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KINGDOM OF SAUDI ARABIA 2013
The Power of Engagement
Outdoor & InMall LED Network
MEDIA KIT 2013
Saudi Arabia
Digital Out Of Home Media
1
INTRODUCTIONDigital Out Of Home Media
Welcome to Digital Out of Home ( DOOH )the future of Out of Home ( OOH ) Media .
MOA is a division under Meyssan Group that has a
network of 130 ( Outdoor / InMall ) LED screens in the
Kingdom of Saudi Arabia, as one of the largest Digital
Advertising Company operating in the MENA region.
Outdoor : Covering 24 cities prominently located at
key commercial intersections of all the major cities in the
Kingdom Of Saudi Arabia proved to be a main partner in
any successful advertising campaigns through its growing
network within 28 years of experience .
In Mall : Placed in 19 of the biggest shopping malls as
these LED Screens are located at the best view range and
the most active shopping spots were selected carefully to
guarantee a wider coverage and exposure. Creatively
engaging the mall audience with no production cost.
Both M.O.A's LED Screen Services are frequently supported
by a high skilled professional sta� that will not save any
e�ort to meet our clients' requirements' satisfaction to
grab attentions and achieve their targets through the
active, modern and unique digital screens.
Engagement Is A Unique Currency
2
FACTS 2013
Kingdom of Saudi Arabia Executive Summary - Demographics
0%
10%
20%
30%
40%
50%
60%
Illiterate Read & Write Finished Primary Finished Intermediary
Finished Secondary
Finished University
Education Levels – KSA
Population Demographic ge pro�le & Genders
0%
5%
10%
15%
20%
25%
30%
35%
15 -2
4
25 -3
4
35 -4
4
45 -5
4
55 +
58 % of the population is between the age of 15 to 35
53% 47%
Male Female
It’s a male dominant society
Population Demographics - Nationality
73%
11%
15%1%
Locals Arabs Asians Others
30%
7%
7%4%2%1%
49%
Egypt Syria Jordan SudanPalestine Lebanon Others
The Arab population is 3 M
30%
24%14%
8%
24%
India Pakistan PhillippinesBangladesh Others
The Asian population is 4.1 M
73% of the population are Locals, 15% Asians & 11% Arabs
KSA Population
Northern Province 7%
Central Province
31%
Eastern Province 16%
Southern Province
11%11
Western Province 35%
Digital Out Of Home Media
3
2013 LOCATIONS Digital Out Of Home Media
Riyadh -
Riyadh - ALFAISALIAH MALL
OLAYA MAIN ROAD - GOLDEN AREA
4
2013 LOCATIONS Digital Out Of Home Media
Riya
dh -
Riya
dh -
Al Fa
isalia
h M
all
Al H
ayat
Mal
lRI
YAD
H -
RIYA
DH
JE
DD
AH
JED
DAH
RI
YAD
H -
Al H
ayat
Mal
lJE
DD
AH
- Al
And
alus
Mal
l
5
RATE CARD 2013Digital Out Of Home Media
Gross Cost 2 Weeks (SAR)
TVC Duration
FREQUENCY
2 WEEKS
SpotShown Every
123,200 Spots184,800 Spots
123,200 Spots184,800 Spots
61,600 Spots92,400 Spots
490,000 (SAR)710,000 (SAR)
710,000 (SAR)949,000 (SAR)
490,000 (SAR)980,000 (SAR)
6 Cities / 25 Led Screen - Loop Cycle 6 Minutes ( Riyadh - Jeddah - Makkah - Dammam - Khobar - Dahran )
OUTDOOR Main Cities
61,600 Spots 710,000 (SAR)
Cities No. of Screens
4
10
2
3
5
1
1
2
3
4
5
6
25 Led Screens
Jeddah
Makkah
Riyadh
Al Dammam
Al khobar
Dahran
6
RATE CARD 2013
115,500 Spots154,000 Spots
115,500 Spots154,000 Spots
77,000 Spots
250,000 (SAR)315,000 (SAR)
350,000 (SAR)450,000 (SAR)
18 Cities / 25 Led ScreenOUTDOOR Remoter Area Network
77,000 Spots
315,000 (SAR)
Cities No. of Screens
1
2
3
4
5
67
89
Cities No. of Screens
Haiel 1
Tabouk 3Al Ehsa 2Al Qatief 1
Al MadinahKhamis Mushet
Taif 121
BureidahAl Muzahmeya
31
10
11
12
13
14
15161718
25 Led Screen
450,000 (SAR)
Al kharj
Onizah
Al jouf
Qurait
Jizan
111
12
Najran 1Al Rass 1Hafer AlBaten 1Al Dawdmi 1
Gross Cost 2 Weeks (SAR)
TVC Duration
FREQUENCY
2 WEEKS
SpotShown Every
Digital Out Of Home Media
7
RATE CARD 2013
2 Weeks Riyadh-Jeddah-Dammam-Khobar - Daharan - Makkah - Madinah
INMALL National Campaign KSA 81 Locations Across 19 Major Malls
NB : Loop Duration : 6 Min
357,000 Spots
535,500 Spots
357,000 Spots
535,500 Spots
357,000 Spots
535,500 Spots
357,000 Spots
535,500 Spots
350,000 (SAR) 450,000 (SAR)
464,559 (SAR) 661,100 (SAR)
214,411 (SAR) 268,250 (SAR)
268,250 (SAR) 375,220 (SAR)
Cities No. of Screens
34
32
2
3
2
No. of Malls
9
5
1
1
1
2
3
4
5
6
7
81 Led Screens
Jeddah
Makkah
21
1
1 6
Madinah
Riyadh
Dammam
Khobar
Daharan
2
2
2
2
Gross Cost 2 Weeks (SAR)
TVC Duration
FREQUENCY
2 WEEKS
SpotShown Every
Digital Out Of Home Media
8
2013 LOCATIONS Digital Out Of Home Media
Jedd
ah -
Mal
l of A
rabi
a
Riya
dh -
Al H
ayat
Mal
lRi
yadh
- G
rana
da
Al D
ahra
n M
all
Riya
dh G
alle
ryKh
obar
- Ri
yadh
- Kh
ubar
- Al
Dah
ran
Mal
l
Jedd
ah -
Al A
ndal
us M
all
9
2013 LOCATIONS Digital Out Of Home Media
Riya
dh -
Riya
dh -
Riy
adh
Gran
ada
Mal
l
- Tah
liya
Al Riy
adh G
allery
Mall
Jedd
ah -
Arab
Mal
l
10
2013 LOCATIONS Digital Out Of Home Media
KING ROAD X SARI ROAD
RIYADH -
JEDDAH -
HAYAT MALL
11
NETWORK 2013Digital Out Of Home Media
R10
R3
R2
R1King Abdullah Rd. X King Abdulaziz Rd. Sahara Mall
Moosa Bin Nusair Rd. X Olaya Main Rd. Kingdom Tower
Aesha Bint Abu Baker St. X Almadina Rd.
Al Sitten Rd. X Jarir Rd. Opposite Mcdonalds
MK2
MK1
Badiaa - King Saud University for Girls .
CODE
AlSteen St. X Umm Alqura Rd. Zamzam square
Sitten Rd. X Umm Al Goud Going to Haram
(First tra�c light Entrance of Makkah)
King Rd. X Sari Rd. Opposite of Stars Avenue Mall
Heera Rd. X King Rd. Beside Bank Al Jazira
Madina Rd. X Rawda st. ( Square Bridge )
Abdullah Sulaiman st. X King Abdullah Cause way
Corner of Tahlia X Madina Rd. Next to (beside) PEPSI
Corner of Al Rawdah X Prince Sultan Rd.
Corner Of Madina Rd. X King Abdullah Causeway. Opposite KFC
Jamiah X Abdullah Suliman Rd.
King Khaled Rd. X Old Airport Rd.
King Abdullah Causeway X Abdullah Sulaiman Rd.
( Going towards Oasis Mall )
Next to Saudi City Compound
Front of King Abdul Aziz Univ. Roundabout
Next to Hanging Plane tra�c light
Going towards Andulas Mall
J3
5
6
7
8
9
10
11
12
13
14
J4
J5
J6
J7
J8
J9
J10
J11
J12
D1
D3
K1K2
K3
K5
Crossing to Khaleej St. X Prince Mohammed Bin Fahad Rd. Opposite Sheraton Hotel
D4Ashrea St. X Dammam First St. Al Shatea Mall
King Abdul Aziz Rd. X 18 St. (Khazzan Rd.) Girls Education Directorate
King Abdullah Rd. X King Abdul Aziz St. Opposite Khobar Municipality
King Abdullah Rd X Prince Turki
Dhahran St. X King Abdulaziz St. Going to Al Rashid Mall
K6Feras Bin Al Nadher St. Front of Carrefour & Al Rashid Mall
D6Prince Faisal Bin Fahad Opposite Dahran Mall
Al-Khobar St. X Prince Turki Rd.
Opp Khobar Police Station
Opp Meridian Hotel Al Khobar
15
16
17
18
1920
2122
RIYADH
JEDDAH
MAKKAH
DAHRAN
DAMMAM
ALKHOBAR
6 Cities / 25 Led ScreenOUTDOOR Main Cities Network
1
2
3
4
23
24
25
Street Name
12
NETWORK 2013Digital Out Of Home Media
Al Dawadmih
King abdulaziz Rd. X Prince sultan St.
King Abdulaziz Rd. X King Saud Rd. Khamis Mushyt Road
Najran
Al-Hassha Al-Hassha
AlHada St. “ AlTaif Entrance ” X Shubra St. Front of Gazzaz
King Khalid Rd. X Prince Sultan Rd.
King Abdulaziz Rd. X Ali Bin Abi Taleb St.
King Abdul Aziz Rd. X King Abdullah Rd.
Prince Sultan Rd. X King Fahad Rd. Alhayat Supermarket
AlDharan St. Front of KIA showroom Entrance of Alhassha
KM2
T3
QT1
DW1
TB1
TB2TB3
H1
JOF1
JIZ1
QR1
HB1
KJ1
NJ1
EH4
EH1
Al Muzahneah Main Road
Al Muzahmeah
Khamiss Mushayt
Al Taif
Qatif
Muz1
Abe Baker Rd. X Khaled Bin Alwalid Rd. Opposite Jareer
Q4
Q3
Q22
3
4
5
13
14
15
16
17
18
JIZ219
20
21
22
23
24
25
6
7
8
9
10
11
12
1 Q1
Q5
King Abdulaziz Rd. X Al Shenanh Rd. Al Rass
Othman Ibn Afaan St. X Ali Ibn Abi Taleb Rd. Opposite Othim Mall.
Qiba Rd. X Hirah Rd. Opposite Quba Masjed
MD3
MD1
Sabiya Souq Jiressh
King Abdulaziz Rd. X King Fahad Rd. Bureida
King Khalid St. X Tar�ya Square Bureida opposite Court.
Ambassador St. Oneiza
Prince Sultan St. X Makkah St.
Al Kods Rd. X Riyadh Rd.
King Fahad X Prince Fahad bin Sultan
King Abdulaziz Rd. X Imam Mohammad Rd. King Khaled Hospital
King Fahad Rd. X King Abdulaziz Rd.
Sabiya-King Fahad Rd. Signal of Kawagi Mall
King Khaled Rd. X Makkah Rd.
King Abdulaziz Rd. to Kuwait
OUTDOOR Remote Area Network CODE
18 Cities / 25 Led Screen
Street Name
13
NETWORK 2013
990,000
950,000
930,000
660,000
920,000
630,000
476,000
890,000
760,000
5
6
7
8
9
RIYADH
KSA 81 Locations Across 19 Major Malls INMALL Network
Malls Name No. of Screens Visitory / Monthly
Al Riyadh Gallery Mall 4
Al Faisaliah Mall 4
Al Othaim Mall Khurais 1
Granada Mall 3
Al Hayat Mall 7
Al Sallam Mall 4
Khurais Mall 4
Al Othaim Mall Rabwa 3
Sahara Mall 4
1
2
3
4
990,000
960,000
940,000
900,000
430,000 14
JEDDAH
10
11
12
13
Haifaa Mall 4
Al Andalus Mall 5
Aziz Mall 9
Mall of Arabia 13
Red Sea Mall 1
7,206,000 Total 9 Malls 34 Screens
4,740,000 Total 5 Malls 32 Screens
860,000
810000
450,000
16
17 3
2
6
2,120,000 Total 3 Malls 11 Screens
DAMMAM - KHOBAR - DAHARAN
840,000
450,000 19 Madinah - AlNoor Mall 2
Makkah - Makkah Mall 2
1,290,000 Total 2 Malls 4 Screens
MAKKAH & MADINAH
Al Rashid Mall
AlOthaim Mall
Al Dahran Mall15
18
Digital Out Of Home Media
14
MOA OUTDOOR MATERIAL SPECIFICATION
MOA INMALL MATERIAL SPECIFICATION
READY MADE Film
Notes
PIXEL DIMENSIONS : 720 X 576
PC FORMAT : AVI ( Audio Video Interleave )UNCOMPRESSED Film25 Frames/Sec Frame RateMillion Colors Depth - 100% Quality
Please do not stretch the Film / Ads to avoid distortion on the board .
Materials has to be submitted 5 days before the campaign date .
Logos/Clips/Illustrations :Layered Hi-res Photoshop FileVector File (AI or EPS) Illustrator
RAW MATERIALS
To avoid delay, please provide a Storyboard on how your ads is to be executed .
Logos/Clips/Illustrations :Layered Hi-res Photoshop FileVector File (AI or EPS) Illustrator
RAW MATERIALS
PIXEL DIMENSIONS : 720 X 576
MAC FORMAT : 720 X 576MOV ( Quick Time )UNCOMPRESSED Film25 Frames/Sec Frame RateMillion Colors Depth - 100% Quality
SPECIFICATION FOR INMALL LED SCREENS
SPECIFICATION FOR STRIP LED SCREENS
AVI UNCOMPRESSED
MALLS
MALLS
All Jeddah Boards
Al Dharan Mall
AVI UNCOMPRESSED
AVI UNCOMPRESSED
AVI UNCOMPRESSED
Al Hayat Mall (Food court )
Al Riyadh Gallery Mall
Granada Mall
Al Hayat Mall ( Entrance )
Al Othaim Mall Rabwa
LED STRIPS
Please provide the speci�ed size /pixel dimension for each corresponding boards for InMall .
MATERIAL SPECSDigital Out Of Home Media
meyssan.com.sa [email protected]
Join us :
Head Office P.O. Box 16578 Riyadh 11474 Saudi Arabia Riyadh T. : +966 1 2171770 Fax : +966 1 2171752Jeddah T. : +966 2 2844110 Dammam T. : +966 3 8306622 Dubai T. : +9714 434 9056 Cairo T. : +2 02 33443002
RIYADH JEDDAH DAMMAM DUBAI CAIRO
Digital Out Of Home Media