Embed Size (px)
DESCRIPTION
A Timeline of Teens and Technology Amanda Lenhart Policy & Advocacy in the Schools Meeting APA August 16, 2007 San Francisco, CA. Methodology. Random digit dial telephone surveys of 935 & 1100 teen/parent pairs Interviewed teens ages 12-17 - PowerPoint PPT Presentation
Citation preview
A Timeline of Teens and Technology
Amanda LenhartPolicy & Advocacy in the Schools MeetingAPAAugust 16, 2007San Francisco, CA
August 16, 2007APA
Methodology
• Random digit dial telephone surveys of 935 & 1100 teen/parent pairs
• Interviewed teens ages 12-17• Focus groups with middle & high
schoolers, summer of 2004, 2006 & 2007• Builds on teen/parents survey work done
in 2000
August 16, 2007APA
Internet Use Basics
• 70% of American adults go online• 93% of American teens ages 12 to 17 use
the internet• 87% of all parents online• 73% of all families have broadband @ home• 68% of online Americans have home
broadband• 7% of teens do not use the internet
August 16, 2007APA
Location: Where do teens go online?
• 89% of online teens have access at home• 75% have internet access at school• 70% go online from a friend’s or relative’s house• 50% have gone online from a library• 9% go online from a community center or house
of worship• 93% of online teens have multiple points of
access—home AND school AND the library AND a friend’s house…
August 16, 2007APA
Frequency of Use
• 51% of online teens go online daily
– 24% several times a day
– 27% about once a day
• 21% go online 3 to 5 days a week
• 13% go online 1 to 2 days a week
• 14% go online less often
August 16, 2007APA
Broadband vs. Dialup Users
• Teen broadband users go online more often and engage in a wider array of activities than dial up users
• More dial up teens are likely to be low users (online less than 3 times a week)
August 16, 2007APA
Circumstances of Internet Use
• 90% of online teens share the computer with other family members
• 73% of teens with home internet access use a computer in a public space in the home
• 53% of teens use computers with filters• 45% use a computer with monitoring software• More 60% of parents report monitoring their child’s
internet use, including setting rules about how long a child can go online
August 16, 2007APA
Today’s Teen – Born 1990
Personal computers are 15 years old
Tim Berners-Lee writes World Wide Web program
August 16, 2007APA
Today’s Teen – First Grade 1996
Palm Pilot goes onthe market
August 16, 2007APA
J: romeo u thereJ: romeo u thereR: yo wassupR: yo wassupJ: nothin’, u?J: nothin’, u?R: skool sucked 2dayR: skool sucked 2dayJ: heard wylander got mad J: heard wylander got mad at uat uR: what a jerk i used purpl R: what a jerk i used purpl inkink on the sci test and he got on the sci test and he got pissed he pissed he lookjs like jimminy cricktlookjs like jimminy cricktJ: lolJ: lolR: going to nicks partyR: going to nicks partyJ: cant i’m groundedJ: cant i’m groundedR: yR: yJ: cardoza called home, sez J: cardoza called home, sez im failig im failig Spanish btw my rents Spanish btw my rents hate uhate uR: mine hate u 2R: mine hate u 2J: my dads coming gtgJ: my dads coming gtgR: k byeR: k byeJ: xoxoxoxo bye see u tmwJ: xoxoxoxo bye see u tmwR: xoxoxoxoxoxoxo gtgR: xoxoxoxoxoxoxo gtgJ: kJ: k
August 16, 2007APA
Today’s Teen – Fourth Grade 1999
Sean Fanning creates Napster
August 16, 2007APA
Today’s Teen – Starts Middle School 2001
Wikipedia - 2001
August 16, 2007APA
Today’s Teen – Middle School 2001
August 16, 2007APA
Cellphones – Middle school years
• In 2004 – 45% online teens have a cellphone
• In 2006, 66% of online teens have a cellphone
• 68% of cellphone owners txt (2006)
August 16, 2007APA
Today’s Teen – Middle School 2003
Skype - 2003
August 16, 2007APA
Today’s Teen – Starts High School 2004
Podcasts – 2004
August 16, 2007APA
Today’s Teen: Frosh Year 2004
Photosharing sites:
Flickr
Photobucket
etc
August 16, 2007APA
Today’s Teen – Sophomore Year 2005
YouTube – 2005
August 16, 2007APA
Today’s Teen – Junior Year 2005-2006
The Year of MySpace:
• More than 100 million accounts created
• Third most popular site in the U.S. (after Yahoo and Google)
• 55% of online teens use social networking sites
• Of those who use social networking, 48% log on to the sites at least once a day or more
August 16, 2007APA
Today - 2007
Avatar - based Persistent Social Worlds
• Older Kids: Habbo Hotel, Gaia Online & Second Life
• Younger Kids: Webkinz, Whyville, Club Penguin
August 16, 2007APA
What’s not in our timeline?
• Gaming – on-going. Oldest video gamers who grew up with it are entering their forties, so some of the younger kids have parents who game.
• More than 2/3rds of online teens play computer or video games.
• Email – “It’s for old people”
• Mobility – gaming (DS, PSP), and now continuous presence applications – take social networks mobile – Twitter– Pownce etc etc etc– Teens don’t use these – yet.
August 16, 2007APA
Social Networking Websites
• “Online Social Networks are web spaces where individuals can post information about themselves, usually by creating a profile or website, and where they can connect with others in the same network.”
• Two main elements to social networking that relate to its appeal to teens (and young adults)– Connecting and communicating with others– Content creation a.k.a. self-expression
• 55% of online teens use social networking websites• 55% have a profile online
August 16, 2007APA
SNS: Demographics• Girls, particularly older girls, more likely to use
SNS than boys (70% of girls 15-17 have profile online, compared to 57% of boys 15-17)
• Age is major factor– 12 & 13 year-olds; 37% have an online profile– 14 -17 year-olds; 63% have an online profile
• Other demographic factors not significant– Income– Race/ethnicity
August 16, 2007APA
Profiles: Switchboards for social life
August 16, 2007APA
SNS: Gender and Behavior
• Reinforcing pre-existing relationships (girls)– 91% stay in touch with friends they see a lot– 82% stay in touch with friends they rarely see
in person• Meeting new people & flirting (boys)
– 49% make new friends • more for boys, less for girls
– 17% flirt • mostly older boys – 29% of them flirt vs.
13% of older girls
August 16, 2007APA
All the world is not a stage...• 66% of all teens with profiles online have in some way restricted
access to it – includes hiding it completely, taking it down, or making it private
• 77% of profile-owning teens have a currently visible online profile– Of those with a visible profile, 59% say only their friends can
see their profile.– 40% say anyone can see profile
• 56% of teens with profiles say they have posted at least some fake information to their profile
“I use a pseudonym, who is 24. Because I regard myself as an intellectual, it’s easier to be taken seriously if people don’t know they’re talking to a 16 year old.”
- Boy, Late High School
August 16, 2007APA
Tensions in SNS Use
• Embodies tension in social networking sites – Teens want to stay safe– Want to connect with friends and with those
with similar interests– People need to be able to find you to make
new connections– Social networks ask for lots of personal
information when you create a profile– Facilitates good and bad “findability”
August 16, 2007APA
Online Safety & Harassment
• 32% of online teens have been contacted online by a complete stranger.
• Teens with SNS profiles are more likely to have been contacted.
• Of teens who have been contacted, 23% say they were made scared or uncomfortable by the stranger contact.
• Girls are more likely to report feeling scared or uncomfortable
• 32% of online teens have experience some form of online harassment, also called cyberbullying
– Threatening messages
– Private material forwarded without permission
– Someone posting an embarrassing picture of you online
– Spreading a rumor about you online
August 16, 2007APA
Teen Reality #1
Teens are technology-rich and enveloped by a wired world:
• 83% of all teens say that “most” of the people they know use the internet
• 10% say that “some” of the people they know use the internet.
• Just 6% say that very few of the people they know use the internet.
August 16, 2007APA
Teen Reality #2
Mobile gadgets allow them to enjoy media and communicate anywhere
• 84% report owning at least one personal media device: a desktop or laptop computer, a cell phone or a Personal Digital Assistant
• 63% of all teens own a cell
phone
August 16, 2007APA
Teen Reality #3
Teens know that ordinary citizens can be publishers, movie makers, artists, song
creators, and storytellers
57% of online teens have created some kind of content for the internet
August 16, 2007APA
Content Creation
• 57% of online teens have created some kind of content online• Includes
– Photos– Video– Writing, stories– Artwork– Songs, music
• 19% have a blog• 38% read the blogs of others• 76% of social network-using teens leave comments on the
blogs of friends• Self-expression and feedback
August 16, 2007APA
• 33% of online teens share their own creations online, such as artwork, photos, stories, or videos
Sharing Creative Work
August 16, 2007APA
Bluegrass fiddler Nick Dumas: Age 16
"I'd be surprised if our band doesn't get noticed by some record company," Dumas says confidently. "People keep telling us,
`You need to go to Nashville.‘”
August 16, 2007APA
• 32% have created or worked on webpages or blogs for others, including those for groups they belong to, friends or school assignments
Working for Others
August 16, 2007APA
Jasmine Ta: Teen Journalist
August 16, 2007APA
• 22% report keeping their own personal webpage
Personal Webpages
August 16, 2007APA
• 19% of online teens have a blog
• Teen bloggers: Older girls, frequent users
• Do not update blogs frequently—largest group (less than a third) update the blog 1-2 times a week
Creating a Blog
August 16, 2007APA
Teen Blog Readers
• 38% of online teens read blogs• Teen blog readers: Higher SES, BBD/ tech-savvy
home, older teens, girls & frequent users• Reading blogs: 15% read daily or more often• But 1/3rd read less often than every few weeks.• Two-thirds read only the blogs of people they
already know. Another third read both the blogs of friends and strangers.
August 16, 2007APA
Remixing
• 19% of all online teens say they remix content they find online into their own artistic creations
• 35% of teen bloggers remix content
August 16, 2007APA
Teen Reality #4
Teens are multimedia multi-taskers:
Multi-tasking is a way of life – and people live in a state of “continuous partial attention”
--- Linda Stone
August 16, 2007APA
Kaiser Family Foundation, Generation M, March 2005
August 16, 2007APA
Kaiser Family Foundation, Generation M, March 2005
August 16, 2007APA
Education• 94% of online youth use the Internet for school
research; 78% say the Internet helps them with schoolwork.
• 71% of online teens say that they used the Internet as the major source for their most recent major school project or report.
• 41% of online teens say they use email and instant messaging to contact teachers or classmates about schoolwork.
• 18% of online teens say they know of someone who has used the Internet to cheat on a paper or test.
August 16, 2007APA
Libraries 2.0
August 16, 2007APA
Impact and Implications
• Those who have grown up with interactive media want to manipulate, remix, and share content.
• They expect to be in conversation with others about content – access to an audience.
• Increasingly savvy about what they share, particularly on SNS – protecting privacy
• Social media is always-on, and persistent• But teens are still teens – the fundamentals of
that time of life are still there
August 16, 2007APA
What’s on the horizon?
Convergence of major current trends
• More persistent social worlds (Second Life, WOW)• More mobility (cellphones, laptops, DS/PSP)• More persistent, constant presence – Twitter, etc.• More avatar-based interactive spaces (Gaia, Habbo,
SL)• All of these will come together as interactive and
mobile and gaming spaces, all rolled into one. (Sony Home)
Thank You
Amanda Lenhart
Pew Internet & American Life Project
http://www.pewinternet.org
August 16, 2007APA
Links
• UNK & Fosse: http://youtube.com/watch?v=NIGbhPLZmjY
• Diet Coke & Mentos: http://www.youtube.com/watch?v=0qw7ByxX0X8
• Digital Native Wiki: http://www.digitalnative.org/Main_Page
• Pumpkin: http://profile.myspace.com/index.cfm?fuseaction=user.viewprofile&friendID=122568146
• http://www.youtube.com/watch?v=JzqumbhfxRo
