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Getting our game on:Library Futures
Stephen Abram, MLSMetro Net Library Consortium
Farmington Hills, MI Nov. 15-16, 2010
Is this graphic correct? What’s wrong?
Is the book in your head?
Frankenbooks? Emotion? Morality?
What is the right device?
Watch your readers? What do you see?
Think harder about book components!
Whose needs are met by library management systems?
Welcome
Questions for Today:
1. What is REALLY happening with eBooks?2. Where is all this change taking us?3. Do people still value the book? 4. What’s next?5. What is the role for librarians in our info-
future?
So, what exactly is changing?
BooksMediaMobilityCollectionsLibraries
In a word:Everything connected to your world!
Librarians play a vital role in building the critical connections between
information , knowledge and learning.
Librarian Positioning
The Elephant in the Room
Very Big Secret
Change can happen very fast
The secret
We need to overcome:
Fear of leadership Anti-partner and anti-collaboration ethic Distrust of ‘size’ The culture of victimization Introversion Unsophisticated communication Fatalism
“Choose . . .
To be a victim and feel these changes are fated and blame stormOR
Create the future we need and take collective responsibility for the conversation and development.”
Find Reasons not Excuses.
Jobs and Libraries
Advance Survey Data for the Library of Virginia
Stephen AbramGale, Cengage Learning
73.3%
25.0%
1.7%
Respondent Role
Director / Management Team
Reference Staff
Circulation Staff
Technology Staff
5.1%
11.9%
83.1%
Respondent Experience
Less than 1 year1-5 years6-10 yearsOver 10-years
21.8%
21.8%
38.2%
18.2%
Degree of Urbanization
UrbanSmall TownRuralRegional Center / Consortia Staff
Yep – You Get Questions
Health and Wellness / Community Health / Nutrition / Diet / Recovery DIY Do It Yourself Activities and Car Repair Genealogy Test prep (SAT, ACT, occupational tests, etc. etc.) Legal Questions (including family law, divorce, adoption, etc) Hobbies, Games and Gardening Local History Consumer reviews (Choosing a car, appliance, etc.) Homework Help (grade school) Technology Skills (software, hardware, web) Government Programs, Services and Taxation Self-help/personal development Careers (jobs, counselling, etc.) Reading Choices and recommendations, books & authors Travel and Vacation, Tourism Support Supporting College credits, Distance Education, and Adult Continuing Education Personal Finance and Investments / Financial Literacy Religion and spirituality Retirement and Seniors Services General Reference / Quick Answer Questions (e.g. telephone numbers, addresses, definitions, locations, library hours and services, etc.) Coming to America or our Community (Immigration, Moving) Book Clubs / Community Reading / Summer Reading Business. Leadership and Management Parenting and Child Development Adult Literacy / ESL Entrepreneurship and Consulting Small and Medium-sized Business Support World Cultures/Understanding Our World History Studies (Civil War, WW2, etc.) Choosing a School, Program/Degree, College or University / College Planning Finding People / Biographies
Health and Wellness / Community Health / Nutrition / Diet / RecoveryDIY Do It Yourself Activities and Car Repair
GenealogyTest prep (SAT, ACT, occupational tests, etc. etc.)
Legal Questions (including family law, divorce, adoption, etc)Hobbies, Games and Gardening
Local HistoryConsumer reviews (Choosing a car, appliance, etc.)
Homework Help (grade school)Technology Skills (software, hardware, web)
Government Programs, Services and TaxationSelf-help/personal development
Careers (jobs, counseling, etc.)Reading Choices and recommendations, books & authors
Travel and Vacation, Tourism SupportSupporting College credits, Distance Education, and Adult Continuing Education
Personal Finance and Investments / Financial LiteracyReligion and spirituality
Retirement and Seniors ServicesGeneral Reference / Quick Answer Questions (e.g. telephone numbers, addresses, definitions, locations, library hours and services, etc.)
Coming to America or our Community (Immigration, Moving)Book Clubs / Community Reading / Summer Reading
Business. Leadership and ManagementParenting and Child Development
Adult Literacy / ESLEntrepreneurship and Consulting
Small and Medium-sized Business SupportWorld Cultures/Understanding Our World
History Studies (Civil War, WW2, etc.)Choosing a School, Program/Degree, College or University / College Planning
Finding People / Biographies
0.00 0.20 0.40 0.60 0.80 1.00 1.20
Relative Patron Interest in Various Areas
The Baker’s Dozen
1. Health and Wellness / Community Health / Nutrition / Diet / Recovery 2. DIY Do It Yourself Activities and Car Repair 3. Genealogy 4. Test prep (SAT, ACT, occupational tests, etc. etc.) 5. Legal Questions (including family law, divorce, adoption, etc) 6. Hobbies, Games and Gardening 7. Local History 8. Consumer reviews (Choosing a car, appliance, etc.) 9. Homework Help (grade school) 10. Technology Skills (software, hardware, web) 11. Government Programs, Services and Taxation 12. Self-help/personal development 13. Careers (jobs, counselling, etc.)
Hobbies and Gardening
Consumer reviews (choosing a car, appliance, etc.)
Health and Wellness / Community Health / Nutrition / Diet / Recovery
Local History
Homework Help (grade school)
DIY Do It Yourself Activities and Car Repair
Genealogy
Legal Questions (including family law, divorce, adoption, etc)
Test prep (SAT, ACT, occupational tests, etc.)
Technology Skills (software, hardware, Internet/web)
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
88.3%
83.1%
81.7%
75.9%
72.9%
67.8%
60.0%
60.0%
58.3%
51.7%
10.0%
15.3%
16.7%
22.4%
25.4%
30.5%
31.7%
35.0%
41.7%
48.3%
1.7%
1.7%
1.7%
1.7%
1.7%
1.7%
8.3%
5.0%
0.0%
0.0%
Resource Levels for Top Ten Areas of Patron Interest (Question 1)
EnoughNot EnoughNot Applicable
History
/ Socia
l Studies
Scien
ce / S
cience
fairs)
Biographies
Litera
ture
Speci
al Ev
ents
(Black (
or Hisp
anic,
Asian, N
ative
American
) Hist
ory Month)
Women
’s Studies
Religio
n0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
45.0% 46.7% 46.7%32.2% 33.3%
5.2% 3.4%
43.3% 38.3% 38.3%
42.4% 35.0%
12.1% 11.9%
10.0% 13.3% 13.3%22.0%
20.0%
22.4%39.0%
1.7% 1.7% 1.7% 1.7%11.7%
56.9%
44.1%
0.0% 0.0% 0.0% 1.7% 3.4% 1.7%
Student Homework Support - Level of Requests by Area
N/ANot at all CommonSlightly CommonCommonVery Common
Euro
pe
Middle Ea
st
United Kingd
omAfri
ca
World
Cultures
/Unders
tanding O
ur World
Australi
a /New
Zeala
nd
China / Fa
r East Asia
Easte
rn Eu
rope
Latin Ameri
ca
India / P
akist
an
Cuba & Cari
bbean
Russia
Asia Paci
fic0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
18.97% 20.00%
6.90% 8.62%14.04%
1.72% 5.00%10.53%
1.89% 3.39% 6.90%0.00% 0.00% 1.69%
39.66% 38.33%
37.93% 32.76% 22.81%
24.14% 20.00%14.04%
18.87% 16.95% 10.34%15.25% 13.79% 8.47%
34.48%28.33%
36.21% 41.38% 47.37%
56.90%50.00%
57.89%
49.06%55.93%
51.72% 52.54%46.55%
45.76%
6.90%11.67% 18.97% 17.24% 14.04% 17.24%
23.33%17.54%
28.30%22.03%
31.03% 30.51%39.66%
42.37%
0.00% 1.67% 0.00% 0.00% 1.75% 0.00% 1.67% 0.00% 1.89% 1.69% 0.00% 1.69% 0.00% 1.69%
Areas of World Which Generate Most Questions
N/ANot at all PopularSlightly PopularPopularVery Popular
Knitting & Needlecrafts
Arts & Crafts
Television Shows
Gardening
Pets
Music
Traveling, Tourism & Vacations
Exercise, Cycling & Walking
Movies & Film
Computers
Cooking & Recipes
Recreational Reading
0 10 20 30 40 50 60 70
Top 12 Patron Hobbies
GymnasticsHorseback Riding
Pool & BilliardsScrapbooking
Coin collectingStamp collecting
Winter SportsWoodworking
GolfChildren's Sports
Adult Team SportsSewing
Live TheatreHome Entertaining, Picnics & Parties
OtherAdult Individual Sports
Painting & Sculpture / Art AppreciationSummer Sports
Board & Card GamesCars, Motorcycles
Creative WritingOutdoor Life
Volunteer WorkVideo Gaming
Antiques & CollectiblesCarpentry, Home Repair & Additions
GenealogyReligion & Spiritual Activities
Diet & NutritionKnitting & Needlecrafts
Arts & CraftsTelevision Shows
GardeningPets
MusicTraveling, Tourism & Vacations
Exercise, Cycling & WalkingMovies & Film
ComputersCooking & Recipes
Recreational Reading
0 10 20 30 40 50 60 70
Patron Hobbies - All
Other Hobbies
Bird Feeding Genealogy
Homesteading Internet social games
Learning to use my I-POD Politics
Hiking Photography/Photojournalism
What We Never Really Knew Before (US/Canada) 27% of our users are under 18.
59% are female. 29% are college students.
5% are professors and 6% are teachers. On any given day, 35% of our users are there for the very
first time! Only 29% found the databases via the library website.
59% found what they were looking for on their first search. 72% trusted our content more than what they found on
Google. But, 81% still use Google.
We often believe a lot
that isn’t true.
0
7171 42 42 25
34
4035
17
3342
19
39
26 915
30 30
48
41
3033
59
37
30
59
30
48
6562
18 18 17 14 1822 14
1718
7
21 16
1010
Top-Level BenchmarksGale-Cengage Browse Survey
August 01, 2010 - August 31, 2010
GOOG
As technology advances
Emboldened Librarians hold the key
News Flash “The Internet and technology have now
progressed to their infancy”
News Flash
News Flash
Tech Shift Happens
People
My son: Zachary
People are Changing
Demographic– Millennial, Boomer, Seniors Increased educational attainment & engagement eBooks outsell hard cover books, and will outsell
paperbacks soon (2011) Some public libraries are crediting most
cardholder growth to e-book accessibility Personal device proliferation Some sectors are very tech-dominated (farming,
cattle, trucking, natural resources…)
People Have Changed
Twitter & Facebook are dominated by the middle aged – Reframe as social reading
Gaming too. . . Mothers in their 30’s Social networks fastest growing populations
are seniors and will be more international and less urban and English.
eBooks usage is currently largely middle-aged. Mobile data usage is growing beyond youth
very quickly, workplace use is huge
NextGen Differences
Increase in IQ - 15-20 Points Brain & Developmental Changes Eye Movement Changes Massive Behavioural Changes Major Decline in Crime Rates – 65%
+ But still a 70% behavior overlap
with Boomers (see my book chapter)
Have Students Changed
?
Discovery & Ideas
Has the future changed?Has our future changed?
COWS, etc.
The Future Discovered
• Stem Cells• fMRI and The Brain• Cloning• Trucking and GPS• Wind and other energy• Nanotechnology• Robotics• Massive Book Digitization• Music• Translation• Streaming Media• Seed Bank
InterdisciplinaryCross-disciplinaryIntegrated
A 1965 iPhone
Can libraries keep up with change?
Can you recall buying a 45? Can you recall dials on TVs? Can you recall dialling?
Books
What does all this mean?
The Article level universe The Chapter and Paragraph Universe Integrated with Visuals – graphics and charts Integrated with ‘video’ Integrated with Sound and Speech Integrated with social web Integrated with interaction and not just
interactivity How would you enhance a book?
Borders Kobo, B&N Nook, Amazon Kindle, Apple iPad, Sony, etc. . . .
Mobility
Broadband
You must clearly understand the latest US FCC Whitespace Broadband Decision – THIS IS TRANSFORMATIONAL and going global
Local wired, mobile access ‘everywhere’ to the home and workplace
Geo-awareness: GIS, GPS, GEO-IP, etc. Wireless as a business strategy (Starbucks) Mobile dominates Largest generation
Emerging Tech that Drives Users to the Library
Encyclopedia.com HighBeam & Questia WorldCat and linked (meta)data AccessMyLibrary iPhone App for
public, school and higher ed – iPhone, iPad, iTouch and Droid!
Geo-IP features and measures Satisfaction - Foresee Watch for more . . .
Trans-Literacy: Move beyond reading & PC skills
Reading literacy Numeracy Critical literacy Social literacy Computer literacy Web literacy Content literacy Written literacy
News literacy Technology literacy Information literacy Media literacy Adaptive literacy Research literacy Academic literacy Reputation, Etc.
Can we frame the e-book issue so that it can be addressed rationally?
MindMap: What is a book?
1. Reading2. Learning3. Pedagogy4. Research5. Exploration6. Reference7. Engagement8. Enjoyment9. Evaluation
Reading
MindMap: What is a book?
1. Reading2. Learning3. Pedagogy4. Research5. Exploration6. Reference7. Engagement8. Enjoyment9. Evaluation
Books
Fiction
Non-Fiction
Encyclopedia
Reference
Directories
Dictionaries
Textbooks
Scholarly
E-Learning
Steal This Idea
What are thegood and badthings about
e-books?
Library Goals
Be the BeeOr be the Hive
Care
Strategic Thinking for Libraries
1. Choosing a Future2. Setting Phased Priorities3. Making Choices4. Taking Action5. Doing the Next Step6. Adjusting Tactics with Experience7. Seeking Feedback and Adjusting8. Measuring Progress
Choosing Top Priorities Suppose that in three years: Majority of library use will be virtual – yes even rural! Majority of Non-fiction Book circulation will be e-
books and Fiction will split 50/50 – digital/print All learning will be blended and continuous DVD is circulation is dead and most other [physical
formats in decline. Majority of questions will be virtual Use will be 20 / 40 / 40 (in house, virtual, mobile) Every user will be socially networked, connected and
engaged
What do we need to know?
What are we going
to do next?
My Conclusions
Content acquisition needs to move up the chain
Mobile will be dominant device eBook formats will be e-reader
dependent for a short time eBook format to watch is web-based
and involves HTML5 Ads vs no ads in books? Social reading behaviours are
primary Federated search is evolving
What do we need to know?
How do library databases and virtual services compare with other web experiences?
Who are our core virtual users? Are there gaps? Does learning happen? What are user expectations for true satisfaction? How does library search compare to consumer
search like Google and retail or government? How do people find and connect with library virtual
services? Are end users being successful in their POV? Are they happy? Will they come back? Tell a friend?
Serve Everyone!
The power of libraries
It Gets Better.
Librarians can help.
Stephen Abram, MLS, FSLAVP strategic partnerships and markets
Cengage Learning (Gale)Cel: 416-669-4855
[email protected]’s Lighthouse Blog
http://stephenslighthouse.comFacebook: Stephen Abram
LinkedIn / Plaxo: Stephen AbramTwitter: sabram
SlideShare: StephenAbram1
