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Messaging, Call Completion, Mobile Advertising and Rich Communications
Our mission is to be the most trusted provider of Value Added Solutions for the Mobile World.
Who we are 1
What we can do for you 2
Key benefits 4
Our technology 5
Why Jinny? 7
Messaging 9
SMSC 10
MMSC 12
USSD 14
SMSRouter 16
FilteringEngine 18
IPSMGateway 20
A2PMMSOptimiser 22
MessagingGateway 24
ServiceCreationEnvironment 26
Call Completion 29
RingbackTones 30
VoiceandVideoMail 32
VoiceSMS 34
MissedCallNotification 36
NetworkIVVR 38
CollectCall 40
CallRouter 42
Mobile Advertising 45
MobileAdvertisingPlatform 46
Rich Communications 49
VAVOOMB™ 50
VAS in One™ 52
About Jinny Software 54
( )Contents
4 1
AtJinny,weworkwithmarket-leadingmobileoperatorsandvirtualnetworkoperatorseverydaytohelpyouaddvaluetoyournetworkandgrowrevenues.
Ourreputationisbuiltonourlonghistoryofprovidingworld-classmobilemessaging,callcompletion,mobileadvertisingandrichcommunicationssolutions.WecanprovideindividualplatformsorafullmessagingandcallcompletionsuitethatmeetsallyourVASneedswithourVASinOne(ViO™)solution.
Inanevolvingcommunicationsmarket,wemeettheneedsofthetraditionalmobilephonecompanieswhilealsodeliveringsolutionstotheemergingvirtualnetworkoperatorsandenablers–theMVNOsandMVNEs.Wealsosupportnewcompaniesthatareleveragingmultipletechnologiestobecomeconvergentoperatorsandthemultitudeofotherenterprisescomingonlinetoprovidemobileservicestoday.
Fornewserviceprovidersandvirtualnetworkoperators,wehavecomprehensivesystemsforVASthatareupandrunninginashortspaceoftimeandarehighlyscalableandflexibleasyourbusinessneedschange.Forestablishedplayerswehavedeveloped,rigorouslytested,andimplementedsystemsthatworkacrossall2G,3Gand4Gnetworksandintegrateseamlesslywithyourcurrentinfrastructure.
Jinnydoesn’tjustshipboxes.Wehelpyoueverystepofthewaytoensurethatyourbusinesscase,marketingplan,andtechnicalcapacityarecoordinated.Ourtechnicalsupportisunparalleledandwillworkwithyoutodeliver99.999%reliability,toensureyoukeepyoursubscribershappy.
( )Who we are
2 3
Mobile Network Operators
JinnySoftwarehasbeendeliveringsolutionstomobileoperatorssince1999.Ourexperienceofworkingwithboththelargestandthesmallestofoperatorshasenabledustobuildabroadportfolioofsolutionsthatdeliverrevenuegrowth,reducedcosts,subscribergrowthandcustomersatisfaction.
Wehelpestablishedmobileoperatorsextend,enhanceorreplacetheirexistinginfrastructure.Acrossallformsofmessaging,callcompletionandmobileadvertisingcapabilities,JinnySoftwaredeliversbothpointsolutionsforspecificoperatorrequirementsandmultipleserviceofferingsinasinglesolution.Wehelpmobileoperatorstoconvergetheir2G/3GValueAddedService(VAS)infrastructurewiththenewpureIP-basedLTEandWiMAXnetworks.
FornewoperatorsorestablishedoperatorsinvestinginVASforthefirsttime,weprovideacompleteportfolioofsolutions,designedforacost-effectivedeployment.OurVASinOne™providesafullmessagingandcallcompletionsuite,designedtogrowasyoubuildsuccess.
Virtual & Convergent Operators
Mobilevirtualnetworkoperators(MVNOs)typicallybuildtheirbusinessbytargetingsmallernichemarkets,specificsubscriberprofilesorleveragingestablishednon-telcobrands.Theyrequirearapidtimetomarketwithdifferentiatedserviceofferings.
WeprovidecompleteVASandnetworksolutionstobothMVNOsandmulti-playproviders.InpartnershipwithleadingsystemsintegratorsandMobileVirtualNetworkEnablers(MVNEs),JinnySoftwaresupportsnewandevolvingplayersinthismarket.
( )What we can do for you
Enterprise & Content Providers
ContentprovidershavebeencentraltothemassivegrowthinrevenuesfromApplicationtoPersonandgeneralcontentdownloads.TraditionallyworkingthroughnetworkoperatorsorContentAggregators,manyarenowmovingtowardsdirectintegrationwiththemobilenetworksanddirectinteractionwiththecustomerbase.Banksandfinancialinstitutionsarealsolookingtointeractdirectlywiththeirend-customersoverUSSD,SMSandMMSchannels.
JinnySoftwareworkswithmanyofthesenewmobileserviceproviderstoenabledirectdeliveryofcontent,mobilepayments,bankingandcustomerinformationandinteractionsolutions.
Aroundtheworld,contentprovidersareinteractinganddeliveringservicesdirectlytomobilesubscribersusingtheJinnyMessagingGatewayandDirectDeliveryPlatforms.
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Innovative VAS solutions Themobilebusinessiscompetitive.Tokeepyourcustomersloyalyouneedtoofferthemexcitingandinnovativenewservices.Ourmarket-leadingsolutionsforRingbackTones,NetworkIVVR,VideoMail,VisualVoicemail,andVoiceSMS,amongothers,offernewopportunitiestodelightyourcustomersandincreaserevenues.
Tools for security, administration and planning of your network AsyouimplementnewservicesandworktoimproveproductivityandARPUs,youneedtobeabletoplanandmonitoryourmarketingcampaigns,aswellasconstrainthecostsofimplementation.Oursolutionsforachievingthisinclude:CallRouter,SMSRouter,FilteringEngine,A2PMMSOptimiser,theOperationsandMaintenanceConsole,andBusinessReportingSuite.
Next-generation VAS Shiftsinconsumerdemandandtheriseofmobilebroadbandandall-IPnetworksdemandthatnetworkprovidersconstantlyevolve.AtJinnywehavespentyearsresearchinganddevelopingsolutionstohelpyoufacethefuture.Forchannellingnewrevenuestreamsinpartnershipwithleadingbrands,weoffertheJinnyMobileAdvertisingPlatform;toincreaserevenuesfromtheprovisionofmobilebroadband,welaunchedtheaward-winningVAVOOMB™(VoiceandVASOverMobileBroadband);andtosmooththetransitionbetweenyourlegacysystemsandall-IPnetworks,thenext-generationJinny4GMessagingCentrewithbuilt-inIPSMGateway.
Flexible commercial terms WeprideourselvesonbeinginnovativeineverywayatJinny,includingcommercially. Westructureourtermssothatyoucan“payasyougrow”.
( )Key Benefits
Understanding our customers’ challenges and opportunities is fundamental. Each solution is different and customised to fit your needs and strategy.
Common PlatformDeployingallJinnyapplicationsonacommonplatformallowsustore-usethetriedandtestedbuildingblocksfromourprovencustomerdeploymentsineverynewsolutionweprovide.Thisprovidesprovenquality,fastertimetomarket,easeandefficiencyofoperationandlowercapitalandoperationalcosts.
AcommonUserInterface,OperationsandMaintenanceconsoleandJinnyReportingToolsprovideeaseofuseandsignificantlyreducedoperationalcostsacrossyoursuiteofapplications.
Scalability & PerformanceJinnyPlatformsaredeployedinarangeofproven configurationsrangingfromsmallstart-upoperationsthroughtoTier1multi-sitedeployments.TheJinnyStandardPlatformisinlivedeploymentshandlingtensofthousandsoftransactionspersecondeveryday.
TheJinnyStandardPlatformcanbedeployedinsimplecost-effectiverack-basedserversandthenscaledverticallybyaddingadditionalserversinN+1andN+Mconfigurations.HorizontalscalabilityisalsoavailablebyusinguptoeightCPUsperserver,eachCPUhavingupto6coresforoptimalperformance.Inlargerscaledeployments,itcanbedeployedusingBladearchitectures,providinglimitlessscalabilityforourlargestcustomers.
Inthechangingenvironmentofvirtualoperatorsandhostedoperations,wealsodeploytheJinnyStandardPlatformusingthelatestvirtualisationtechniquestoprovidemultipleapplicationandmultipleinstancecapabilitiesonasingleserver.TheJinnyVASinOneofferingisbuiltonthesevirtualisationtechniquestoprovidethemostcost-effectiveVASinfrastructuredeploymentavailable.
( )Our Technology
Every solution we deliver is built on the Jinny Standard Platform. Highly available and scalable with a 99.999% reliability, the Jinny Standard Platform is the cornerstone of successful implementations.
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LTE: Changing the entire mobile ecosystem
LTE (Long Term Evolution) offers higher bandwidth and lower latency, and promises to revolutionise how people use mobile broadband.Its all-IP architecture, efficiency, and bandwidth flexibility promise to improve the overall economics of the network, reducing both the cost of bandwidth use for subscribers and costs related to transport, cell sites, and related service expenditure for operators.
In the near term, however, transitioning to LTE presents a headache for operators. Coverage will be patchy and subscribers will expect services to work seamlessly across 2G, 3G and LTE networks. Managing the customer experience in these multimodal networks will be a complicated affair, with potential for service disruption, lost revenues, and customer churn.
Jinny’s solutions are LTE-ready out of the box. They just work; our solutions are built to ensure continuity of the customer experience across LTE, 3G and 2G networks.
“Jinny is best-in-class for competitive strategy, and offers the best set of solutions and services to its customers and partners worldwide”
Frost & Sullivan
“Jinny feels the pain that we feel, and is there with flexible solutions. The total cost of ownership is what we look at when we evaluate our software investments. We have tremendous OPEX pressure, and Jinny helps us meet the challenge of adapting to an ever-changing market”
Anker Madsen, Value Added Services Manager at 3 Indonesia
“Our customers have come to expect innovative service offerings from EastLink and by partnering with Jinny, our new mobile offering will continue this customer commitment”
Matthew MacLellan, President of EastLink Wireless
“After we started using the Jinny platform, I think we were the only Tanzanian operator that didn’t fall over on New Year’s Eve due to traffic overload!”
Andrew Lupembe, Head of Switching, Vodacom Tanzania
“Jinny Software will help us reach our goal of becoming a ‘one-stop shop’ for wireless carriers”
Bill Poellmitz, ClearSky President and CEO
( )Why Jinny?
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( )Messaging
Thegeneraltrendformobilemessagingisoneofincreasingtrafficanddecreasingrevenues.Inthefaceofsuchpressures,wehelpyoufocusonprotectingmarginsbyminimisingcostsandprotectingandgrowingthesubscriberbase.
TheJinny4GMessagingCentreenablesinterworkingbetweenyour2G,3G,andIMS-corenetworksandconservesbothtimeandcostsforyournetworkinfrastructure.
TheJinnymessagingsolutionspromote:
• Cost-efficientsupportforexistingmessagingservices
• Rapidlaunchofnewservices• Imaginativenewservicestohelpattractnew
andretainexistingcustomers• Newwaysofaddingvaluetotraditional
messagingtraffic• Convergingtraditionalmessagingserviceswith
4GLTEandWIMAXnetworks
OurcustomerspecificsolutionsaredeliveredbasedonthefollowingJinnyMessagingProducts:
Jinny’smessagingsolutions,designedtoopenstandards,havebeenexhaustivelytestedincommercialdeploymentsaroundtheworld.
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10 11
Key Features
Key Benefits
4G Ready No need for an IP-SM gateway! Our patent-pending technology integrates the world’s most pervasive mobile messaging service with IMS, RCS-e and 4G messaging. Jinny SMSC optimizes the signalling between the CS and IMS networks, reducing the transit time, network load and CAPEX spend.
Future-proof Investment Compliant with all major standards defining the future of messaging, our highly scalable all-IP architecture enables you to share components, centralise functions and reduce complexity.
Feature-rich SMSC As SMS becomes increasingly commoditised, the Jinny SMSC enables an extensive range of personalisation services to stimulate additional revenues and win the loyalty of subscribers.
Flexible Licensing Jinny’s flexible licensing model ensures that the SMSC delivers the best value for money without blocking service if license limits are occasionally breached.
Product Overview
Jinny Software’s SMSC is an all-IP, high capacity, scalable solution offering unbeatable reliability. This next-generation solution enables you to share components, centralise functions, and reduce complexity and costs, while at the same time helping to rapidly introduce new services to market, keeping your customers engaged.
Offering direct integration with IMS networks, Jinny’s 4G SMSC enables wireless network operators to position themselves for evolution to the next generation of mobile messaging services and technologies.
Without needing additional hardware or software, the Jinny SMSC provides a wide range of features that enable operators to boost customer loyalty and messaging revenues:
• Personalisation• Customer Profiling
• Virtual MSISDNs• Closed User Groups• Mobile Number Portability
The 4G SMSC is founded on Jinny’s distributed componentised architecture, which supports the industry-leading performance, high-availability and cost-effective scalability for which Jinny products are known.
This common architecture underliesJinny’s entire range of voice, multi-mediaand messaging products. It facilitates seamless integration in synergistic andcomplementary services such as:
• Voice SMS• Welcome Roamer• Missed Call Notification• Mobile Marketing• Mobile Payments & Banking
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SMSCFeature-rich, flexible, scalable, stable, future-proof design
Prepared for Evolution or RevolutionThe Jinny SMSC is compliant with all open standards that define the future of messaging. With support for 3GPP SIP and Diameter, the Jinny SMSC is ready for transparent interoperation with IMS networks. Most importantly, it is based on a scalable and resilient architecture that enables rapid deployment of new features.
Extension ComponentsThe Jinny SMSC can be augmented with the following optional components to extend its functionality:
• Welcome Roamer• Real-time Charging Gateway (RTCG)• IP-SM Gateway• Cell Broadcast Centre (GSM & IS-41)• Message Tracking Tool• Mobile Marketing• Mobile Payments & Banking
PersonalisationStrengthen the loyalty of your customers by enabling them to personalise their experience of your network with features such as Group Messaging, SMS Forwarding, Auto-reply, Auto-Signature, Originating Number Aliasing and Hiding, Enhanced Delivery Reports, Message Status Enquiry, Cancel Pending Messages, Future Message and Flash Messages. There is no need for additional components as these features are native to the Jinny SMSC.
Support for VAS ApplicationsThe Jinny SMSC includes sophisticated functionality to facilitate and control access to the SMS service by 3rd party service providers. The SMSC supports direct connections from applications using a broad range of protocols and supports the Service Level Agreements that protect network resources by regulating the throughput of each service provider.
Scalability and Fault ToleranceWith its fully distributed and scalable architecture, the Jinny SMSC can scale to handle thousands of messages per second by simply adding message-processing and signalling-processing nodes.
Compliance, Compatibility & ProtocolsStandards Compliance: ITU-T, ANSI, ETSI, 3GPP, 3GPP2Network Compatibility: GSM, GPRS, EDGE, UMTS, TDMA, CDMA, CDMA2000, iDEN, IMSNetwork Interfaces: ITU-T and ANSI SS7 LSL, ITU-T HSL, SIP, SIGTRAN M2PA, M3UA, SUASupported Application Protocols: SMPP, EMI/UCP, CIMD, OIS, SMAP/MMAP, XML, ...OS: Solaris, LinuxScalability: Linearly Scalable up to 10,000+ messages per second
MPU MPU
Content Providers Content Providers
Messaging Gateway
SIU SIU
GSM/UMTSNetwork
IMSNetwork
TDMA/CDMANetwork
Internet/VPN
Jinny BusinessTools Reporting
Real-time ChargingGateway
SIU SIU
SMSC Architecture
12 13
Key Features
Embedded Virus & Spam FilteringTo help combat the problem of mobile spamming and viruses, which is a significant problem in some countries, the MMSC offers an anti-spam and anti-virus tool to filter unwanted or harmful messages.
Mobile Advertising SupportWe also offer support of mobile advertising for multimedia messaging with the Jinny Mobile Advertising Platform.
Key Benefits
Enable subscribers to access the multimedia worldPeople can communicate feelings and emotions with friends and relatives by sharing photos or video clips instantly
Increase communication possibilities with MMSProvide a rich environment to create and manage MMS messages and drive MMS traffic
High performance to support P2P & A2P growthInnovative design to efficiently deliver multimedia traffic patterns and time-sensitive services
Proven, stable & flexibleThe Jinny MMSC is live in more than 30 sites worldwide - from entry level to large-scale distributed systems
Product Overview
The Jinny MMSC is a highly scalable service platform, built to open standards and running on mobile networks including GSM, CDMA, GPRS, EDGE, UMTS, HSxPA and LTE. It is based on a modular architecture that makes it possible for mobile operators to increase message throughput supported by simply adding more nodes so it can be scaled virtually without limitation.
The Jinny MMSC has been built in accordance with and adheres to 3GPP, 3GPP2 and OMA standards. Jinny’s platform has all the required features to meet the challenges posed by today’s MMS environment, offering features like legacy handset support, integrated WAP Gateway, media transcoding, lawful intercept, mobile number portability, virus filtering and spam control. Multiple applications and external modules complement the Jinny MMS environment.
MMSCUnleash complete multimedia messaging potential
MMSC Architecture
13
Media TranscodingThe Jinny MMS Transcoder provides real-time transcoding and will accept and perform real-time media adaptation on many types of images, audio and video content.
A2P MMS OptimiserThe MMSC can be deployed as an Application-2-Person MMS Optimiser using software optimisation techniques such as pre-transcoding, optimised storage and bulk notifications to facilitate an increase in the number of transactions per second, allowing huge peaks in traffic over short periods to be handled efficiently.
MMS Studio & MPSSWith its MMS Composer & Media Store features, subscribers can create and send their own MMS online. These MMS messages can be composed using subscribers’ uploaded images and sounds or those from a third party.
Extending the logic of email, the MPSS module provides the subscriber with online storage to view past sent/received items. This module can be easily incorporated with the MMS Studio to offer the subscriber a complete feature-rich set of services.
Load Balancer Content Providers Jinny OMC Reporting Jinny RTCG
MMSC Node 1 MMSC Node 2 MMSC Node N MMSC Node N+1
WAP GW Node 1 WAP GW Node 2 WAP GW Node N WAP GW Node N+1
14 15
Key Features
Menu-based Navigation and Accelerated LaunchThe Jinny USSD portal helps the operator construct and present interactive menus to subscribers for the discovery of and navigation through services and information. Menus can be constructed in a tree structure that terminates either with an application that provides a particular service or with an item of information for display on the subscriber’s handset. This means subscribers do not need to remember codes for specific services and enables the operator to provide a central point of access.
Integration of External ContentThe definition of menus on Jinny’s portal provides for menus terminating with static “pages” of information. This information can be retrieved from an external source such as a web page and simply displayed on the subscriber’s handset.
User-Friendly Service CreationJinny’s USSD Portal equips the mobile operator with a GUI-based interface for designing menus through which to offer VAS services to their own subscribers and subscribers on other networks.
Real-time Rating and ChargingThe Jinny Real-time Charging Gateway enables flexible rating and charging of USSD services based on numerous criteria. Typically a service code is used to charge.
Product Overview
The Jinny USSD Server provides the operator with a complete suite of enablers and turn-key applications to launch innovative services and begin monetising their network’s capabilities fully. USSD is especially attractive for services such as mobile information, mobile commerce, mobile entertainment or any service that requires immediate assured interaction between subscriber and application, such as mobile banking. The Jinny USSD platform already supports the provision of mobile banking services to previously “unbanked” populations in remote regions of the world.
As an enabler of USSD services in the core network, the Jinny USSD Server supports GSM SS7 connectivity and translates USSD requests into IP-based protocols such as SMPP or HTTP/XML. It complies with GSM phase 1 and 2 USSD for push/pull and session-based services. It provides a flexible routing capability based on service code, network information or subscriber identity. In addition to providing the standard features
of a USSD gateway, Jinny offers optional components to help operators provide out-of-the-box services and to build menus to enable subscribers to locate services from a central access point.
The Jinny USSD Server is founded on Jinny’s distributed component architecture, which supports industry-leading performance, high availability and cost-effective scalability. As the same architecture underlies the whole range of Jinny’s voice, multimedia and messaging products, it is easier to seamlessly integrate them together to launch synergistic and complementary services such as:
• USSD download of MMS and WAP settings • Mobile marketing• Customer self-care via USSD menus• Mobile payments & banking• USSD information services for inward
roamers
USSDThe hidden gem in the GSM network
USSD Architecture
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Key Benefits
Drives rapid deployment of services• Out-of-the-box services• User-friendly service
creation• Easy integration of
applications via portal
Enhances uptake of services• Support for multiple
languages and character sets
• Service discovery through portal
Cost-effective solution• No new CAPEX in the
network• Exploits existing network
capabilities • No complex handset
configuration• Cheaper than IVRs for
self-care• Flexible, non-blocking
licensing
Out-Of-The-Box ServicesWith its suite of turn-key applications, the Jinny USSD server enables a mobile operator to immediately roll out attractive services to subscribers when they deploy the platform.
The following applications are available to operators deploying the Jinny USSD server:• Voucher Recharge • AirTime Transfer • Balance Enquiry • Call Me Back
Application Service Providers
Jinny BusinessTools Reporting
Real-time ChargingGateway
GSM Network
GSM SIU SIU
Application Service Providers
AIU
AIUAIU
GSM SIU
16 17
Key Features
This enables the maximum level of control regarding policy management either on a message basis, or on a subscriber or group of subscribers basis.
SMS Anti-Spam and Anti-FraudThe SMS Router extensively supports anti-spam and anti-fraud, including full support of GSMA guidelines. This can be applied on both SMS MO and SMS MT via the SS7 SMS MT interception feature. The product also provides an incremental feature set to offer full network-level protection and subscriber identity protection.
SMS Personalisation ServicesThe SMS Router enables the introduction of in-network SMS personalised services. Typical
customer-centric services include SMS copy/forward/auto-reply services, providing incremental revenue streams to the mobile operator. The product also enables personalised sponsorship with targeted SMS add-insertion in SMS MO and MT traffic
Full SMS Standards Support• GSM, TDMA, CDMA and IMS support• ITU-T, ETSI, ANSI, 3GPP, 3GPP2 support for SMS
services• SS7 TDM (E1, T1), HSL and Sigtran support• SMPP, UCP, CIMD, OIS and XML/HTTP
for external applications traffic or SMSCs interconnect
Key Benefits
Deliver increased SMS performanceState-of-the-art direct routing technology offering unlimited performance, reducing both CAPEX and OPEX
Customer & brand protectionComprehensive anti-spam and anti-fraud features help to secure the network and offer customer and brand protection
Introduce innovative and personalised SMS servicesIntroduce new network and customer-centric SMS services, growing both revenue and ARPU
Future-proofing the SMS architectureIntroduce a comprehensive, highly flexible and future-proof architecture, enabling easier introduction of new services
Product Overview
The Jinny SMS Router maximises profitability of SMS as a network service. It reduces costs and opens up new revenue streams through increased efficiency in managing SMS traffic via SMS direct delivery/first delivery attempt and through the introduction of innovative revenue-generating customer-centric services such as in-network SMS personalisation. The Jinny SMS Router offers a future-proof solution with unlimited linear horizontal scalability with active-active architecture maximising hardware usage and service availability for performance and support for tomorrow’s enhanced SMS network services.
The Jinny SMS Router is an SS7 product providing comprehensive business logic and control for SMS traffic routing and delivery. It can be integrated within any signaling network to support receiving SMS MO traffic,
receiving and intercepting SMS MT traffic and for the delivery of SMS to recipients. It also provides a wide range of IP-based protocols for integration with external applications for AO or AT traffic. It offers seamless integration to the network and operator OSS/BSS, using appropriate standard interfaces to fit with multiple network topologies.
The SMS Router enables protection of the network, customers and the mobile operator’s brand via anti-fraud, anti-spam and other security features for SS7 SMS MO and MT traffic. SMS real-time billing integration and SMS SS7 MT interconnect control provide the full scope for revenue assurance and network revenue optimisation.
SMS RouterMaximise the value of SMS today
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Flexible Routing and Advanced Delivery of SMS MessagesWith a rules-based approach, the Jinny SMS Router supports a wide range of static or dynamic criteria linked to the SMS message for routing decisions to the SMSC, or for high-performance direct delivery decision (first delivery attempt) to the network or external applications. A sophisticated load balancing mechanism enables the best use of the SMSC layer.
Message Filtering and Policy ManagementThe product provides an extensive set of static or dynamic criteria for decisions about accepting or rejecting a message. Message-based screening can be performed for SMS MO as well as SMS MT messages with an SS7 MT SMS interception feature.
AO/AT Applications
SCP/IN RTCG SMS Router Reporting
SMSC SS7 Applications
MSC/HLR
SMSC SMSCSMSC
SS7 or IP IP
SS7
Hom
e ne
twor
kFo
reig
n ne
twor
k
SMS Router Architecture
18 19
Key Features
Key Benefits
Maximise network usage and reliabilityProtect the network through blocking unwanted and fradulent traffic and efficiently reducing associated direct and indirect costs
Highly flexible and comprehensive security solutionConsolidate network-wide security policy through multiple channels onto a single solution with an extensive rules-based platform
Provide a safer network and earn subscriber loyaltyEnhance the subscriber experience and earn loyalty by providing a safer network and by putting subscribers in control of the content they want to receive
Product Overview
The Jinny Filtering Engine is designed to help protect the reputation of your network and your subscriber’s experience. It analyses messaging traffic, detects fraudulent elements and blocks undesirable text and multi-media content from both on and off-network sources to ensure that the network handles only desirable traffic. The Jinny Filtering Engine is built around a sophisticated and highly customisable rules-based engine providing the operator with flexibility in factoring in both the network operator’s and subscriber’s policy. It consolidates network and subscriber preferences inside this highly flexible framework and can integrate easily into multiple back-office systems.
Engineered for best performance with an intuitive user interface, the Jinny Filtering Engine provides operators with a reliable solution to implement SMS, MMS and HTTP traffic screening for anti-spam, anti-flood,
anti-fraud and anti-virus on the same platform. It enables you to consolidate a comprehensive security preference for the following requirements:
Network-level Control - Protect the network from malware, virus, malicious and fraudulent traffic, helping to maximise network usage, decrease costs and increase reliability and customer satisfaction.
Subscriber-level control - Protect the subscriber from spam and unwanted traffic helping to build operator loyalty, reduce customer care costs and enhance the end-user experience. New customer-centric control services can also be introduced to generate additional revenue.
Filtering EngineProtect your network, subscribers and brand image
Sophisticated FilteringA sophisticated and advanced filtering capability including pattern matching, repeated content and addressing, anti-flooding and content filtering. Capabilities include:• Filtering out messages identified as spam or
phishing attacks against a subscriber• Malware and spam detection through traffic
analysis, filtering of messages based on mobile spam signatures and spam detection algorithms
• Content filtering through signature and specialised 3rd party analysis engines
Operator and Subscriber In-controlConsolidate the network policies defined by the operator and its subscribers. Collectively the Jinny Filtering Engine solution offers:• Mobile operator-defined network control and throttling rules• Mobile operator-defined anti-fraud rules and anti-spam• Subscriber-defined acceptable or unwanted content
Messaging and IP Traffic ControlSupports SMS, MMS, SMTP and HTTP traffic control for all traffic interfaces, with adherence to 3GPP, OMA, IETF standards.
Filtering Engine Architecture
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Highly FlexibleA high performance rules-based engine with a wide set of criteria for maximum flexibility in message content and parameter filtering, fraud evaluation and associated decision actions. The Filtering Engine acts as the Policy Decision Point for messaging traffic, relying on Jinny’s messaging proxies or legacy ones.
Wide Spectrum for Security and Policy ControlProvides anti-spam, anti-fraud, anti-flood, anti-virus, plus the Policy Control Function to block unwanted content and traffic.
Home SMSCsHome MMSCs
SMS, MMS, WAP PushService Providers
HTTP basedService Providers
SMTPEmail Applications
Jinny OMCReporting
@
Messaging Gateway
IP Proxy SMTP Proxy HTTP Proxy
Jinny SMS Router
Foreign SMSCs Foreign MMSCs
Jinny FilteringEngine
IP
SS7
Customer CareAdministration
20 21
Key Features
Key Benefits
Bring SMS support to the 4G LTE networksEnables GSM and CDMA operators to extend the SMS service onto the latest 4G networks. This secures messaging revenue and customer satisfaction
Maximise legacy messaging investmentsEnables a cost-effective and efficient introduction of SMS onto 4G networks. Advanced message routing and delivery options ensure the best use of legacy messaging architecture
Augment messaging performance while reducing overall costsHelps to transfer legacy messaging traffic onto LTE networks and provides additional delivery performance and options that minimise the need for costly new architecture
Protect customer and brand for next-generation messagingProvides advanced and comprehensive filtering capability for both the legacy and IMS domains for maximum security
Product Overview
The Jinny IP SM Gateway answers the challenge of introducing SMS services into the 4G/LTE networks and simultaneously smoothly supporting 2G/3G networks. The Gateway acts as a messaging technology-aware bridge between LTE/IMS networks and legacy SS7 circuit-switched 2G/3G networks.
Following 3GPP and 3GPP2 standards, the Jinny IP SM Gateway ensures messaging continuity and messaging interworking between both domains. The solution inherits from Jinny’s feature-rich SMS solutions the advanced and flexible routing capability to maximise the usage of legacy messaging centres in both CDMA and GSM environments.
The Gateway also brings a differentiating messaging feature set that can be applied on the new network domain, including advanced message filtering, personalised messaging services or advertisement insertion in message traffic.
This solution gives operators an effective way to introduce SMS in next-generation networks and provide a smooth integration with legacy messaging services.
The Jinny IP SM Gateway also provides the foundation to support new messaging services for the 4G/IMS core, including Converged IP Messaging and RCS.
IP SM GatewayBringing SMS into 4G LTE and IMS networks
Advanced IMS Messaging Filtering and SecurityThe Gateway provides an extensive set of static and dynamic criteria for decisions about accepting or rejecting IMS domain messages. Message-based screening can be performed for IMS domain originating as well as IMS domain terminating. This ensures mobile operators can have greater overall control of messaging traffic.
Built-in Messaging PersonalisationThe product provides embedded customer-level personalisation logic capability in order to launch consistent messaging personalisation and targeted services. This helps operators to provide and maintain differentiated services while growing the LTE customer base.
IP SM Gateway Architecture
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Support SMS over IP and SIP/IMS Messaging for GSM and CDMA NetworksBased on Jinny’s experience in mobile messaging in heterogeneous network technologies and following 3GPP and 3GPP2 standards, the Jinny IP SM Gateway introduces the support of SMS in the latest 4G networks for GSM and CDMA operators while ensuring smooth service continuity and convergence.
Optimised Message Delivery to Network and legacy SMSCsWith a highly flexible rules-based approach, the Gateway supports a wide range of staticand dynamic criteria for optimised routing and delivery decisions. It supports interworking and load balancing with any SMSCs from legacy networks and supports high performance direct delivery decisions (first delivery attempt) to the network maximising the use of legacy messaging investments and enabling higher scalability and performance.
SMSC SS7 Applications
IP SM Gateway
HLR
SMSC
MSC
MSC
CSCF
CSCF
HSS
2G/3G NetworkSS7 Core
4G/LTE NetworkIMS Core
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Key Features
Key Benefits
Save on license costsEnables transferring A2P traffic away from legacy MMSCs and SMSCs, and reduces wholesale MMS campaign prices for content providers, making the channel more attractive
Accelerate MMS campaign deliverySpeeds up MMS message processing and delivery, enabling the launch of new and innovative multimedia services within minutes
Manage and Monitor MMS campaigns in real timeAbility to launch, manage, and monitor MMS bulk or marketing campaigns with Broadcast Manager, with augmented performance and reliability
Drive P2P MMS usageusing A2P MMS channel Educate users about MMS while also protecting ongoing P2P traffic
Product Overview
The Jinny Application-to-Person MMS Optimiser provides a solution for operators seeking to harness the power of multimedia to market in a cost-effective way. The Jinny A2P MMS Optimiser makes it possible to achieve a high message throughput on a single node, keeping license costs affordable.
The Optimiser includes a Broadcast Manager, which is an advanced application that can be used to create and run MMS-based marketing campaigns. Campaigns can be started, suspended, and resumed at a chosen time. The Broadcast Manager is administered and configured through a user-friendly and intuitive Graphical User Interface.
Jinny’s solution for A2P MMS Optimisation posts message content only once to the MMS delivery engine. Multiple notifications are sent in bulk mode without resubmitting the content.
It is also possible to manage multiple accounts for multiple content providers. Each provider can have its own properties, with all accounts controlled by the administrator. Provider account parameters include broadcast campaign settings such as Message Sending Rate or Maximum Number of Messages Allowed.
The Optimiser’s Broadcast Manager includes campaign scheduling and campaign monitoring, along with a rich set of reports that will optimise marketing decisions.
The Jinny A2P MMS Optimiser plus Broadcast Manager helps mobile operators to keep MMSC license costs under control while also benefiting from a high performance system designed to delivery large MMS broadcasts without impacting existing person-to-person MMS traffic.
A2P MMS OptimiserMake your MMS campaigns transparent and cost-effective
Integrated MMS Broadcast ManagerThe Jinny A2P MMS Optimiser can be more user-friendly and marketing-oriented with the Broadcast Manager. The optional Broadcast Manager enables the operator to schedule, manage, monitor, and report on MMS campaigns through a simple, user-friendly interface.
SMSC Offloader (Optional)The SMSC offloader delivers the SMS traffic generated by the A2P MMS Optimiser MMS notifications, avoiding additional investments in legacy SMSC licenses and hardware.
VAS to MMS FCGI MMSC Main Process
MMS Notification Process MM1 Bulk Queue
Storage
Campaign Service
1 Submit 2
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3
SMSCMMS Recipients
VAS to MMS FCGI MMSC Main Process
MMS Notification Process MM1 Bulk Queue
Storage
Campaign Service
1 Notify 2
456
3
SMSCMMS Recipients
A2P Submit Request:
A2P Notify Request:
A2P MMS Optimiser Architecture
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Content Pre-transcoding for HandsetsThe Jinny A2P MMS Optimiser includes the facility for the MMS content to be delivered quickly and be optimised to match the handsets highest capabilities.
MMS Messages Stored OnceEven for a very large MMS marketing campaign, the Optimiser stores the message only once, which helps optimise and streamline the process. Multiple notifications are sent in bulk mode without resubmitting the content.
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Key Features
Key Benefits
Efficient messaging service provider managementConsolidate traffic control and management of application services across multiple delivery channels to reduce time-to-market and increase efficiency
Fully monetise the revenue stream from third-party application trafficIntroduce advanced content charging, subscription-based services and richer marketing segmentation
Efficiently support the A2P traffic explosionThrough a highly flexible and robust rules-based framework, support thousands of applications with comprehensive management tools, embedded rich capabilities and message delivery methods
Product Overview
The Jinny Messaging Gateway is the response to the market challenges for maximising the profitability of application traffic, reducing costs and opening up new revenue streams. The Jinny Messaging Gateway is a future-proof solution to consolidate and deliver application traffic in the most efficient way. It provides an operator with the complete toolkit to effectively deliver on the revenue opportunity from third-party messaging applications and services.
The product is a feature-rich technical gateway to decouple service provider functions and application traffic management from core messaging centres. While consolidating service providers into a central point of management, it simplifies network access to applications through a secure, robust and flexible architecture.
It supports high-volume application traffic for all messaging protocols such as SMS, MMS and WAP push, integrating seamlessly with the operators’ messaging centres. Providing secure standard and easy-to-use protocols to messaging content providers, the Jinny Messaging Gateway reduces time to market for new service deployment.
As a solid service provider management layer, the Messaging Gateway enables comprehensive capabilities for network and subscriber protection and real-time content-based charging, bringing both service control and optimised monetisation of A2P traffic. It is designed around a highly flexible rules-based engine enabling maximum built-in flexibility and control over messaging traffic, factoring in both the operator’s and the subscriber’s contractual agreements.
Messaging GatewayCapitalise on messaging application traffic
Extensive Service Provider Management Capability Jinny Messaging Gateway enables business-oriented service provider management options combined with multiple profiling for the provisioning process and SLA agreement definition. Through real-time provisioning interfaces or intuitive interfaces, SMS, MMS and WAP push applications can be quickly provisioned and commissioned.
Comprehensive Message Routing and FilteringThe rules-based engine uses an extensive set of static or dynamic criteria for policy decision about accepting, rejecting, modifying and routing messages. This enables a maximum level of control regarding messaging filtering, policy management and SLA enforcement either on a message basis or at service provider level. Subscriber level preferences can be consolidated for personalised or targeted messaging services.
Rich A2P Vertical Offering from Embedded VAS to Network DeliveryThe Jinny Messaging Gateway is the foundation package for a comprehensive A2P VAS offering. VAS components can provide push/pull, subscription or alert messaging services. The Message Broadcasting tool, comprehensive campaign management and advanced reporting can also be offered. Direct SMS or MMS delivery straight into the network offers the highest performance option, avoiding message centre bottlenecks.
Messaging Gateway Architecture
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Central Point of Management for SMS, MMS and WAP Push Traffic The Jinny Messaging Gateway supports SMS, MMS and WAP push technology, bridging content providers to the operator’s network via a unified layer decoupled from the messaging centres. It provides extensive routing rules and direct delivery options.
Wide Range of Protocol Support for 2-Way Messaging Service Support for legacy messaging protocols such as SMPP, UCP, CIMD, OIS, MM7 or EAIF and richer connectivity options for service providers such as HTTP, XML and SOAP-based protocols SMTP, MM4 and Parlay X. The open architecture enables quick lead times for new interface deployment, including real-time integration to IT systems.
SMS Services MMS Services WAP Push Services
Jinny OMC Reporting Messaging Gateway
Jinny VAS Application Suite
Jinny Filtering Engine
RTCG
SMSC SMSC MMSC MMSC
IN Charging
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Key Benefits
Ease of useThe “drag & drop” service creation toolkit allows non-expert telecom users to rapidly create real, usable telecom services
Drives revenues and reduces costsJinny SCE/SEE provides the perfect platform to create and execute cost effective VAS applications. It also helps to reduce the cost of ownership of telecom services
Eases network integration and reduces integration costIntegration within a network — using the same element for value-added services like SMS and USSD — significantly reduces integration costs. Once the Jinny SEE has been integrated, services created by SCE are easily deployed with no additional effort
Fast to marketEnables you to quickly bring new value-added services to your network
Product Overview
Often, if a competitor introduces a new service, you must respond and offer a similar or better service within days or weeks, to avoid losing customers. Another driver behind rapid service creation is that you can attract enterprise customers by offering custom-developed value-added services that leverage enterprise telecom and IT infrastructure. Enterprise customers typically offer significantly higher margins than consumers, and are thus more attractive. Service providers therefore need tools and standards-based runtime platforms to quickly develop, deploy and execute interesting applications for their clients. This assists in the transition towards on-demand, responsive businesses.
The Jinny Service Creation Environment (SCE) is a graphics-based intuitive development environment with enhanced Web services support for rapid development of new value added services.
It allows an operator or content providers to create new services without a need for software developers, accelerating the time-to-market of tailored services and at the same time improving the control over these services.
The SCE is fully web-based. There is no need to install any software on the administrator’s computer and it can be used anywhere. The Jinny SCE is supported on Microsoft IE, Firefox and Chrome.
The Jinny Service Execution Environment (SEE) is a carrier-grade run-time environment for the deployment and execution of services created by the network operator or third party application developers.
Service Creation EnvironmentA friendly environment for creating and executing tailored and innovative applications
File Management Graphical User InterfaceThe SCE file management module allows you to manage the applications repository.
SimulatorThe SCE simulator environment provides a web-based simulation environment to test the applications before running them in the operator network.
Reports and StatisticsSEE delivers details on usage characteristics for submitted messages, giving information such as application access during a month, day or hour, or the number of requests served successfully.
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Key Features
User-Friendly Graphical EditorThe Jinny SCE equips you with a graphical user interface for designing and creating new applications. The drag and drop user experience allows you to create innovative applications without coding experience.
User ManagementThe Jinny SCE user management tool allows the administrator to manage user accounts. It allows him to create different types of users; e.g admin, publisher, tester, and so on.
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( )Call Completion
Jinny’sCallCompletionsolutionsarebuiltonacost-effective,scalableandflexiblevoiceandvideotranscodingplatform.WithourCallCompletionproducts,wehelpyoudriverevenuesthroughattractiveARPU-generatingsubscriberservicesandreducecosts.
Ourarchitectureprovidestheflexibility,featuresandframeworkcomponentsthatenableyoutoevolveyourserviceportfoliotoincludericherandmoreinteractiveservices,whilealsoreducingtimetomarket.
Call-relatedactivitymakesupto80%ofmobilerevenues.Inatypicalmobilenetwork,upto70%ofcallsareansweredandcompletedandpaid
for.However,theother30%ofcallsrepresentsasignificantchunkofmissedrevenuesduetotheterminatingsubscriberbeingbusy,unavailableorsimplynotansweringthecall.
Also,mostsubscribersuseastandardringtoneandareunawareofthepersonalisationoptionsavailablethatenhancenotonlytheirownexperience,buttheexperienceofthosewhocommunicatewiththem.
Thereisconsiderableopportunityhereforyoutogeneratesignificantnewrevenuestreams.Youcanoffersubscribersanenhancedmobileexperience,gainingtheirloyaltyandincreasingyourrevenues.
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Ringback TonesOffering a fun and personalised call experience
Key Features
A Variety of easy to use and attractivesubscriber features:• The Calendar option allows you to set
certain tones for certain days or events• The Gift feature allows you to send a
ringback tone as a gift• Create and upload your own ringback
tones• Manage your subscription using Web, IVR,
USSD and SMS• Grab another subscriber’s ringback tone
while you wait for B party to pick up the call
• ‘Top of the charts’ makes the most successful ringback tones immediately visible and available
• Voucher/rewards programme & competitions
• Rate and recommend ringback tones• Caller ringback tones: choose the tone
you would like to listen to when calling someone else
• Dialing codes that access specific contents or content providers as advertised in print publications
• Grab ringback tones available via promotional dialing codes
Mobile Advertising SupportThe Jinny Ringback Tone Server can support the roll-out of mobile advertising by connecting it with the Jinny Mobile Advertising Platform. Ringback Tones can then be used as another mobile advertising channel, an attractive option for advertisers.
Key Benefits
Introduce personalisationEnable subscribers topersonalise their way ofinteracting with friends andrelatives
Increase revenues and ARPUIntroduce a new sourceof revenue by enrichingmultimedia content
Fast uptake & short ReturnOn Investment (ROI)ROI is fast, depending onsubscriber uptake. Someoperators have reportedROI in less than one month,others have achieved a 30%service penetration in lessthan one year
Cost effective & reliableSuitable service for mobileoperators and for distributedimplementations across thenetwork. Reliable and fullyredundant to guarantee totalservice continuity
Product Overview
The Jinny Ringback Tone Server allows mobile users to reflect their personalityby setting a preferred ringback tone forcallers to hear before the call is answered. It replaces the monotone sound heard by those trying to call with a popular ringback tone, a sound clip or a self-recorded message, allowing subscribers to express themselves in a very individual way. Specific ringback tones can be associated to certain callers.
The Jinny Ringback Tone Server offersan optimised solution for generatingand playing a large variety of tones,announcements or audio clips forpersonalised ringback tone services. The solution also offers a fully configurablebilling mechanism to meet the requirementsof the most common business modelsapplicable to this service.
Powerful Media Processing for MultipleApplicationsThe Media Resource Server (MRS) is a next-generation middleware solution enablingyou to add a number of other call completionand media products easily once you have made the initial investment. This allows you to share components, centralise functions and reduce complexity and costs while at the same time allowing you to introduce new services with a speedy time to market, keeping your customers satisfied.
Ringback Tone Server Architecture
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Subscriber’s Self-Service Tools
Customer CareAdministration
MRS RTCG
Application Server
HTTPHTTP
Billing IN
MSC
HLR
NetworkProvisioning
ISUP/INAP
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Key Features
Key Benefits
Lower churn & increase revenueJinny Voice & Video Mail helps operators reduce churn and increase revenue by providing a complete personalisation package for their customers
Increase customer satisfaction With Jinny Voice & Video Mail, calls are never missed. If a message is not left, Abandoned Call Alert ensures that an automatically generated notification is delivered to the called party
Flexible, scalable and reliableA single platform supports voice and video messages and millions of subscribers with a fast and reliable service that easily scales horizontally and vertically
Product Overview
The Jinny Voice & Video Mail system is a carrier-class centralised voice and video messaging system which collects messages that callers leave for each other. It boosts call completion by reporting unanswered, incomplete and non-billable voice and video calls to subscribers. Operators can drive up ARPU by ensuring that more calls are answered or returned.
A caller to the Jinny Voice & Video Mail system will be answered by a personalised greeting and invited to leave a message. The subscriber can be notified of messages in a variety of ways depending on preference. Jinny Video Mail is a feature-rich personalised video mail service for 3G video users, helping them realise the potential of video telephony services.
If a video call is not answered - the called party is busy, out of 3G coverage or not available - it will be forwarded to the Video Mail service. The caller will see the subscriber’s personalised video greeting and can then leave a video message. Voice & Video Mail are available in one unified service so users do not need a separate mailbox for voice and video messages.
Even if a caller chooses not to leave a message, Abandoned Call Alert ensures that an automatically generated notification is delivered to the called party, with complete call origin details. The “Availability” option alerts the caller when the called party becomes accessible, always ensuring call completion.
Voice & Video MailA personalised answering service ensuring calls are never missed
Abandoned Call Alert and AvailabilityWhen a call is directed to the mailbox and the caller declines to leave a message, the system generates an Abandoned Call Alert. The “Availability” option alerts the caller when the called party becomes accessible.
Message Notification InterfacesJinny Voice & Video Mail system notifies its subscribers about new messages through different interfaces including SMS, MMS, Email and outgoing calls.
Visual Voice & Video Mail and Smartphone ApplicationJinny pushes voice and video messages directly to handsets without going through a traditional IVR. With MMS, email, web and smartphone delivery, subscribers can look at a list of messages and prioritise which messages to listen to. Multimedia elements including branding and advertising can be added.
Mailbox Full NotificationWhen a subscriber’s mailbox is full, Jinny Voice & Video Mail automatically generates an SMS message and informs the subscriber.
Personalised Voice & Video GreetingsIn addition to allowing subscribers to modify their mailbox voice greeting, Jinny provides flexible video greetings for subscribers with 3G handsets. Subscribers can record a video and save it as their mailbox personal greeting.
Voicemail SecurityJinny Voice & Video Mail provides high security protection to subscribers and protects their privacy though a robust CID which acts against system fraud.
Voice & Video Mail Architecture
Abandoned Call Alert and AvailabilityJinny Voice & Video Mail provides subscribers with the Abandoned Call Alert feature. When a call is directed to the mailbox and the caller declines to leave a message, the system generates an Abandoned Call Alert. The “Availability” option alerts the caller when the called party becomes accessible.
Message Notification InterfacesJinny Voice & Video Mail system notifies its subscribers about new messages through different interfaces including SMS, MMS, Email and outgoing calls.
Mobile Network : SS7 / SIGTRAN / SIP / ISUP / ISDN
Jinny Voice and Video Mail Application
HTTP Server MMS Interface SMS Interface Email Interface
HTTP HTTP MM7 SMPP IMAP4/POP3/SMTP
SMSCMMSCMRS Interfaces Email Server
@
Voice SMS
MCN
RBTS
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Key Features
Key Benefits
New revenue streamVoice SMS extends messaging usage to subscribers not comfortable with texting and opens a new revenue stream for application-to-person voice and video services and innovative voice/video push services
Increase ARPU and deliver fast ROIVoice SMS introduces new messaging communication forms. The interconnect operator support provides a high-margin service option to create additional revenues and further maximise returns
PersonalisationVoice SMS adds a personal dimension to messaging and allows users to express themselves with feeling and emotion while combining the clarity of voice and the fidelity of video with the ease of SMS
Product Overview
The Jinny Voice SMS platform is a feature-rich solution that can accommodate any number of subscribers and the highest usage volumes. Voice SMS allows a subscriber to send and receive a voice message from any handset type. Video SMS is only available in 3G phones where video calls are supported by mobile handsets. The receiver is notified that a voice or video message is waiting and simply presses ‘Yes’ to retrieve the message. You can choose to offer the service in both non-subscription and subscription models.
In the non-subscription model any mobile customer can send a voice or video message simply by dialling the recipient number
preceded by a star sign. No configuration is required and the service is always available. In the subscription model a subscriber signs up to the service and is able to set the notification language, choose notification type (i.e. SMS, MMS or email) and manage message storage.
Both services offer strong propositions that can be tailored to different segments of the subscriber base. Voice SMS is a cheap and easy alternative to traditional SMS and is popular in markets where literacy rates are low or where the language or alphabet is not supported. Video SMS will be popular in markets where 3G handsets and smart phones have greater proliferation.
Voice SMSPersonalise your message with sound and motion
Advertising SupportA sponsored advertisement or premium video message can be appended, allowing you to earn revenue by selling space to advertisers. As a result you can offer a Video SMS service for lower prices, which assists with service uptake.
Message Retrieval InterfacesThe Voice SMS retrieval can be done through normal call interface, MMS, email or web interface. Video SMS retrieval is possible through 3G phones, MMS, Email or web interface.
Message Storage SupportJinny Voice SMS subscribers have the option to store their voice/video messages and retrieve them through the web interface or through IVR. When a subscriber’s quota is reached, the system generates an SMS alert notifying the subscriber of the storage full alert.
Message Reply, Forwarding and Distribution ListsThe application provides attractive features such as replying to Voice and Video SMS messages, message forwarding and group messaging, greatly enhancing the reach of voice and video messaging to a wider population of mobile users.
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API and BULK InterfaceJinny Voice SMS provides mobile operators and content providers with an A2P interface to send bulk voice and video messages.
Interoperability, Roaming and MNP SupportThe Jinny Voice SMS supports the interoperability as specified in the GSMA Voice and Video SMS guidelines. Roaming capability and mobile number portability is provided in countries where this service is available.
VoiceSMS Smartphone applicationWith our intuitive and user-friendly smartphone applications, sending VoiceSMS is much easier. Users can keep track of their recent calls, access their phonebooks and other call completion products like Voice and Video mail.
SMS-to-VoiceSMS supportSMS-to-VoiceSMS service is based on text-to-speech platforms(TTS). It allows people to send text messages from their mobiles to any phone type, including any conventional fixed lines.
Voice SMS Architecture
Mobile Network : SS7 / SIGTRAN / SIP / ISUP / ISDN
Jinny Voice SMS Application
HTTP Server MMS Interface SMS Interface
HTTP HTTP MM7 SMPP
SMSCMMSCMRS Interfaces
Voice & Video Mail
MCN
RBTS
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Key Features
Key Benefits
Increase ARPU and message revenueThe conversion of all missed calls into potential billable revenue increases ARPU. An additional revenue boost can be sought from the steady stream of Missed Call Notification SMS traffic
Reduce churn through increased customer satisfactionProvides transparency around all calls made to a subscriber’s handset and facilitates call screening, leading to increased customer satisfaction
Improve productivity for business usersProductivity is enhanced by keeping business users advised of all calls made to their handsets when they are out of reach
Product Overview
Missed Call Notification is a highly scalable solution addressing the issue of missed calls in a mobile network. With Missed Call Notification, an SMS can be sent informing the subscriber of the callers number and other information about the call such as date, time and the number of times the caller has tried to reach the subscriber. When the handset is reactivated or returns to a network coverage area the system will immediately send a notification of all missed calls to the subscriber.
Missed Call Notification is based on Jinny’s Media Resource Server which is a next-generation middleware solution enabling you to add a number of other call completion and media products easily once you have made the initial investment. This allows you to share components, centralise functions and reduce complexity and costs while at the same time allowing you to introduce new services with a rapid time to market.
Missed Call NotificationKeep subscribers informed about their calls when they are unreachable
Provisioning InterfacesCustomers can subscribe to the Jinny Missed Call Notification service through its intuitive and friendly interfaces for self-provisioning, available through the web, IVVR, SMS or USSD.
Support for Mobile AdvertisingSponsored advertisements can be appended to the SMS notification. This allows the Mobile Operator to earn advertising revenue from this message space by selling it on to advertisers.
Missed Call Architecture
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Flexible Notification MessagesSystem notification messages can be configured to preferences. It can send one notification per caller or a single notification for all missed calls, which can also be configured to display the caller name. The system sends missed call notifications when the subscriber comes online.
A Variety of Notification InterfacesJinny Missed Call Notification can deliver notification through web, email or SMS interfaces depending on the subscriber’s preference.
Availability NotificationThe system can inform callers by SMS when the called party becomes available. This allows the caller to know when the called party is available without having to call again, minimises network load and improves call completion.
Integrated SMSCThe Jinny Missed Call Notification can be deployed with an optional integrated SMSC dedicated to sending notification messages, ensuring that the operator’s normal SMS traffic is not affected by the extra load.
MRS
RTCGAdmin
Database SMSC
Front end
SIU MRS
MCN Core
Back end
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Key Features
Key Benefits
Enables new revenue streamsLaunch new video & voice-on-demand services over mobile networks and generate new revenue
Reduce time-to-marketUsing VoiceXML it is possibleto create new applications and services immediately available through the Network IVVR
Attract and manage voice & video third parties Open up voice & video potential for additional differentiated and revenue-generating services
Product Overview
The Network IVVR is the enabler that helps mobile operators offer interactive content through both voice and video. The video element of the Network IVVR is a management system that offers the tools required to facilitate the creation and publication of video portals.
Mobile operators and content providers can access the content provisioning interface in two ways:• Using VoiceXML Studio, an application
with drag and drop functionality that enables business users to create interactive audio and video content
• Using a web-based interface from where it is possible to provide and manage content
The Network IVVR can be used as a way to deliver adverts, informative content or on-demand premium content in audio or video. It consists of two key modules – the Media Resource Server and the Application Server - with each one individually scalable.
Network IVVROpen the network to innovative third-party voice & video services
Content Filtering & Management• Sophisticated content filtering allows the
administrator to analyse and moderate content before it is published
• A content-provider web provisioning portal allows content providers to provision and manage content through a user-friendly web interface
Carrier-grade Media Resource Function• The Jinny IVVR is a carrier-grade platform
that can be accessed by a wide range of different network types: GSM, W-CDMA, CDMA, TDMA, UMTS, IP including IMS
• Voice channels can be delivered using the E1, T1 and J1 access circuits
Network IVVR Architecture
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Network EnablerThe Jinny Network IVVR enables mobile operators to provide audio and video on-demand premium content and informative services such as tourist-related information services, entertainment content, football highlights, real-time video content sourced from webcams or other sources and other enhanced multimedia services.
Multi-content Provider SupportThe Jinny IVVR supports multiple content providers, each with its own access and workspace.
VoiceXML Studio - Service Creation EnvironmentThe VoiceXML Studio is a powerful Windows based application that can be used on any PC and allows the user to create Network IVVR menus and manage content.
Content Providers
AdminLocalContent
@
Portal
HTTP
Signalling Voice Video
HTTP
Application Server
Jinny Media Resource Server
GSM, TDMA, CDMA, UMTS, IMSTDM/IP ISUP, SIP, 3G-H324M
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Key Benefits
Operator Benefits • Attract new subscribers
from your competitors’ network
• Increase call completion and revenues
• Boost subscriber satisfaction
• Flexible deployment options • Cost-effective expansion • Gain a competitive edge
over other players in your market
Subscriber Benefits• Ability to make a make a
mobile collect call from virtually any mobile phone; not a handset-dependant service
• Ability to make calls even when out of credit
• Higher control through blacklists and white lists
Market Dynamics
Mobile operators are faced with challenges in growing their revenues in the face of increased competition. In order to face these challenges they look for ways to increase subscriber commitment as well as generate new and ongoing revenue streams. Generally, mobile operators employ a charging system in which the prepaid calling party pays for the call made. As the amount of traffic increases, subscribers hope for a more flexible charging system with the opportunity of influencing the billing.
Product Overview
Jinny’s Collect Call platform offers the flexibility for prepaid subscribers to initiate and make calls even if they do not have sufficient credit to do so. With the use of one of the available interfaces, prepaid subscribers can initiate a call on behalf of the On-Net called party whether the called party is prepaid or postpaid.
Implementing a collect call service in your network ensures boosting call completion while guaranteeing your subscriber’s satisfaction by offering a new service that aids them in generating more calls with the support of other subscribers’ accounts.
Collect CallKeep prepaid subscribers always connected even when they run out of credit
Flexible and Personalised SMS alerts The alerts sent to callers and called parties could be modified and personalised by you. You can choose the language and the content of the notification message and set it for all subscribers.
Integrated SMSC The Jinny Collect Call solution can interface with your SMSC to send all necessary SMS notifications. Jinny also offers an optionally priced integrated SMSC, which can do most of the things that a regular SMSC can do. In addition, it takes the load off your regular SMSC (that is typically used for peer-to-peer messaging).
Intuitive and user-friendly administrator GUI The administrator and the customer care operative can modify the subscriber-related information through an intuitive and user-friendly GUI. The administrator can set and modify the entire system configuration through this GUI.
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HLR
O & MBilling & Charging
SMSC
MSC
Jinny Collect Call
Calling Party Called Party
Key Features
Subscriber’s White & Blacklists Subscribers are given the option to define their own blacklists and white lists through their mobile phones. Calling parties placed on white lists are automatically connected to the subscriber by bypassing the notification process. Calling parties placed on the blacklist will always be blocked from making collect call attempts to that particular subscriber.
Reports and Statistics Jinny’s Collect Call solution generates a set of detailed analytical and statistical reports that reflect the overall use and performance of the system.
Collect Call Architecture
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Key Features
Key Benefits
Enhanced privacy and security The Smart Call Management module offers subscribers privacy and full control over incoming calls
Enriched user experienceEliminates the need to rudely cut off calls when busy with some other activity. Very useful for frequent travellers and roaming subscribers
Increased call completion rateOptimal routing for voicemail and alternative MSISDN forwarding for outbound roamers
Flexible routing functionality to grow revenue The Jinny Call Router offers flexible call routing functionality allowing mobile operators to extend their call completion offering by adding new services from multiple vendors
Increased service & customer segmentation Associate every subscriber to a specific voice or video service and easily deploy differentiated services
Product Overview
The Jinny Call Router offers the mobile operator greater flexibility and control over calls. Instead of using a voicemail system from only one provider, or spending time moving subscriber accounts from one system to another, they now have the choice to manage their calls through a flexible routing engine based on their own provisioning rules. Through the provisioning interfaces, the mobile operator can set the called party number and the routing rule. When the mobile switching centre forwards a call to the Jinny Call Router, it recalls the routing rules from its internal database and decides how to manage the call.
The Jinny Call Router can also be used by subscribers, offering them a new level of control over their incoming calls. When an
undesired caller tries to reach a subscriber, the system captures the call and dispatches an automatic message indicating the subscriber is not available. The calling party’s number and time of call is logged, and an SMS notification message about the attempted call is dispatched to the subscriber.
The Jinny Call Router offers an efficient way to gradually deploy advanced voice and video services to the operator’s complete subscriber base while complementing legacy voicemail services. It offers the ability to associate every subscriber to a specific voice or video termination service which will assist in subscriber base segmentation.
Call RouterEnhanced call management and control for more voice services
Custom SMS Reply and Announcement Call Screening and Smart Call Management subscribers can flexibly assign to each available profile an SMS to be sent automatically to the caller or a self-recorded announcement to be played to the caller.
Intuitive Web Interface Through the intuitive web interface, you can configure the Call Router and Smart Call Management platforms. Through this interface, you can also manage the subscribers and control the profile and MSISDN groups.
Call Router Architecture
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Call Screening and Smart Call Management When an undesired caller tries to reach a subscriber, the system captures the call and dispatches an automatic message indicating the subscriber is not available. The subscriber is notified about the attempted call by SMS.
The caller can also choose to forward some calls to his Voicemail box or to an alternative MSISDN.
Provisioning Interface The Jinny Call Router platform can be easily populated through an XML interface and through this you can add, modify or delete a single subscriber or group of subscribers.
USSD Interface The Smart Call Management module supports an advanced USSD interface. It allows subscribers to manage their accounts.
HLR
SMSC
SMPP
Admin GUI
Jinny MCN
Jinny RTCG
IN Charging
MSC
Jinny Call Router
MCN (IVR)VMS (2)VMS (1)
A Party
Jinny OMC Reporting
User GUI
Provisioning System
MRS
SS7 (MAP)
SS7 (Camel)
HTTP
TCP/IP
SNMP
SS7(ISUP)
FTP
HTTP
XML
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( )Mobile Advertising
Jinny’sMobileMarketingandAdvertisingSolutionhelpsyousavefallingARPUbyestablishinganewrevenuestream.Oursolutionsinmobileadvertisingsupportboththemobileoperatorandtheadvertisingcommunity.Theseinclude:
• TheMobileAdvertisingPlatform–foroperatorswhohaverelationshipswithadvertisingpartiesandwhowishtomanagetheirmobileadvertisingeffortdirectly
• TheMobileAdvertisingService–afullymanagedservicebyJinnyorapartnerfromourmobileadvertisingecosystemwhichoffersadvertisersflexiblecampaignmechanicsacrosstheentireaudiencebaseinagivenregion
WeenableadvertiserstogainaccesstothemobilechannelwithouthavingtosetuptheirownconnectionstoMobileOperatornetworks,whetheritistousesimpleSMSorrichmulti-mediavideoclips.Jinny’smobileadvertisingsolutionconnectsagenciestomobilecustomersthroughasingle,powerfulserviceinterface.Targetedoutboundcampaignscanbeexecutedbasedoncustomerdatabuiltupfrombrandloyaltyschemes,datafromopt-incustomersandprocessedcustomerresponses.
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Key FeaturesKey Benefits
New revenue streamJinny’s Mobile Advertising Platform puts you in a position to drive new revenue from the advertising and marketing industry - a whole new market with massive growth potential
Fast to marketWith over ten years’ experience delivering carrier class solutions to over 75 mobile operators, Jinny installs the platform into your network efficiently and to the highest standards
Simple subscriber managementYou can protect your subscribers by limiting what types of campaigns they receive and the volumes of adverts they will receive over given time periods
Product Overview
The Jinny Mobile Advertising Platform (JMAP) provides operators with a full set of features to start generating revenues from advertising on the mobile network. The JMAP provides the operator with the tools to:• Offer a number of relevant mobile
advertising channels• Manage advertising agencies and brands• Manage subscriber preferences and limits
on advertisement volumes
Features for agencies include:• Campaign creation• Inventory and traffic management• Consumer segment profiles from
demographic data• Reports and campaign insights• Invoicing and reconciliation documentation
Through the user interface of the JMAP the advertising agency can log in and create, manage and activate campaigns which, once they have been approved, can be deployed onto the mobile network. Through five simple steps - campaign definition, timing, advert upload, segment target, and response design - the advertiser can create campaigns in minutes. The technologies, or channels, onto which the JMAP can deliver mobile advertising campaigns are:• Application-to-Person SMS: Text insertion
into messages such as Balance Request, Top Up Notification and Please Call Me
• Application-to-Person MMS: Text/image/audio/video insertion into messages such as goal alerts
• Person-to-Person SMS: Text insertion into person-to-person SMS messages
• Person-to-Person MMS: Text/image/audio/video insertion into person-to-person MMS messages
You can use JMAP for:• Outbound and inbound SMS and MMS
allowing interactive campaigns that drive competitions, polls and voting
• Banner and Pre-Roll Advertising on WAP or mobile web
• Ring-back Tone Advertising: Audio clip advertising in subscribers’ Ring-back Tones
The inventory and segmentation modules will help commercial teams assess the success of advertising sales and ensure that revenue is maximised.
Mobile Advertising PlatformGenerate a new revenue stream from the mobile network
Wide Array of Available Advertising ChannelsAs each market is different, the JMAP provides the most suitable set of advertising channels for each market and each market segment.
Wide range of media channelsThe JMAP offers advertisers a range of channels on which to deploy their mobile advertising campaigns: SMS, MMS, WAP and Mobile Web Banners and RBT
Easy Campaign Design and Deployment for AdvertisersThrough simple to follow building steps, an advertiser can create a campaign in minutes.
Simple Opt-In and Opt-Out for SubscribersSubscribers can control what messages they are opted-in and opted-out for by managing their profile on the web, through SMS, or through USSD.
Integrated ReportingThe system provides reporting on the campaigns running across the system, allowing both the operator and the advertiser to have a clear view of who is being reached and who is responding to the campaign.
Targeting and profilingThe JMAP allows advertisers to identify their target consumer segment and ensure that their advert is shown only to that consumer segment.
Powerful inventory management and campaign approval for operatorsThe mobile operator has clear visibility of what is selling and why so as to drive additional sales and maximise revenue
Easy Campaign Build-Driving InteractionWhether through SMS for on-pack promotions or through on-device portal applications, the JMAP allows campaign designers to build campaigns with easy response and interaction mechanisms for consumers.
Mobile Advertising Architecture
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GSM / UMTS Network
Advertising Engine
SMSCMMSCGGSM RBTS
Voice & Video Mail
MCN
Campaign Manager GUI
Advertising Agency(create campaign)
Campaign Manager GUI(approve campaign)
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( )Rich Communications
Inadvancedmarkets,peoplearenowspendingmoretimeusingmobileappsthantheyareusinginternetbrowsers.Thesurgeinuptakeofmobilebroadband,smartphonesandtabletdeviceshasincreasedrevenuesfordataplanswhichshowsnosignsofabating:industryanalystOvumstatesthatrevenuesfromtheglobalmobilebroadbandmarketwillmorethandoublefrom$100.5billionin2010to$223billionin2015–aCAGRof17%. However,asaresulttraditionalrevenuestreamsofSMSandVoiceareincreasinglyunderattackfromtheOTTVoiceandIPmessagingservicesthataregrowinginpopularity.IndustryanalystsInformaestimatethata10%increaseinsmartphonepenetrationcouldcostWesternEuropeanoperatorsUS$1.19billioninvoiceandmessagingrevenues.
Inordertoaddressthesechallenges,operatorsmustleveragetheirkeyassets:thetrustedbillingrelationshipwiththeircustomersandtheircorehighqualityvoicenetwork.Theseassets,whencombinedwitharicher,higherqualityandmoreunifiedcommunicationservice,willstrengthentherelationshipwiththeircustomers.
VAVOOMB™isavalueaddedsolutionthathelpstoredressthebalance-itbringsthreekeybenefitstothetable:
1.Monetizestheuseofmobilebroadband,anddifferentiatestheserviceofferingfromthecompetitioninauniqueway
2.CounterstheARPUerosioncausedbyOTTservices
3.Strengthenstherelationshipbetweentheoperatoranditscustomers
WithVAVOOMB,subscribersgetthebestofboththecircuit-switchedandIP-centricworlds.Perhapsmoreimportantly,itoffersthekillerappforcustomerandrevenueretentionfortheoperator.
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Key Features
Key Subscriber BenefitsKey Benefits
Increase ARPU and customer loyaltyVAVOOMB enables you to introduce an innovative new service and capture revenues that would otherwise be lost to OTT service providers
Leverage the concept of OTT servicesGive subscribers the same OTT services but with operator-specific benefits including the single user identity, enhanced call quality in a secure and reliable service
Attract new subscribers VAVOOMB offers a compelling set of features and benefits to the subscriber, thereby differentiating the service from other OTT providers
Increase revenuesWith targeted advertising operators can bring more users onto their service and increase revenues
What is it?
VAVOOMB™ is the mobile operators’ answer to OTT-based voice and messaging services.
VAVOOMB is the subscribers’ answer to poor quality, insecure, un-interoperable, unreliable OTT voice and messaging services.
With VAVOOMB, operators no longer need to fear OTT services – they can now provide a single identity, unified rich communications service to their users that is reliable, interoperable, secure and that works across any device, any time using any network.
Unified Rich Communications Service
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VAVOOMB is a single identity, multi-device, unified rich communications solution that allows users to access their services using their smartphone, PC/laptop and tablet devices. The platform features an extensive array of voice and messaging services including circuit- switched and VoIP voice calls, Voicemail with visual voice mail access, SMS and Instant Messaging (with RCSe interoperability in the next release).
VAVOOMB Client appThe existing VAVOOMB PC client will be complemented with a mobile app that runs on iOS and Android devices.LTE/IMS readyThe VAVOOMB Platform is ready to deploy in an existing operator network and is future-proofed for the inevitable change to LTE/IMS. The platform is a SIP Application server within the IMS Application layer.
Network Interfaces The VAVOOMB Feature Server supports the standard SIP (signalling), RTP (voice) and DIAMETER (charging) interfaces which means it is fully compliant with existing GSM and CDMA network infrastructure. Voice and messaging traffic can be charged as normal with no changes required for the billing systems.
VAVOOMB Feature Server The VAVOOMB Feature Server contains the core application logic features and has been designed as a carrier grade platform, deployed in a high-availability architecture with no single point of failure. Individual components within the platform are independently scalable and can be distributed to separate hardware.
Single Identity across multiple devicesVAVOOMB enables the subscriber to use their own MSISDN for all services across all devices even when switching a call from the PC to the phone or vice versa
Access to a wider variety of servicesYou can offer a set of innovative ‘sticky’ services to subscribers built around the features of the Jinny Software solution – from a cloud based SMS & MMS store to advanced selection of personalised services – all linked to a single account balance FlexibilityThe ability to move calls from handset to PC and vice-versa means that subscribers can decide whether to use their mobile broadband service, their fixed line broadband service or indeed any Wi-Fi offering at home or away at any time. The added benefit: better battery life on handsets!
Enriched Instant MessagingUsers can carry out 1-1 and 1-Many IM chat sessions as well as sharing files such as pictures, videos and documents. Device synchronization means that a user can start an IM chat session on one device and continue it on another
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Key FeaturesKey Benefits
Simple Integration, Rapid LaunchWith ViO all Jinny VAS applications have a single point of integration. Once the platform that underpins all of the applications is integrated for billing, reporting, alarms and performance management, the applications need only be added to the ViO platform
Easy Expansion and Service AdditionThe scalability of the ViO platform means that expanding the number of applications or the throughput capacity of one or more of the applications is easy and can be performed without service interruption
Optimal Resource UsageJinny ViO shares resources for signalling, voice, video, etc, so the solution will be more efficient in terms of number of connections and connection usage, and will be more resilient in terms of failover and redundancy
Product Overview
Jinny ViO delivers all your VAS applications as part of a coherent, well-packaged solution, allowing you to lower your cost of ownership.
Jinny ViO provides every VAS service on the Jinny Standard Platform:
• messaging• call and media solutions• advanced device management• mobile advertising
ViO also offers a single point of integration into the network and into the operator environment for operations and maintenance, customer care, reporting, alarms management and billing.
This single access point allows you to reach any of the applications from a single screen. Customer care operatives may also access the subscriber settings on any VAS application by logging in at a single place.
Where you may have other systems for provisioning and customer care, Jinny provides an API that allows the settings, rules and configuration of the applications in ViO to be controlled by a ‘parent’ system.
One Connection for BillingRather than receiving CDRs from multiple applications, your mediation systems will receive the CDRs from a single module in ViO.
The prepaid connection point for all Jinny ViO applications is the Real Time Charging Gateway (RTCG), which connects to your billing system. All applications connect to the RTCG within ViO, thereby presenting the simplest integration point. Postpaid CDRs are also aggregated at a single point for export to a destination you nominate.
Shared Network ResourcesTo simplify the network interconnect, Jinny ViO shares the signalling and media resources across the ViO applications and allows them to employ the capacity they require from the pool of resources. Simple OSS ConnectionOSS alarms and performance monitoring are consolidated so that the SNMP traps are delivered to the OSS from a single point, and Business Intelligence and Reporting are consolidated for all Jinny ViO applications, so the reports need only be viewed in one place.
Jinny VAS in OneAll VAS Applications in One Platform
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One Standard PlatformJinny’s architecture supports all of Jinny’s applications on identical hardware, OS, middleware and configuration which means that the applications are extremely stable and can be easily expanded.
Full VAS Suite… in OneJinny ViO provides the mobile operator with all messaging needs (SMS, MMS, USSD, Voice SMS), all call and media needs (Ringback Tones, Voicemail, Missed Call Notification, Videomail, Faxmail) and all needs for OTA configuration and device management. The mobile operator only needs to manage one vendor relationship for solution sourcing and support and only needs to train its operations teams on one solution architecture - thereby greatly reducing workload.
Integrated Fast … and OnceRather than requiring integration of every application into the network and BSS/OSS systems of the mobile operator, Jinny ViO provides single points of interconnect and integration for billing, reporting, alarms and performance management. Because the integration points are simplified Jinny can deploy a solution faster and only needs to perform the integrations once before being able to deliver multiple applications on the platform.
Jinny – Solutions for Today’s Network, and Tomorrow’sAs operator environments evolve toward full IP networks, Jinny has ensured that its solutions are able to integrate to many cellular network technologies – GSM, CDMA, TDMA, iDEN, 2G/3G, 4G LTE and WiMAX.
By designing all solutions to support both circuit-switched and packet-switched network environments, Jinny has prepared for the networks that operators will seek to launch tomorrow – as well as supporting the success of the networks they are running today.
SMSC MMSC
Billing Service Management
Network InterconnectReporting
MMSC
Billing Service Management
Network InterconnectReporting
Jinny Standard Platform
Jinny Standard Platform
SMSC New app!
ViO - Simplified Application Addition
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3AirtelAmérica MóvilAncelAspiderBatelcoBTCLCable & WirelessCelcom
ClearskyDauphin TelecomEastlinkElisaIndosatIT&EMTN MattelMelita
MTC TouchNextelNextel InternationalOrangePlayPioneer KansasPioneer OklahomaSabafonSafaricom
SercomtelSI WirelessTele2TelesurTigoTIM TruphoneUnited WirelessUTL
ViaeroVodacomVodafoneWataniyaZainZamtel
AlgeriaArgentinaBahrainBangladeshBarbadosBotswanaBrazilBritish Virgin IslandsBurkina FasoCanadaCongo
CubaEcuadorFinlandGabonIndonesiaIrelandItalyJamaicaJordanKenyaKuwait
LebanonMalaysiaMaltaMauritaniaMexicoNamibiaNetherlandsNigerNigeriaNorwayPakistan
PanamaPeruPolandSenegalSingaporeSouth AfricaSt. MartinSudanSurinameTanzaniaTunisia
UgandaUKUruguayUSAYemenZambia
( )Our Customers
( )About Jinny Software
Jinny was founded in 1999, and is 100% owned by the listed Acotel Group of Italy. We are an ISO 9001:2008 certified company. Our customers span the globe, including over 75 customers across Europe, Africa, the Middle East, the Americas and Asia. We support over 240 platforms across a total of 70 countries; over 750 million subscribers worldwide interact over Jinny solutions.
Frost & Sullivan awarded Jinny the Global Mobile Messaging Infrastructure Competitive Strategy Innovation Award for 2011.
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Global Headquarters: Jinny Software Ltd., 29 North Anne Street, Dublin 7, Ireland. Tel: +353 1 887 2626 Fax: +353 1 887 2692 Email: [email protected] Websites: www.jinnysoftware.com, www.vavoomb.com
Jinny Facts & Figures
• End-to-end messaging, call completion, mobile advertising and rich communications solutions
• More than 200 platforms in over 70 countries• 75+ satisfied customers worldwide• 9 offices on 5 continents• Over 750 million subscribers interact over
Jinny platforms• Enabling customers to run different cellular
network technologies simultaneously: GSM, CDMA, TDMA, iDEN, 2G/3G, LTE, WiMAX
• Complete distributed architecture • Flexible commercial options: software license,
hosted messaging or managed service• Frost & Sullivan Best Practices Award winner• VIII Mobile VAS Conference Product Innovation
Award winner• ISO 9001:2008 certified
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