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Project: Michael Daley’s Public House Investor Packet

Client: Michael Daley’s Public House

Objective: Promote a new Irish/New Orleans Style restaurant/pub concept to potential investors.

Challenge: Create a unique image for a new restaurant and bar concept. Paint a picture of a environment that capitalizes on the confluence of two fun, vibrant and extraordinary cultures that are being combined in a new way.

Front Cover Michael Daley’s Public House: The Perfect Recipe for the Perfect Restaurant/Pub

Heading A Taste of Old Ireland with a Dash of New Orleans

Text You know the man...…the big man – the man with the big laugh. As soon as you meet him, you feel he was just waiting for you to arrive. Waiting with a joke, a meal, a pat on the back, or perhaps a wee bit of spirit.

He speaks with an accent and a wink. He’s traveled halfway around the world to get here, yet he’s never met a stranger. He doesn’t even understand the term – he says there are only friends we have yet to meet.

He’s the man whose warmth makes you feel like you’ve just come in from the cold, even when it’s 110° in the shade.

You know the house... …the big house – the house where everyone is welcome. The lights are always on because too much living takes place behind those doors to fit into a 24 hour day. Yet you’re so comfortable, you could easily fall asleep in a crowded room on your first visit (and the rooms are always crowded).

You’re family there. You can eat anything you like, but leave room for dessert. You can sit anywhere you like, but leave room for dancing.

It’s the house with the presence that reaches out into the street and pulls you in with the sound of singing, the aroma of great food, and the music of laughter.

You know the dream... Life in that big house was contagious, and once you caught it, you always wanted to go back for more. It’s where you learned the difference between a house and a home... and the difference between acquaintances and friends.

Welcome home. The big house has opened its doors again. And once you return, you’ll wonder why you stayed away so long.

Michael Daley’s Public HouseIrish New Orleans Pub & Restaurant

Tee Shirt Concepts We Speak Our Cajun with a BrogueNo Loose Women or PickpocketsGreen Beer vs. Red PepperYou’re Always Welcome at Our HouseA Taste of Old Ireland with a Dash of New Orleans

Project: Logistics Solutions Brochure and Inserts

Client: International Paper Specialty Packaging

Objective: Promote International Paper’s protective packaging, shipping and warehouse products.

Challenge: Demonstrate an understanding of the importance of using the correct tools for protecting products in transit and in the warehouse. Promote the wide range of innovative shipping products, the vast experience and the unparalleled service and support offered by International Paper.

Front Cover All journeys aren’t perfect…

Inside Left …but you need the perfect delivery

Heading Getting there might be half the fun, but it’s also most of the work

Text Protecting products is essential. Improper loading or storage can quickly turn a shipment into a disaster area and a profit into a loss. Getting a product to its destination in the same condition it left its origin requires quality packaging and logistics solutions and the know-how to use them properly.

Take advantage of our experience. At International Paper, we’ve designed and produced packaging for decades. We know how to protect products because we do it everyday. We can provide you with the tools and training to assure that every product delivery is the perfect delivery. We don’t want to be just your supplier. We want to be your valued partner.

Get the right tools and the right training from the right team. We offer only quality products that are constantly being improved through continuous evaluation and enhancement – tools that will help your facility and shipments run more efficiently and economically. Utilizing both standard and customized packaging along with innovative shipping and storage solutions, our team can provide alternatives and training in improved shipment preparation, load stabilization and efficient space utilization. You’ll like the results. Better handling and reduced damage adds up to an increased bottom line.

We’ll keep coming up with solutions.Roads aren’t always smooth, paths aren’t always clear, tracks aren’t always straight, and seas aren’t always calm. All journeys aren’t perfect, but you still need the perfect delivery. International Paper and you can make that happen.

Project: Fundcraft Cookbook Fundraising 5 Step Brochure

Client: Fundcraft Publishing

Objective: Create an introductory communication piece promoting the Fundcraft Cookbook fundraising program as an easy, no-risk process. The booklet was constructed in cookbook format to showcase Fundcraft’s cookbook production capabilities.

Challenge: Simplify. Simplify. Simplify. Overcome the perception that creating a fundraising cookbook was difficult and expensive. The existing materials inquiring customers first received included cookbook samples and an expensive 73 page book that made the program seem difficult, confusing and overwhelming. The process needed to be organized, simplified and consolidated into a lower cost, more promotional piece describing an easy-to-follow, step-by-step program. The new promotion also needed to highlight the additional support and materials that would be provided, and the fact that a fundraising cookbook could be produced with no investment if desired (a fact that was lost in the existing materials). The new promotion also served as a cookbook sample and had the added value of including the top ten recipes from a company with over a million recipes on file.

Front Cover Five Simple Steps to Fundraising with Cookbooks

First Spread A Recipe for Successful Cookbook Fundraising. Easy, Fun and Free! For over 40 years, Fundcraft has been providing the ultimate fundraising strategy for churches, schools, and civic organization. And we can show you how to do it at no cost! We’ll provide the tools and we’ll provide the know-how... All you need to provide are some really great cooks! We’ve been helping organizations produce successful fundraising cookbooks for over 40 years, and we’ve learned a little bit about how it’s done. As the oldest and largest personalized cookbook publisher in the country, Fundcraft produces more cookbooks than all other cookbook publishers combined. We base our success on a combination of state-of-the-art printing equipment, unrivaled experience, and a tried-and-true, easy-to-follow blueprint that makes it fun and easy to raise money for your organization. With Fundcraft, you won’t be on your own. Whether it’s by phone call or email, we’ll be with you every step of the way. Just turn the page to see some of the reasons thousands of organizations from around the country have profited from the Fundcraft Program...

Second Spread Fundcraft Cookbooks Sell Themselves! Professional print quality that is second to none, unique options that can tailor a cookbook to any group, and a winning program that’s easy to follow – these are just a few of the reasons Fundcraft remains the number one choice for fundraising cookbooks. Here are some others... Unlimited Fundraising Potential! How much money can you raise? As much as you want! We make selling easy, so the only limit to your fundraising potential with the Fundcraft Program is determined by the number of members you will have on your sales force. And after your fundraising campaign is over, Fundcraft can continue selling your book on our website at no charge to you. With our quick online ordering process and low reprint prices, your book can generate income for years to come. You Never Invest a Penny in Advance! Fundcraft knows that an organization that is attempting to raise funds usually doesn’t have money to invest. With the Fundcraft earning plan, you send no money with your order and pay nothing on delivery. We give you 67 days, interest-free, before payment is due. That’s 67 days that you can be selling cookbooks – so they usually pay for themselves. We’ll Give You the Tools You Need to Earn Money Before Your First Cookbook is Sold! Like we said, there’s no up-front investment with Fundcraft, but it gets even better. The Fundcraft Program makes it easy to produce income before your cookbooks are even printed. At that point, all of your cookbook sales are pure profit. Step Four shows you how! The Fundcraft No-Risk Guarantee! We have total confidence in the Fundcraft Program. In fact, we’ll guarantee your success. If you follow our program and your cookbooks don’t sell, you can return them for a full refund. Continued on next page...

Front Cover

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Five Simple Steps to Fundraising with Cookbooks

First Spread Step 1: Planning • Select your Cookbook Committee. • Select a committee of five to six people. Look for enthusiastic, energetic team members to ensure success! • Set a fundraising goal. • Create a fundraising goal based on your list of financial needs. Use a Fundcraft Price Chart to determine the number of cookbooks needed to reach that goal. • Make a schedule. Start from the end. Decide on a “Selling Date”, and mark your calendar when you’ll need to submit materials to meet that deadline. Start your Fundcraft Program Checklist to keep on schedule. Fundcraft makes it easy with free: • Price Chart • Program Checklist

Step 2: Recipe Management • Collect your recipes. • Distribute Fundcraft Recipe Collection Forms to everyone in your organization. Collect three to five recipes from each person. • Sort your recipes. • Categorize your recipes using either Fundcraft standard sections or custom sections. Then sort them in the order you want them to appear in each section. Finally, sort the sections in the order you want them to appear in your book. • Send your recipes to Fundcraft. • Choose from any of our four recipe submission options.Fundcraft makes it easy with free: • Recipe Collection Forms

Step 3: Layout and Design • Select your cover design. • Choose from Fundcraft’s Catalog of Covers & Dividers, or design your own! • Select your section divider design. • Choose from Fundcraft’s Catalog of Covers & Dividers, or design your own! • Select your recipe format. • Select from Fundcraft’s existing recipe format designs, or create your own art! • Select your binding style. Fundcraft’s Sample Kit makes it easy to choose from our five binding styles. And now’s a good time to... • Produce information for the four free local information pages Fundcraft provides. Our “Recipes for Success” Guide will offer helpful suggestions and show you how. Fundcraft makes it easy with free: • Catalog of Covers & Dividers • Recipes for Success Guide • Sample Kit

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Project: Fundcraft Cookbook Fundraising 5 Step Brochure

Client: Fundcraft Publishing

Objective: Create an introductory communication piece promoting the Fundcraft Cookbook fundraising program as an easy, no-risk process. The booklet was constructed in cookbook format to showcase Fundcraft’s cookbook production capabilities.

Challenge: Simplify. Simplify. Simplify. Overcome the perception that creating a fundraising cookbook was difficult and expensive. The existing materials inquiring customers first received included cookbook samples and an expensive 73 page book that made the program seem difficult, confusing and overwhelming. The process needed to be organized, simplified and consolidated into a lower cost, more promotional piece describing an easy-to-follow, step-by-step program. The new promotion also needed to highlight the additional support and materials that would be provided, and the fact that a fundraising cookbook could be produced with no investment if desired (a fact that was lost in the existing materials). The new promotion also served as a cookbook sample and had the added value of including the top ten recipes from a company with over a million recipes on file.

Project: Do Biz in Memphis Website

Client: Memphis & Shelby County Department of Economic Development

Objective: Attract new businesses to Memphis and Shelby County.

Challenge: Promote Memphis as a place to live and do business. List and describe the various tax and financial incentive programs available to companies who choose to locate in Shelby County.

Home Page Heading Plant Your Business in the Heart of America.Memphis Wants to Make it Even Easier.

Text A centralized location, a vibrant economy, and a capable, dedicated workforce... these are just some of the ingredients that make Memphis a fertile business environment in which to start, relocate, or grow your company. After four years of record-breaking economic development, the largest city in Tennessee is poised to take its place as a world commerce leader.

We Want your BusinessMemphis was recently chosen by Inc. Magazine as the 7th best city in which to start and grow a business, but we want to make it even better. Memphis and Shelby County offer several financial incentive programs that can help you lower your operating costs, eliminate taxes and obtain qualified workers. We’ll work with you according to your specific needs to cut through the red tape. We’ll even pay for infrastructure improvements your business may require.

America’s Distribution CenterMemphis is home to the world’s largest air cargo airport, the third largest rail center in the country, and the fourth largest inland port in the U.S. And the city already known as “America’s Distribution Center” is now evolving into “North America’s Logistics Center”.

Home of the BluesMemphis is about more than just business. Whether your company deals in “blue chips” or “blue collars”, you’re sure to feel at home here. A world class city with a flavor all its own, Memphis is home to a robust, growing downtown where unique boutiques, first rate restaurants and scenic parks share a breathtaking view of the mighty Mississippi River with luxury hotels and office buildings.

We’re home to professional sports, the world famous annual “Memphis in May” festival, and an energetic art and cultural scene. Memphis is home to a nationally recognized school system, affordable housing, some of the best colleges in the country, and state-of-the-art medical facilities that are second to none.

We’ve been immortalized in art, literature and movies... we even gave the country three “Miss Americas”. And of course, with Beale Street and Graceland, Memphis music is in a league all its own.

Opportunity is Knocking – Open the Door to the FutureFind out why Northwest Airlines chose Memphis as a “hub” city, and why such companies as FedEx, Sharp Manufacturing and International Paper have chosen to locate their headquarters here.

You owe it to yourself to see what Memphis has to offer your company. Read further, or call us now at 901-576-7107 to find out how you can benefit from doing business in Memphis.

Project: Volunteer Center of Memphis Brochure and Ads

Client: Volunteer Center of Memphis

Objective: Solicit volunteers for various organizations throughout Memphis and Shelby County.

Challenge: Persuade citizens to give of themselves and not just their money. Point out that each of us has something unique to offer our community, and that often a personal examination of our capabilities and resources will uncover possibilities that aren’t immediately obvious.

Brochure Heading If you think you can’t make a difference, think again.

Brochure Text In a time of complex, overwhelming problems, we’re constantly bombarded with news of drug abuse, homelessness, racial strife and despair. The troubles of the world can seem incurable, but closing our eyes to unpleasant situations won’t make them go away.

Don’t wait for a solution.Our problems won’t be solved by charity alone – nor will they be solved by a single person or organization. The only solution is the active participation of each and every one of us. Individuals, social organizations and businesses must bond together as a true “community” and strive for positive social change. With energetic effort from our diverse private and public citizens, the potential for improvement is unlimited. Working toward a common goal, we can begin to effectively address our collective needs.

If you think you can’t make a difference, think again.Each of us has a wealth of special resources that no one else possesses. If you can drive a car, read a book, carve a toy, dial a phone, smile a smile, prepare a meal, sweep a floor, teach a class, tell a joke, mow a lawn, hold a hand, build a house, speak a second language, sing a song or anything else you can imagine, there’s a place your skills are needed.

No one else can do your part.The Volunteer Center makes it easy to participate. Regardless of your talents or the amount of time you can commit, we’ll find an opportunity that’s as rewarding for you as it is for the community. For every talent you possess, there’s a situation where you can significantly enhance someone else’s life. Each of us is unique. Only by combining our different abilities and interests can we make our community a better place to live.

The Volunteer Center of MemphisThe Volunteer Center of Memphis is a non-profit agency founded in 1976 by the Junior League of Memphis and the National Council of Jewish Women, Memphis Section. We mobilize people to deliver effective solutions that respond to community needs. We serve as the central clearinghouse for recruiting and referring volunteers for organizations throughout Memphis and Shelby County, and training other non-profit agencies in the proper utilization of these volunteers.

Corporate Volunteer CouncilThe Corporate Volunteer Council is an alliance of local businesses whose commitment to community goes beyond simple funding, to an investment of time and talent. The CVC pools resources, interests and expertise from the corporate community in order to provide meaningful service to make Memphis a better place to live and work. From top management right down the line, employee volunteers carry corporate goodwill out into the community through a partnership of shared responsibility that addresses basic human needs, serious social problems, and essential health, education and cultural services. CVC members employ the services of the Volunteer Center and support the Center in its mission to help meet community needs through the effective use of volunteers.

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Project: Volunteer Center of Memphis Brochure and Ads

Client: Volunteer Center of Memphis

Objective: Solicit volunteers for various organizations throughout Memphis and Shelby County.

Challenge: Persuade citizens to give of themselves and not just their money. Point out that each of us has something unique to offer our community, and that often a personal examination of our capabilities and resources will uncover possibilities that aren’t immediately obvious.

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Community ResourcesCommunity Resources serves as the hub department of the Volunteer Center, bringing individuals and organizations together to address community needs by:• Recruiting and directing adult and youth volunteers• Providing volunteer management training to agencies• Promoting volunteerism through the Volunteer Recognition Luncheon and other events• Maintaining a database for area agencies, a current listing of volunteer opportunities, and numerous volunteer resources available to Memphis.

Volunteers in SchoolsToo often educators don’t have access to the materials that they need to properly prepare our children for the future. VIS offers educators an easy-to-use system to obtain the people, equipment, and processes they need to increase student achievement. There’s an old African proverb that states that it takes a whole village to raise a child. Empowering the whole community to participate meaningfully in the educa-tional process of our children is central to the system. VIS is an intuitive and proactive approach to create a dynamic environment for effecting change.

We’re all in this together.The world our children inherit depends on the actions we take today. We can try to hide from our respon-sibilities, or we can strive to build a better future by adopting a philosophy of active participation in the community. There are enough problems to go around, but there are enough of us to solve them.

Join us.Every day, someone in our community is doing something to light up another life. We all share the desire to do our part. Let us show you how to get involved. Call the Volunteer Center at 458-3288.

Ad Series Behold I do not give lectures or a little charity, When I give I give myself. – Walt Whitman (1819-1892)If you think you can’t make a difference, think again. Call 458-3288.

Wealth to us is not mere material for vainglory but an opportunity for achievement and poverty we think it no disgrace to acknowledge but a real degradation to make no effort to overcome. – Thucydides (460-400 B.C.)If you think you can’t make a difference, think again. Call 458-3288.

I believe that every right implies a responsibility; every opportunity an obligation; every pos-session, a duty. – John Davison Rockefeller, Jr. (1874-1960) If you think you can’t make a difference, think again. Call 458-3288.

All this will not be finished in the first hundred days. Nor will it be finished in the first thousand days, nor in the life of this administration, nor even perhaps in our lifetime on this planet. But let us begin. – John Fitzgerald Kennedy (1917-1963)If you think you can’t make a difference, think again. Call 458-3288.

All together now... – John Lennon (1940-1980) & Paul McCartney (1942- )If you think you can’t make a difference, think again. Call 458-3288.

Project: Charter Lakeside Ad Series

Client: Charter Lakeside Hospital

Objective: Promote Lakeside Hospital’s Children’s Services, Adult Services, and Summer Partial Hospitalization Program.

Challenge: Create a hopeful, understanding message to open up sometimes frightened minds to the possibility that they might be facing a problem that calls for outside help and reassure them the help they need is available.

Ad 1 Remember when all it took was a band-aid and a kiss?

Text It’s a rocky road from childhood to adulthood. Kids want adult responsibilities. They want to grow up but all they know is being a child. The stress of adolescence can lead to friction in family and peer relationships, and trouble in school. In problem situations, violence, alcohol and drug abuse, depression or even suicide can be the result. Adolescence can be the time when the first signs of mental illness appear. It can leave a young person feeling hopeless about tomorrow and a family feeling helpless about today. When the whole family is in pain, treatment becomes a team effort. We can help. At Lakeside, qualified professionals are on duty 24 hours a day for consultation at no charge. Both outpatient and inpatient services are available. Contact the Lakeside Professional Network at (901) 377-4733 or 1-800-232-5253.

Ad 2 Lakeside helped me learn that I’m more than the title on my business card.

Text If you measure success in dollars, you’ll always come up empty. True success comes in our relationships with others and with ourselves. It’s how we love, and how we are loved. Loss of a loved one through death or divorce, the challenges of parenting, the changing roles of men and women, loss of a job, memories of abuse as a child – all can lead to anxiety, depression, or chemical dependency. Some of life’s burdens can leave even the strongest staggering. Lakeside knows that emotional scars are harder to detect than physical scars. Qualified professionals are on duty 24 hours a day for consultation at no charge. Both outpatient and inpatient services are available. Contact the Lakeside Professional Network at (901) 377-4733 or 1-800-232-5253.

Ad 3 This summer at Lakeside, James can make an A+ learning how to be James.

Text When a young person is having emotional problems, it often shows itself through difficulties in school and among peers. So when the school year ends, the problems seem to disappear, but they don’t go away. Unfortunately, summer must eventually pass and a new school year begins. Along with old problems. That’s why Lakeside has developed the Summer Partial Hospitalization Program. It permits intensive day treatment without interrupting the school year. And since it doesn’t involve overnight stays, it allows the child to go home at night and interact with his family, practicing what he learned during the day. Lakeside even provides academic summer classes, including remedial individualized teaching when necessary. Growing up is hard to do. Lakeside can provide a helping hand. Qualified professionals are on duty 24 hours a day for consultation at no charge. Both outpatient and inpatient services are available. Contact the Lakeside Professional Network at (901) 377-4733 or 1-800-232-5253.

Ad 4 I can live with my problems, but he shouldn’t have to.

Text Your emotional state doesn’t affect only you – it affects your loved ones. If a problem goes untreated, your family suffers with you. Loss of a loved one through death or divorce, the challenges of parenting, the changing roles of men and women, loss of a job, memories of abuse as a child – all can lead to anxiety, depression, or chemical dependency. Some of life’s burdens can leave even the strongest staggering. Lakeside knows that emotional scars are harder to detect than physical scars. Qualified professionals are on duty 24 hours a day for consultation at no charge. Both outpatient and inpatient services are available. Contact the Lakeside Professional Network at (901) 377-4733 or 1-800-232-5253.

Project: Two Cousins Pipe Racks Website

Client: Two Cousins Pipe Racks

Objective: Promote a unique product to a worldwide niche market.

Challenge: Create a name and image for a new company that would appeal to the heart and soul of a small but passionate group of potential customers worldwide. While the products being sold were containers to hold smoking pipes, the distinguishing characteristics being promoted were quality, character and nostalgia.

Landing Page Heading Two Cousins Pipe Racks. Handcrafted Heritage.

Home Page Heading Give Your Old Friends the Home they Deserve.

Text Two Cousins. One Vision.Two cousins have combined their unique imaginations, a commitment to craftsmanship and a love for tobacciana to build pipe racks that harken back to a bygone day when creativity flourished and handicraft was valued. Each pipe rack is handmade by one of the two cousins. Each one is unique, each one is practical, and each one is beautiful.

Two Cousins Pipe Racks are like memories carved from blocks of wood, rooted in nostalgia...the breeze blowing through a front porch screen...the sound of a train in the distance...the aroma of your grandfather’s pipe. But the two cousins throw in a little jazz for good measure. They demand a lot of

“functional” from their pipe racks, but they usually include a little bit of “funky” in the mix.

Some might think your pipe rack has been handed down through the generations. It will be in generations to come.

Cousins Page Heading A Commitment to Tradition. A Love of the Unique.

Catalog Page Heading View Our Pipe Racks. One of a Kind... Steeped in Tradition

Catalog Page Text We try to keep our catalog up to date, but our available pipe racks are constantly changing. To view the most recent update, select the link below.

Don’t Be Scared Off by “Sold”.All of our pipe racks are handmade, and no two are alike – but if you see something you like that’s marked

“Sold”, just let us know. We can probably make you something similar (but customized to suit your fancy).

We Also Build Custom Cabinets.We are happy to work with you to come up with a custom cabinet that fits your needs. Please inquire for details and pricing.

Sign Up to Receive News, Catalog and Blog Updates at:subscribe@twocousinspiperacks.comIf you’re shy, just type “Subscribe” as the subject, but we hope you’ll also say “hello,” let us know who you are, and tell us how you’re doing!

News Page Heading Pipe News. What’s Coming Up. What’s Gone Down.

Contact Page Heading Contact the Cousins. Drop Us a Line or Pick Up a Pipe Rack.

Links Page Heading Pipe and Tobacciana Links. Meet the Neighbors.

Project: Trust Services Brochure

Client: First Tennessee Bank

Objective: Promote First Tennessee Bank’s Trust Services.

Challenge: Appeal to older, affluent and successful bank customers by looking deeper into the motivation for their financial goals to communicate on a more personal level.

Brochure Heading Take a moment to remember what you’re working for.First Tennessee Trust Services

Brochure Text Planning for the future.In an era when many investment managers are preoccupied with quarterly results, we at First Tennessee Bank build client relationships that often last for generations. We already recognize you as special, and we are eager to help you build and preserve financial security for yourself and for your family.

Today’s Decisions Determine Tomorrow’s Reality.Although our trust department does not write wills, our professionals can assist you by getting your plans in order before attorneys are involved. Many of our customers have found this service to be a convenient way for them to plan a will or a trust that is customized to their specific needs. Because we are a trust institution, we are able to offer a wide variety of fiduciary services, including estate settlement. We tailor our services to fit each of our clients. Everyone who turns to us for informed, unbiased guidance has a unique combination of investment goals and time frames, tax concerns and personal circumstances.

First Tennessee’s Trust Department helps you:• minimize estate taxes• achieve long-term investment goals prudently• create a continuity of financial security for your family• provide for full, personal financial management in the event of illness or of incapacity• have peace of mind and freedom from time-consuming paperwork and investment details

Personal Trust Services Offered:Investment Management AccountBecause we follow the principle of prudent investing, the families we serve enjoy added peace of mind. We offer experienced, objective management of your investable assets, which is attuned to your goals, income needs and risk tolerance. Our moderate annual fee also covers full custody service, which includes record keeping, collection of income and regular reports. This relationship can be established either as an agency account or as a trust account.Revocable Living Trust Privacy, possible estate tax savings, avoidance of probate, and ongoing management of assets in case of incapacity are just some of the many advantages of using a living trust in your estate plans. Your trust can continue functioning beyond your lifetime, creating a continuity of financial security for your family.Irrevocable Insurance Trust This trust is used to remove insurance proceeds from your taxable estate. The principal of the trust consists of the proceeds of a life insurance policy.Estate SettlementWhen you name First Tennessee Bank, you can be assured that your wishes are carried out as directed by your will. We assume the responsibility of managing your estate and safeguarding the assets until all debts are collected and payments made. We then distribute remaining assets as you have directed, prepare all paperwork, and file any tax forms and court reports.

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Project: The Beautiful Circle Children’s Book Legends of Springhill Series (1 of 4)

Client: Springhill Papers

Objective: Showcase the printability of various Springhill Papers in a unique way.

Challenge: Stand out in a crowded stack of paper promotions with a piece that end users might be inclined to keep. Each “Legends of Springhill” book was an original children’s story suitable for bedtime with a positive message and examples of different printing techniques on various Springhill papers. The tagline and call to action for the series was, “Create Your Own Legend.”

Title The Beautiful Circle

Text There was a time when the world was a place of singing and dancing. Everyone was happy just to be alive.

But there was one Old Man who felt only bitterness. Instead of hearing wonderful music when the people of the village sang, he heard only a terrible racket. And when the children would hold hands at night to dance in the moonlight, he was bothered by their laughter.

The Old Man spent his days alone in his hut. And at night, he would go as far away from the village as possible and gaze up at the beautiful white circle that shone down from the sky. He sometimes thought he could see its face smiling peacefully down at him. It was the only thing that gave him comfort. He often told his troubles to the Beautiful Circle.

“How I wish I could be with you! It must be wonderful to be able to rest in such glorious silence. All of the people here think life is just for song and dance. I’m too old and tired to join in even if I wanted to. Watching them brings me only sorrow. I wish they would just leave me alone.”

One night, the Old Man could stand it no more. As old and tired as he was, he climbed to the top of a tall mountain, and cried out as loud as he could, “West Wind! West Wind! It is I, Old Man! Please carry me high into the air to the Beautiful Circle in the sky!”

The clouds swirled above him as the West Wind approached. Then he heard a voice that seemed to come from all around. “Don’t be foolish,” the West Wind spoke with a mighty whisper. “You’re a creature of the earth, not of the sky. Return to your village, Old Man!”

So the Old Man climbed back down the mountain, sadder and wearier than ever. At first, everything seemed hopeless to him. But that night, he thought of a plan.

Early the next morning, the Old Man hiked far over the hills and into the woods. And everywhere he went, he gathered up feathers that had been lost by wild birds. Late in the afternoon, he returned to the village, dragging a sack almost as big as himself. Then he went to work, sewing all through that night and the next day.

The next evening, when the rest of the village was busy celebrating, the Old Man emerged quietly from his hut. He was dressed from head to toe in a suit of beautiful feathers. Since they were all from different birds, the feathers were all the colors of the rainbow. But the Old Man was too unhappy to care how beautiful his costume was. He only hoped it would serve its purpose.

Climbing once again to the mountaintop, the Old Man cried out, “West Wind! West Wind! It is I, a Beautiful Bird! Please carry me high into the air to the Beautiful Circle in the sky!”

Once again, the clouds moved in from the west. There was a long pause while the West Wind tried to make sense of the strange creature that had called on him. To the Old Man, it seemed to last forever. At last, with a great sigh, the West Wind replied, “Oh... very well.”

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Project: The Beautiful Circle Children’s Book 1 of 4 in Legends of Springhill Series

Client: Springhill Papers

Objective: Showcase the printability of various Springhill Papers in a unique way.

Challenge: Stand out in a crowded stack of paper promotions with a piece that end users might be inclined to keep. Each “Legends of Springhill” book was an original children’s story suitable for bedtime with a positive message and examples of different printing techniques on various Springhill papers. The tagline and call to action for the series was, “Create Your Own Legend.”

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Suddenly, the Old Man was lifted into the air. Terrified, he soared higher and higher into the sky, leaving the dark world behind him. Slowly, the Old Man’s fear faded into joy and excitement.

Higher and higher. So far into the night that the stars were no longer just above him, but all around him as well. And best of all, directly in front of him, growing larger every minute, was the Beautiful Circle.

When it had finally grown so big that the Beautiful Circle seemed to be all around him, the Old Man’s feet lightly touch ground.

As they had on Earth, the stars filled the sky above him. But everything else about the world was different. All around him was the whiteness of the Beautiful Circle. And best of all, there was the glorious silence.

For a long time, the Old Man just sat in the stillness, happy at last. But after awhile, the Old Man realized that something was wrong. Though it was peaceful and restful and quiet, it was something else also. It was lonely.

Confused, the Old Man flapped his arms and rose once again into the sky. He flew high enough to look back into the face of the Beautiful Circle. As always, the Beautiful Circle seemed to be smiling.

“Beautiful Circle!” he called out.

“Yes, Old Man.” came the reply.

“I don’t understand,” said the Old Man. “It’s very still and quiet here, but you’re so all alone. Yet, you always look so peaceful and content. How can you be so happy?”

With a smile brighter than ever, the Beautiful Circle replied, “I’m happy because every night, I get to watch a Beautiful Blue Circle in the sky, and listen to the music that comes from it. And even though I can’t be there with its children, I share their joy by shining my light down on them as they dance and sing.”

Upon hearing that, the Old Man understood. Flapping his arms, he rose into the sky again. Higher and higher, through the stars, back to the Beautiful Blue Circle that was his home.

When he finally landed on the ground, his old bones were very tired and sore. Heading towards the sounds of singing, he walked slowly back to his village. Only this time, the children’s laughter was like music to him.

The people were very happy to see the Old Man return. As tired as he was, the Old Man laughed with joy as the children of the village joined hands in the moonlight and danced around him, forming a beautiful circle. And when they sang, the Old Man sang loudest of all.

The End

Project: Downstream Bank Series of Ad Shells

Client: First Tennessee Bank

Objective: Marketing tools to promote First Tennessee services and products offered by small “non-First Tennessee” banks.

Challenge: Create a series of catchy, simple easy-to-use newspaper ads designed to be imprinted with the smaller bank’s logos and contact information.

Ad 1 How to educate your chicks without breaking your nest egg.

Text There’s no finer gift for your child than a college education, but every year the cost becomes harder to afford.

Mutual funds offer an answer. They’re an excellent way to help save for your child’s education. Mutual funds help manage the risks of investing by spreading assets over a wide range of investments. And you can choose from many different types of funds, depending on your individual financial goals.So call on our experienced investment officers to start planning for your child’s education.

But don’t wait too long. Remember, it’s the early bird that gets the worm.

Ad 2 Money doesn’t grow on trees, but it can grow. Text Everyone wants a higher return on their investment, but nobody wants to take the risk.

Mutual funds offer an answer. They’re an excellent way to help make your money work for you. Mutual funds help manage the risks of investing by spreading assets over a wide range of investments. So you don’t have to go too far out on that limb. And you can choose from many different types of mutual funds, depending on your individual financial goals and needs.

So call us when you’re ready to start planting for your future. You’ll find that our investment officers have green thumbs.

Ad 3 Whoever said “talk is cheap” didn’t have a stockbroker.

Text If you have a head for investments, you shouldn’t have to pay an arm and a leg.

The discount brokerage services available at our branches offer trading for informed investors who want to make their own decisions. We can save you up to 60 cents on every dollar* that you’re now paying in commissions through a full-service brokerage.

So when you’re tired of higher brokerage fees wringing you out, ring us up.

Ad 4 If you have a head for investments, you shouldn’t have to pay an arm and a leg.

Text If you don’t need a broker’s advice, you shouldn’t have to pay for it.

With the discount brokerage services available at our branches, you don’t. We offer trading services for informed investors who want to make their own decisions. We can save you up to 60 cents on every dollar* that you’re now paying in commissions through a full-service brokerage.

So call our discount brokers. We won’t cost you an arm and a leg, but we’ll be glad to lend you a hand.

Ad 5 How to buy now and play later.

Text Everybody wants to enjoy the “golden years”, but not everyone knows how to accumulate the “gold”.

Mutual funds offer an answer. They’re an excellent way to help save for your retirement. Mutual funds help manage the risks of investing by spreading assets over a wide range of investments. And you can choose from many different types of mutual funds, depending on your individual financial goals and needs.So call on our experienced investment officers to start planning for the future.

After all, when it’s time to juggle your grandchildren on your knee, you shouldn’t have to be juggling your finances.

How toeducate your chickswithout breaking

your nest egg.

There’s no finer gift for your child than a college education, but every year the cost becomes harder to afford.

Mutual funds offer an answer. They’re an excellent way to help save for your child’s

education. Mutual funds help manage the risks of investing by spreading assets over a wide range of investments. And you can choose from many

different types of funds, depending on your individual financial goals.

So call on our experienced investment officers to start planning for your child’s education.

But don’t wait too long. Remember, it’s the early bird that gets the worm.

BANK LOGO

Call (000) 000-0000Services offered through First Tennessee Brokerage, Inc., a subsidiary of First Tennessee Bank,

member NASD, SIPC. Mutual funds are not obligations of or guaranteed by any bank nor arethey FDIC insured. Mutual funds involve investment risks, including the loss of principal.

BANK LOGO

Call (000) 000-0000Services offered through First Tennessee Brokerage, Inc., a subsidiary of First Tennessee Bank,

member NASD, SIPC. Mutual funds are not obligations of or guaranteed by any bank nor arethey FDIC insured. Mutual funds involve investment risks, including the loss of principal.

Money doesn’tgrow on trees,

but it can grow.

Everyone wants a higher return on their investment, but nobody wants to take the risk.

Mutual funds offer an answer. They’re an excellent way to help make your money work for you. Mutual funds help manage the risks

of investing by spreading assets over a wide range of investments. So you don’t have to go too far out

on that limb. And you can choose from many different types of mutual funds, depending

on your individual financial goals and needs.

So call us when you’re ready to start planting for your future. You’ll find that our investment

officers have green thumbs.

BANK LOGO

Call (000) 000-0000Services offered through First Tennessee Brokerage, Inc., a subsidiary of First Tennessee Bank,

member NASD, SIPC. Mutual funds are not obligations of or guaranteed by any bank nor arethey FDIC insured. Mutual funds involve investment risks, including the loss of principal.

How tobuy now and play later.

Everybody wants to enjoy the “golden years”, but not everyone knows how to accumulate the “gold”.

Mutual funds offer an answer. They’re an excellent way to help save for your

retirement. Mutual funds help manage the risks of investing by spreading assets over a wide range of investments. And you can choose from many

different types of mutual funds, depending on your individual financial goals and needs.

So call on our experienced investment officers to start planning for the future. After all, when it’s time to juggle your grandchildren on your knee, you shouldn't have to be juggling your finances.

BANK LOGO

Call (000) 000-0000Services offered through First Tennessee Brokerage, Inc., a subsidiary of First Tennessee Bank,

member NASD, SIPC. Mutual funds are not obligations of or guaranteed by any bank nor arethey FDIC insured. Mutual funds involve investment risks, including the loss of principal.

If you don’t need a broker’s advice, you shouldn’t have to pay for it.

With the discount brokerage services available at our branches, you don’t.

We offer trading services for informed investors who want to make their own

decisions. We can save you up to 60 cents on every dollar* that you’re now paying in

commissions through a full-service brokerage.

So call our discount brokers. We won’t cost you an arm and a leg, but we’ll be glad to lend you a hand.

If you have ahead for investments,

you shouldn’t have to pay

an arm and a leg.BANK LOGO

Call (000) 000-0000Services offered through First Tennessee Brokerage, Inc., a subsidiary of First Tennessee Bank,

member NASD, SIPC. Mutual funds are not obligations of or guaranteed by any bank nor arethey FDIC insured. Mutual funds involve investment risks, including the loss of principal.

Whoever said“talk is cheap”didn’t have astockbroker.

If you have a head for investments, you shouldn’t have to pay an arm and a leg.

The discount brokerage services available at our branches offer trading for informed investors who want to make their own

decisions. We can save you up to 60 cents on every dollar* that you’re now paying in

commissions through a full-service brokerage.

So when you’re tired of higher brokerage fees wringing you out, ring us up.

Project: Coated One Side (C1S) Paper Promotion

Client: International Paper C1S Papers

Objective: Promote International Paper’s line of C1S Label, Envelope and Shopping Bag roll papers.

Challenge: Create a unifying message and image for a family of products whose family connections were not immediately obvious.

Front Cover Join Us at the Intersection of Creativity and Technology...

Tag Line Committedto Innovative Solutions

Inside Text Destination: Innovation

We Start with CommitmentInternational Paper has been a pioneer in the paper industry for decades, and we plan to continue for a long time to come. Through a combination of creative solutions and technological breakthroughs, we continue to provide innovative solutions that help you succeed in the Coated One Side Market.

Guided by ExcellenceFrom sheeting to printing, from die-cutting to labeling, our coated one side papers provide dependable, consistent performance throughout the most demanding converting processes. Our products are designed to deliver the quality and printability you need – all backed by world class customer service and technical support. In addition, our extensive distribution and service network assures that our coated one side will be available when you need it.

Exciting Things on the HorizonInternational Paper has had a reputation for offering innovative products and we have even more exciting plans for the future. VIP TechnologiesTM is International Paper’s ground breaking technology that will give you the competitive edge. IP’s VIP Technologies increase the brightness and whiteness of our papers, dramatically improving the appearance and enabling printed text and images to be more striking and vibrant to end-users and consumers. This is the first in a series of revolutionary breakthroughs that International Paper is introducing through its VIP Technologies.

Anywhere You Need to GoInternational Paper is here with commitment, here with innovation and here for you. Come join us at the intersection of creativity and technology – we have the solutions you’re looking for.

Project: Greeting Card Series

Client: Paper Moon Graphics, Renaissance Greeting Cards

Objective: Create a series of humorous holiday, birthday and everyday cards.

Challenge: Be funny.

Card 1 Valentines Day

Inside Text Tragically, we were made for each other.

Card 2 Birthday

Inside Text I’d say, “Party ’til you drop,” but at your age, it’s a possibility.

Card 3 Everyday

Outside Text “You’ve gotta get me out of here! This place is a hellhole! Did you bring the table scraps I asked for?”

Card 4 Christmas

Outside Text You just don’t get it, do you, Harold... (Image includes Christmas tree decorated with money bags and portrait of Harold in place of star)

Inside Text Season’s Greedings.

Card 5 Birthday

Outside Text For your birthday, I taped a hundred dollar bill inside this card.

Inside Text HUNDRED DOLLAR BILLDid I say “taped”? I meant “typed”.

Card 6 Christmas

Outside Text “As you can see, we failed once again to get the pony we asked for. Nevertheless, this year brought substantial growth in our doll, candy and toy gun holdings... and we managed to keep clothing acquisitions to a bare minimum.” Post Christmas Board of Directors Meeting

Card 7 Birthday

Outside Text For your birthday, I couldn’t decide whether to write you a big fat check or get you a new tie...

Inside Text So I wrote you a big fat tie.

Card 8 Birthday

Outside Text Don’t feel old just because it’s your birthday. You should party! You’re still young enough to let your hair down!

Inside Text Leave your teeth in though, in case there’s birthday cake.

Card 9 Christmas

Outside Text “Of course, if he is real, we’ll be carrying the concept of naughty to a new level.”

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Project: Executive Banking Materials

Client: First Tennessee Bank

Objective: Introduce a new “concierge level personalized service” account option offered by First Tennessee Bank.

Challenge: Appeal to sophisticated, high-level financial customers with a new all-in-one financial service package.

Heading Because your money and your banker should work as hard as you...

Text First Tennessee’s Executive BankingFirst Tennessee introduces a highly customized service specifically designed to offer the financially sophisticated customer a more personalized banking relationship with First Tennessee. Executive Banking is tailored to confidentially fulfill the ever-changing requirements of entrepreneurs, corporate executives and other individuals with special needs. In a significantly streamlined fashion, we offer you the highest level of banking expertise available. You will have your own Executive Banking Officer to serve as a direct liaison to all divisions of First Tennessee. The service you deserve.Our officers are knowledgeable in all facets of finance, from real estate to trust management, and will discreetly execute any and all of your banking transactions. Whether it’s mortgage loans, retirement plans, investment assistance or estate planning, your officer will have direct access to all divisions of First Tennessee. To handle any transaction, regardless of complexity, you only have to contact one person – your Executive Banking Officer.

We understand the value of your time. Our officers will meet with you at your home, office or our Executive Banking Headquarters. Regardless of your financial needs, we’ll roll out the red carpet and cut through the red tape to deliver the prompt assistance you deserve. Executive Banking is the definitive choice for those with substantial financial needs who desire a single source for all transactions. The benefits you want.Priority BankingMoney Market CheckingA well-rounded account that offers overdraft protection, higher interest rates on your total balance, unlimited check writing, free checks and 24 hour access to cash through our MONEY BELT automated teller machines. FDIC insured.Money Market SavingsPriority Savings offers tiered interest rates based on your total balance. The rates are higher than our regular money market accounts. Simply maintain a combined average monthly balance of $15,000 or more in checking, savings or Certificates of Deposit. FDIC insured.Line of CreditPre-determined line of credit established to suit your needs. Competitive rates and flexible repayment plans.Home Equity Line of CreditPre-approved credit for whenever you need it. Borrow up to 80% of your home’s appraised value. Get immediate access to your funds by check or VISA Gold card. Low interest rates and flexible repayment options.Mortgage LoansFixed and adjustable rates with terms up to 30 years available for your personal residence, vacation home or investment property. Construction loans also available.

Continued on next page...

We’ll roll out the red carpet and cut through the red tape to deliver the prompt assistance

you deserve.

First you worked hard.Now “First” works

hard for you.

Continued...

Project: Executive Banking Materials

Client: First Tennessee Bank

Objective: Introduce a new “concierge level personalized service” account option offered by First Tennessee Bank.

TextContinued

Continued from previous page...

VISA Gold CardUpon approval, you receive a substantial line of credit, no annual fee, a competitive interest rate of Prime + 4%, full value auto rental loss damage waiver insurance, $400,000 travel accident insurance, guaranteed hotel and airline reservations and more. Commercial & Installment LoansFixed and variable rate loans with flexible terms and competitive rates for any personal credit or investment needs.

Investment OpportunitiesBond & Government Securities*Government securities, tax-free bonds, unit investment trusts and mutual funds. Safekeeping facilities available.Certificates of DepositTop rate, fixed to maturity and high yields. Terms begin at seven days. FDIC insured.Commercial Paper*High money market rates with maturities ranging from 14 to 150 days.First Tennessee Brokerage*Save up to 60% on commission fees (plus an additional 5% savings for Priority customers).Individual Retirement AccountsFixed and variable rate plans. No service charge. FDIC insured. Self-directed IRAs also available.Mutual Funds*First Tennessee has a wide range of funds to meet your objectives, with the added advantages of personal investment planning, pre-selection of funds, objective advice and convenience.Repurchase AgreementsMoney market rates with maturities from 1 to 15 days. Backed by the financial strength of First Tennessee Bank.First Tennessee Investment Management, Inc.Your personal manager continually reviews performance and offers flexible strategies to meet your goals.Trust ServicesYou receive estate planning services at no charge. In addition, First Tennessee can act as Executor under wills, Trustee under wills or Trustee of living trusts/investment management trusts. Custody accounts are provided for safekeeping and record keeping on securities portfolios. For your business needs, we can assist with your Employee Benefits Plan. The security you need.First Tennessee was established in 1864 on the foundation of providing uncommon service. Today we’re one of the largest and healthiest banks in the South, and our steadfast commitment to service remains. Executive Banking is the hallmark of that commitment.

Take advantage of Executive Banking. You’ve earned the right to expect the best.

Listening, Understanding, Responding...

Executive Banking.

Heading A Stretch of the Imagination.

Text A Wide Format Inkjet Media from ZandersImagine a world where anything’s possible. A place where colors are as vivid as dreams, and details are as sharp as reality.

You don’t have to go there alone. You have the means to share your vision. Panorama® Wide Format Inkjet Media is the shortest path from imagination to image.

Zanders Paper has dreamed the perfect line of inkjet media into existence. The rest is up to you.

Closing Head Room for a View.

Project: Panorama® Wide Format Media Magazine Ad Series

Client: Zanders Paper

Objective: Introduce a new line of wide format inkjet papers and films targeted at the graphic design and architecture community. Project included naming the product line.

Challenge: Create a message that would appeal to the creative nature of the desired end users.

Project: Coated Papers Sample Pack Pocket Folder Series (1 of 3) Liberty

Client: International Paper Coated Papers

Objective: Promote International Paper’s coated paper offerings.

Challenge: Create a series of promotional tools that would work together as a family, yet highlight the differences between individual products. Each piece also needed to cross sell other products as alternative solutions.

Front Cover Shine On Liberty! Now Whiter!

Inside Text A New Cleaner, Whiter Shade to Deliver Sharper, Crisper ImagesWhen our customers presented us with a need, we responded with new, improved,whiter LibertyTM. We’ve reformulated Liberty to produce a perfectly balanced white – not too warm and not too cold. The result is that your text will be crisper and your halftones will be more vivid – and since image quality affects revenue, you can expect an improved bottom line as well. As always, we depended on customer input to help us achieve this improvement. You can’t be satisfied with the status quo in this competitive industry, and neither are we.

Part of a Large Family of Freedom Loving PapersLiberty is just one of the IP Coated and SC Papers products available to meet the needs of catalogers, magazine publishers, advertisers and commercial print producers. Our expansive product line, excellent quality, dependable availability, and speedy delivery capabilities will provide you with “freedom from worry” every step of the way. Wherever your print requirements take you, you don’t have to go there alone.

A Variety of Weights and Roll Sizes Stretching from Sea to Shining SeaLiberty offers heavy text weights that can be used as matching cover, and Liberty offers lightweights ranging down to 32 lb., so you can rest assured that high quality doesn’t require high distribution costs. And since we believe in your freedom to choose, Liberty offers everything in between, standing tall to whatever printing challenge you can throw at it.

Quality and Commitment – the International Paper DifferenceThe IP Coated and SC Papers Team doesn’t just provide paper. We provide solutions.Standing behind the team are the full resources, technical expertise, and support capabilities of Inter-national Paper. Nobody knows the paper industry better than we do. Give the IP Coated and SC Papers Team the opportunity to help you operate at your highest level of quality and efficiency. A satisfied customer isn’t enough for us – we want to help you flourish.

Freedom to succeed. That’s what Liberty is all about.

Project: Coated Papers Sample Pack Pocket Folder Series (2 of 3) Savvy

Client: International Paper Coated Papers

Objective: Promote International Paper’s coated paper offerings.

Challenge: Create a series of promotional tools that would work together as a family, yet highlight the differences between individual products. Each piece also needed to cross sell other products as alternative solutions.

Front Cover Beauty+Brains with Savvy!

Inside Text Dress Up and Show Off with SavvyWith an on-press performance second to none, Savvy is a bright, blue-white free sheet that will beautify any print job. Savvy never fails to deliver vibrant colors, high contrast for increased legibility, and picture-perfect image reproduction that jumps off the page. With Savvy as the canvas, all your printed pieces will be works of art.

Savvy Makes Beautiful ImpressionsSavvy always gives a stellar performance in the press room – with outstanding print smoothness and gloss, and uniform ink lay for crisp dot definition. And Savvy’s not afraid to make a strong fashion statement. It’s an excellent surface for jobs that require heavy ink coverage, and the ideal choice for projects such as annual reports, high-end catalogs and direct mail pieces.

Savvy is a Versatile PerformerSavvy is multi-talented and suitable for any role. Available in both gloss and matte finishes, Savvy comes in a full range of basis weights, providing options for text and cover applications. And with our flexible manufacturing system, you can depend on product availability that won’t leave you standing in the wings.

Savvy Comes from a Brilliant FamilySavvy is a star, but it’s just one of our troupe of ensemble players – an extensive list of award winning papers available to meet the needs of commercial print producers, advertisers, magazine publishers, and catalogers. Wherever your print requirements take you, we have a paper that will provide the visual appeal and impact you need to exceed your business goals. Just contact the International Paper Sample Center to arrange an audition.

Savvy’s Beauty isn’t Only Skin Deep – the International Paper DifferenceWhen you get Savvy, you don’t get just beautiful paper. You get solutions. The IP Coated and SC Papers Team will be there with years of experience and a commitment to quality. And standing behind us will be the full resources of International Paper – the technical expertise, support services and eCommerce capabilities.

Nobody knows the paper industry better than we do. Let us show you how we can help you operate at your highest level of quality and efficiency. A satisfied customer isn’t enough for us – we want to help you flourish. Let Savvy make a runaway hit out of your next production.

Smart. Sophisticated. Savvy.

Project: Coated Papers Sample Pack Pocket Folder Series (3 of 3) Advocate

Client: International Paper Coated Papers

Objective: Promote International Paper’s coated paper offerings.

Challenge: Create a series of promotional tools that would work together as a family, yet highlight the differences between individual products. Each piece also needed to cross sell other products as alternative solutions.

Front Cover Take the Leap – Advocate

Inside Text Break Away from the Herd

Take the Leap with Advocate®

Standing out in the crowded and competitive printing and publication market is a real horse race, but it’s one you can’t afford to lose. You need a paper you can depend on – one that won’t leave you standing in the gate.

A combination of print performance and availability have made Advocate the most solid workhorse in its category, and one of the most respected brands in the industry. Wherever your printing requirements lead you, you can depend on Advocate to get you there.

Runs Like a ThoroughbredAdvocate delivers outstanding printability and gracefully jumps any pressroom hurdle. Whether you’re producing offset or rotogravure, Advocate always provides radiant colors, crisp text, and accurate image reproduction – so you won’t get a horse of a different color unless you wanted one.

Advocate’s not just reliable on press – our vast network of mills assures consistent availability that will get your project up and running in no time. There’s no need to worry when you’re racing against a deadline.

This is No One Trick PonyAdvocate is one all-around, agile workhorse – available in enough basis weights and multiple finishes to accomplish any task. From magazines to catalogs, from direct mail to free standing inserts – Advocate never fails to pull its own weight.

Advocate is driven to perfection and never breaks its stride. We’re constantly on the run with flexible manufacturing system improvements, enhanced opacity, and increased bulk that adds up to postage savings.

From a Long Line of ChampionsAdvocate is just one of the IP Coated and SC Papers family of products. We have an extensive line designed to meet the needs of catalogers, magazine publishers, advertisers and commercial print producers. This broad range of award winning papers, along with our easy availability and speedy delivery capabilities, allows us to provide a total solution for any print producer. Just contact International Paper to get it straight from the horse’s mouth.

Quality and Commitment – the International Paper DifferenceThe IP Coated and SC Papers Team doesn’t provide just paper. We have years of experience and a commitment to quality that enables us to provide solutions. Our crew of experts can offer advice on everything from the ideal paper for your project to the most efficient delivery schedule. And standing behind us will be the full resources of International Paper – the technical expertise, extensive support services and eCommerce capabilities. Nobody knows the paper industry better than we do.

A satisfied customer isn’t enough for us – we want to help you flourish. To flourish, you need a strong, loyal partner. You need Advocate.

Project: 3...2...One Contact Customer Service

Client: International Paper European Papers

Objective: Name and launch a new customer service program for International Paper in Britain, Germany, France, Italy, Spain, Russia and Portugal.

Challenge: Create a communication that would promote the quality and service of International Paper after being translated into seven different languages.

Front Cover 3…2…One Contact Customer Service

From Now On, Expect To Get More Than Just Paper.

International Paper European Papers

Inside Text One Phone Call Is All It TakesJust one phone call and one phone number will get you access to all of the products, expertise and support of International Paper. One contact to assure you the fastest response and the most efficient order management. Just call your Customer Service Representative and we’ll take it from there.

Behind Each Customer Service Representative Is A Dedicated TeamA team focused on providing every service you require – a group of highly trained experts on everything from order handling to delivery.

Behind Our Customer Service Is Our Product LineFrom standard office paper to high quality digital papers, International Paper has the right product for you. Combine our broad line of quality papers with our commitment to customer satisfaction, and you’ll get the products you need and the service you deserve.

Behind All Of This Is A PromiseInternational Paper is totally committed to improving customer service and reliability. We’ll continue to measure and monitor our performance to assure that we always provide the best and most consistent service possible. And we’ll be glad to share the results with you. With your help and feedback, this will be just the beginning.

3…2…One Contact Customer ServiceMore Than Just Paper

Heading How to win the card game.

Text Choose the right partner.We were one of the first banks in the nation to offer card processing. We’re still breaking ground as a leader in the industry. We provide card related services in all fifty states to over two hundred financial institutions and fifty thousand merchant locations.

With our card processing system, you can increase your cash flow, lower your equipment costs, and increase your efficiency.

And we’re here when you need us. Our toll free Service Assistance Center is available 7 days a week, 24 hours a day.

If you prefer waiting on customers to waiting on card authorizations...Play your cards right. Call 615-790-5120.

Project: First Tennessee Card Processing

Client: First Tennessee

Objective: Promote First Tennessee Bank’s Card Processing Services.

Challenge: Capitalize on the extensive experience, service and capabilities of First Tennessee Bank.

Project: Party Arty Poster

Client: Dixon Gallery and Gardens

Objective: Create a humorous fine art themed poster to be part of a gallery party invitation.

Challenge: Produce “in jokes” for art patrons who would recognize the artists, works of art, schools of art and general art references included in the conversation and illustrated party environment.

(Warhol) 1 I’m sorry, Mr. Warhol, but you can’t bring food to this party, even if it is your date.Did you see Warhol’s date? What a tomato!Nice can!

2 I’m so embarrassed. That woman and I are wearing the same frame.

(The Thinker) 3 Where did I leave my car keys? Where did I leave my car keys?

(Pollock) 4 C’mon, Pollock! Stop throwing dip at me!

(American Gothic) 5 Hey, fella! It looks like you came to this party ready to eat!

(Escher) 6 Whoa, Escher! Go easy on the wine!

(Dali) 7 Excuse me, but do you have the time? My watch seems to have melted?

8 Well, I still don’t see why you have to be a wallflower!

(Calder) 9 Well, I hear they finally got Calder down from the chandelier.. What a party animal!

(Sistine Chapel) 10 Appetizer?

(Whistler) 11 Whistler brought his mother! Whistler brought his mother!

(Mona Lisa) 12 What do you keep smiling at? What?! What?!!

(Seurat) 13 So, Mr. Seurat...Get to the point! Get to the point!

(Van Gogh) 14 Well, Vincent... You know what they say... Ear today, gone tomorrow!

(Hieroglyphics) 15 Why no! I don’t think you’re shallow!

(Mondrian) 16 That Mondrian is such a square!

(Toulouse-Lautrec) 17 Actually, I’m a Post-Impressionist...Am I post to be impressed?

18 These guests are really off the wall!I liked them better when they were on the wall!

(Picasso) 19 You’ve had enough! Give me the car keys!

(Lichtenstein) 20 I bet you’re with Lichtenstein.How can you tell?

(The Dream &Christina’s World) 21

I believe it’s down the hall on the left...

(Christo) 22 So, Christo... Instead of wrapping the hors d`oeuvres in napkins, why not just ask for a doggy bag?

(Guernica) 23 Pardon me, but I seem to have lost a contact...

(Miro) 24 Excuse me... excuse me... excuse me...

(Venus de Milo) 25 Finger food! Very funny!

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Front Cover Thilmany PackagingOne Source. Endless Possibilities.

Inside Left Panel Package ExperienceSuperior experience plus industry expertise and unmatched quality.For over 40 years, Thilmany Packaging has been delivering total packaging solutions to our industry-leading customers. We partner with countless businesses to develop new, innovative packaging products – improving how products are delivered to consumers. We work with some of the largest companies in the world across a broad range of industries. All of these companies have one thing in common. They depend on Thilmany Packaging as their strategic partner.

Package DiversityWith Thilmany Packaging, you get more than you expect.Market and product diversification is a critical component of our success. Thilmany Packaging manufactures products that are used in a variety of different markets – including ream wrap, industrial, retail food, and others. Our diverse product offering enables us to leverage our knowledge and experience from other markets to create customized products that meet your demands. Our superior knowledge of extrusion coating and marketplace expertise has made us the industry leader in providing packaging solutions to the markets we serve.

Package InnovationChanging the way you think about packaging.At Thilmany Packaging, we believe innovation is created in our approach to solving individual customer needs. By carefully listening to needs and understanding critical performance requirements, Thilmany Packaging is able to respond by providing you with the products necessary to succeed. Throughout our history, we’ve developed numerous patented products and processes to help you deliver unique and creative packaging to your customers. We continuously evaluate products and materials, looking for ways to improve our current products and the value they deliver.

Package SolutionsWe understand packaging demands... and create packaging solutions.At Thilmany Packaging, we believe in always going beyond the product. Our ability to see the big picture can provide a big advantage for you. Whether it’s sales, customer service or product development, our staff of highly experienced professionals can assist you with all of your needs. Total value, total commitment, total support and total packaging solutions – that’s what you should expect from Thilmany Packaging.

Project: Thilmany Packaging Capabilities Packet

Client: Thilmany Packaging

Objective: Create a communication piece promoting the long list of capabilities and wide diversity of markets served by the company.

Challenge: Organize and simplify to create a flexible marketing piece capable of working with constantly evolving product and service inserts.

It’s what connects U and I.

Meyer Creative has been choosing the right words to create effective communications for a long time.

Long words, short words, persuasive words, serious words, funny words,concise words, wordy words, words that work and sometimes words that play.

Any words as long as they were the right words.

If you’re looking for a dog and pony show, wait until the circus comes to town –but if you’ve learned to value experience, direct conversation and an

eclectic approach to problem solving, let’s U and I communicate.

David Meyer / 9341 Chimneyrock Blvd. / Cordova, TN 38016 / 901/725/0740dmeyer@meyercreative.com / www.meyercreative.com

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