MEX: Sandy Fershee - Location data forms an integral part of user experience - 19th/20th May 2009

8/14/2019 MEX: Sandy Fershee - Location data forms an integral part of user experience - 19th/20th May 2009

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MEX Manifesto # 8Location forms an integral part of userexperience

Sandy FersheeFounding Partner, Frank FirstMay 20, 2009

47 Broadway, 2nd Floor New York, NY 10013 +1 212 537 [email protected]

Envisioning New Ways to Harness Location AwareServices: Location and the Collective Experience


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MEX 2009 Manifesto #8Frank First

Turn by turn directions Finding the nearest places Locating people Location based advertising Shopping and commerce Geo-tagging Geo-gaming

Loca tion , Lo ca ti on, Lo ca ti onLocation services have arrived


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(2000) (2000) (2001) (2005) (2005)

Evol uti on of L oc ati on Base d Serv ices

(2008+)


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Loca t ion and Mo bil e Soc ia l Ne tw or ksPeople and places nearby


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5

All in a day Average of 1.9 million tweets

20 million people update Facebook at least once a day

Average of 920,000 Flickr upload

Soc ial Ne tw or ksData, data, data


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Da ta Visu al izati onMaking sense of data


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Mobile + Location + Social Networking Data +Visua l izat io n

Picture10

Dave is stuck in traffic again.

Stuck in traffi


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Examples


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The Curi ou stwistori.com


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The Curi ou swefeelfine.org


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The Curi ou sMapping the worlds photos


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The Enthu si astGeocaching


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The Concerned Cit izensickcity.org


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The Concerned Cit izen Transportation issues


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The Tre ndi esMapping the buzz


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The Tre ndi esomgicu.com participatory celebrity gossip


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Mobile ExperienceOpportunities


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Pro vi de wa ys in whi ch one co uld ga in a d eep erund ers tand ing o f t he p la ce s urroundi ng t hem

What type of ambient interaction could givehints/indications of the mood around you?

How does your relationship with a place as tourist,resident, business traveler, voyeur - influence what

youd want to uncover and how youd use asystem/service?

Mob ile Exper ience Oppor tu ni ti esFor the Curious


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Envi sion sy stems that influ ence beha viorand change p ub lic p oli cy

Crowdsourcing to track, publish andview Distances walked/biked/driven Energy usage Plastic bag usage

Homelessness SUVs vs. hybrids Bicycles Whats for dinner Real time bus tracking

Mob i le Exper ience Oppor tu ni ti esFor the Concerned Citizen


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Su ppo rt pe ople s ho bbi es a nd i nteres ts and create o pportuni ties

for spon ta neous co nn ection

Bird watching/tracking Sports Trainspotting

Mob ile Exper ience Oppor tu ni ti esFor the Enthusiast


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Genera te o pp ortu nitie s to di sco ver, partici pa te and

create buzzIs there a more effective way to create a rating system that ismore meaningful to users through location, activity and source?

Can alerts be provided when a critical mass of trusted sourceshave been to a specific venue?

Can we provide access to geo-tagged media through locationand network(s)?

Mob ile Exper ience Oppor tu ni ti esFor the Trendies


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Leverage existing socialnetworks Tap into extended networks

Mob i le Exper ience Cons idera ti on s

Provide always on awareness for sensing andpublishing Striking a balance what, when and where

Ensure information is timely Support privacy and security

Envision new ways to navigate your life andyour device

Wh ere to fo cus ? W ha t a re th e ch allen ge s?


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Questions?

What does the future of a location aware worldlook like?


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Fra nk Firstwww.frankfirst.com

Sandy [email protected]

Thank you!

Documents

MEX: Sandy Fershee - Location data forms an integral part of user experience - 19th/20th May 2009