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Metropolitan Marketing in the Baltic Sea Region – Current Outlook, Best Practices,
Future Visions13-14 Sep 07, Riga, Latvia
Greater Helsinki Promotion LtdStarted operations in 10/2006 Investment Promotion Agency for the Helsinki
regionOwned by:
Current annual funding from owners: €3.5 million
5 person full-time staff
Contact info:
Address Mechelininkatu 1 a – 00180 Helsinki - FinlandTel. +358 9 562 6677Fax. +358 9 562 6688Internet http://www.helsinkibusinesshub.fiE-mail [email protected]
Current innovation & knowledge based activities in city marketingFocus areas Best practices
Top-down, bottom-up approach to promotionTop-down: holistic,
strategic, long-term, one piece of the place development puzzle
Bottom-up: results focused, project-based activities
Helsinki AllianceCollaborative, honest,
strong-willed InclusiveWin-win situations
Diff
eren
tiati
on
Necessity of profiling Helsinki in the BSR context
Opportunities ThreatsCollaboration is smartFocus on growing the
whole pie not our piece of the pie
Critical mass (110 million people, GDP is 16% of EU)
Dynamic economic development
Active bilateral relationsComplimentaries
BSR does not exist in the minds of people
Road to a BSR brand is long and the path must not compromise Helsinki or Finland brands
Gap between declarations and actions
Lack of trust and honest win-win-win thinking
”Big brother attitude problem”
Comments on ”Baltic Sea Archipelago of Innovation & Entrepreneurship” brandBaltic Sea Region does not exist in the minds of
people.Long-roadBranding trends: Nations to Major cities toward 2nd-tier
citiesBaltMet’s internationally recognized position in the
area of science and technology based entrepreneurship should be at the very core of a future Baltic Sea brandDo we know this to be true?Even if it is true, is it inclusive enough? Historically only 50% of investments should come from
core areas.Is it true? Is it unique? Is it simple?
Concrete examples for joint marketing with other Baltic MetropolisesTransatlantic Research & Business
AcceleratorMobileMondayInternational eventsInternational roadshowsBenchmarking activities
Transatlantic Research & Business Accelerator (TRBA)
Phase 1: Basic services Phase 2: Optional extended services
Region A
Region B
High tech SME / Research
organization with internationalizati
on intentions
Internationalized High tech SME /
Research organization
2008-09 pilot in 10 regions; extended in 2010Regions are Helsinki, Delft, Washington DC, Boston,
Silicon Valley, Atlantic Canada
MobileMondayCommunity of mobile industry visionaries,
developers and influencers fostering cooperation & cross-border business development through virtual and live networking events.Started in Helsinki in 2000Now over 60 chapters around the world
including BaltMet cities of Copenhagen, Riga, Stockholm, St. Petersburg, Warsaw
Global Summit 2007 Helsinki – St. Petersburg
Other activitiesInternational events
World Expo in Shanghai 2010International roadshows
China / India roadshows (in cooperation with IIS)
BenchmarkingDenmark Capital Region benchmarking study
