiums, Gifts, Awards & Accessories

Trade Show & Event Merchandise

Eco-Smart & USA-Made Products

Basics, Lifestyle & Iconic Merchandise Selections

Good, Better, Best Pricing Categories

Global Sourcing & International Partners

Online, On-Demand or Inventory Programs

Merchandise Solutions

Account Management

Quality, Safety & Integrity

We provide guidelines and a mechanism to test,

assess, and verify compliance with domestic/

international product laws, regulations and standards:

Product & Supply Chain Safety

Quality Assurance

Social Accountability & Environmental Stewardship

Guaranteed Logo & Brand Compliance

We'll help you solve marketing problems and

capitalize on opportunities to grow your business:

Strategic Input, Creative Planning & Development

Execution, Decoration, Legal

Manufacturing, Testing, Compliance

Packaging, Fulfillment, Follow-up & Evaluation

Proud Member Of:

For Over 2,000 Merchandising Ideas Check Out Our Store Link:

www.mercuryideas.com

Branded Merchandise Apparel Creative Ideas

Custom Design & Packaging Recognition & Incentive

Gift & Kitting Gift With Purchase Merchandise eStore Platforms

Awards

Mercury Ideas

Incentive based Sweepstakes, Contests and Games of Chance Promotions Motivate Behavior,

making them a highly interactive and effective way to make relevant connections between your

brand and the interests of your consumers or business-to-business customers.

And in return for the reward you provide, you receive something far more valuable:

Understanding of your audience and their Preferences, ongoing opportunities for Re-Marketing

on an increasingly personal level and Brand Loyalty.

Promotion concept review and strategic consultation

Online and offline tactic recommendation/selection

Prize pool recommendations

Coordinate and manage digital technology builds and/or print

production management

Our business is providing the necessary Security to ensure every

Promotion you execute with us is properly structured to:

Be legally compliant

Provide a positive consumer experience fostering goodwill for your company or brand

We indemnify our clients, providing added security to execute your Promotion confidently.

Mercury is a unique single source promotional marketing solution. Our Promotions Team

has over 16 years experience in complete Promotions Management, Legal, Promotion

Administration and Fulfillment for all types of Sweepstakes, Contests, Games or other incentive programs.

Alternate/mail-in entry set-up, receiving and data entry

Randomized winner selection

Official winner notifications and verification

Toll-free customer service and dedicated follow-up to secure

winner documentation

Our in-house warehouse facility can receive, store, kit pack

and ship prizes direct to winners

As a fully licensed and accredited distributor, we source and

procure prize items at the lowest available cost: Merchandise,

Gift Cards/eCertificates, or Custom items

Full-service trip prize fulfillment provides individualized trip

itinerary coordination with winners and booking of all travel

arrangements

Odds calculation, secure game piece seeding and verification

Limited liability insurance and certifications

Winner background security checks

High security storage of prize items

Official rules development by experienced Promotion

Law attorney

Promotion Law attorney legal review of collateral materials

(web or advertising copy, packaging, POS, etc)

Client indemnification

State bonding & registrations

Prepare Affidavits of Eligibility/Compliance & Publicity Release

Prepare and file federal IRS 1099s

Mercury has executed thousands of Promotions for all types of Consumer

and Trade applications: Digital, Social, Direct Mail, In-Store and Events.

Utilizing one or all of our suite of Promotion Services results in

time and cost efficiencies, backed by proven processes:

When you need to Kit, Pack & Ship any of the following, Materials Consolidation to a central

fulfillment location provides significant time and cost savings vs. doing it yourself or relying

on standard product supply chains to perform custom fulfillment at inflated costs: Branded

Merchandise, Printed Literature, Point Of Sale, Sales Collateral, Products/Samples,

Sweepstakes Prizes, Gift Cards or Other Marketing Materials.

Based on our volume, Mercury amortizes warehouse space/labor overhead, combined with

our reduced bulk shipping and materials costs, and passes those savings onto clients at

reasonable rates.

POINT OF DIFFERENCE

We Think Outside The Box Mercury’s Specialized Fulfillment capabilities enable us to

handle a wide variety of Unique, Complex, or Fast Turn projects other warehouses won’t, or

simply can’t, accommodate into their standardized processes.

We handle nationwide programs of Kitting, Warehousing, Pick-Pack and Project work

integrated into our advanced e-commerce, accounting and inventory management systems.

Recognizing our customers’ fulfillment needs, we continue to invest in Technology &

Services enabling us to be a leader in fulfillment and inventory management for over 16 years.

SERVICE CAPABILITIES

Depending on particular needs, you can utilize any combination of Mercury’s warehouse storage and/or fulfillment services,

ongoing or on a project basis. We are extremely flexible and can handle project needs both large and small.

Warehousing & Storage

Inventory Management

On-Demand Online Ordering & Fulfillment

Pick & Pack

Global Shipping

Online Reporting

Reverse Logistics

Custom Kit Packing

Specialized Fulfillment & Project Work

Print Sourcing/Management

Collating & Assembly

Event & Retail Distribution/Sampling

Programs

Barcode/RF Production

Kit Obsolescence Rebuilds

eStore Online Platforms

Fast Turns Our convenient Michigan location provides guaranteed delivery

within 3 days to 90% of the population in the U.S. and Canada, resulting in

faster delivery times and reduced freight costs to our clients. We also provide

global service via our international network of warehouse partner facilities.

Flexible Our 75,000 sq. feet warehouse (250,000 sq. ft. racked storage

capacity) is right sized to accommodate virtually any fulfillment/packaging

application. Consolidated shipping/receiving of all your marketing materials

to our central warehouse location provides significant cost savings.

Quality Control Every project receives multiple quality control steps for

order verification. We also offer inventory control, web-based secure

ordering, electronic order retrieval and inbound shipment verification.

We are FDA and EPA registered, DEA certified and Liquor Control

Commission licensed.

Technology Solutions Our optional eStore platform provides customized

user-friendly store fronts for online ordering of Merchandise and/or Marketing

Materials: Real-time inventory reporting, credit card processing, automated

shipping notifications and order tracking – all at your fingertips 24/7.

Security Our secure facility has digital CCTV camera systems, secure web-

based networking, alarmed doors, motion detectors and fenced security with

dual lock system – monitored 24/7 by an outside security company.

Complete Fulfillment &

Warehouse Services

eCommerce stores are a powerful online tool to promote and/or monetize your

corporate identity with logo’d branded merchandise or other company marketing

assets, consistent with your corporate brand marks and standards.

Depending on who your designated site users are, your company eStore can be

designed as an online merchandise store or a central hub location for Employees or

Trade partners to order company Merchandise & Apparel, Marketing Materials, and

access Brand Assets or other online Marketing Tools.

POINT OF DIFFERENCE

We’ll design a custom online storefront for your brand, complete

with our technology engine for managing orders/fulfillment:

Choose From Merchandise & Apparel, Literature, or POS

eProcurement Platforms – Or Any Combination Thereof

Guaranteed Logo & Brand Protection

System User Authentication- Single Sign On

Monetary or Points-Based Budget Approval Process

Multi Tiered Pricing Options: Employee, Trade, Consumers

Real-Time Online Inventory & Reporting

Branded eStore On Steroids We’ve designed a powerful, easy-to-use, online

marketing solution to help our clients Manage, Personalize and Fulfill multiple

marketing materials On Demand – all from a centralized online platform.

Our proprietary eProcurement technology is easily customized and flexible so you

can merchandise any, or all, of the following from a single company eStore platform:

Branded Merchandise & Premiums

Print Collateral

Point of Sale Materials & Signage

Sales Materials

Asset Management

Optional Ad Builder tool enhancements provide your authorized

users online access to corporate-approved assets for

customizing and fulfilling their own local marketing materials:

Create An Ad Using Approved Media & Brand Assets

Purchase A Mailing List & Request Media Placement

Print-On-Demand Fulfillment Available Within 72 Hrs.

SERVICE CAPABILITIES

Your custom eStore is linked to our On-Demand Inventory

& Fulfillment systems, providing access to thousands of

custom promotional products and premiums:

On-Demand Merchandise Selection includes Basic,

Lifestyle & Iconic products

Good, Better, Best Product Pricing Categories

No Inventory Minimums or Financial Risk

Credit Card Processing

P-Cards, POs, Summary Billing, Punch-Out Technology

Order Tracking and Advance Shipping Notification

eStore Design & Implementation

On-Demand Inventory & Fulfillment

Ad Builder/Asset Management Technology

Motivating your Employees, Sales Reps, Distributors, Retailers or Customers to

achieve outstanding performance is a never ending challenge in today’s competitive

market. Incentive, Loyalty, Reward & Recognition programs are a highly effective way

to unlock the potential of the people that can shape the success of your business.

Whether you’re a large or small company,

Mercury Rewards online applications provide an engaging experience for

participants while providing a high value, high return solution for our clients.

Our applications deliver Greater Utilization, Higher Participant Approval

Ratings and Increased Performance over other solutions in the incentives

management industry to help Increase Sales, Decrease Costs, Improve

Productivity, and intensify Customer Loyalty.

Our solution bills on Redemption and not issuance like most others.

Therefore we only succeed when you succeed by providing Tremendous

Buying Power, No Inventory Commitment and Speed To Market .

Strategic Program Consult & Custom Program Design

Online Build Using Market-Leading Applications

Data Integration Services

Program Management & Training

On-Demand Rewards Fulfillment

Real-Time Tracking/Reporting

24/7 Customer Service Support

A points-based online rewards program provides earned

incentives for meeting defined performance objectives

on an ongoing basis:

Program participants accumulate points as desired

activities are completed.

Upon achieving specified point levels, participants

can redeem at any time by selecting online rewards of

their choice from thousands of merchandise options,

always in stock, with an average ship time of 48 hours.

Authorized Program Administrators can View, Track

and Run reports on all aspects of program participation,

merchandise orders and funding in real time.

Administrators can also easily manage rewards site

content, make updates and communicate with

participants.

Mercury Rewards offers a single, integrated platform tool with the

power and flexibility to run multiple corporate programs across large

organizations in a user friendly format. Our technology engine powers

whatever you want to drive:

Consumer Loyalty Programs

Sales Incentives

Dealer/Distributor Incentives

Employee Rewards & Recognition

Service & Safety Programs

Identify Business Issue, Identify Performance

Issue, Conduct Assessment, Set Goals

Design Behavior Change Initiative, Communicate

Awareness, Develop Skills Through Training, Build Desire with

Rewards, Track Performance

Measure Business Outcome, Measure Performance

Outcome, Analyze Results

35610 Mound Road Sterling Heights, MI 48310-4725 248.936.2600 www.mercuryfs.com

Co-Op Administration no longer requires a team of administrators pushing

paper. Instead, technology can be leveraged to dramatically reduce the

operating expenses associated with co-op trade programs.

Automating co-op puts the power and information in the hands of your

channel partners, dramatically reducing “co-op administration frustration” and

effectively driving your national marketing strategies at the local market level.

Automatically deducts cost of program from co-op

and maintains centralized real-time reporting of trade

spending activity/budgets – all available online 24/7:

Real-Time Budget Reporting

Online or Manual Claim Processing

Online Commitment/Approval System

True Value Calculation for “Big Box” Retailers

Insights & Accurate Balances

Speed, Accuracy (no duplicates)

Commitments to Goals Documented

Save 15-40% of Budget

Mercury designs and manages

a centralized Trade Marketing Online Resource Center of

excellence for your sales network or other trade channels providing

them the Tools, Systems and Services they need to optimize trade

spending at every level within your organization.

Mercury’s customer-centric online environments can be custom

designed around the trade promotion needs of any Sales Network,

Retailers or other Partners to accomplish trade marketing goals.

Co-op

ADMINISTRATION

Customer

ACTIVATION

Marketing

AUTOMATION

Trade

Partner

Increases share of mind with your Trade Partners to enhance

product awareness and sales:

Segregate Using 80/20 Rule

Focus on High Impact Segments

Proactive Outbound Concierge Service

Create CRM System

Develop New Traffic Drivers

Increases Share of Mind – We Do The Work

Provides Lead Follow-up for Channel Partners

Base Recommendations on ROI

Online access to corporate approved marketing materials

and assets to implement local marketing programs:

One-Stop-Shopping: Ads, Direct Mail, POS,

Premiums, Other

Ad Templates Allow Local Versioning

Offers All Relevant Media; Media Varies By Location

Assures Local Buy-In Across Media Types

Relevant Local Advertising; Geo-Targeting

Process Automation; Automated Claim Submission for

Portal Transactions Reduce Paperwork