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Measure title: Mobility Forum

City: Genoa Project: CARAVEL Measure number: 11.05

A Introduction

A1 Objectives The measure objectives are:

• to improve the information and communication with the citizens and all mobility stakeholders related to all important mobility planning activities in Genoa;

• to involve the public in the decision-making process of mobility policy strategies in an early stage;

• to seek partnerships with different stakeholders in the transport system, like shopkeepers, residential and commercial land developers, etc.;

• to exchange positions and mobility related information in a very efficient way.

A2 Description

The Mobility Forum in Genoa is a permanent institution hosted by a prestigious ancient palace, called Villa Piaggio, with a charming view on the historical centre and the harbour of Genoa and surrounded by a large public garden.

Villa Piaggio, Genoa

Villa Piaggio is the IIC Headquarter and has hosted the Caravel Summer University in June 2008.

The Forum is the main place where information on the Project and on the Measures is available and it also provides all the necessary actions to start a bi-directional (citizens-politicians and vice versa) innovative approach in order to face urban mobility and public transport issues.

An e-consultation tool (an interactive section of CiViTAS CARAVEL Genova local web site) has been developed since April 2006 in order to reach a larger audience and to collect a feed back from the users.

Measure title: Mobility Forum in Genoa

City: Genoa Project: CARAVEL Measure number: 11.05

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CiViTAS CARAVEL Genoa local web site, Forum Session Being the permanent site of debate about mobility issues, conferences, seminars and workshops on different items are being organized.

IIC also organizes awareness raising and promotion events in Genoa open to citizenship on mobility topics.

Since the beginning of the project, the Municipality idea was to create a Mobility Info Point located in the city centre in order to reach a large number of users (citizens, tourists and business men). The impossibility to find, in the city centre, an adequate place led the IIC to organize a quite interesting alternative: an hybrid bus was refitted as an itinerant Mobility Info Point called CiViTAS CARAVEL INFOMOBILITY BUS.

Inauguration of the INFOMOBILITY BUS Inauguration of the INFOMOBILITY BUS

Measure title: Mobility Forum in Genoa

City: Genoa Project: CARAVEL Measure number: 11.05

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Italian Minister of Transports, Alessandro Bianchi, visits the CiViTAS CARAVEL INFOMOBILITY BUS and sit down at driver’s place

The original project of the Municipality has been eventually realized in June 2008 with the creation of MOBI’ located in Piazza Matteotti, one of the main square in the city centre of Genoa.

MOBI’s office and the Vice Mayor of Genoa, Paolo Pi ssarello with the bike sharing, Bicincittà

Measure title: Mobility Forum in Genoa

City: Genoa Project: CARAVEL Measure number: 11.05

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B Measure implementation

B1 Innovative aspects Innovative Aspects: • New conceptual approach, nationally: Up to now, Genoa Municipality has not faced

urban mobility and public transport issues in a bi-directional way (citizens-politicians and vice versa) yet. The Mobility Forum provides all the necessary actions to start this innovative approach. The concept of the “Itinerant info mobility office” through the INFOMOBILITY BUS constitutes a very innovative, concrete and operative approach. The combination with a Mobility Centre (called Mobì, since June 2008) represents an important point of reference in order to open a bi-direction communication between the Institutions and the Citizens.

• Use of new technology/ITS, nationally: implementation of the e-consultation tool trough the online mobility forum. The Forum is a very special tool in a phase of continuous evolution. The Forum, after a certain time of test, will become un interesting channel of communication.

• Targeting specific user groups, nationally: organization of workshops targeting different stakeholders such as employees, visitors, tourists, citizens, etc.

• New policy instrument, nationally: raising of awareness about many themes difficult to be perceived in their complexity by the citizens, allowing the citizens’ opinions exchange and their active participation, following the innovative example of Public Debate in France, with a participative democracy approach.

• New organisational arrangements or relationships: organization of meetings, awareness raising and promotional events.

• Other: Participative democracy, Social equity: consensus creation on strategic transportation choices.

B2 Situation before CIVITAS Before CiViTAS CARAVEL, people did not participate actively in the urban mobility planning and there was a latent need of more information on different opportunities and services related to urban mobility alternatives and pollution emissions impact.

New technologies applications in urban transport sector were unknown to the majority of the residences.

B3 Actual implementation of the measure The measure was implemented in the following stages:

Stage 1: e-consultation tool (since April 2006) - An e-consultation tool (interactive section of CiViTAS Caravel Genova local web site) has been developed since April 2006, in order to reach a larger audience and to collect a feed back from users.

Measure title: Mobility Forum in Genoa

City: Genoa Project: CARAVEL Measure number: 11.05

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CiViTAS Caravel Genova local web site

Stage 2: setting up of the INFOMOBILITY BUS (since May to November 2006) - With the collaboration of AMT, who made available an IVECO 12 meters hybrid bus for CARAVEL project free use, with the collaboration of AMI technicians and drivers, who took care of all the electronic, audio, external and internal setting up of the bus, IIC fully projected and put into practice an itinerant office able to give information on CARAVEL Project, on the various different measures, thanks to the printed measure fact sheets, leaflets, brochures, external and internal panels describing the measures and promoting sustainable mobility in the city, among citizens and transport users. With this realization, an operative, concrete and immediate output of CARAVEL project used and understood by citizens.

Work in progress on the INFOMOBILITY BUS

Measure title: Mobility Forum in Genoa

City: Genoa Project: CARAVEL Measure number: 11.05

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Stage 2: inauguration of the INFOMOBILITY BUS (November 20, 2006) – The bus has been inaugurated in November20th 2006, with an official ceremony and the ribbon cutting by the Mobility and Transports Councillor of the Municipality of Genoa, Arcangelo Merella, the President of AMT, Bruno Sessarego and the Managing Director of AMI, Marco Vezzani. People could get on the bus and directly ask for information to IIC staff and to the Municipality officers. A book was available on the bus, in order to collect all the suggestions, needs and comments on public transport and mobility made by citizens. In the afternoon of the same day the Italian Minister of Transports, Alessandro Bianchi, visited the CiViTAS CARAVEL INFOMOBILITY BUS and was informed on CARAVEL project by the Project Coordinator, Vito Contursi. The Minister also signed the visitors’ diary and placed himself into the driver’s place.

Stage 3: promotional event at San Martino Hospital (May 17 and 18, 2007) - The CiViTAS CARAVEL INFOMOBILITY BUS, the informative travelling point on mobility and transport in Genoa has been placed at San Martino hospital’s main entrance. The CiViTAS CARAVEL Genoa’s staff (thanks to AMI, AMT, Municipality of Genoa and IIC’s partners) has distributed information on the new initiatives of sustainable transport to the hospital’s visitors and medical staff, emphasizing the car pooling service that will be activated within the hospital area of San Martino.

The CiViTAS CARAVEL INFOMOBILITY BUS at San Martino hospital’s main entrance

Measure title: Mobility Forum in Genoa

City: Genoa Project: CARAVEL Measure number: 11.05

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Stage 4: promotional event within the European Mobility Week (September 19-21, 2007) - Within the "European Mobility Week", IIC collaborated with the Mobility Council of the Municipality of Genoa, Babboleo News radio and Green Mobility, in order to organize the event entitled "Free wheels in Genoa” (“Genova a ruota libera”), aiming at showing how it is possible for the citizens to use the bicycle as a daily mean of transport, especially as an alternative to the car and the motorbike. On September 21, electric and intermodal transport means have been shown and tested in the area of the Ancient Port, presenting the sustainable mobility projects approved by European Union, as CiViTAS CARAVEL, through the CiViTAS CARAVEL INFOMOBILITY BUS.

The CiViTAS CARAVEL INFOMOBILITY BUS at the area of the Ancient Port Stage 5: promotional event within the 47° and 48° International Boat Show of Genoa (October 6-14, 2007 and October 4 - 12, 2008) - Within the International Boat Show of Genoa - the most important Fair Event yearly held in Genoa -the CiViTAS CARAVEL INFOMOBILITY BUS has been placed in front of the reception of the Fair, in order to distribute information to visitors about the CiViTAS CARAVEL project and the innovative sustainable transport initiative developed in the city, especially dedicated to reach the fair. Together with the CiViTAS CARAVEL INFOMOBILITY BUS, a guide has been developed and distributed to all the Ligurian motorways' service stations and pay toll stations, providing information about the easiest and most sustainable way to reach the fair.

Measure title: Mobility Forum in Genoa

City: Genoa Project: CARAVEL Measure number: 11.05

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The CiViTAS CARAVEL INFOMOBILITY BUS at the International Boat Show of Genoa

Totem at the railways station of Genoa

Activities GANTT:

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Development of the Mobility Forum concept Development of the e-consultation tool Organization of awareness raising events Set up of the central urban mobility point Set up the groups of stakeholders Launch of the Mobility Forum Specific support to operative measures Operation of the e-consultation tool Inauguration of the INFOMOBILITY BUS INFOMOBILITY BUS Promotion activity Evaluation of the effects of the Mobility Forum Dissemination of the results of the Mobility Forum Local seminars and training workshop CiViTAS CARAVEL SUMMER UNIVERSITY Report on the Mobility Forum concept Report of the 18 months activity of Mobility Forum Report on activity for the full period of Mobility Forum E -consultation tool

Launch of the operational activities of the Mobility Forum

RESEARCH

DEMONSTRATION TRAINING

EVALUATION DISSEMINATION

WORKING DOCUMENTS MILESTONES

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B4 Deviations from the original plan The deviations from the original plan comprised:

• Deviation 1 - Mobility Forum operative office location – In order to solve the fact that a fixed headquarter for the Mobility Forum – Info Mobility Point in the city centre wasn’t feasible to find, IIC projected the use of an itinerant Mobility Point (hybrid bus), which has been a great success and a very operative and concrete initiative of the Project, within Mobility Forum Measures.

B5 Inter-relationships with other measures The measure is related to other measures as follows:

• Measure 1 no. 11.8 Integrated mobility actions for the San Martino Hospital in Genoa – promotional event within San Martino Hospital.

• Measure 2 no. 11.10 Integrated mobility strategy for trade fairs in Genoa – promotional event within the International Boat show.

• Measure 3 no. 12.1 Intermodal Infomobility Platform – collaboration in the contents supply for the Infomobility Web Portal.

All the other Measures of the project have a stage on the INFOMOBILITY BUS with specific banners (at the place of advertising) and dedicated documentation.

C Evaluation – methodology and results

Measure title: Mobility Forum in Genoa

City: Genoa Project: CARAVEL Measure number: 11.05

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C1 Measurement methodology

C1.1 Impacts and Indicators

Table of Indicators. Insert own table where available, use landscape layout as necessary No. Impact Indicator Used Etc..

13 User Information, Acceptance and Satisfaction

Awareness level

14 Co-operation Integration with other urban policies

Detailed description of the indicator methodologies:

• Indicator 1 (Awareness level) – Measurement of the number of visits to the INFOMOBILITY BUS through the signatures and comments on the guestbook; Measurement of the website visits through the web counters and web site statistics on CiViTAS CARAVEL Genoa Web Site and on each single measure page (among which the Mobility Forum section); Measurement of the number of participants through the relative registration forms; Number of acts / proceedings / press releases / leaflets / newsletters / Cds / Dvds produced and distributed within events / INFOMOBILITY BUS; number of posters bill posted around the city within the project period.

• Indicator 2 (Integration with other urban policies) – Survey on the level of knowledge

(very low, low, medium, high, very high) through an online questionnaire; Survey on the level of acceptance (very low, low, medium, high, very high) through an online questionnaire.

Measure title: Mobility Forum in Genoa

City: Genoa Project: CARAVEL Measure number: 11.05

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Monthly visitors – from July to December 2008

Key words - from November to December 2008

Measure title: Mobility Forum in Genoa

City: Genoa Project: CARAVEL Measure number: 11.05

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European provenience of Clicks on the page and web pages visited

Measure title: Mobility Forum in Genoa

City: Genoa Project: CARAVEL Measure number: 11.05

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Web sites origin

Daily visitors – from July to December 2008

Measure title: Mobility Forum in Genoa

City: Genoa Project: CARAVEL Measure number: 11.05

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C1.2 Establishing a baseline

For this measure no baseline was available since it was born with the CiViTAS CARAVEL project.

C1.3 Building the business-as-usual scenario

NA

C2 Measure results

The results are presented under sub headings corresponding to the areas used for indicators – economy, energy, environment, society and transport.

C2.1 Economy NA

C2.2 Energy NA

C2.3 Environment NA

C2.4 Transport NA C2.5 Society The dissemination activity of the project has been quite intensive and continuous along the CARAVEL activities. The INFOMOBILITY BUS (the mobile mobility forum) had a very interesting success, among the citizens, the project stakeholders and also some tourists. The project web site combined with the other dissemination activities (conferences, specific events, participation in support to city events) had a quite important role in the growing awareness of the project objectives. The visits reached in October 2008 were 54.300 for the local Civitas Caravel web site in Italian. Unfortunately it is impossible to know the detailed number of visits for each Measure. Concerning the info mobility bus we calculated more than 2.500 visits. The first (June 2005) awareness campaign (with 30, 6x3 meters, panels all around the city combined with thousands of Civitas Caravel logos on the busses) was very appreciated and helped to spread all over the city the Civitas logo.

Measure title: Mobility Forum in Genoa

City: Genoa Project: CARAVEL Measure number: 11.05

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The second campaign (June 2006) had a quite big success (a direct telephone line was promoted on the 6x3 meters panels and IIC received about 1.350 calls afterwards asking for more information on the project, in particular concerning transport services dedicated to handicaps).

Measure title: Mobility Forum in Genoa

City: Genoa Project: CARAVEL Measure number: 11.05

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The allocation of the INFOMOBILITY BUS at important fair events (such as the International Boat Show) has been very productive to inform people about different transport services alternatives. A last big campaign is starting in order to promote the infomobility platform (www.mobilitypoint.it).

Unfortunately the on line questionnaire had not the expected results. Only a few people (less than 70) decided to answer to the questions on the on line Civitas Caravel Mobility Forum.

C3 Achievement of quantifiable targets

No. Target Rating 1 The Mobility Forum helped the project dissemination all over the town of Genoa. **

2 The Mobility Forum hosted some technical training sections at both local and international level

***

3 The citizens had a quite large information on CAREVEL measures developed in Genoa ** 4 The project staff was involved in the dissemination activity **

NA = Not Assessed ���� = Not achi eved ��������= Achieved in full ������������= Exceeded

C4 Up-scaling of results NA

C5 Appraisal of evaluation approach NA

Measure title: Mobility Forum in Genoa

City: Genoa Project: CARAVEL Measure number: 11.05

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C6 Summary of evaluation results The key results are as follows:

• Key result 1 – The evaluation process allows to understand the degree of awareness of the project idea and goals. The combination of a very up-to-date local web site with a very complete project web site was a quite important achievement. In terms of management the decision to have a principal Local Dissemination Manager and a Vice Local Dissemination Manger helps to assure a better project implementation.

• Key result 2 - The idea to create a mobile mobility forum helps to disseminate the project measures and results waiting for the Municipality decision to create a fixed Mobility point in the city centre (that was inaugurated in June 2008).

D Lessons learned

D1 Barriers and drivers

D1.1 Barriers

Many people involved in the decision process (public sector), difficulty to coordinate times and coherence of actions.

D1.2 Drivers

• Driver 1 – Full commitment of people involved in the project both at political and operation level. • Driver 2 – Quite high interest of the citizens in the project activities and measure implementation (ie: car sharing, Infomobility Platform, etc).

D2 Participation of stakeholders • Citizenship - Interest and participation of citizenship in the INFOMOBILITY BUS

activity.

• Local Public Transport companies - Active participation and contribution in the INFOMOBILITY BUS activity.

• Local Public bodies - Interest shown in the urban sustainable mobility promotion (see establishment of MOBI’ - Sustainable Mobility Laboratory)

D3 Recommendations • Recommendation 1 - NA Recommendation 2 – NA

Measure title: Mobility Forum in Genoa

City: Genoa Project: CARAVEL Measure number: 11.05

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D4 Future activities relating to the measure

Participation to the CIVITAS FINAL CONFERENCE in Toulouse.