Meril Zinnia Ppt

8/2/2019 Meril Zinnia Ppt

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ReflectionName ID

1. Hossain Al Imran 1130395630

2. Kadimul Hoque Shafin 1130757630

3. Al Nasif Ahmed 1130146530

4. Mahadi Hasan 1130945630

5. Naiem Sharafat 1110018030


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Company Introduction Square Group of Companies is one of the most reputed and largest local

companies of Bangladesh.

Renowned entrepreneur of Bangladesh Samson H. Chowdhury set up this

company in 1958 along with his three friends.

In 1994 Square Toiletries Limited began its journey as a separate entity. At

present, Square Toiletries is the country's leading manufacturer of

international quality cosmetics and toiletries products.


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Meril ZinniaSnigdho Onuvuti .


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Major Competitors

Unilever Bangladesh Limited.

Keya Cosmetics Limited.

Kohinoor Chemicals Limited

Lalbag Chemicals Limited.


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Target Market

Our target market are Bangladeshi Girls and women.

We are targeting especially teenage girls and middle aged

women.

We have focused on different budget level of girls and

women all over the country. So, We are using mass

marketing for this product.


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Differentiation Skin never becomes oily after using like other brands.

Nice fragrance

Tested by world class skin specialists. We have found that no

other companies have not tested their snow yet like we didfor the first time in Bangladesh. So, thats obviously makesour product unique.

Basically all the snows available in the market are white incolor, but we know that maximum girls favorite color ispink. So, we focused on that disadvantage of our competitors

and for that we have made our product in light pink withwhite layer combination(two layered color).

Pressing tube system for regular pack, which makes itattractive to customers, they dont need to open any cap touse our MERIL ZINNIA.


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Market Positioning

The slogan of our product Meril Zinnia is

Snighdho Onuvuti .

The slogan expresses that, it is for those who want

to feel quite smooth and energetic against

coarseness.


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Marketing Mix

Product

Price

Place

Promotion


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Product

Our products main value is, its non-oily quality

after using in coarse weather.

The products color is light pink with white color

mixture.

There will be pressing tube system for regular

pack. There will be attractive container for

medium container and attractive packaging forsmall pack.


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Price

We are using Customer Pricing Strategy. So, We

have developed 3 different sizes pack with 3

different price.

We have also taken Market Penetration Strategy.

This will help us to attract large number of buyers

and to gain large market share.


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Price(Contd)Pack Size Meril Zinnias Price Competitors Price

Regular 99 105+

Medium 47 50+

Mini 15 Mini pack for

snow is not available.


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Place

We will hand over our product to

wholesaler.

Wholesaler will sale our product to retailers

(such as: Retail shops, Super stores) and

then retailers will sale it to final buyers.


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Promotion

We will give 15% commission to wholesaler for

purchasing our product.

Wholesaler will get 2 cartons of this product free,

if they buy 30 cartons of this product.

We will advertise our product as TVC, on popular

newspapers, popular monthly magazines.


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Conclusion

We are hoping that, Meril Zinnia will be a popular

snow product in the market . It will fulfill our target

customers desire.Meril Zinnia aims girls and womento feel good, look good and get more out of life.

The way we will promote and advertise MERIL

ZINNIA, we can hope that we will get the top

position in the industry within our desired period oftime.


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Thank You.

Documents

Meril Zinnia Ppt