The World of Event Decoration

29. 1 – 2. 2. 2010

In the limelight.

Benefit from the attention of over 30,000 trade visitors from inside and outside Germany.

Christmasworld is the leading international trade fair for festive decorations and offers the opportu-

nity to make unique contacts with international buyers from all types of organisation – from small

retailers to large-volume outlets, as well as other high-demand customers, e.g. from the hotel,

restaurant and event sectors. Make the most of this outstanding opportunity to create an impressive

product presentation and achieve optimal orders. Step into the limelight of the international sector.

From 29 January to 2 February 2010.

Demonstrate your market presence.

In the perfect environment.

Only at Christmasworld will you find the perfect environment for your

product range – whether classic festive decorations or modern design

items. No other trade fair allows you to demonstrate your presence

within the complete spectrum of decoration products – professionally,

directly and with maximum quality. And nowhere else will you find

such high-quality visitors or such broad access to new target groups.

Over 30,000 trade visitors – from Germany and 103 other countries.

Buyers from all types of trading organisation as well as commercial customers, e.g. from the hotel, restau-rant and event sectors.

The entire product spectrum of the industry – the ideal environment for your offer.

Unique orientation guides, e.g. the Christmasworld Trend Show, point buyers directly to your products.

Your benefits at a glance:nic duysens e.K., Nic Duysens, CEO: “The spectrum of visitors here

never fails to amaze me – from

large-scale customers to small

retailers on the lookout for

everything from refined items

to classic decoration ideas.

Here you’ll find all types of

trading organisation – both

German and international.”

Haymann GmbH & Co. KG, Klaus Peitzmeier, CEO: “Our expectations have been met. Christmasworld

is the right platform for reaching new target

groups. We meet all sorts of customer here –

small and large, German and international, and

from the whole glass, porcelain and ceramics

industry. Our display solutions for glass and candle

product ranges attracted particular interest.”

Germany

Outside Germany

Total

54 %

41 %

34 %

30 %

27 %

25 %

25 %

24 %

23 %

12 %

43 %

52 %

5 %

43 %

52 %

5 %

43 %

52 %

5 %

41 %

53 %

6 %

Visitor numbers 2009

14,323

16,043

Visitor satisfaction

Very satisfi ed

Satisfi ed

Not very satisfi ed

72 %

14 %

8 %

3 %

2 %

1 %

Non-German visitors

by economic region

EU

Rest of Europe

Asia/Pacifi c area

North America

Central/South America

Africa

Objectives of trade visitors

Seeing / fi nding out

about new products

Making new

business contacts

Preparing for

buying decisions

Seeing / fi nding out

about different product types

Obtaining an overall impression

of market trends

Maintaining existing

business contacts

Comparing competitors

Making purchases at the fair

Increasing specialist knowledge

Exchanging information

48 %

17 %

8 %

6 %

4 %

17 %

Area of responsibility of trade

visitors within their companies

Directors / CEOs

Purchasing / procurement

Marketing / sales

Manufacturing / production

R & D

Other

30,366

50 %

23 %

15 %

12 %

Decisive

Contributory

Advisory

Not involved

A celebration of diversity. For all events during the year.

A trip to Christmasworld is an absolute must for all buyers from the decoration sector. This is

the ideal place for them to find and order products for every festive occasion of the year – from

high-quality accessories for traditional celebrations such as Christmas and Easter, trendy items

for events like Halloween and Valentine’s Day through to special decoration product ranges for

parties, birthdays and anniversaries. Benefit from the attractiveness of Christmasworld to direct

maximum attention to your latest ideas throughout the five days of the show.

Huge visitor potential again in 2010.

We are continually adapting the Christmasworld concept to match

current market developments. Expansion of the exhibition area into

the new Hall 11 enables the combination of thematically related

product sectors. We are therefore able to refl ect the changing prod-

uct structures in the market place, create an optimal fl ow of visitors

and generate a huge potential trade audience for our exhibitors

Matrobic AB, Nina Plöen, CEO:“…The Party and Festive Decorations area is just right for us.

We have used Christmasworld to present our latest products to the

European public for the first time and have succeeded in attracting

orders from customers from all European countries. We are very

happy with our participation in the show.”

Expansion of the Party & Event area.

Christmasworld has responded optimally to the growing demand for

party and event merchandise by expanding the Party & Event theme

area and positioning it in an attractive product environment. This

step promises even greater sales for all suppliers of high-quality party

cutlery, serviettes, tablecloths and attractive party accessories.

Product groups:

Christmas decorations

Annual and seasonal

decorations

Party and festive items

Ribbons and packaging

Candles and scents

Florist supplies

Festive lighting

Shop & Display

Fireworks

Decision-making authority

of trade visitors

Hoff-Interieur GmbH & Co. KG, Walter Adler, CEO: “Any exhibitor looking for a large trade audience

interested in design classics and special celebra-

tion themes will find Christmasworld the ideal

venue.”

Germany

Outside Germany

Total

Making new

business contacts

Presenting new

products/developments

Maintaining existing

business contacts

Exhibiting/discussing

different product variants

Making sales at the fair

Preparing for sales

Obtaining an overall

impression of market trends

Exchanging information

Comparing competitors

Conveying specialist knowledge

Retail

Wholesale/export

Services

Manufacturing industry

Skilled trades

Other

47 %

21 %

14 %

5 %

5 %

8 %

Trade visitors by economic sector

68 %

63 %

58 %

37 %

35 %

34 %

33 %

22 %

19 %

12 %

Trade fair objectives of exhibitors

277

688

Exhibitor numbers 2009

965

Christmas decorations

Annual and

seasonal decorations

Candles and scents

Festive lighting

Florist supplies

Party and festive items

Shop & Display

Fireworks

Product interest of trade visitors

76 %

36 %

25 %

24 %

23 %

15 %

11 %

5 %

Our No. 1 aim – your success at Christmasworld.

The Trend Show highlighting the latest exhibitor products, the professional and relaxed

working atmosphere at Messe Frankfurt, the attractive range of services and our marketing

activities all contribute to your success at Christmasworld. Our No. 1 aim is – as always –

to provide the optimal conditions for your presence at the show.

New trends mean more demand.

The Design Team at Christmasworld continuously monitors the latest

international trends and developments and uses them to create trend

statements for the next show. As an exhibitor, this means that you find

out early on which products, colours and materials will be the most

important ones for the decoration sector and can tailor your future

collections accordingly.

The Christmasworld Trend Show uses exhibitor products to vividly

showcase the various trend statements, offering guidance to buyers

for their ordering decisions and additional value-enhancing presentation

opportunities to suppliers.

High levels of quality and satisfaction.

The quality and satisfaction of trade visitors are one of our most

important success factors. As an exhibitor at Christmasworld, you ben-

efit from both. In 2009, 84 % of trade visitors were company executives

and 94 % of visitors stated that they were satisfied with their visit.

Plus: the parallel Paperworld and Beautyworld trade fairs offer valuable

synergies.

Christmasworld figures.

Kaheku schönes Wohnen GmbH, Karl-Heinz Dörge, CEO: “The trend statements at

Christmaswold are a real ben-

efit for us. We then know what

will be in demand tomorrow

and can showcase our offer

with the right products.”

Your success. Our contribution.

To ensure Christmasworld 2010 is a completely successful event for you, we

offer a wide range of advertising services, e.g. print and online promotional

materials for your own Christmasworld invitations free of charge and with

no restriction on quantity. Your company logo and custom text can of course

be incorporated. Plus, our reduced-price admission ticket vouchers offer the

ideal promotional gift for your customers.

We can help attract increased attention for you during Christmasworld

and place you and your products in the right light, e.g. with a range of

promotional activities, poster sites, multi-media advertising, showcases

and much more at the exhibition centre itself.

Last but not least, the comprehensive spectrum of seminars offered

by the Messe Frankfurt Academy will help you prepare optimally for

Christmasworld.

Worldwide attention.

From our marketing activities.

Our professional marketing activities generate worldwide interest among

existing and potential visitors. These include advertising campaigns in

all relevant trade publications in over 26 key countries, targeted online

advertising, international press activities and press conferences and multi-

stage, target-group-specific direct mailings and e-marketing. The success

of all these measures is reflected in the high quality of our trade visitors.

Gnosjö Konstsmide GmbH, Norbert Schäfer, CEO: “It’s the feeling that you’ve

always got a seat in the front

row. That’s how I’d best

describe the services provided

by Christmasworld. The profes-

sional organisation also helps

enormously in all activities

leading up to each show!”

Our No. 1 aim – your success at Christmasworld.

The Trend Show highlighting the latest exhibitor products, the professional and relaxed

working atmosphere at Messe Frankfurt, the attractive range of services and our marketing

activities all contribute to your success at Christmasworld. Our No. 1 aim is – as always –

to provide the optimal conditions for your presence at the show.

New trends mean more demand.

The Design Team at Christmasworld continuously monitors the latest

international trends and developments and uses them to create trend

statements for the next show. As an exhibitor, this means that you find

out early on which products, colours and materials will be the most

important ones for the decoration sector and can tailor your future

collections accordingly.

The Christmasworld Trend Show uses exhibitor products to vividly

showcase the various trend statements, offering guidance to buyers

for their ordering decisions and additional value-enhancing presentation

opportunities to suppliers.

High levels of quality and satisfaction.

The quality and satisfaction of trade visitors are one of our most

important success factors. As an exhibitor at Christmasworld, you ben-

efit from both. In 2009, 84 % of trade visitors were company executives

and 94 % of visitors stated that they were satisfied with their visit.

Plus: the parallel Paperworld and Beautyworld trade fairs offer valuable

synergies.

Christmasworld figures.

Kaheku schönes Wohnen GmbH, Karl-Heinz Dörge, CEO: “The trend statements at

Christmaswold are a real ben-

efit for us. We then know what

will be in demand tomorrow

and can showcase our offer

with the right products.”

Germany

Outside Germany

Total

54 %

41 %

34 %

30 %

27 %

25 %

25 %

24 %

23 %

12 %

43 %

52 %

5 %

43 %

52 %

5 %

43 %

52 %

5 %

41 %

53 %

6 %

Visitor numbers 2009

14,323

16,043

Visitor satisfaction

Very satisfi ed

Satisfi ed

Not very satisfi ed

72 %

14 %

8 %

3 %

2 %

1 %

Non-German visitors

by economic region

EU

Rest of Europe

Asia/Pacifi c area

North America

Central/South America

Africa

Objectives of trade visitors

Seeing / fi nding out

about new products

Making new

business contacts

Preparing for

buying decisions

Seeing / fi nding out

about different product types

Obtaining an overall impression

of market trends

Maintaining existing

business contacts

Comparing competitors

Making purchases at the fair

Increasing specialist knowledge

Exchanging information

48 %

17 %

8 %

6 %

4 %

17 %

Area of responsibility of trade

visitors within their companies

Directors / CEOs

Purchasing / procurement

Marketing / sales

Manufacturing / production

R & D

Other

30,366

50 %

23 %

15 %

12 %

Decisive

Contributory

Advisory

Not involved

A celebration of diversity. For all events during the year.

A trip to Christmasworld is an absolute must for all buyers from the decoration sector. This is

the ideal place for them to find and order products for every festive occasion of the year – from

high-quality accessories for traditional celebrations such as Christmas and Easter, trendy items

for events like Halloween and Valentine’s Day through to special decoration product ranges for

parties, birthdays and anniversaries. Benefit from the attractiveness of Christmasworld to direct

maximum attention to your latest ideas throughout the five days of the show.

Huge visitor potential again in 2010.

We are continually adapting the Christmasworld concept to match

current market developments. Expansion of the exhibition area into

the new Hall 11 enables the combination of thematically related

product sectors. We are therefore able to refl ect the changing prod-

uct structures in the market place, create an optimal fl ow of visitors

and generate a huge potential trade audience for our exhibitors

Matrobic AB, Nina Plöen, CEO:“…The Party and Festive Decorations area is just right for us.

We have used Christmasworld to present our latest products to the

European public for the first time and have succeeded in attracting

orders from customers from all European countries. We are very

happy with our participation in the show.”

Expansion of the Party & Event area.

Christmasworld has responded optimally to the growing demand for

party and event merchandise by expanding the Party & Event theme

area and positioning it in an attractive product environment. This

step promises even greater sales for all suppliers of high-quality party

cutlery, serviettes, tablecloths and attractive party accessories.

Product groups:

Christmas decorations

Annual and seasonal

decorations

Party and festive items

Ribbons and packaging

Candles and scents

Florist supplies

Festive lighting

Shop & Display

Fireworks

Decision-making authority

of trade visitors

Hoff-Interieur GmbH & Co. KG, Walter Adler, CEO: “Any exhibitor looking for a large trade audience

interested in design classics and special celebra-

tion themes will find Christmasworld the ideal

venue.”

Germany

Outside Germany

Total

Making new

business contacts

Presenting new

products/developments

Maintaining existing

business contacts

Exhibiting/discussing

different product variants

Making sales at the fair

Preparing for sales

Obtaining an overall

impression of market trends

Exchanging information

Comparing competitors

Conveying specialist knowledge

Retail

Wholesale/export

Services

Manufacturing industry

Skilled trades

Other

47 %

21 %

14 %

5 %

5 %

8 %

Trade visitors by economic sector

68 %

63 %

58 %

37 %

35 %

34 %

33 %

22 %

19 %

12 %

Trade fair objectives of exhibitors

277

688

Exhibitor numbers 2009

965

Christmas decorations

Annual and

seasonal decorations

Candles and scents

Festive lighting

Florist supplies

Party and festive items

Shop & Display

Fireworks

Product interest of trade visitors

76 %

36 %

25 %

24 %

23 %

15 %

11 %

5 %

Haymann GmbH & Co. KG, Klaus Peitzmeier, CEO: “Our expectations have been met. Christmasworld

is the right platform for reaching new target

groups. We meet all sorts of customer here –

small and large, German and international, and

from the whole glass, porcelain and ceramics

industry. Our display solutions for glass and candle

product ranges attracted particular interest.”

ChristmasworldInternationale Frankfurter Messe

Messe Frankfurt Exhibition GmbH

Postfach 15 02 10

60062 Frankfurt am Main, Germany

Tel. +49 69 75 75 - 0

Fax +49 69 75 75 - 65 57

christmasworld@messefrankfurt.com

www.christmasworld.messefrankfurt.com

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