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MEXICO B2C E-COMMERCE MARKET 2017 PUBLICATION DATE: OCTOBER 2017
PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4-5 TABLE OF CONTENTS I PAGE 6 REPORT-SPECIFIC SAMPLE
CHARTS I PAGE 7 METHODOLOGY I PAGE 8 RELATED REPORTS I PAGE 9 CLIENTS I PAGE 10-11 FREQUENTLY ASKED QUESTIONS I
PAGE 12 ORDER FORM I PAGE 13 TERMS AND CONDITIONS
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PRODUCT DETAILS Title:
Type of Product:
Category:
Covered Regions:
Covered Countries:
Language:
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Mexico B2C E-Commerce Market 2017
Report
B2C E-Commerce
N/A
Mexico
English
PDF & PowerPoint
65
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QUESTIONS
ANSWERED
IN THIS REPORT
What was Mexico’s online retail sales growth rate in the past several years and what is the
projection until 2021?
What are the key market trends in Mexican B2C E-Commerce?
Which payment methods do online shoppers in Mexico prefer?
What are the leading E-Commerce product categories in Mexico?
Who are the top 5 market players in terms of online retail market share in Mexico?
SECONDARY MARKET
RESEARCH
Our reports are exclusively based on secondary market research. Our researchers derive
information and data from a variety of reliable published sources and compile the data into
understandable and easy-to-use formats.
ADVANTAGES Maximum Objectivity
Reliable Sources
Up-To-Date Analysis
Boardroom-Ready PowerPoint Presentations
Guidance For Strategic Company Decisions
MEXICO B2C E-COMMERCE MARKET 2017
MEXICO TO SEE THE FASTEST E-COMMERCE GROWTH RATES AMONG
LATIN AMERICA’S TOP MARKETS, YSTATS.COM’S NEW REPORT REVEALS
Mexico ranks second after Brazil and ahead of Argentina in Latin America’s B2C E-
Commerce sales. Of these top three countries, Mexico is projected to see the fastest growth
rate in online retail in the period from 2016 to 2021, according to a forecast cited in the
yStats.com report. One of the main factors driving the growth of online shopping in Mexico
is a favorable demographic profile of the country’s population, where young urbanized
consumers account for a significant proportion. Furthermore, Internet penetration in
Mexico has grown over the past several years to over 50% of the population, mainly due to
the use of smartphones. More than three-quarters of Internet users went online via these
devices in 2016, compared to less than one-half using desktop computers.
In online shopping, mobile devices also play an important role. According to a survey
from early 2017, cited in this report by yStats.com, slightly below 50% of online shoppers in
Mexico made their latest online purchase from a mobile device, either smartphone or
tablet. Furthermore, mobile devices are increasingly used to conduct price comparison
while shopping at a physical store. Overall, omnichannel activities such as comparing prices
or products online before buying in store (“webrooming”) or browsing physical store
offerings prior to making a purchase online (“showrooming”) significantly increased their
reach of Mexico’s consumers in the past two years.
Another top trend in Mexico’s B2C E-Commerce is cross-border shopping. A double-
digit share of online shoppers made purchases from foreign sellers in 2016, most popularly
on U.S. and Asian websites. U.S.-based companies Amazon and Wal-Mart are also heavily
investing in their local E-Commerce operations in Mexico, with Amazon having launched the
Amazon Prime service in Mexico in 2017 and Wal-Mart planning to expand its fulfillment
and logistics capabilities. Another top player is Argentina-based online marketplace
MercadoLibre, which held the leading position in Mexican online retail in terms of market
share as of 2016, according to research cited in the yStats.com report.
MEXICO B2C E-COMMERCE MARKET 2017
MARKET 2017
3
MANAGEMENT SUMMARY
OVERVIEW & INTERNATIONAL COMPARISONS
B2C E-Commerce Market Overview, September 2017
Retail E-Commerce Sales Forecast in Mexico, Compared to Selected Emerging Markets Worldwide, in USD billion,
2025f
Breakdown of Retail E-Commerce Sales in Latin America by Country, incl. Mexico, in %, 2016e
B2C E-Commerce Sales in Selected Countries in Latin America, incl. Mexico, in USD billion, 2015 & 2020f
M-Commerce and E-Commerce Sales CAGR in Mexico, Compared to Selected Countries in Latin America, in %, 2015-
2019f
Internet Penetration in Mexico, Compared to Selected Countries in Latin America, in % of Individuals, 2016
Number of Smartphone Users in Mexico, Compared to Selected Countries in Latin America, in millions, 2014-2020f
Audience Reach of Retail and Travel Website Categories in Mexico Compared to Selected Countries in Latin America,
in % of Unique Visitors on PC/Laptop, 2016
TRENDS
Number of Internet Users by Device Used to Access the Internet, in millions, and Penetration, in % of Internet Users,
May 2015 & May 2016
Breakdown of Last Online Purchase by Device Used, in % Online Shoppers, February 2017
Product Categories Purchased Via Mobile Devices, in % of Mobile Shoppers, August 2016
Types of Mobile Transactions Conducted, in % of Mobile Device Users, 2015 & 2016
Reasons to Choose a Specific Device for Online Shopping, in % of Online Shoppers on the Respective Device, 2016
Omnichannel Shopping Behavior, in % of Internet Users, 2015 & 2016
Breakdown of Online Shoppers by Cross-Border and Domestic Shoppers, in %, May 2016
Top Countries/Regions for Cross-Border Online Purchases, in % of Cross-Border Online Shoppers in Mexico, 2015 &
2016
Top Drivers for Cross-Border Online Purchases, in % of Cross-Border Online Shoppers in Mexico, 2015 & 2016
SALES & SHARES
B2C E-Commerce Sales, in MXN billion, and Year-on-Year Change, in %, 2009 – 2015
B2C E-Commerce Sales, in MXN billion, 2016 & 2021f
B2C E-Commerce Share of Total Retail Sales, in %, 2016
INTERNET USERS & ONLINE SHOPPERS
Number of Internet Users, in millions, and Penetration, in % of Individuals, 2011 - 2016
Number of Online Shoppers, in millions, and Penetration, in % of Internet Users, May 2015 & May 2016
Breakdown of Frequency of Online Shopping, in % of Online Shoppers, May 2016
Online Shopper Penetration, in % of Internet Users, 2015 & 2016
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MEXICO B2C E-COMMERCE MARKET 2017
TABLE OF CONTENTS (1 OF 2)
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INTERNET USERS & ONLINE SHOPPERS (CONT.)
Reasons For Buying Products Online, in % Online Shoppers, February 2017
Reasons for Not Shopping Online, in % of Internet Users Who Do Not Shop Online, February 2017
Top 3 Reasons for Not Shopping Online, in % of Internet Users Who Do Not Shop Online, December 2016
Top 3 Reasons for Shopping Online, in % of Online Shoppers, December 2016
PRODUCTS
Product Categories Purchased Online, in % of Online Shoppers, May 2016
Product Categories Purchased Online, in % of Online Shoppers, and Average Quarterly Online Spending per
Category, in MXN, 2015 & 2016
Product Categories Purchased Online and Offline, in % of Internet Users, and Online Share of Spending in Each
Category Among Those Who Purchased from This Category, February 2017
Service Categories Purchased Online and Offline, in % of Internet Users, and Online Share of Spending in Each
Category Among Those Who Purchased from This Category, February 2017
PAYMENT
Payment Methods Used in E-Commerce, in % of Internet Users, December 2016
Top 10 Payment Methods Used in Online Shopping, in % of Online Shoppers, 2015 & 2016
Online Payment Methods Used in Online Shopping, by Device Used, in % of Online Shoppers, August 2016
Offline Payment Methods Used in Online Shopping, by Device Used, in % of Online Shoppers, August 2016
Reasons for Not Storing Credit/Debit Card Information With Online Shops, in % of Online Shoppers, 2015 & 2016
DELIVERY
Factors That Would Encourage Buying from an Online Shop, in % of Online Shoppers, Dec. 2016
Breakdown of Important Factors Related to Delivery, in % of Online Shoppers, February 2017
PLAYERS
B2C E-Commerce Players Overview, September 2017
Top 5 Online Shops, by Visited and Purchased From, in % of Online Shoppers, February 2017
Top 5 Companies by B2C E-Commerce Market Share, in %, 2011, 2012 & 2016
Top 10 E-Commerce Websites Purchased From, by Product Segment, in % of Online Shoppers in Each Segment,
February 2017
Top 10 Retail Websites by Number of Unique Visitors, in millions, January 2017
MEXICO B2C E-COMMERCE MARKET 2017
TABLE OF CONTENTS (2 OF 2)
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MEXICO B2C E-COMMERCE MARKET 2017
REPORT-SPECIFIC SAMPLE CHARTS
GENERAL METHODOLOGY OF OUR MARKET REPORTS Secondary Market Research
The reports are compiled based on secondary market research.
Secondary research is information gathered from previously published
sources. Our reports are solely based on information and data acquired
from national and international statistical offices, industry and trade
associations, business reports, business and company databases,
journals, company registries, news portals and many other reliable
sources. By using various sources we ensure maximum objectivity for all
obtained data. As a result, companies gain a precise and unbiased
impression of the market situation.
Cross referencing of data is conducted in order to ensure
validity and reliability.
The source of information and its release date are provided on
every chart. It is possible that the information contained in one chart is
derived from several sources. If this is the case, all sources are mentioned
on the chart.
The reports include mainly data from the last 12 months prior
to the date of report publication. Exact publication dates are mentioned in
every chart.
Definitions
The reports take into account a broad definition of B2C E-
Commerce, which might include mobile commerce. As definitions may
vary among sources, exact definition used by the source (if available) is
included at the bottom of the chart.
Chart Types
Our reports include text charts, pie charts, bar charts, rankings,
line graphs and tables. Every chart contains an Action Title, which
summarizes the main idea/finding of the chart and a Subtitle, which
provides necessary information about the country, the topic, units or
measures of currency, and the applicable time period(s) to which the data
refers. With respect to rankings, it is possible that the summation of all
categories amounts to more than 100%. In this case, multiple answers were
possible, which is noted at the bottom of the chart.
Report Structure
Reports are comprised of the following elements, in the following
order: Cover page, preface, legal notice, methodology, definitions, table of
contents, management summary (summarizing main information
contained in each section of report) and report content (divided into
sections and chapters). When available, we also include forecasts in our
report content. These forecasts are not our own; they are published by
reliable sources. Within Global and Regional reports, we include all major
developed and emerging markets, ranked in order of importance by using
evaluative criteria such as sales figures.
Notes and Currency Values
If available, additional information about the data collection, for
example the time of survey and number of people surveyed, is provided in
the form of a note. In some cases, the note (also) contains additional
information needed to fully understand the contents of the respective data.
When providing information about amounts of money, local
currencies are most often used. When referencing currency values in the
Action Title, the EUR values are also provided in brackets. The conversions
are always made using the average currency exchange rate for the
respective time period. Should the currency figure be in the future, the
average exchange rate of the past 12 months is used.
METHODOLOGY OF OUR MEXICO B2C E-COMMERCE MARKET 2017
Report Coverage
This report covers the B2C E-Commerce market in Mexico. A
broad definition of retail E-Commerce used by some original sources cited
in this report might include both B2C and C2C E-Commerce.
The report contains relevant information about international
comparisons, market trends, B2C E-Commerce sales and shares, Internet
users and shoppers, products, payment methods, delivery and players.
Report Structure
The report starts with an overview of the B2C E-Commerce
market and international comparisons, where the relevant country is
compared to other countries in the region and worldwide in terms of
criteria relevant to E-Commerce.
Next, the “Trends” section includes an overview of market
trends, such as M-Commerce and cross-border online shopping.
The section “Sales & Shares” covers the development of retail
B2C E-Commerce sales and E-Commerce’s share of total retail sales.
In the “Users & Shoppers” section, information about Internet
penetration and online shoppers is included.
Afterwards, the section “Products” shows the leading product
categories purchased online.
The next section, “Payment”, covers the payment methods most
used by online shoppers.
Furthermore, the “Delivery” section covers information related to
delivery in B2C E-Commerce.
Finally, the “Players” section includes information about the
leading B2C E-Commerce companies, including a ranking of top online
retailers by market shares and usage by online shoppers.
MEXICO B2C E-COMMERCE MARKET 2017
7
Brazil B2C E-Commerce Market 2017
Latin America Online Payment Methods: Full Year 2016
Latin America B2C E-Commerce Market 2016
Global Online Payment Methods: First Half 2017
Global Cross-Border B2C E-Commerce Market 2017
Global M-Commerce 2017
Global Online Travel Market 2016
Global Clothing B2C E-Commerce Market 2016
Russia B2C E-Commerce Market 2017
Turkey B2C E-Commerce Market 2017
Poland B2C E-Commerce Market 2017
South Korea B2C E-Commerce Market 2017
India B2C E-Commerce Market 2017
China B2C E-Commerce Market 2017
Indonesia B2C E-Commerce Market 2017
Thailand B2C E-Commerce Market 2017
Western Europe B2C E-Commerce Market 2017
Europe B2C E-Commerce Market 2017
Asia-Pacific B2C E-Commerce Market 2017
Southeast Asia B2C E-Commerce Market 2017
September 2017
March 2017
March 2016
August 2017
February 2017
June 2016
October 2016
August 2016
July 2017
July 2017
July 2017
June 2017
May 2017
May 2017
April 2017
April 2017
July 2017
July 2017
June 2017
May 2017
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UPCOMING RELATED REPORTS
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Latin America B2C E-Commerce Market 2017
October 2017
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